2011 13 (B)1

1014-975

Impact of Electronic promotion on the Market share
of Banks in the Northern West Bank

majeeddo@yahoo.com
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2011/02/19

2011/03/21

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Abstract: This study sought to examine the relation of electronic

promotion and the market share and their relation with gender, marital
status, age, job, type of bank, and origin of the bank. To this end, a
questionnaire was developed and administered to a stratified random
sample of 103 bank employees in the northern west Bank, After date
http://www.alazhar.edu.ps/journal123/human_Sciences.asp?typeno=0

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collection and analysis, it was found that there was a positive relation
between advertising and public relations and inherence went of sale
through electronic promotion means, on one hand, and the market
share, on the other hand. It was also found that there were significant
differences in market share in favor of age group less than 30 years.
There were also differences between electronic promotion and market
share in favor of Islamic bank and the indigenous Palestinian banks. In
the light of these findings, the researcher recommends that banks hold
contract with internet companies or electronic promotion
establishments to launch electronic promotion and campaigns in order
to get access to all citizen, increasing number of clients and enhancing
sales promotion.

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