#7

EXPERIENCES
PRODUCTS
ARE THE NEW

SIMON KEMP we

are social JULY 2013

TODAY: PRODUCT FEATURES NO LONGER OFFER

SUFFICIENT DIFFERENTIATION IN MANY CATEGORIES
3

TOMORROW: ADDED-VALUE EXPERIENCES

BECOME THE CORE OF BRANDS OFFERINGS
4

VS

TO DO: IDENTIFY THE BRANDS VALUE BEYOND ITS

PRODUCTS, AND BUILD EXPERIENCES AROUND THAT
5

G
DIGGIN
R
DEEPE

SOCIAL BAKED IN
The most compelling experiences are
inherently social. As a result, brands
that can integrate shared experiences
into the heart of their offering will be
able to command a greater premium.

FIND OUT MORE AT

WEARESOCIAL.SG
148

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WERE ALREADY HELPING MANY OF THE WORLDS
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTL, HEINZ, AND LOUIS VUITTON.
IF YOUD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

WE ARE SOCIAL
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG