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I am a B2B manager of this
company for April 2010 to
• March 2011
• Submitted to:
Mr. Rakesh Chaudhry
Submitted By:
Amit Singh
PG20082605
Group 1
Objective
Reckitt Benckiser's objective is to
antiseptic solution
Skincare: Contains moisturizer for Skin
care.
Active: Contains Active cleaning agent for
Active cleaning.
Fresh: Contains Fresh scent for a Fresh
feeling.
Sensitive: Contains Skin-friendly
ingredients for Sensitive skin.
•
POSITIONING STRATEGY
Positioning Against Competitor
Attribute :
• The primary positioning vis a vis product
attribute is that Dettol Soap has the essence
of Dettol Solution, the no. 1 antiseptic brand
in the world trusted by families everywhere
for over a century.
COMMUNICATION OBJECTIVES
Announce new & improved Dettol soap.
AGENCY SELECTION :
BUDGET
Manufacturing cost)
Manufacturing Cost :
• Sorry I can ’ t find it ….
Lets assume for Soap its 18 Rs.
Liquid its 36 Rs.
Then Total unit
Soap: 3850*50 = 1,92,500*18 = 34,65,000
Liquid: 4400*50 = 2,20,000*36 = 79,20,000
Total Manufacturing cost :
34,65,000 + 79,20,000 = 1,13,85,000
Profit :
1,21,24,000 – (3,00,000 + 1,13,85,000) =
4,39,000Rs.
•
•
• THANK YOU …