Queen Marys College BTEC Level 3 Extended Diploma in Creative Media Production

Unit 32: Designing Idents for Television

&
Unit 34: 2D Animation Production
Student Name:

Teachers:

Hand Out Date:

Lee Bone, Katie Harnett, Matt Hook & Lucy Poynter

9th September 2014

Hand In Date:

2nd October 2014

Introduction:
This combined unit has been designed to help you develop your understanding and skills in the
design and production of on-screen graphics, particularly idents for television. In doing so, you will
also develop your skills in the production of 2D animation, using traditional techniques, digital
techniques or a combination of the two.

Scenario:
Over the past few years, many television channels have seen steady declines in their share of the
audience. One of the ways channels can attempt to deal with this problem is by re-branding. Part
of this re-branding strategy will involve overhauling their on-screen presentation tools, such as
their idents, digital on-screen graphics, credit squeezes and break bumpers. Your production
company has been approached to help them with this.

Brief:
You are required to devise a series of three original and innovative idents for your chosen channel.
These will be used before and after their programmes. While you have a reasonable amount of
freedom in the completion of this task, your channel has specified that the completed idents must
use 2D animation techniques and reflect the nature of their programming and target audience.
NOTE: Assignments may also be used to assess criteria from other units.

Queen Marys College BTEC Level 3 Extended Diploma in Creative Media Production

Task:

Completed ?

1. Planning documentation (LO 32.3, LO 34.2)

2. Three completed ident/s (of 10 seconds each) (LO 32.4, LO 34.3)
3. Evaluation (LO 32.1, LO 32.2, LO 34.1, LO 34.4)

Unit 32: Learning

Outcomes

Unit 32: Grading Criteria

On completion of
this unit a learner
should:

To achieve a pass grade

you must evidence that
you are able to:

LO1 Understand
the design and
purpose of
television idents

P1 describe the design

and purpose of
television idents with
some appropriate use
of subject terminology

LO2 Understand
the opportunities
and limitations of
onscreen graphic
representation

P2 describe
opportunities and
limitations of onscreen
graphic representation
with some appropriate
use of subject
terminology

LO3 Be able to
originate and plan
television idents
to a brief

P3 originate and plan

television idents to a
brief working within
appropriate
conventions and with
some assistance

LO4 Be able to
produce a
television ident to
a brief.

P4 produce a television
ident to a brief working
within appropriate
conventions with some
assistance.

To achieve a merit
grade you must
evidence that, in
addition to the pass
criteria, you are able
to:
M1 explain the design
and purpose of
television idents with
reference to detailed
illustrative examples
and with generally
correct use of subject
terminology
M2 explain
opportunities and
limitations of onscreen
graphic representation
with reference to
detailed illustrative
examples and with
generally correct use of
subject terminology
M3 originate and plan
television idents to a
brief showing some
imagination and with
only occasional
assistance
M4 produce a television
ident to a brief working
to a good technical
standard showing some
imagination and with
only occasional
assistance.

NOTE: Assignments may also be used to assess criteria from other units.

To achieve a distinction
grade You must
evidence that, in
addition to the pass
and merit criteria, you
able to:
D1 comprehensively
explain the design and
purpose of television
idents with elucidated
examples and
consistently using
subject terminology
correctly
D2 comprehensively
explain opportunities
and limitations of
onscreen graphic
representation with
elucidated examples
and consistently using
subject terminology
correctly
D3 originate and plan
television idents to a
brief showing creativity
and flair, and working
independently to
professional
expectations
D4 produce a television
ident to a brief working
to near professional
standards showing
creativity and flair and
working independently
to professional
expectations.

Queen Marys College BTEC Level 3 Extended Diploma in Creative Media Production

Unit 34: Learning

Outcomes

Unit 34: Grading Criteria

On completion of
this unit a learner
should:

To achieve a pass grade

you must evidence that
you are able to:

To achieve a merit
grade you must
evidence that, in
addition to the pass
criteria, you are able
to:
M1 explain the
techniques and
development of 2D
animation with
reference to detailed
illustrative examples
and with generally
correct use of subject
terminology
M2 generate detailed
ideas for a 2D
animation with
soundtrack, showing
some imagination and
with only occasional
assistance

LO1 Understand
the techniques
and development
of 2D animation

P1 summarise
accurately the
techniques and
development of 2D
animation with some
appropriate use of
subject terminology

LO2 Be able to
devise a 2D
animation with
soundtrack

P2 generate outline
ideas for a 2D
animation with
soundtrack, working
within appropriate
conventions and with
some assistance

LO3 Be able to
produce a 2D
animation with
soundtrack

P3 produce a 2D
animation with
soundtrack with some
assistance

M3 produce a 2D
animation with
soundtrack to a good
technical standard with
only occasional
assistance

LO4 Be able to
evaluate audience
responses to own
2D animation
work.

P4 comment on
audience responses to
own 2D animation work
with some appropriate
use of subject
terminology.

M4 explain audience
responses to own 2D
animation work with
reference to detailed
illustrative examples
and with generally
correct use of subject
terminology.

NOTE: Assignments may also be used to assess criteria from other units.

To achieve a distinction
grade You must
evidence that, in
addition to the pass
and merit criteria, you
able to:
D1 comprehensively
explain the techniques
and development of 2D
animation with
elucidated examples
and consistently using
subject terminology
correctly
D2 generate thoroughly
thought through ideas
for a 2D animation with
soundtrack, showing
creativity and flair and
working independently
to professional
expectations
D3 produce a 2D
animation with
soundtrack to a
technical quality that
reflects near
professional standards,
working independently
to professional
expectations
D4 critically evaluate
audience responses to
own 2D animation work
with supporting
arguments and
elucidated examples
and consistently using
subject terminology
correctly.

Queen Marys College BTEC Level 3 Extended Diploma in Creative Media Production

Student
Declaration

I declare that the work submitted for this unit is entirely my own. Where I
have used existing sources of information, including, but not limited to,
books and web-based sources, these have been appropriately acknowledged.
Signed: . Date:

NOTE: Assignments may also be used to assess criteria from other units.