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  • Ces 2015 Social Trends

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    MrCoolHackerverger
    33 просмотров9 страниц
    Over 735,000 social media posts were made about CES 2015, a 105% increase from the previous year. Popular discussion topics included wearable technology, television, and gaming. Intel, Android, Sony, and Samsung were among the top mentioned brands. On Twitter, the most retweeted users were from CNET, Intel, and IGN, while the top hashtags were #CES2015, #gamergate, and #CES. The gender breakdown of social media discussion showed that 63% of posts were made by males.

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    CES 2015 Social Trends

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    Over 735,000 social media posts were made about CES 2015, a 105% increase from the previous year. Popular discussion topics included wearable technology, television, and gaming. Intel, Android, Sony, and Samsung were among the top mentioned brands. On Twitter, the most retweeted users were from CNET, Intel, and IGN, while the top hashtags were #CES2015, #gamergate, and #CES. The gender breakdown of social media discussion showed that 63% of posts were made by males.

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    © All Rights Reserved
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    33 просмотров9 страниц

    Ces 2015 Social Trends

    Загружено:

    MrCoolHackerverger
    Over 735,000 social media posts were made about CES 2015, a 105% increase from the previous year. Popular discussion topics included wearable technology, television, and gaming. Intel, Android, Sony, and Samsung were among the top mentioned brands. On Twitter, the most retweeted users were from CNET, Intel, and IGN, while the top hashtags were #CES2015, #gamergate, and #CES. The gender breakdown of social media discussion showed that 63% of posts were made by males.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 9

    SOCIAL MEDIA TRENDS

    CES 2015
    JANUARY 6-9, 2015

    TOTAL POST VOLUME OVER CES 2015

    735,437
    Post Volume

    100K
    75K
    50K
    25K
    0

    105% YoY

    TRENDING ON SOCIAL

    KEY TOPICS

    31K

    29K 19K

    Wearable
    Technology

    Television

    Gaming

    KEY TOPICS
    Wearable
    Technology
    Television
    Gaming
    Tablets
    Phone
    Smart Watches
    Automotive
    3D Printing
    Apps
    Streaming
    0

    5000

    10000

    15000

    20000

    25000

    30000

    35000

    TOP BRANDS
    Intel

    Android
    Sony
    Samsung
    LG
    Logitech
    Lenovo
    Asus
    Dell
    Merecedes-Benz
    0

    10000

    20000

    30000

    40000

    50000

    60000

    70000

    80000

    TOP SOCIAL PERFORMERS

    TWITTER
    TOP RETWEETED USERS

    2.7K

    TOP HASHTAGS

    290K

    16.7K

    11K
    @logitech

    #CES2015

    @cnet
    @intlCES
    @intel
    @ign

    #gamergate
    #CES
    #othertech
    #android

    30.6K

    6K
    23.7K

    4.5K

    4.5K

    30.2K

    TOP SPEAKERS
    Boo-Keun Yoon
    Brian Krzanich
    Mark Fields
    Dieter Zetsche
    John Chambers
    Gary Shapiro
    Leslie Moonves
    Marc Benioff
    Neil Smit
    Werner Struth
    0

    300

    600

    900

    1200

    1500

    GENDER BREAKDOWN

    63% MALE
    63%

    37%

    Sources: Social data was pulled from Salesforce Marketing Clouds Radian6. Radian6 analyzes more than 650 mil-

    lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was
    based over 2014 CES social data. Sources were deemed influential based on the number of respective followers, the
    number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.

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