SOCIAL ENGAGEMENT

BENCHMARK REPORT
Metrics from Twitter* Messages
Sent Through Our Platform:
Retail and E-Commerce
*All trademarks, service marks, and trade names are the property of their respective owners.

Twitter Engagement Rates per Tweet by Month: Retail and E-Commerce

Tweets Sent

Avg Replies

Avg Retweets

JAN

17.5K

2.8

7.7

FEB

19.5K

2.3

6.6

MAR

20.2K

2.6

7.5

APR

19.2K

2.9

8.1

MAY

23.6K

2.9

12.8

JUN

21.2K

3.8

12.9

JUL

24.0K

2.4

9.5

AUG

28.0K

3.2

12.2

SEP

25.8K

2.5

8.3

OCT

29.4K

3.3

11.5

NOV

33.1K

3.5

13.7

DEC

41.9K

4.1

27.1

Includes paid and organic posts

Social Engagement Benchmark Report for Twitter

Tweets Sent by Month

41.9K
33.1K

17.5K

29.4K

20.2K
19.2K

25.8K
28.0K

19.5K

23.6K
24.0K 21.2K

Twitter Engagement Rates per Tweet by Day of Week: Retail and E-Commerce
Tweets Sent

Avg Replies

Avg Retweets

SUN

39.8K

2.1

9.3

MON

41.9K

3.0

10.2

TUE

44.7K

3.0

13.2

WED

45.6K

3.0

11.5

THU

46.2K

4.6

13.0

FRI

48.9K

3.5

13.0

SAT

36.3K

2.5

10.1

Tweets Sent by Day of Week

39.8K

36.3K

41.9K

48.9K

46.2K

44.7K

Includes paid and organic posts

45.6K

Social Engagement Benchmark Report for Twitter

Tweets Sent by Time of Day

Twitter Engagement Rates per Tweet by Time of Day (CST): Retail and E-Commerce
Tweets Sent

Avg Replies

Avg Retweets

12 AM - 4 AM

40.1K

2.9

8.8

4 AM - 8 AM

24.2K

2.2

8.0

8 AM - 12 PM

34.2K

2.3

11.2

12 PM - 3 PM

47.0K

2.6

11.5

3 PM - 6 PM

59.2K

3.8

14.7

6 PM - 9 PM

53.1K

3.4

11.2

9 PM - 12 AM

45.6K

3.3

11.0

Includes paid and organic posts

45.6K

40.1K

53.1K

24.2K

34.2K

59.2K
47.0K

Social Engagement Benchmark Report for Twitter

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Download the full report
at exacttarget.com/benchmark-2014/
social-engagement-tw