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  • Textbooks: A. Bridging Program

    Загружено:

    Vigneyard Mizu
    15 просмотров1 страница
    The document lists textbooks recommended for courses in a business school program. Section A lists textbooks for a bridging program covering reading, presentations, and writing. Section B lists core business courses covering topics like statistics, finance, marketing, and economics. Section C lists supplementary courses on negotiation, ethics, leadership, and law. Section D lists marketing major courses focused on advertising, services, research, and new product development.

    Исходное описание:

    Textbooks for MBA

    Оригинальное название

    Textbooks for MBA

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    The document lists textbooks recommended for courses in a business school program. Section A lists textbooks for a bridging program covering reading, presentations, and writing. Section B lists core business courses covering topics like statistics, finance, marketing, and economics. Section C lists supplementary courses on negotiation, ethics, leadership, and law. Section D lists marketing major courses focused on advertising, services, research, and new product development.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    15 просмотров1 страница

    Textbooks: A. Bridging Program

    Загружено:

    Vigneyard Mizu
    The document lists textbooks recommended for courses in a business school program. Section A lists textbooks for a bridging program covering reading, presentations, and writing. Section B lists core business courses covering topics like statistics, finance, marketing, and economics. Section C lists supplementary courses on negotiation, ethics, leadership, and law. Section D lists marketing major courses focused on advertising, services, research, and new product development.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Textbooks

    A. BRIDGING PROGRAM
    1. Reading
    - Reading explorer 3, Hein Cengage Learning, National Geographic, 2010
    2. Effective presentations
    - Effective presentations, Jeremy Comfort, Oxford University Press, 1997
    3. Writing
    - Oshima, A. & Hogue A. (2008), Writing Academic English 4th ed., White
    Plains, NY: Pearson Longman
    - McCormack, J & Slauht, J (2009), English for academic study:
    Extended writing & research skills, Cambridge: Cambridge Unversity
    Press. Garnet Education
    B.
    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.

    CORE COURSE
    Statistics for Business
    Financial Management
    Marketing Management
    Strategic Management
    Operations & Supply Chain Management
    Managerial Economics
    Research methodology
    Research study

    C.
    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.

    SUPPLEMENTARY COURSES
    Negotiation and Problem Solving skills
    Business, Ethics and Society
    Decision Support Models
    Developing Leadingship Skills
    Legal for Business Environment
    IT for managers
    Managing People
    Accounting for Managers

    D.
    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.
    9.

    MARKETING MAJOR
    Advertising and Promotion Management
    Service Marketing
    Marketing Research
    International Marketing
    New Product Development
    Consumer Marketing and Brandmanagement
    Global Internet Marketing
    New Venture Marketing
    Workshop

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