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Marketing Plan
Nestle Pure Life

Nestle Pure Life is Nestls famous bottled drinking water and has made its
customer market in several countries of world. Health conscious societies
consider it as a blessing thinking of it as being purest water available in the
market.

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Product: Nestle Pure Life

Company: Nestle

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Contents
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Nestle Marketing Plan | Study Helper - Academia.edu

Product: Nestle Pure Life ........................................................................................................ 1

Company: Nestle ......................................................................................................................1

INTRODUCTION.................................................................................................................... 3

Nestle - Company Overview.................................................................................................... 3

Nestle Waters A subsidiary ................................................................................................. 4

Nestle Pure Life The Product .............................................................................................. 5

SEGMENTATION & TARGETING ..................................................................................... 6

Segmentation .......................................................................................................................... 6

Target Market ......................................................................................................................... 6

COMPETITORS......................................................................................................................7
Main Competitors

Competitive Analysis............................................................................7

SWOT..................................................................................................................................... 8

Weaknesses ............................................................................................................................9

Opportunities .......................................................................................................................... 9

Threats ....................................................................................................................................9

CUSTOMERS ........................................................................................................................10

Main Customers Customers Analysis ...............................................................................10

Core Competency ................................................................................................................. 11

Apparent Marketing Strategy .............................................................................................. 12

Recommendations for Strategy Re-vamp ............................................................................ 14

Bibliography ...........................................................................................................................16

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Nestle Marketing Plan | Study Helper - Academia.edu

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