Академический Документы
Профессиональный Документы
Культура Документы
A series of practical farm management guides compiled by the Ontario Farm Fresh Marketing Association
Background
Over the years, on-farm marketers have seen amazing
growth in the importance of baked goods in their on-farm
markets overall gross sales. One Farm Fresh survey of members found, on average, 33% of their gross sales were from
bakery sales. It was down around 20% for the larger, more
diverse markets, and up to 50+% for markets that were less
diversied and had a scratch bakery.
This means that if you have a market with a bakery
grossing $100,000 a year, approximately 33% or $33,300 of
the markets gross sales could be from the bakery. In other
words, in theory, that market without a bakery would gross
$66,700.
Another way to look at it is that if you had a market
with $66,700 in gross sales without a bakery, you should be
able to turn that market into one grossing $100,000 a year
by adding a bakery. When you look at it that way, a bakery
could increase your gross sales by 50%. There arent many
product lines you can add to a market that will increase sales
that dramatically. It wont happen overnight, but if you have
great quality baked goods and the more unique products
Display Case
On-Farm BAKERY
the better you should be able to see that 50% increase in gross
sales within 3-5 years.
Notice quality and unique are in italics. Simply throwing
in a bakery isnt going to do it. You need to nd someone who
loves working in a bakery and is a stickler for detail, in order to
produce a consistently high-quality, safe product. Unique-ness is
that special something you do that makes your product dierent from everyone elses, so the customer has to come back to
your farm if they want more. The other ingredient to success is
consistency: the customer has to nd the same great quality
every time they buy your product.
Pricing
An important part of the bakery decision to give thought to
is pricing. What is the best price? Do I have to be competitive
with a neighbouring on-farm market? How do I decide on a
price? To tackle this question, consider setting the retail price
using margin rather than mark-up. Lets start by dening
margin vs. mark-up.
You will often hear marketers say that they
try to double their price on baked goods. What
they are doing is putting a 100% mark-up over
their cost on baked goods: for example, if they
bought a frozen pie from a supplier for $3.50
and put a 100% mark-up over that cost, they
would sell it for ($3.50 + $3.50 =) $7.00.
To arrive at the same retail price, but using
the margin system, you would say that you
want the pie to be 50% of the selling price and
your margin to be the other 50%. So if the pies
cost = $3.50 and that represents 50% (0.5) of
the selling price, then the selling price is $3.50
0.5 = $7.00 (50% margin + 50% cost =
100% of selling price). You always divide the
cost of the pie ($3.50) by the amount that cost
represents of the selling price.
Continued on page 2
905-841-9278
OntarioFarmFresh.com
info@ontariofarmfresh.com
Ontario Farm Fresh Marketing Association (OFFMA) | 2002 Vandorf Sideroad | Aurora Ontario L4G 7B9 CANADA
TEL. 905-841-9278 | FAX 905-726-3369| E-MAIL info@ontariofarmfresh.com
= - 3.50 (30%)
Margin
$ 18,000
$ 5,000
$ 7,000
$ 5,000
$ 5,000
- 20,000
Total expenses
$ 40,000
$13,300 (40%)
40%
($40,000 by $100,000 = 0.4 = 40%)
Gross Profit
page 3
On-Farm BAKERY
A series of practical farm management guides compiled by the Ontario Farm Fresh Marketing Association
$336
$200
Subtotal
$536
$4.57
Continued on page 4
It is the law that regulates all bakeries and food processing and
retailing bakery/restaurant facilities in Ontario.
This summary also contains two lists of Potentially Hazardous and Potentially Non-Hazardous foods that were copied
from Common Approaches for Farmers Markets & Special Events:
A Guide for Public Health Units. This document exempts farmers
markets from several regulations within the FPR, if greater than
50% of the vendors in the farmers market are farmers selling
primarily products from their own farm. On-farm markets do
not qualify for this exemption.
This summary is only highlights from the FPR, focusing on
aspects that have the greatest nancial impact on your decision
to set up a bakery. The full document can be found online at:
http://www.e-laws.gov.on.ca/html/regs/english/elaws_regs_900562_e.htm
page 5
On-Farm BAKERY
A series of practical farm management guides compiled by the Ontario Farm Fresh Marketing Association
Antipasto
Beans (Processed: baked, refried, bean salad)
Cabbage rolls
Cakes or pastries (with whipped cream, cheese or cream
llings)
Canned products (containing meat, vegetables, soups,
sauces, cheese)
Chop suey
Corn (creamed)
Dairy products (milk, cream cheese, yogurt, etc.)
Eggs (foods containing eggs as ingredients, e.g. custards,
salads)
*Eggs: fresh shell eggs (even if washed, graded, whole,
uncracked and refrigerated)
Fish & shellsh
Garlic spreads, oils
Guacamole
Herb oils and avoured oils
Hummus
Juices (fruit, vegetable)
Meat (fresh or processed, including canned, cured and
sausages)
Perogies
Pesto
Salsa
Tofu
Vegetables: canned with low acid (pH 4.6 beans, asparagus,
beets, carrots, mushrooms, broccoli, peas, etc.)
*NOTE Eggs: You must not use ungraded, or Grade C
eggs in food preparation. Using graded eggs is a requirement of egg marketing regulations.
Apple sauce
Brownies
Bread and buns (no dairy or cheese llings)
Butter tarts
Cakes (icing sugar only; no whipped cream)
Candy (hard)
Cereal products (dry)
Chocolate
Cinnamon buns
Cookies
Fruits (fresh or dried)
Fudge
Honey
Jams and jellies
Maple syrup
Muns
Noodles (dry)
Pickles
Pies (fruit)
Pastry
Popcorn
Relish
Rice crispy cake
Toee
Vegetables (fresh)
Vinegar (wine and herb)
Pre-Packaged Foods Food that is packaged at an
inspected premise other than the premises at which it is oered
for sale. Refers to pop, bottled water, frozen confections that are
in their original wrapper.
Exempted from Ontario Health Protection and Promotion
Act are premises selling:
Continued on page 6
page 7
On-Farm BAKERY
A series of practical farm management guides compiled by the Ontario Farm Fresh Marketing Association
BAKE-OFF BAKERY
FROM-SCRATCH BAKERY
ADVANTAGES
DISADVANTAGES
Kitchen stove
Inexpensive
Uneven heat
Limited capacity
Slower cooking
Pizza oven
Deck oven
Rack oven
Continued on page 9
page 9
On-Farm BAKERY
A series of practical farm management guides compiled by the Ontario Farm Fresh Marketing Association
CHEST FREEZERS
WALK-IN FREEZERS
Equipment
The list below focuses on the equipment that a typical
on-farm market would have. Equipment comes in so many
sizes. Many on-farm marketers, being eternal optimists, say
to buy bigger than you think youll need, so you have room
for growth in demand but dont go crazy: there is so
much used equipment out there that you can usually nd a
larger size as your business grows.
In a from-scratch bakery, make sure you have lots of
counter space. The most common countertop is stainless
steel; for rolling dough, some prefer a wood surface because
the dough doesnt stick. Wood surfaces can support bacterial
growth, therefore they must be kept smooth, for eective
cleaning and disinfection.
Another issue to consider before you go shopping is
electricity. It was mentioned earlier that one advantage of
using gas or propane is that gas frees up some electrical
demand, if you have limited electricity. It should also be said
that there are two common kinds of motors: single-phase
Continued on page 10
The preceding lists do not include display cases, but when you are out looking at equipment keep an eye out for
attractive preferably lighted display cases. Its important to produce a great product, but just as importantly, you
must protect it, and display it attractively and eectively.
NOTE:
page 11
On-Farm BAKERY
A series of practical farm management guides compiled by the Ontario Farm Fresh Marketing Association
Pest Control
Pest control is very critical in a bakery. Often the most
common pest to control is mice, but three others that can be
a nuisance are ies, fruit ies and yellowjackets.
With all four pests, eliminating entry points, preventing access to their food source and trapping are all elements
of good control; this includes storing products (the pests
food source) in enclosed locations; storing some products in
the fridge and others in cupboards. Another very important
goal is to keep the bakery itself very clean.
Keep garbage in tight containers; empty and clean
these containers often. In all cases with pests, it is important
to be diligent. A good general website for background information is: http://www.doyourownpestcontrol.com/info.htm
Mice Populations can get out of hand very quickly.
You need only imagine what the Health Inspector will do if
mouse droppings are found in your bakery.
The rst step is to build the bakery tight enough so
rodents cant get in; make sure that doors and windows t
tightly: mice only need a 3/8 hole to get in. Reportedly,
they are able to walk up an 8-ft. high panel wall, can jump
one foot in the air and down six feet without hurting themselves. They also dont move far from their nest (if theres
enough food in that range), so it is important to have lots of
traps in place. It is important to control and prevent
mice on the premises, as one pair of mice can multiply to a
population of 500 within a year.
http://www.pestcontrol-products.com/rodent/index.html is a
good source of basic knowledge on rodents and how they
live within a building, which is helpful in deciding where to
place traps. The company doesnt ship to Canada, but their
information is good. In Ontario, you can use bait traps,
mouse stations and sticky traps, but you cannot use poisons
Kenway Dr., Mississauga, Ont. L5T 2N3; tel. 800-2659267; fax 519-453-5148 (same as above) (3) 100 Legacy
Rd., Ottawa, Ont. K1G 5T8; tel. 800-267-9610; fax 613737-4678 Web: http://www.summitfoods.com/home.html
Dawn Food Products 75 Vickers Rd., Etobicoke, Ont.
M9B 6B6; tel. 416-297-2697 Web: www.dawnfoods.com
Ontario Farm Source of Partially Processed Fruit for
Baking - Cherry Lane Oer frozen fruit, mostly IQF,
some frozen in sugar syrup. (1) Ontario: apricots, cherries
(sweet, tart), peaches (freestone, clingstone); (2) Nova
Scotia: blueberries; (3) Outside Canada: blackberries, cranberries, raspberries, rhubarb, strawberries
Continued on page 13
page 13
On-Farm BAKERY
A series of practical farm management guides compiled by the Ontario Farm Fresh Marketing Association
B A K ERY L AYO UT
This is one approach to creating a bakery layout:
Decide what baked goods you want to oer.
Go and look at the equipment you would need to make
those products; take measurements.
Using graph paper (with scale marked on it), cut out paper
replicas of the footprint of each piece of equipment (mixer,
oven, 4 sinks, hot water heater, cooling racks, etc.), using
the same scale as the graph paper. This way, you can try
dierent locations for the equipment, moving the replica
pieces to nd the best arrangement. Keep in mind that
many pieces of equipment such as ovens dont t right
up ush with the wall; leave a reasonable distance for air
movement and gas/electrical service.
Consider the work ow, from basic ingredients (our,
fruit) through preparation, to oven, to cooling racks to
packaging to display. Aim to minimize trac congestion
(sta crossing paths with other sta). Provide for aisles of a
generous size, remembering that sta might be working in
the same aisle as the one in which you need to convey a
cooling rack. In the oor plan on the following page, main
aisles are 5 feet wide to handle high trac; 4 feet wide in
lower-trac areas. If you expect to handle ingredients and
canning jars on skids, leave room for a pallet jack to
manoeuvre.
For eciency of movement, in small kitchens where only
one or two sta members do everything, remember the
kitchen triangle, keeping the fridge (cold room/freezer),
oven and sink in close proximity; this arrangement is not as
critical when your operation expands to larger capacity.
Once you settle on a design, allow for adequate counter
space and storage; leave room for expansion. In future, you
may need more than one oven, or you may get a mixer,
commercial dishwasher, sheeter or steam-jacketed kettle.
Incorporate an island into your kitchen design; because it
can be accessed from all sides, it adds considerable workspace.
Leave room for a walk-in cooler/freezer that can also be
accessed from the prep area for ingredient deliveries. You
may decide that chest freezers are more economical to start
with, but create a oor plan that allows for future installation of a walk-in freezer.
You will need a lot of storage (ingredients, pie boxes, utensils, pots and pans, cleaning products, etc.) NOTE: in the
bakery oor plan below, cleaning products are not stored in
the bakery. They must be stored outside the bakery.
Include plenty of electrical outlets.
SHELVING
SHELVING
Bulk Storage
(flour)
Compressors, cleaners,
cases of jars, aluminum
Washroom
SHELVING
Dishwasher
SINK
SINK
1 HAND SINK
Oven
Oven
Mixer
Cooling Racks
COOLER
SHELVING
Freezer
SHELVING
SHELVING
Retail Area
Work
Table
Window
Work
Table
SINK
Pastry Press
Window