Вы находитесь на странице: 1из 4

Personal Detail

Name : ____________________________________________________
Gender: Male / Female
Age: 15 25

26 35

36 45

Contact Number:- _________________


Occupation:
Student

Professionals Service

House Wife Businessman Others


Annual Family Income:
Up to 100000
100000-300000
300000-500000
More than 500000

46 55

Above 55

1.Do you like chocolate?


YES

NO

2. What is your consumption of chocolate?


Daily

Once in a week

Twice in a week

Once in a month

Occasionally
3.Which type of chocolate do you prefer?

4. With whom do you prefer to eat chocolate?


with Friends

With Family Members

Alone

with colleagues at work

Other (Specify

5. Where do you prefer to eat chocolate?


At Home
At Restaurant
Other (Specify

At Office
At College
)

6.What you would most likely to do if your favorite chocolate brand not available?

I will consume Same flavor of other brand of chocolate.


I will consume Different flavor of same/other brand of chocolate.
I will consume some other similar chocolate products.
I will change the shop/place and go to other place for my favorite brand.
If I do not get my favorite brand of chocolate then I will avoid consuming any kind of
chocolate.

7. How following factors influence your preference of chocolate?


High
1

Factors

Low
5

Media/Advertisement
Taste / Flavor
Availability
Packaging
Price

8. Which is your favorite chocolate brand?


Dairy milk

Perk

Dairy milk silk

Kitkat

Dairy milk fruit & nuts Munch


5 Star

Bar one

Milky Bar
9. Perception for selected chocolate brands.
1.Taste & Physical Characteristics

Cant
Decide/
Answer

Chewy
More Milky
More Sweet
Dark Colored
With Crunch
Healthy
2.Price
High Priced
3.Packaging
Hygienic

Tender
Less Milky
Less Sweet
Light Colored
Without Crunch
Unhealthy
Low Priced
Unhygienic