Rule 1 : We should use Active structure over passive because Active sentence str

ucture is clearer.

Rule 2: Start the sentence with the ideas that the reader might already be famil
iar with.
Rule 3: End the sentence with the new and significant information that can be ex
panded in the next sentence.

Rule 4: The topic of the sentence also known as its psychological subject should
be announced within
the first few words of the sentence as a noun phrase of some kind that the rest
of the sentence characterizes.

Rule 5: Topic string should be more consistent throughout the passage, so it can
feel more focused and cohesive.
Rule 6: Use less metadiscourses (and, but, therefore) to allow the central chara
cter to program the topic.

Rule 7: Use Passives when we would like to replace a long subject full of new in
formation with a short one that
locates the reader in the context of something more familiar.
Rule 8: We should switch the subject and complement when what follows the linkin
g verb refers to something already
mentioned.

Rule 9: If we have a very long subject that doesn't allow us to switch it to the
end of the caluse,
we can turn it into an introductory clause, which allows us to construct two sho
rter topics.