TABLE OF CONTENTS

PAGE NO.

1. COMPANY PROFILE
2. MANAGEMENT PROFILES
3. STANDARD
A. STRATEGIC MANAGEMENT
i. BUSINESS MODEL
ii. IMPORTANCE
iii. PROCESS
iv. COMPONENTS OF MISSION STATEMENT
v. TYPES OF ORGANIZATIONAL STRATEGIES
vi. FIVE COMPETITIVE FORCES
vii. STRATEGIC FLEXIBILITY

1
2 --- 4
5 --- 7
5 --- 8
5
5
5
6
6
7
7

B. PLANNINGE TOOLS & TECHNIQUES

i. ENVIRONMENTAL SCANNING
a. CUSTOMER RETENTION
b. CUTOMER DEFECTION
ii. COMPETITOR INTELLIGENCE
a. KNOW ABOUT YOUR CUSTOMER
b. CUSTOMER SURVERY CAN BE USED
TO PREDICT CUSTOMER CHURNS
c. PASSIVE RETENTION
d. ACTIVE & SCIENTIFIC RETETION
e. EFFECTIVE COMMUNICATION
f. ACHIEVEMENT DRIVE
g. DAILY PLANNIG & PERSONAL
MANAGEMENT
4. UFONE COMPANY
A. STRATEGIC MANAGEMENT
i. ANALYSIS WITH COMPETITORS
ii. FINDINGS
a. INTERNAL ENVIRONMENT
b. EXTERNAL ENVIRONMENT
iii. SWOT ANALYSIS
a. STRENGTHS
b. WEAKNESSES
c. OPPORTUNITIES
d. THREATS
iv. EXTERNAL FACTORS EVALUSTION
v. BCG
vi. MATRIX

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8
8
8
8
8
8
8
8
8
8
8
9 --- 22
9 --- 17
9 --- 10
10
10
10
11
11
11
12
12
13
16
16

vii. KEY INTERNAL FACTORS

viii. KEY EXTERNAL FACTORS

5.
6.
7.
8.

B. PLANNING TOOLS & TECHNIQUES

i. ENVIRONMENTAL SCANNING
a. CUSTOMER RETENTION
b. CUSTOMER DEFECTION
ii. COMPETITOR INTELLIGENCE
a. KNOW ABOUT YOUR CUSTOMER
b. CUSTOMER SURVERYS CAN BE USED
TO PREDICT CUSTOMER CHURNS
c. PASSIVE RETENTION
d. ACTIVE & SCIENTIFIC RETENTION
e. EFFECTIVE COMMUNICATION
f. ACHIEVEMENT DRIVE
g. DAILY PLANNIG & PERSONAL
MANAGEMENT
CONCLUSION
ANALYSIS
EXECUTIVE SUMMARY
SUGGESTED STRATEGIES

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17
18 --- 22
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18
18
19 --- 22
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19
20
21
21
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22
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