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Starter
Which of the following is the definition of
market mapping?
A) The range of positions that a product can
take in a market based on two factors.
B) The product range a business has.
C) The number of different products a business
sells over time.
D) The different types of things about a product
that appeal to different customers.
Market Map
High Quality
Low Price
High Price
Low Quality
Checkpoint
What is a market map?
Speed Analysis
Give 2 advantages and 2 disadvantages of having a
large product range.
Advantages
Disadvantages
Disadvantages
Assessment
Three multiple choice questions