Kreativiti dan Inovasi

(Creativity and Innovation)

BDA 10602

Lecturer: Mohd Azham Bin Azmi

Dept. of Material and Design Engineering
Faculty of Mechanical and Manufacturing
Engineering
Universiti Tun Hussein Onn Malaysia

Location: G2, Polymer Ceramic Lab (Upstairs)

Contact no.: 07-4538434
Email: azham@uthm.edu.my
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Chapter 1: Introduction to
Creativity and Innovation

What is Creativity?
Creativity is
bringing into
being something
that was not there
before.

CREATIVITY is a process that involves

finding/seeking a new idea or concept, or
new relationship between the existing
idea and concept

What is CREATIVITY?

KREATIVITI merupakan proses

mendapatkan/mencari idea/konsep baru,
atau kaitan baru antara konsep/idea
sedia ada

Wikipedia source:

Kreatif merupakan proses membabitkan

jumpaan idea atau konsep baru, atau
kaitan baru antara konsep atau idea
sedia ada

Creative is a process that involves findings in

new idea or concept, or new relationship

between the existing idea and concept.

Rekaan lampu yang Unik

(unique design for bulb / lamp)

Susunan Wayar yang Kemas

(Well organized cables placement)

Tempat Letak Kunci

(Key hanger)

The suitcase that becomes a scooter

Do you travel frequently and hate having to run down never-ending
corridors and terminals? Well, the people at Samsonite have joined
forces with Micro Mobility to design this brilliant suitcase called
Samsonite X Micro Mobility Trolley Scooter. It is a suitcase that
transforms into an useful and amusing scooter. It takes advantage of
the suitcases two wheels, and the handgrip becomes a handlebar.
This is the end of having to run to catch your flight.

Key
words
Create
to cause, to exist, to
produce, to make
Creative
producing NEW and
ORIGINAL ideas and
things
Creativity
the ability to produce NEW
and ORIGINAL ideas and
things

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Creative or innovative thinking is the

kind of thinking that leads to new
insights, novel approaches, fresh
perspectives, whole new ways of
understanding and conceiving of
things

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ability attitude process

An Ability

A simple definition is that creativity is the

ability to imagine or invent something

new.

the ability to generate new ideas by

combining, changing, or reapplying

existing ideas.

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An Attitude.
Creativity is also an attitude:
The ability to accept change and newness, a
willingness to play with ideas and possibilities, a
flexibility of outlook, the habit of enjoying the good,
while looking for ways to improve it

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A Process
Creative people work hard and
continually to improve ideas
and solutions, by making
gradual alterations and
refinements to their works

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What will people think?

There is strong social pressure to conform and to be ordinary and not
creative.
Here are some overheard examples:
Creative Person: "I like to put water in my orange juice so it's less
sweet."
Ordinary Person: "You're weird, you know?"

Ordinary Person: "What are you doing?"

Creative Person: "We're painting our mailbox."
Ordinary Person: "You're crazy."

Creative Person: "Why don't we add a little `Tongkat Ali powder ?"
Ordinary Person: "Because the recipe doesn't call for `Tongkat Ali."

Ordinary Person: "Why are you going this way? It's longer."
Creative Person: "Because I like the drive."
Ordinary Person: "Did anyone ever tell you you're strange?"
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I cant do it! / Theres nothing I can do

Im not smart enough
Were not trained to do this

Only an expert can do this

Examples of ordinary people who became experts:
The Wright brothers

bicycle mechanics turned aviators

G.W Garrett

a clergyman designed the submarine

John P. Holland

an Irish schoolmaster designed the submarine

Eli Whitney

an attorney invented the cotton gin

George Manby

a militia captain invented the fire extinguisher

Honda

motor mechanic founded Honda Corporation

Thomas Edison

non-educated who became the most successful

inventor of modern times

Bill Gates

non-graduate became the most successful software

engineer and entrepreneur hence 1st trillionnaire 17

 Thomas Edison, in his search for the

perfect filament for the incandescent

lamp, tried anything he could think
of, including whiskers from a friend's
beard. In all, he tried about 1800
things. After about 1000 attempts,
someone asked him if he was
frustrated at his lack of success. He
said something like,
"I've gained a lot of knowledge. I
now know a thousand things that
won't work.

Failures along the way should be

expected and accepted

I might fail !!!!

Failure is a sign of action, struggle

and attempt

Mistakes arent fun, but they sure

are educational

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Why we need to
Stimulate of our
1. The problems and challenges we face today
creative
and
full with
of our current
will not be solved
successfully
knowledge and skills.
innovation
2. We are either getting better, or we or getting
worse; it is impossible to stay even.
3. There are revolutionary moments in
business, communities, and personal lives
that demand radical change.

4. Incremental improvement will not

guarantee success in a world that is

experiencing radical change.
5. We live and work in a revolutionary time.

Why we need to
Stimulate of our
6. Re-engineering is the fundamental
creative
full of
rethinking and and
radical redesign
of business
processes to bring about dramatic
innovation
improvement in performance.
7. Our creative capabilities and re-engineering
skills are crucial to assure and improve our
future quality of life.

Obstacles to Creativity
Functional fixedness
Self-censorship
Micro-management
Over-thinking
Creativity myths

Image risks
Lack of time
Lack of sleep
Criticism
Rules, policies and procedures