Revised Oster Regent Campaign

Group Members
Account Coordinators
Fundraising Group
Hayley Graham
2800 Hudson Rd HAG 427
Cedar Falls, Iowa 50613
Ana Hanisch- Chair

2003 Waterloo Rd B20
Jacob Shultz
2900 Hudson Rd NRN 507
Brett Claussen
1301 West 23rd St
Promotional Group
Media Kit Group
Ben Dunlay- Chair

1104 College St
Lizzie Moreno- Chair

2901 Ohio St SHU 411
Jordan Brelje
1301 W 23rd St CAM 2141
Annie Forsyth
3800 Jennings Drive
ROTH Apt 341C
Eva Garlof
1301 W 23rd St CAM 3140
Colin Hazelton
1115 W 23rd St
Gaelen Morgan
1301 W 23rd St CAM 4001
Erica Wipperling
2005 Campus St BEN 919
Table of Contents
Information
Page Number
Research
Problem Statement.......................................................4
Mission Statement........................................................4
History of the Organization..........................................4
Informal Research.........................................................5
Formal Research...........................................................5
Targeted Publics...........................................................5
Internal Situational Analysis.........................................6
External Situational Analysis........................................7
Competitors..................................................................8
Programming and Planning
Goals and Objectives.............................................10-11
Timeline.................................................................12-13
Budget........................................................................14
Evaluation...................................................................15
Survey........................................................................16
Media Kit
Fact Sheet...................................................................18
Isolated Fact Sheet.....................................................19
Historical Fact Sheet...................................................20
General News Story....................................................21
Long General News Story......................................22-23
Feature Story 1......................................................24-25
Feature Story 2......................................................26-27
Feature Story 3......................................................28-29
Biographies of Key Organizational Figures............30-31
Schedule of Events.....................................................32
Radio Advertisement..................................................33
Fundraising
Donations Contacts....................................................35
Donation Request Letters......................................36-42
Thank You Letters..................................................43-47
Donations Page...........................................................48
Media Kit Supplemental Materials
Sticker Sheet..............................................................50
Letterhead..................................................................51
2
Brochure................................................................52-53
Poster.........................................................................54
Research
Problem Statement.......................................................4
Mission Statement........................................................4
History of the Organization..........................................4
Informal Research.........................................................5
Formal Research...........................................................5
Targeted Publics...........................................................5
Internal Situational Analysis.........................................6
External Situational Analysis........................................7
Competitors..................................................................8
Research
Problem Statement
Oster Regent Theatre needs to increase student attendance to Unnecessary Farce by using all
forms of media, especially social media.
Mission Statement
The Oster Regent Theatre, home of the Cedar Falls Community Theatre, is a hip, fun and
happening place to be for live performances in the Midwest. The theatre has been very successful in
driving business to people that support the theatre. The theatre is a welcoming place to be for those
looking to get involved in helping backstage, front of house, or on stage.
History of Oster Regent Theatre
As the railroad spread through the nation to Iowa, people in Cedar Falls were anxious to be part
of the traveling theatre audience. Building a theatrical performance hall had been a dream for years, for
both Frank Cotton and the local community. In 1910, the dream became a reality when the Cotton
Theatre opened its doors. The first show was produced in June of 1910 and starred Mae Robson in The
Rejuvenation of Aunt Mary. The theatre was sold and changed names to the Isis Theatre and
consequently was sold several more times. With the advent of movies, live performance was struggling.
The theatre changed its name in 1918 to the Regent Theatre. Merle Blair bought the theatre in 1921 and
promoted movies through a variety of innovative ideas. Many residents remember the days of various
prizes being given away on the Regent stage. In 1931, Gene Blair took ownership of the movie theatre.
Blair managed the theatre for many years. Eventually, the theatre did have other owners, and in 1991
the Blair Family and the Beck Trust gifted the building to the Cedar Falls Community Theatre. The
CFCT board, and community as a whole, raised and spent $1.2 million to restore the building. The fund
raising effort was led by longtime resident and businessman, Iver Christoffersen, and former local
student, resident and actress, Annabeth Gish. In June of 1994 the name was changed to the Oster
Regent Theatre.
Research
Informal Research
Informal research came primarily from Internet searches. We gained background information
about key individuals and basic understandings from the theatres website. It was also very informative
in terms of its history and the upcoming shows and events. In addition, we looked up census data on
this area in order to understand our target audience in social and demographic terms. We also used
several websites to gain insight on the play Unnecessary Farce and its writer. Lastly, we used the
website of Viewpoint Adventures, a company that takes safaris to Tanzania, in order to learn about play
director Gary Baumgartners role in that organization.
Formal Research
For the formal research, we interviewed John Luzaich, the theatres director. He was able to
provide a great deal of information. We also talked to some community members and UNI students to
gain insights about their perception of the theatre. This included communications with Tad Klenske and
Gary Baumgartner, about whom feature stories were written, as well as general surveys with other
people to get a snapshot of the communitys perception of the theatre.
Targeted Publics
John Luzaich described the target public as anyone who wants to see a show. With many of
their shows being child-friendly, yet entertaining for adults, the theatre provides something for
everyone. The target age range for this particular campaign would be sixteen and older, since the show
is most appropriate for older audiences. We have decided to place a strong focus on University of
Northern Iowa students. This is because there is a huge population of students at UNI that could be
attending the shows, yet is not informed that they are happening.
Internal Situation Analysis

Strengths
Many of the strengths of the Oster Regent Theatre are found in what it is: a fun community
theatre that loves putting on shows for the public. The focus of the theatre is not on monetary gain. It is
instead focused on a love of performance and exposing people to things that, without the theatre, they
would not be able to experience. This is also shown in terms of the theatres prices. The Oster Regent
offers the cheapest ticket prices for live shows in the area, with many of their shows costing no more
than twenty-five dollars for the general public. A discount is also offered for full-time students. For ten
dollars, one can see any show as long as one shows their student I.D. Another aspect of the theatre that
is a huge strength is the building itself. It is culturally and historically relevant to Cedar Falls since the
theatre is over 100 years old, originally the Frank Cotton Theatre, and was built as a direct result from
the new railroad that was coming through the area. The inside of it is architecturally impressive and
brings one back to a different time. One of the biggest marketing and promotions aspects that the
theatre has going for it is its website. With over 100,000 unique visitors a year, it is the number one
form of advertisement that the theatre currently has.
Weaknesses
A weakness that is presented right now is the lack of advertisement for the prices, especially the
discounted student pricing. Another issue within the theatre is the lack of social media knowledge with
the permanent staff. This lack of knowledge is evident in the way the theatres Facebook is set up,
including phrasing, location of information, and number of page likes.
Opportunities
The theatre has many different aspects where it can make improvements. One such
improvement would be to put an emphasis on the staffs knowledge and use of social media, including
Facebook and Twitter. The theatre is located on the most prominent street in a town that has a
university of 13,000 people. This presents a huge opportunity to reach large audiences, and it needs to
be acknowledged.
External Situation Analysis

Economic
Cedar Falls is a largely middle class community. However, the median household income of
Blackhawk County is nearly $4,000 below that of the state, enforcing the importance of reasonable
ticket prices. Since we are in a recession, people may be a bit tight on money, but the affordable ticket
prices offered by the theatre make this less of a concern.
Social
Because Facebook and Twitter are such key advertising outlets in todays world, the Oster
Regent must conform to this social change. This is especially important for targeting young audiences.
Due to the presence of the University of Northern Iowa in this community, young people play a large
role in the social atmosphere of Cedar Falls. In addition, people from ages 15-55 constitute a higher
percentage of the population in Black Hawk County than in the state of Iowa as a whole. This young
demographic is an advantage that the Oster Regent must capitalize on.
Cultural
The Oster Regent Theatre is in a somewhat ethnically diverse region of Iowa. According to
census data, 87.1% of the population is white, which is a fairly large amount. However, 8.8% of the
population is black, which is significantly higher than the state average of 3.1%. Blackhawk County
also has a significant Hispanic or Latino population, at 3.9%. It is important that the Oster Regent
Theatre recognize these various ethnic groups by providing performances that can be appreciated by
people of all nationalities and backgrounds.
Competitors
Name of Competitor
Website
Ticket Prices
Lampost Theatre
http://www.lampost.com
ISU Theatre
http://www.center.iastate.edu
Varies
University of Iowa Theatre
http://www.theatre.uiowa.edu
Varies
Wartburg
http://www.wartburg.edu/players
$5-$15
Gallagher Bluedorn
http://www.gbpac.com
Varies
Strayer-Wood Theatre
http://www.uni.edu/theatre/swt
Varies
CSPS: Legion Arts

Cedar Rapids
Theatre Cedar Rapids
Orpheum Theatre Center Marshalltown
Waterloo Community
Playhouse
Marshalltown Community
Theatre
Act 1 of Benton County Vinton
$25
http://lwww.legionarts.org
$15-$25
http://www.theatrecr.org
$20-$60
http://www.orpheumcenter.com
$7-$15
http://www.wcpbhct.org
$10-$25
http://www.marshalltowncommunitytheatre.org
$5-$30
http://www.act1.org
$10 +
Programming and Planning

Goals and Objectives.............................................10-11
Timeline.................................................................12-13
Budget........................................................................14
Evaluation...................................................................15
Survey........................................................................16
Goals and Objectives

Goal 1: To raise customer attendance to Unnecessary Farce by 25%.
Objective 1: To reach 1,000 likes on the Oster Regent Facebook page by February 15.
Tactic 1: Post theatre events in the Events and Parties group of UNI Groups on
Facebook.
Tactic 2: Give students a discounted ticket price for proving that they have liked the
Oster Regent Facebook page.
Tactic 3: Promote Facebook page on all other marketing material.
Objective 2: To hang posters in Cedar Falls and on UNIs campus on January 25 to promote
Unnecessary Farce.
Tactic 1: Design and order posters.
Tactic 2: Hang posters all over UNIs campus.
Tactic 3: Hang posters around Cedar Falls, focusing especially on Main Street.
Objective 3: To hold a publicity stunt involving doors on UNIs Campus on February 1
to promote Unnecessary Farce.
Tactic 1: Receive permission from UNI administration to put on door publicity stunt.
Tactic 2: Buy used doors and transport them to campus.
Tactic 3: Set up doors.
Tactic 4: Carry out publicity stunt.
Tactic 5: Take down doors, and transport them to the junkyard.
Objective 4: To air a press release on the UNI radio station, KULT, beginning on January 16
and running until February 24.
Tactic 1: Write press release.
Tactic 2: Send press release to KULT.
Tactic 3: Follow up with KULT to ensure that the release has been received and that they
intend to run it.
Objective 5: To create an Oster Regent account on Twitter by January 1, and reach 100
followers by opening night of Unnecessary Farce.
Tactic 1: Create a Twitter account for The Oster Regent Theatre.
Tactic 2: Assign a knowledgeable staff or cast member to act as monitor of the Twitter
page.
10
Tactic 3: Get a base group of 15 people, willing to re-tweet, to follow the Oster Regent
Twitter page.
Tactic 4: Tweet bi-weekly to keep followers up-to-date on the theatres events.
Objective 6: To run a 5-second digital advertisement on the televisions around UNIs campus
from January 16 to February 24.
Tactic 1: Design and create an eye-catching, yet informative, advertisement.
Tactic 2: Take advertisement to UNI Production House in the ITTC, and ask for
permission to run it on the televisions around campus.
Objective 7: To improve the perception of The Oster Regent Theatre among people ages 1630.
Tactic 1: Update Facebook page by changing wordings, posting more frequently, and
putting more information, as in a link to the theatres website, on the homepage.
Tactic 2: Advertise theatre events on the Facebook and Twitter pages.
Tactic 3: Emphasize the Oster Regents laid-back, casual atmosphere.
Tactic 4: Cross-advertise shows and events of a more casual nature, such as movie
screenings.
Tactic 5: Create/administer a survey to measure the effectiveness of the overall campaign.
Tactic 6: Distribute brochures to the public, with an emphasis on the UNI campus.
11
Timeline
Due Date
Activity
1-January
Create Twitter account
1-January
Update Facebook page, including information about

student ticket prices and discounts
1-January
Post Unnecessary Farce as event in UNI Groups
2- January
Assign Oster Regent Theatre staff member to monitor and

update Twitter account
3-January
Secure permission from UNI administration for door stunt
3-January
Write press release for KULT
3-January
Create video ad
5-January
Create posters
8-January
Send press release to KULT
8-January
Take video ad to UNI Production House
8-January
Order printing of posters
8-January
Base group of 15 Twitter followers deadline
10-January
Follow up with KULT to ensure press release was received

and will be read on air
By
Completed
12
15-January
Purchase doors
Timeline Continued
Due Date
Activity
16-January
Start airing information about Unnecessary Farce on

KULT radio
16- January
Start showing information about Unnecessary Farce on

UNI televisions
25-January
Hang posters around UNI campus
25- January
Hang posters around downtown Cedar Falls
31- January
Pick up and Transport doors
1-February
Carry out publicity stunt by setting up doors with posters
2-February
Dispose of/Donate doors
5-February
Create survey
15-February
100 Twitter followers deadline
15-February
1,000 Facebook likes deadline
24- February
Stop airing information on KULT and campus televisions

about Unnecessary Farce
25-February
Administer survey via email
By
Completed
13
7-March
Review survey responses
14
Budget
ITEM
COST PER
QUANTITY
TOTAL
Black & White
$0.08
50
$4.00
Color
$0.15
50
$7.50
Black & White
$0.79
50
$39.00
Color
$0.99
50
$49.50
Brochures
$1.39
100
$139.00
Stunt Doors
$20.00
$160.00
Poster (8.5 X 11)
Poster (11 X 17)
Total Budget Needed:
$399.00
*This estimate is based off Oster Regents approximate available budget of $500-700.
It is possible that this cost could be lowered dramatically through connections that the theatre
has within the community. Part or all of the printing costs may be covered by Driving Loyalty, who
would print the materials for little to no cost due to their relationship with the theatre. In addition, the
theatre already has doors that could be contributed to the publicity stunt. As University of Northern
Iowa students, the campus industrial plant has also allowed us to rent doors for no cost. In other
words, while this budget does fall below the range of funds available, it could be further lowered due to
connections in the community.
Printing prices were quoted from Copyworks.
15
Evaluation
Ticket Sales
Media Monitoring
Web Impression/Hits
Increase in Facebook likes by January 15
Increase in Twitter followers by February 15
Survey response measures
16
Survey
Note: The following paragraph would be sent as an e-blast to the Oster Regent email listserv. The
survey questions would be reached through a link to surveymonkey.com.
Hey, Oster Regent fans! We would truly appreciate your participation in a quick survey to give us some
feedback. Follow the link below to take the survey.
1. Did you attend the play, Unnecessary Farce?
2. If so, how did you hear about Unnecessary Farce?
3. Did you witness the publicity stunt on UNIs campus? If so, did you find it effective as an
advertisement?
4. Have you attended Oster Regent productions in the past?
5. Would you attend a future production?
6. Would you recommend the Oster Regent Theatre to friends or family?
7. Comments or suggestions:
Thank you for taking our survey and we hope to see you at our next show!
17
Media Kit
Fact Sheet...................................................................18
Isolated Fact Sheet.....................................................19
Historical Fact Sheet...................................................20
General News Story....................................................21
Long General News Story......................................22-23
Feature Story 1......................................................24-25
Feature Story 2......................................................26-27
Feature Story 3......................................................28-29
Biographies of Key Organizational Figures............30-31
Schedule of Events.....................................................32
Radio Advertisement..................................................33
Sticker Sizes.....34
Letterhead.....35
Brochure.....36-37
Poster....38
18
Oster Regent Theatres Unnecessary Farce Fact Sheet

Event Name:
Unnecessary Farce
Show Dates: February 15, 16, 17, 22, 23, 24, 2013
Show Time: 7:30 p.m. Fridays and Saturdays and 2:00 p.m. Sunday matinees
Venue: Oster Regent Theatre
103 Main Street
Cedar Falls, IA 50613
Producer:
Paul Slade Smith
Director: Gary Baumgartner

Sponsor: Call the theatre to sponsor this show!
Co-Sponsor:
KWAY 99.3 FM
Ticket Outlet: Box Office (319)-277-5283

Email: julieking@cfu.net
19
Ticket Cost: Regular Adult/Senior Ticket.$20.00

Student Ticket$10.00
Awards: Unnecessary Farce won the Thespie Award for Best New Show in 2007
Cast/Acts:
Seven characters/ 2 act play
Audience: Due to offensive language and adult content this play is not recommended for a
young audience under the age of sixteen.
Synopsis: Two cops. Three crooks. Eight doors. In a cheap motel room, an embezzling mayor is
supposed to meet with his female accountant, while in the room next-door; two
undercover cops wait to catch the meeting on videotape. But there's some confusion as
to who's in which room, who's being videotaped, who's taken the money, who's hired a
hit man, and why the accountant keeps taking off her clothes (of course not all!)
(http://www.osterregent.org/on-our-stage/season)
20
Oster Regent Theatre Isolated Fact Sheet

1. The Oster Regent Theatre was the first theatre in Iowa to introduce sound to movies.
2. In order to celebrate $900,000 renovations, the Oster Regent Theatre premiered a movie called How to
Marry a Millionaire starring Marilyn Monroe.
3. The Oster Regent Theatre in Cedar Falls provides a Midwestern Experience for tourists through
recitals, concerts, film, plays, and musicals.
4. In the first eight years of business, the Oster Regent Theatre experienced five different owners.
5. The Oster Regent Theatre held a 5k run called Run for the Regent to raise money for renovations.
6. The Oster Regent Theatre was established in 1909, built by Frank Cotton, and named the Cotton Theatre.
7. After taking ownership, Merle Blair changed the performances of the Oster Regent Theatre to movies
instead of traveling drama teams from Chicago and New York.
21
Historical Fact Sheet

The year of 1910 was very significant for the small town of Cedar Falls. This year, the Cotton
Theatre opened its doors for the first time. The Cotton Theatre, which was owned and operated by
Frank Cotton, was specifically intended to bring culture, entertainment and excitement to the people of
the Cedar Valley. The theatres first production ran in June of that same year. The show, The
Rejuvenation of Aunt Mary, was a great success, bringing people in left and right to witness this
spectacular performance. In years to come, the theatre faced much adversity as it changed hands five
different times. In order to keep the theatre alive, each owner would try to cut ticket prices or offer
money back guarantees. At one point in the theatres history, prize giveaways were held in hopes of
raising ticket sales. Unfortunately these ploys were to no avail. These conflicts did not stop this small
theatre from achieving its true potential. Beginning in 1917, Amos Vivian, the owner at the time,
installed two projectors and would show movies during the winter seasons. He also installed the first
marquee, but five days later he sold the theatre.
By the time the Cotton Theatre had become the Regent Theatre, the popularity of movies had
become widespread throughout the United States. Shortly after, Merle Blair bought the theatre in 1921
and promoted the use of moving pictures as a way to bring the theatre back up on its feet. In 1931, the
theatre was renamed and became known as the Blair Movie Theatre. The venue remained a movie
theatre until 1989. At this point, the theatre was given as a gift to the Cedar Falls Community Theatre.
Since there was already an abundance of movie theatres in the area, it was determined that this theatre
would be suitable for live performances.
In 1991, the Cedar Falls Community Theatre Board, along with the residents of Cedar Falls
raised and spent over $1.2 million in a successful attempt to restore the building to its former
grandeur. Finally, in June of 1994, after their doors had been open for 84 years, the theatre was
renamed once more as the Oster Regent Theatre as it is today.
Now, in 2012, many different groups call the Oster Regent home, including the Cedar Falls
Community Theatre. They offer single admissions and season memberships. The theatre does a number
of genres of shows, including, musical, suspense, drama and comedy plays. This fall marked their 35th
year of show production. In addition, the Oster Regent has celebrated over 100 years of theatre and the
arts. They look forward to where the next 100 years will take them.
22
General News Story

Contact: John Luziack
To: Melody Parker
Oster Regent Theatre
Lifestyle Editor
To: Melody Parker

103 Main Street
Waterloo- Cedar Falls Courier
Lifestyle Editor
Waterloo-Cedar Falls Courier
(319) 277-5283
cfct@cfu.net
www.osterregent.org
www.facebook.com/osterregent
FOR IMMEDIATE RELEASE
Oster Regent Theatre Presents Unnecessary Farce
(CEDAR FALLS, IOWA, October 23) Oster Regent Theatre, located in Cedar Falls, Iowa, will be
putting on a production called Unnecessary Farce. The production will take place at 7:30 PM on
February 15, 16, 22, and 23, as well as at 2:00 PM on February 17 and 24, 2013. The theatre is located
at 103 Main Street in Cedar Falls.
Unnecessary Farce is a farce comedy by Paul Slade Smith. It involves two cops, three crooks, and
eight doors. In a motel room, a mayor who has embezzled money is supposed to meet up with his
female accountant. Meanwhile, in the room next door there are two undercover cops waiting to catch
the meeting with the mayor and his accountant on tape. There is some confusion as to who is in what
23
room, who has taken the money, who is being taped, who has hired the hit man, and why the mayors
accountant keeps taking off her clothes.
Standard admission for adults and seniors is $20 and full time student tickets are $10. You can contact
Oster Regent Theatre at (319) 227-5283 or log onto www.osterregent.org with any questions or for
additional information.
###
24
Long News Story

103 Main Street
(319) 277-5283
cfct@cfu.net
www.osterregent.org

To: Melody Parker
Lifestyle Editor

Oster Regent Theatre: Over a Century of Showtime
(CEDAR FALLS, IA, November 2) The Cedar Falls Community Theatre is proud to present the twoact comedy, Unnecessary Farce, by Paul Slade Smith. The play will be held in the Oster Regent
Theatre at 103 Main Street on February 15, 16, 17 and 22, 23, 24, 2013. Friday and Saturday show
times will begin at 7:30 PM and Sunday matinees start at 2:00 PM. Tickets will be available to season
ticket holders on February 1, 2013 and the general public on February 8, 2013. Tickets are available for
purchase online at www.osterrengent.org or at the box office (319) 277-5283. Prices include $20.00 for
adults/seniors and just $10.00 for students (with ID).
Unnecessary Farce is a story of two cops, three crooks, and eight doors. Two inexperienced cops set
out to reveal an embezzling mayor and his female accountant, but instead, chaos breaks out. No one
knows whos in which room, who took the money, why there is a hit man, and why the accountant
keeps removing her clothes. Will the money be recovered? Can the cops catch the criminals without
resorting to unnecessary farce? This adult comedy will provide two hours of solid laughter, but is not
recommended for young audience members.
-MORE-
25
(Oster Regent Theatre 2-2-2)

In its short existence, Unnecessary Farce has gotten a great deal of attention, including winning the
Thespie Award for Best New Show in 2007 and has received many great reviews. ABC said it was A
smash hit! Two hours of non-stop laughter. This is one funny show you don't want to miss!" According
to Playbill, it was a fast and furious new farce. Lastly, Dallas Morning News said it was "pure
outrageous silliness."
The Oster Regent Theatre produces four types of shows each year, including comedies, dramas,
mysteries and musicals. In addition to plays, the theatre also houses a free movie series in October and
November and another session in the spring. Before Unnecessary Farce takes the stage, Oster Regent
Theatre will have performed Death Trap, a comedy/mystery/thriller mixture in October. They will also
be putting on the musical White Christmas in December.
Since the theatre opened its doors, it has had more than a century of showtime. It was originally opened
in 1910 by Frank Cotton and named the Cotton Theatre. Its first production was The Rejuvenation of
Aunt Mary held in June of the inaugural year. Since then, the theatre has been bought and sold many
times. Finally, in 1994, it was officially named Oster Regent Theatre. The Cedar Falls Community
Theatre board worked together to raise $1.2 million to be used for restoration of the building. Today,
Oster Regent Theatre is widely successful and continues to excel with each show!
For more information please contact John C. Luzaich via email at cfct@cfu.net or call Oster Regent
Theatre at (319) 277-5283. The Oster Regent Theatre also has a Facebook page that is updated daily
with upcoming information. Please visit www.facebook.com/osterregent to find out more.
###
26
Feature Story
Contact: John Luzaich
103 Main St
To: Melody Parker

Lifestyle Editor
Waterloo-Cedar Falls Courie103 Main Street,
Cedar Falls, IA. 50613

(319) 277-5283
cfct@cfu.net
http://www.osterregent.org
Growing Up Klenske
(CEDAR FALLS, IOWA, October 25) For current sophomore at the University of Northern Iowa, Tad
Klenske, the Oster Regent Theatre has been something he has grown up with. I remember going to the
theatre with mom and dad to see shows since I was pretty darn young, said Klenske. It's been one of
those things that has always been there. I always enjoyed going to see shows. The Oster Regent,
which just celebrated their 102nd birthday, has always been a large part of Tads life.
Growing up in Cedar Falls, Tad has been an active volunteer over the years and even did his Eagle
Scout project in the theatre. Theatre is now a large part of Tads life, and he attributes his time in the
Oster Regent to that. They were the place where I learned I really liked theatre. Watching their
productions when I was younger was just entrancing, said Klenske. His mother, Lisa Klenske, is
currently the graphic designer for the theatre and has been for a few years now, so Tad is anything but a
stranger to show life.
-MORE-
27
(Growing Up Klenske 2-2-2)

He also commends the theatre on their involvement in activities other than their own. They do other
things quite often, like their film showings they do yearly, and they participate with the trick or treating
down on Main Street too, Klenske commented. This fall, some of these events have included showing
films, such as Dick Tracy and Sweeney Todd. The theatre is also used by other groups, such as Orchesis
Dance Company, for their performances.
Tad wishes he could spend more time at the theatre, both volunteering back stage and acting on stage,
however his school work and other extracurricular activities come first. Nevertheless, he does plan to
give back to the theatre that gave him so much in his nineteen years of life.
The Oster Regent just finished a very successful run of Deathtrap. In December, they will be putting on
White Christmas. They also will soon be holding auditions for their first show of 2013, a comedy
entitled Unnecessary Farce.
###
28
Feature Story
To: Melody Parker

103 Main Street
(319) 277-5283
cfct@cfu.net
www.osterregent.org
Lifestyle Editor

Unnecessary Farce Director Travels the Globe
(CEDAR FALLS, IA, October 28, 2012) To most Midwesterners, the country of Tanzania sounds like
something out of a storybook. However, to Gary and Donna Baumgartner, this country has become a
second home. Gary Baumgartner is directing the upcoming comedy, Unnecessary Farce, at the Oster
Regent Theatre in Cedar Falls. When hes not busy directing plays, he and his wife Donna own
Viewpoint Adventures, an organization that takes Americans on safaris to the African country of
Tanzania.
Viewpoint Adventures takes individuals and small groups on private safaris throughout Tanzania. Every
tour varies depending on what the group wants to do. However, the Baumgartners stress the importance
of engaging people in the culture. In their opinion, it is vital that those visiting learn about the people
and their way of life by immersing themselves, not simply by observing from a distance.
-MORE-
29
(Unnecessary Farce Director Travels the Globe 2-2-2)

In order to help the Tanzanian people that the Baumgartners grew to love, they started a second
organization known as the Positive Outlook Association. This is a not-for-profit organization that helps
to raise funds and gather resources for Bashay Primary School and Shalom Orphanage. Numerous
projects have taken place throughout the last several years that have assisted the children in these
programs.
Currently, the Positive Outlook Association is working to raise $17,000-18,000 for teacher housing at
the Bashay Primary school. This is something for which there is a great need, as there are currently 109
kindergarten students being taught by one instructor. Building housing for teachers would allow more
teachers to come, making class sizes smaller and quality of education higher.
The Baumgartners greatly enjoy these safaris, especially The positive outlook, graciousness, and
optimism of the Tanzanian people, they say. The fact that they can make a difference in the lives of
Tanzanian children makes the work incredibly rewarding.
However, this is not the only cause about which Gary Baumgartner feels strongly. Baumgartner, who
has been directing plays at the Oster Regent Theatre for the past twenty years, also stresses the
importance of attending local fine arts productions. I look forward to directing many more shows in
the future and hope my audiences keep sustaining the arts...it is so important, he says.
To see Gary Baumgartner in action, come experience Unnecessary Farce, which will be showing
February 15-17 and February 22-24. This outrageous comedy by Paul Slade Smith has won several
30
awards and entertained audiences throughout the country. For more information or to purchase your
tickets today, call (319) 277-5283, or visit www.osterregent.org.
###
31
Feature Story
103 Main Street
(319) 227-5283
cfct@cfu.net
www.osterregent.org
To: Melody Parker

Lifestyle Editor

Oster Regent Theatre Looks to Refresh its Viewing Audience
(CEDAR FALLS, IA, November 4) Oster Regent Theatre, a small yet successful theatre in the heart of
Cedar Falls, Iowa, has enjoyed its continued support for more than one hundred years with a mission of
attracting new and diverse audiences. John Luziack, the director of Oster Regent says, We have
always been satisfied with the number in attendance, but it wouldnt hurt to have a full house more
often. Luziack added that he is still trying to find other ways of attracting younger people to attend
shows, especially UNI students. It has been difficult to raise curiosity and interest among students to
go to a play, Luziack stated.
Luziack reasoned that productions and movies at Oster Regent are far less expensive than others in the
area. Movies play frequently at Oster Regent and are often free to the public with donations accepted.
We offer a different form of entertainment, remarked Luziack. Whether it is musicals or plays, the
Oster Regent Theatre never disappoints. This holiday season, White Christmas will be performed, and
Luziack believes it will yield a great turnout this season.
-MORE-
32
(Oster Regent Theatre Looks to Refresh its Viewing Audience 2-2-2)

Still, Luziack remains somewhat concerned about student attendance. Lately, he and a publicity
committee introduced a Facebook page and put ads in the Northern Iowan newspaper at the University
of Northern Iowa from time to time to get students attention. He hopes that there will be a great
opportunity next year when Oster Regent will show Unnecessary Farce an amusing comedy, involving
two cops, three crooks, and eight doors.
Luziack also says that although attracting students is his biggest objective, he encourages people from
all demographics in the area to go to the theatre. A majority of Oster Regents productions are suited for
all ages, but for Unnecessary Farce, Luziack suggests that only mature audiences should attend. He
projects that because of this type of show, students will be more likely to attend.
###
33
Biographies of Organizational Representatives

John C. Luzaich has been the General Manager for Oster Regent
Theatre for fourteen years. John was born and grew up in Minnesota. He
graduated from Robbinsdale High School, and he later served on the
School Board there for six years. John went to North Park College in
Chicago and earned his BA in theatre from the Tisch School of the Arts at
New York University. He studied speech, mime, dance and acting. John
appeared in Godspell, A Christmas Carol, and Julius Caesar, along with
many shows in Minneapolis, Chicago and New York. An interesting fact
about John is that he was an investor/producer for the recent 40th
anniversary revival of Godspell at Circle in the Square Theatre on
Broadway which is right next to Wicked!
Paul Slade Smith, author of Unncessary Farce, turned to writing after

fifteen years as an actor in Chicago. His performances include roles at
Steppenwolf, Goodman, and Chicago Shakespeare theatres. Paul left
Chicago to join the national tour of The Phantom of the Opera. He later
joined the national tour of Wicked. Unnecessary Farce, the first play he
has written, received four award nominations from its world premiere at
Michigan's BoarsHead Theatre. Paul Slade Smith was named one of the
"50 To Watch" by The Dramatist magazine in 2007.
Julie King is the Office Coordinator for the Oster Regent Theatre and the
CFCT. She has been with the organization for 16 years. Julie graduated
from UNI with her BA in Home Economics. She previously worked in
the business department as an accounts receivable accountant at Breck
Episcopal Private School in Minneapolis. As the office coordinator at
CFCT, Julie coordinates many of the theatre volunteers. Responsibilities
include taking care of bookkeeping and payroll and preparing
income/expense statements. Julie coordinates ticket reservations and box
34
office sales. She also handles the theatre master schedule, rentals and
works with various volunteer crew and production heads.
Biographies of Organizational Representatives

Gary Bum Baumgartner was born in Los Angeles, but grew up in
Iowa. After graduating from Jefferson High School in Cedar Rapids, he
moved to Cedar Falls and attended UNI. He went through the theatre
program there and learned many skills for directing shows. Beyond class
projects, he got his first real directing job in 1978 to direct Riddle Me Ree
for the Black Hawk Children's Theatre.
With one show done, Allen Hospital hired him to direct The
Sunshine Boys by Neil Simon for their Have a Heart fundraiser project.
Shortly thereafter he moved back to Cedar Rapids to become marketing manager/actor and one of the
directors of a new dinner theatre called The Bear Pit Dinner Theatre. He then returned to this area, and
the Waterloo Community Playhouse asked him to direct a two man show called A Walk In The Woods
which went on to serious acclaim.
In 1990 he was elected to the Board of Directors of the Cedar Falls Community Theatre and charged
with the task of raising over $1,000,000 for the restoration of the Oster Regent Theatre. Over 1.3
million dollars was raised and the theatre was restored to its previous glory of the early 1900s. In 1992
Gary was invited to direct the second show in the Oster Regent, which was Barefoot in the Park by
Neil Simon. He is now proud to be in his twentieth year of directing shows for the Cedar Falls
Community Theatre. Shows he has directed include everything from A Funny Thing Happened On The
Way To The Forum to audience favorites like Lend Me A Tenor, 42nd Street, M*A*S*H and Damn
Yankees, and now Unnecessary Farce.
I still enjoy being on stage with the right role but I honestly prefer to paint the whole picture by
directing a show, said Baumgartner. I look forward to directing many more shows in the future and
hope my audiences keep supporting the arts...it is so important.
Liane Nichols was on the original board of directors for the Cedar
35
Falls Community Theatre (CFCT) in 1978. Liane is the Artistic

Coordinator for the CFCT and coordinates the selection of plays
produced by the theatre. She earned her BA and MA from the
University of Northern Iowa and is retired from the Cedar Falls
Community Schools where she taught English and Speech, and
worked with students in drama. Liane has been the costumer or
costume designer on many plays and has worked with multiple
directors. She has written and directed many CFCT Summer
Sampler shows, including Buttons, Bows & Broadway and Oscar
Musical Mix. Liane has directed many of the hit musicals and
holiday plays over the years for CFCT that have included: The Pirates of
Penzance, Guys and Dolls, The Wizard of Oz, Singin' in the Rain, The Music Man, and many other
plays.
Photos and some bios courtesy of: osterregent.org, veiwpointadventures.com, and playscripts.com
Schedule of Events
December 3 & 4, 2012
February 1, 2013
February 8, 2013
February 15, 16, 17 &
22, 23, 24, 2013
Auditions for Unnecessary Farce

Tickets available for Season Ticket Holders
Tickets available for the public
Performance Dates
36
Radio Advertisement
103 Main Street
(319) 277-5283
cfct@cfu.net
www.osterregent.org
To: Linh Ta
News Director
KULT Radio
Oster Regent Theatre Presents Unnecessary Farce (20 seconds)

The Oster Regent Presents: Unnecessary Farce by Paul Slade Smith. Two cops go on a stake out for an
embezzler, but no one knows whats what. Confusion and hilarity ensues. Show runs February 15, 16,
17 & 22, 23, 24. Call 319-277-5283 to get your tickets, or get them online by going to
www.osterregent.org
###
37
Sticker Sizes
38
Letterhead
Oster Regent
Theatre
More Than A Century

of Showtime
39
General Manager:
John C. Luzaich
(319)- 277-5283
osterregent.org
103 Main St. Cedar Falls, IA 50613
Brochure Outside
40
Brochure Inside
41
Poster
42
Fundraising
Donation Contacts......................................................40
Donation Request Letters......................................41-47
Thank You Letters..................................................48-52
Donations Page...........................................................53
43
Donation Contacts
Organization
Contact Person
Address
Phone Number
Given or Denied
Parkade Printers
Larry Roy
124 W. 4th St.

Suite E
319-277-4352
YESbinding
Not needed
Copyworks
Cedar Rapids
Harold Graham
4837 1st Ave. SE

Cedar Rapids, IA 52403
319-373-5335
YESCampaign
and Binding
Mudd Advertising
Lisa Mahr
One Mudd Centre

915 Technology Parkway
319-277-2003
Denied
Copyworks
Cedar Falls
Jon Laity
2227 College St.

319-266-2306
Denied
Driving Loyalty
Brad Nichols
315 Clay St.

319-553-1111
YESPosters and
Stickers
The Hub Live Music
Marcus Kjeldsen
402 Main St.

319-266-2360
YESGift
Certificates to use as
deal sweeteners
Dickeys Printing
Pat Dickey
308 E. 7th St.

Waterloo, IA 50703
319-234-1777
YESBrochures
44
Donation Request Letter #1

Parkade Printers
124 W. 4th St.
Suite E
Cedar Falls, IA
50613
October 24, 2012
Dear Mr. Loy:
We are contacting you on behalf of the Principles of Public Relations class at the University of
Northern Iowa. We are seeking donations of the laser printing, and binding, of a public relations
campaign we are creating. Three (3) digital CD copies of the whole campaign and supplemental
materials will be required. Sixteen (16) copies are needed for each of the following:
*An estimated 75 page full color, bound copy of the campaigns research and implementation plan
*Full color brochure
*Other possible pieces we might create, such as table fliers, door hangers, etc.
If you are able to donate any or all of this, we would greatly appreciate your services.
In return, we will place your companys logo on our campaign packet as a noted sponsor. These
campaign copies will be part of our portfolios and will, no doubt, be shared with many different
possible employers across Iowa, and beyond.
Thank you for your time, we look forward to speaking with you again and setting up a donation that
works for you and your business. If you have any questions please contact
Ana Hanisch 319-610-2852 or hanischa@uni.edu
or
Brett Claussen 712-790-9924 or clausseb@uni.edu
Thanks again,
Ana Hanisch, and Brett Claussen,
and the Principles of Public Relations class at UNI
45
46

Copyworks
4837 1st Ave. SE

Cedar Rapids, IA
52403
October 24, 2012
Dear Mr. Graham:
or
Thanks again,
47
48

Mudd Advertising
One Mudd Centre
915 Technology Parkway
Cedar Falls, IA
50613
October 24, 2012
Dear Ms. Mahr:
or
Thanks again,
49

Copyworks
2227 College St.
Cedar Falls, IA
50613
October 24, 2012
Dear Mr. Laity:
or
Thanks again,
and the Principles of Public Relations class at UNI.
50
51

Driving Loyalty
315 Clay St.
Cedar Falls, IA
50613
October 24, 2012
Dear Mr. Nichols:
possible employers across Iowa, and beyond. Also, to sweeten the deal even more, we have acquired
donations of gift certificates and door passes for The HuB Live Music club on the corner of 4th and
Main streets. These would be great to use in staff recognition, or for a night on the town for you!
or
Thanks again,
and the Principles of Public Relations class at UNI.
52
53
Donation Request #6
The HuB Live Music
402 Main St.
Cedar Falls, IA
50613
October 24, 2012
Dear Mr. Kjeldsen:
or
Thanks again,
54
55
Donation Request #7
Dickeys Printing
308 E. 7th St.
Waterloo, IA
50703
October 24, 2012
Dear Ms. Dickey:
or
Thanks again,
56
57
Thank You Letter #1

Larry Roy
Parkade Printers
124 W. 4th St.
Suite E
Cedar Falls, IA
50613
Dear Mr. Roy:
Thank you very much for your willingness to donate the binding for our Public Relations campaign.
We did pass your contact information along to another group that had expressed a need for your
services. Thank you for being so flexible and willing to help!
Our Fundamentals of Public Relations class is the first learning step in our major, and it is no small
event that companies like you can help us get this experience. Thanks again, and have a great year!
Best Regards,
Ana Hanisch, Brett Claussen, Hayley Graham,
Jacob Schultz, and the PR class at UNI
58
Thank You Letter #2

Copyworks
4837 1st Ave. SE
Cedar Rapids, IA
52403
Dear Mr. Graham:
Thank you for contributing your time and expertise in the printing and binding of our campaign for
Public Relations class. By donating your services you have helped us tremendously. In return, we will
be more than happy to display your logo in our campaign packet.
Our Principles of Public Relations class is the first step in our major. Your generous contribution is
highly regarded as we continue to gain valuable experience in our field of study.
Best Regards,
59
Thank You Letter #3

Brad Nichols
Driving Loyalty
315 Clay St.
Cedar Falls, IA
50613
Dear Mr. Nichols:
Thank you for contributing your time and expertise in the printing of posters for our campaign for
Best Regards,
60
Thank You Letter #4

Marcus Kjeldsen
The HuB Live Music
402 Main St.
Cedar Falls, IA
50613
Dear Mr. Kjeldsen:
Thank you very much for your willingness to donate to our Public Relations campaign. We were able
to use the door passes and gift certificates in exchange for printing services for full color posters! You
have helped us tremendously, and we will be more than happy to put your logo on our campaign.
Our Principles of Public Relations class is the first step in our major, and it is no small event that
companies like you can help us get this experience. Thanks again, and have a great year!
Best Regards,

61
Thank You Letter #5

Patricia Dickey
Dickeys Printing
308 E. 7th St.
Waterloo, IA
50703
Dear Ms. Dickey:
Thank you for contributing your time and expertise in the printing of brochures for our campaign for
Best Regards,

62
Thank you to these local businesses for their generous

donations!
63
Media Kit Supplemental Materials

Sticker Sheet
Letterhead
Brochure
Poster
64

Revised Oster Regent Campaign

Загружено:

Сведения о документе

Исходное описание:

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Revised Oster Regent Campaign

Загружено:

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Доступные форматы

Group Members

Ana Hanisch- Chair

Media Kit Group

Ben Dunlay- Chair

Lizzie Moreno- Chair

Internal Situation Analysis

External Situation Analysis

University of Iowa Theatre

CSPS: Legion Arts

Programming and Planning

Goals and Objectives

Create Twitter account

Update Facebook page, including information about

Post Unnecessary Farce as event in UNI Groups

Assign Oster Regent Theatre staff member to monitor and

Secure permission from UNI administration for door stunt

Write press release for KULT

Send press release to KULT

Take video ad to UNI Production House

Order printing of posters

Base group of 15 Twitter followers deadline

Follow up with KULT to ensure press release was received

Start airing information about Unnecessary Farce on

Start showing information about Unnecessary Farce on

Hang posters around UNI campus

Hang posters around downtown Cedar Falls

Pick up and Transport doors

Carry out publicity stunt by setting up doors with posters

Dispose of/Donate doors

100 Twitter followers deadline

1,000 Facebook likes deadline

Stop airing information on KULT and campus televisions

Administer survey via email

Review survey responses

Black & White

Black & White

Poster (8.5 X 11)

Poster (11 X 17)

Total Budget Needed:

Increase in Facebook likes by January 15

Increase in Twitter followers by February 15

Survey response measures

2. If so, how did you hear about Unnecessary Farce?

4. Have you attended Oster Regent productions in the past?

5. Would you attend a future production?

6. Would you recommend the Oster Regent Theatre to friends or family?

Oster Regent Theatres Unnecessary Farce Fact Sheet

Paul Slade Smith

Director: Gary Baumgartner

Ticket Outlet: Box Office (319)-277-5283

Ticket Cost: Regular Adult/Senior Ticket.$20.00

Seven characters/ 2 act play

Oster Regent Theatre Isolated Fact Sheet

Historical Fact Sheet

General News Story

To: Melody Parker

Oster Regent Theatre

To: Melody Parker

Waterloo- Cedar Falls Courier

Long News Story

Oster Regent Theatre

FOR IMMEDIATE RELEASE