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Project Report on
SUBMITTED TO
UNDER GUIDANCE OF
Mrs. PRACHI SRIVASTAVA
(Lecturer, B.B.A. Department)
NAIPALAPUR, SITAPUR
(AFFILIATED TO C.S.J.M. UNIVERSITY)
Acknowledgement
I feel great pleasure in presenting this project report in the hands of my mentor. It
is really a great opportunity given by him to me. This research work is combined effort of
many hearts, hands and brains.
First of all I would like to thank God who showered his blessing in every step of
this profile and has given me this opportunity to conduct this report.
Now my grateful thanks to my Mentor and guide Mrs. PRACHI SRIVASTAVA,
Lecturer, B.B.A, Department who helped me a lot and guided me in every step related
to this project.
I also want to thank our principal & Manager, Fr. JOSE NEDUMPARA, and all
my teachers of BBA Deptt. and Library members for giving us their valuable advice and
guidance who helped me to complete this project successfully.
DECLARATION
I, AMBUJ KUMAR MISHRA , Student of B.B.A, Final Year, S.H.D.C,
Sitapur, hereby declare that the project work entitled CONSUMER PREFERENCE
Date:
AMBUJ KUMAR
MISHRA
Place:
B.B.A, S.H.D.C,
Sitapur
CERTIFICATE
supervision.
To the best of my knowledge & belief this project work is original &
has been submitted for the first time to fulfill the award of B.B.A degree
course
Project Guide
(Mrs. PRACHI SRIVASTAVA)
Table of Contents
S.No
Topic
Pg No.
1. Introduction
1-2
4. Company Profile
4-38
39-42
43-51
7. Findings
52-53
8. Conclusion
54
9. Limitations
55
10.Recommendations
56
11.Bibliography
57
12.Annexure
58-60