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  • Rural Consumer Behaviour

    Загружено:

    Anuja Bhattacharjee
    443 просмотров3 страницы
    This document discusses factors that influence rural consumer behavior in India. It outlines several socio-cultural factors, including group influence, family influence, and role and status that shape rural consumers' decisions. Additional factors like economic conditions, politics, demonstrations of products, advice from retailers, and opinion leaders also sway rural consumers' final choices. The lifestyle of rural consumers is described as very religious, hard-working, community-oriented, and family-focused. Their shopping habits prefer smaller packages and are heavily guided by retailers and opinion leaders, especially for expensive durable goods purchases.

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    Rural Consumer Behaviour.ppt

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    This document discusses factors that influence rural consumer behavior in India. It outlines several socio-cultural factors, including group influence, family influence, and role and status that shape rural consumers' decisions. Additional factors like economic conditions, politics, demonstrations of products, advice from retailers, and opinion leaders also sway rural consumers' final choices. The lifestyle of rural consumers is described as very religious, hard-working, community-oriented, and family-focused. Their shopping habits prefer smaller packages and are heavily guided by retailers and opinion leaders, especially for expensive durable goods purchases.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    443 просмотров3 страницы

    Rural Consumer Behaviour

    Загружено:

    Anuja Bhattacharjee
    This document discusses factors that influence rural consumer behavior in India. It outlines several socio-cultural factors, including group influence, family influence, and role and status that shape rural consumers' decisions. Additional factors like economic conditions, politics, demonstrations of products, advice from retailers, and opinion leaders also sway rural consumers' final choices. The lifestyle of rural consumers is described as very religious, hard-working, community-oriented, and family-focused. Their shopping habits prefer smaller packages and are heavily guided by retailers and opinion leaders, especially for expensive durable goods purchases.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 3

    FUNDAMENTALS OF CONSUMER

    BEHAVIOUR

    Complex Buying Behaviour-In the rural setting for


    marketing of expensive goods ,demonstrations,targeting
    opinion leaders & employing trained sales personnel for
    the purpose of promoting are more important.

    Dissonance Reducing Behaviour-

    Habitual Buying Behaviour-

    FACTORS INFLUENCING RURAL CONSUMERS


    1) SOCIO-CULTURAL FACTORS
    2) GROUP
    3) FAMILY
    4) ROLE & STATUS

    5)SOCIABILITY6) ECONOMIC FACTORS


    7) POLITICAL FACTORS8)FACTORS INFLUENCING FINAL CHOICE-attitude of others
    - advice of the retailer
    -experience in the retail outlet
    -demonstration of products
    - unanticipated situational factors
    -mood swing
    -perceived risk
    LIFESTYLE OF RURAL CONSUMER
    a) Rural Consumer is Very Religious
    b) Rural Consumers prefer to work themselves

    c) Congregation at the chaupal


    d) Strong Family Ties & Respect for family values
    RURAL SHOPPING HABITS
    a) Preference for Small or Medium Package
    b)Role of retailer
    c) Role of Opinion Leaders for durables

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