Chevrolet

Chevy redirects here. For the American comedian, known by the name or a variant thereof of its progenitor,
see Chevy Chase. For other uses, see Chevrolet (disam- the Chevrolet small-block engine.
biguation).
Chevrolet /vrle/, colloquially referred to as Chevy 1 History
and formally the Chevrolet Division of General Motors Company, is an American automobile division of
the American manufacturer General Motors (GM). Louis
Chevrolet and ousted General Motors founder William
C. Durant started the company on November 3, 1911 [2]
as the Chevrolet Motor Car Company. Durant used the
Chevrolet Motor Car Company to acquire a controlling
stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the
GM presidency. After Durants second ouster in 1919,
Alfred Sloan, with his maxim a car for every purse and
purpose, would pick the Chevrolet brand to become the
volume leader in the General Motors family, selling main- First logo of the company (1911).
stream vehicles to compete with Henry Fords Model T in
1919 and overtaking the Model T as the best-selling car On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet
in the United States by 1929.[3]
Motor Company in Detroit with William C. Durant and
Chevrolet-branded vehicles are sold in most automoinvestment partners William Little (maker of the Little
tive markets worldwide, with the notable exception of
automobile) and Dr. Edwin R. Campbell (son-in-law of
Oceania, where GM is represented by their Australian
Durant) and in 1912 R. S. McLaughlin CEO of General
subsidiary, Holden. In 2005, Chevrolet was relaunched in
Motors in Canada.
Europe, primarily selling vehicles built by GM Daewoo
of South Korea with the tagline Daewoo has grown up Durant was cast out from the management of General
enough to become Chevrolet, a move rooted in General Motors in 1910 for ve years. He took over the Flint
Motors attempt to build a global brand around Chevro- Wagon Works, incorporating the Mason and Little comlet. With the reintroduction of Chevrolet to Europe, GM panies. As head of Buick Motor Company prior to
intended for Chevrolet to be a mainstream value brand, founding GM, Durant had hired Louis Chevrolet to drive
[6]
while GMs traditional European standard-bearers, Opel Buicks in promotional races. Durant planned to use
of Germany, and Vauxhall of England will be moved Chevrolets reputation as a racer as the foundation for his
upmarket.[4] However, GM reversed this move in late new automobile company.
2013, announcing that the brand would be withdrawn Actual design work for the rst Chevy, the costly Series
from Europe, with the exception of the Camaro, and C Classic Six, was drawn up by Etienne Planche, followCorvette[5] in 2016. Chevrolet vehicles will continue to ing instructions from Louis. The rst C prototype was
be marketed in the CIS states, including Russia. After ready months before Chevrolet was actually incorporated.
General Motors fully acquired GM Daewoo in 2011 to However the rst actual production wasn't until the 1913
create GM Korea, the last usage of the Daewoo automo- model. So in essence there were no 1911 or 1912 productive brand was discontinued in its native South Korea and tion models, only the 1 pre-production model was made
succeeded by Chevrolet.
and ne tuned throughout the early part of 1912. Then in
the fall of that year the new 1913 model was introduced
at the New York auto show.

In North America, Chevrolet produces and sells a wide

range of vehicles, from subcompact automobiles to
medium-duty commercial trucks. Due to the prominence
and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used
at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly

Chevrolet rst used the bowtie emblem[7] logo in 1914

on the H series models (Royal Mail and Baby Grand) and
The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room.[8] More recent research by historian Ken Kauf1

1 HISTORY
2010 Chevrolet Silverado

The bowtie emblem, introduced in 1913.

1946 Chevrolet Pickup

mann presents a case that the logo is based on a logo of the
Coalettes coal company.[9][10] An example of this logo
as it appeared in an advertisement for Coalettes appeared
in the Atlanta Constitution on November 12, 1911.[11]
Others claim that the design was a stylized Swiss cross,
in tribute to the homeland of Chevrolets parents.[12]
Louis Chevrolet had dierences with Durant over design
and in 1914 sold Durant his share in the company. By
1916, Chevrolet was protable enough with successful 1941 GMC Model 9314
sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After
the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into
GM as a separate division. In 1919, Chevrolets factories were located at Tarrytown, N.Y.; Flint, Michigan;
Norwood, Ohio; St. Louis, Missouri; Oakland, California; Ft. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited, McLaughlins were given GM
Corporation stock for the proprietorship of their Com- 1919 GMC Tanker
pany article Sept. 23, 1933 Finantial Post page 9.[13]
In the 1918 model year, Chevrolet introduced the Series
D, a V8-powered model in four-passenger roadster and
ve-passenger tourer models. Sales were poor and it was
dropped in 1919.
Beginning also in 1919, GMC commercial grade trucks
were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty
trucks. GMC commercial grade trucks were also rebranded as Chevrolet commercial grade trucks, sharing 1920 Chevrolet tow truck
an almost identical appearance wht GMC products.

2008 GMC Sierra

Chevrolet continued into the 1920s, 1930s, and 1940s

competing with Ford, and after the Chrysler Corporation
formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the Low-priced three.[14] In 1929
they introduced the famous Stovebolt overhead-valve
inline six-cylinder engine, giving Chevrolet a marketing
edge over Ford, which was still oering a lone athead
four (A Six at the price of a Four). In 1933 Chevrolet
launched the Standard Six, which was advertised in the
United States as the cheapest six-cylinder car on sale.[15]
Chevrolet had a great inuence on the American automobile market during the 1950s and 1960s. In 1953
it produced the Corvette, a two-seater sports car with
a berglass body. In 1957 Chevy introduced its rst
fuel injected engine,[16] the Rochester Ramjet option on

2.2

Asia

Corvette and passenger cars, priced at $484.[17] In 1960

it introduced the Corvair, with a rear-mounted air-cooled
engine. In 1963 one out of every ten cars sold in the
United States was a Chevrolet.[18]
During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Impala series, became one of
Americas best selling lines of automobiles in history.
The basic Chevrolet small-block V8 design has remained
in continuous production since its debut in 1955, longer
than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic
small-block OHV V8 design platform in production today have been much modied with advances such as aluminium block and heads, electronic engine management,
and sequential port fuel injection. Depending on the vehicle type, Chevrolet V8s are built in displacements from
4.3 to 9.4 litres with outputs ranging from 111 horsepower (83 kW) to 994 horsepower (741 kW) as installed
at the factory. The engine design has also been used over
the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and
Holden (Australia) nameplates.

3
models come from Chevrolet USA, GM Korea, Mexico
and other origins. Examples of Opel-sourced vehicles are
Vectra, Astra, Corsa, Meriva, Zara and Captiva (Opel
Antara). Mexico also has some cars of its own, such as the
Chevy C2, which is a reworked older-generation Corsa B.
Vehicles based on US platforms are the Avalanche, the
Suburban, the Equinox, the Tahoe, the Cheyenne (which
is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette. The
Chevrolet Optra, assembled in South Korea by GM Korea, was also sold in Mexico. The European Epica was
sold as a business-only vehicle. GM also manufactures
Chevrolet vehicles such as the Suburban and Avalanche
in Mexico for export to other markets, chiey the US and
Canada.

2.2 Asia
2.2.1 China

In 2009 China became Chevrolets third largest market, with sales of 332,774 vehicles, behind only the
United States and Brazil (1,344,629 and 595,500 vehi[22]
In 2005, General Motors re-launched the Chevrolet mar- cles respectively). By 2010, Chevy sold just over half
[23]
que in Europe, using rebadged versions of the Daewoo a million, with the Cruze being its best seller there.
cars produced by GM Korea.[19]
The Chevrolet division has largely recovered from the
economic downturn of 20072010 through launching
new vehicles and improving existing lines. GM began developing more fuel ecient cars and trucks to compete
with foreign automakers. In late 2010 General Motors
began production of the plug-in electric Chevrolet Volt
(and related Opel/Vauxhall Ampera),[20] which later was
announced as the 2012 North American Car of the Year,
European Car of the Year, and World Green Car of the
Year.

2.2.2 India
Main article: Chevrolet Sales India Private Limited
Launched by GMs India operations, Chevrolet is among
the more recent auto brands. Until 2003, GM India
originally a joint venture with Hindustan Motors, sold the
Opel Corsa, Opel Astra and the Opel Vectra. Chevrolet
ocially began business in India on June 6, 2003. The
Corsa and Astra were built at a plant in Halol, Gujarat.

Chevrolet currently sells the Chevrolet Cruze, Chevrolet

Spark, Chevrolet Optra, Chevrolet Aveo, Chevrolet
Tavera, Chevrolet Captiva, Chevrolet SRV, Chevrolet
Beat, Chevrolet Sail and Chevrolet Aveo U-VA. The
As of 2010 Chevrolet had operations in over 140 counChevrolet Forester, a rebadged Subaru, was imported ditries, and global sales in 2011 set a record with 4.76 milrectly from Fuji Heavy Industries in Japan until 2005.
[21]
lion vehicles sold worldwide.
The Cruze and Tavera are built at the Halol plant.
Chevrolet also is the sole Engine supplier for the Formula
Rolon single seater series in India.
2.1 North America

2.1.1

International operations

Canada

Main article: General Motors Canada

2.2.3 Japan

From 1995 to 2000 Toyota in an agreement with

GM sold the third generation model Chevrolet Cavalier as the Toyota Cavalier in Japan in exchange for the
Geo/Chevrolet Prism in an eort to avoid additional re2.1.2 Mexico
strictions on their exports to the US. In the mid-2000s,
Mexico has a mix of Chevrolet models from dierent Suzuki imported and marketed the Chevrolet TrailBlazer
GM brands and platforms branded as Chevrolet. The and the Chevrolet Optra wagon in Japan. Suzuki, a GM

INTERNATIONAL OPERATIONS

partner, also assembled and marketed the Chevrolet MW ibu and Sonic in the Sedan category, Captiva in the SUV
microvan. The MW was originally a rebadged Suzuki category, Tahoe and Traverse in the Wagon category and
Wagon R+ and later a rebadged Suzuki Solio. Suzuki Avalanche and Silverado in the Truck category.[25]
had also marketed the Chevrolet Cruze subcompact in the
past.
2.2.6 Pakistan
Earlier eorts during the 1970s and 1980s saw a partnership with Isuzu and Suzuki, with the Chevrolet Chevette In Pakistan, Chevrolet introduced its cars in collaborain the 1970s from Isuzu, and the Suzuki Cultus from tion with a local automobile manufacturer called Nexus
Suzuki during the 1980s, which was rebadged as the Geo Automotive. The current lineup available from ChevroMetro.
let Pakistan includes Chevrolet Optra, Chevrolet Spark,
General Motors Japan Limited currently distributes and
markets the Sonic, Captiva, Camaro, and Corvette in limited numbers through an agreement with Yanase Co.,
Ltd. dealerships. In the 2000s, General Motors Asia
Pacic (Japan) had distributed and marketed the TrailBlazer also. As of 2010, Mitsui Bussan Automotive distributes and markets the Chevrolet Tahoe, Chevrolet Express, Chevrolet HHR, Silverado, and Traverse.

Chevrolet Joy, Chevrolet Aveo, and Chevrolet Colorado.

The company plans to add Chevrolet Captiva, Chevrolet
Epica and Chevrolet Cruze to its lineup in the future.
2.2.7 Philippines

Previously, it had also marketed the Starcraft versions of

the G-Van and Chevrolet Trailblazer. Mitsui Bussan Automotive had been importing and distributing certain GM
models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels. The Chevrolet models that
have been imported by Mitsui will no longer be sold once
existing inventories are depleted. Thus there were three
distinct distribution channels for Chevrolet-branded vehicles at one time in Japan.
2.2.4

Malaysia

Chevrolet entered Malaysian market in 2003, replacing

Opel. Between 2003 and 2009, a joint-venture between
GM and DRB-HICOM called Hicomobil, marketed the
Chevrolet Aveo, Chevrolet Optra, Chevrolet Nabira and
Chevrolet Lumina.[24] The joint venture was ended and
Naza was taking over Chevrolets dealership as Naza
Quest Auto Sdn.Bhd in 2010. The lineup of Chevrolet cars available were Chevrolet Sonic, Chevrolet Cruze,
Chevrolet Malibu, Chevrolet Captiva, Chevrolet Orlando
and Chevrolet Colorado.

A fth-generation Chevrolet Camaro seen in the streets of Bonifacio Global City. This model was sold by Chevrolet Philippines
EDSA branch.

Chevrolets Philippine operations are under the control of The Covenant Car Company Inc.[26] The company was ocially incorporated on July 1, 2009 and
assumed business operations on October 1, 2009.[27]
19 dealerships have been established around the country as of 2012.[27] Its current lineup include the
Chevrolet Aveo, Chevrolet Camaro, Chevrolet Captiva, Chevrolet Colorado, Chevrolet Cruze, Chevrolet
Orlando, Chevrolet Spark, Chevrolet Sonic, Chevrolet
2.2.5 Middle East
Suburban, Chevrolet Tahoe, Chevrolet TrailBlazer,
Chevrolet Malibu, Chevrolet Traverse and the upcomIn the Middle East, Chevrolet-badged cars, trucks, ing new Chevrolet vehicles will be arrived to Philippines
SUVs, and crossovers are sourced from GM Korea (in by mid-2014 are Chevrolet Silverado, Chevrolet Impala,
South Korea), GM in North America, and GM Holden (in Chevrolet Trax and Chevrolet Express Van.
Australia). The Middle East market has a separate division called Chevrolet Special Vehicles (CSV), which (as
of December 2007) sources the high-performance 400 2.2.8 South Korea
bhp (300 kW) CR8 sedan from Holden Special Vehicles.
The Holden Commodore is badged as the Chevrolet Lu- Many global-market Chevrolet vehicles are designed and
mina in the Middle East, as well as South Africa. The manufactured by GM Korea of South Korea, but they
longer wheelbase Holden Caprice is sold as the Chevrolet had been sold under Daewoo brand in South Korea unCaprice in the Middle East. The Middle East eet (partic- til February 2011. Daewoo brand was fully replaced
ularly Saudi Arabia) also includes the likes of Cruze, Mal- by Chevrolet in March 2011. All Daewoo products

2.4

South Africa

relaunched under Chevrolet brand, with the release of duce Chevrolet and other GM vehicles using bodies supChevrolet Camaro, Chevrolet Orlando and Chevrolet plied by Holden Motor Body Builders.[33] The merger
Aveo.
of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in 1931 saw the creation of General Motors Holdens[34] and the ongoing
2.2.9 Thailand
production of various GM products including Chevrolet.
GMH departed from traditional US body styles with the
The American-built Chevrolet Colorado pickup is also
release of the Chevrolet Coupe Utility in 1934[32]:4 and
manufactured in Rayong, Thailand. Starting in 2003, the
the Chevrolet Sloper Coupe in 1935.[32]:5 Post-war proHolden Commodore was badged as the Chevrolet Lumina
duction recommenced in 1946.[35] From 1949 Australian
in Thailand for the VY and VZ model series. Exports
Chevrolets were to be locally assembled from compolasted until 2005.[28]
nents imported from Chevrolet in Canada although loGeneral Motors is currently exploring cost cutting options cal production of the Coupe Utility body continued until
as part of its restructuring plan. One of these options in- 1952.[36] 1968 was the last full year of Chevrolet assemvolve expanding the Rayong, Thailand plant to add addi- bly in Australia.[37]
tional capacity to export Colorados to the U.S. This would
Classic Chevrolet models such as Bel Air, Biscayne,
allow the Shreveport, Louisiana plant to be closed (where
Impala etc., are still found in many states around Austhe Colorado is also produced). This scenario is plausitralia. From the early 1970s to the early 1980s the
ble only if a free-trade agreement is signed between the
Chevrolet name was also used on various light commerU.S. and Thailand, as the American tari on imported
cials in Australia. These ranged from the LUV (a repickup trucks from non-FTA countries is currently 25%.
badged Isuzu KB) to the third generation C-series trucks.
The United Auto Workers is the most vocal opponent to
From 1998 to 2001 the Chevrolet Suburban was sold in
a change in the tari structure.
Australia as the Holden Suburban.
In addition to the Colorado pickup trucks, General MoChevrolet and Holden share a number of models and
tors began assembling Chevrolet Captiva sport utility vemodel names including Malibu, Caprice, Colorado, Volt,
hicle in its Rayong plant during June 2007. The ThaiSpark/Barina Spark, Sonic/Barina, Cruze and VF Comassembled Captiva is based on THETA platform unmodore/Chevrolet SS. The Holden VF Commodore is exder the program code C100. Also produced at the
ported from Australia to the United States as the ChevroGeneral Motors Rayong plant are the Chevrolet Aveo
let SS. In 2015, the Equinox will join the Holden lineup.
(launched in September 2009 under the platform T100)
and Chevrolet Cruze (launched in November 2010 under
the platform GLOBAL DELTA).[29]
2.4 South Africa
Production, Retail Sales and Registration of Chevrolet brand in Thailand during 2011 (Units)[30]
2.2.10

Uzbekistan

General Motors Uzbekistan, or GM Uzbekistan, became

the new name of Uz-Daewoo Auto in March 2008 as part
of a new joint venture owned by Uzavtosanoat JSC (75%)
and General Motors Corporation (25%) with a factory in
Asaka producing a variety of Chevrolet models.[31] Currently, in Uzbekistan producing models, such as, Damas
(N150), Matiz (M150), Nexia (N150), Spark (M300),
Epica, Malibu and Captiva (SUV).

2.3

Australia

Even though the Australian market of today mainly consists of Australias own automotive companies alongside
Asian automobile brands, Australia once had its fair share
of American cars as well.
Bodies for the local assembly of Chevrolets were built in
Australia as early as 1918[32]:11 and by 1926 the newly
created General Motors (Australia) Pty Ltd had established assembly plants in ve Australian states to pro-

Chevrolet Firenza CanAm 302, South African homologation special

In South Africa, Chevrolet was GMs main brand

name until 1982, with a number of Vauxhall Motors
and Holden derivatives being built under the Chevy
name from 1965. In the 1970s, the advertising jingle braaivleis, rugby, sunny skies and Chevrolet[38]
(adapted from the US Baseball, Hot Dogs, Apple Pies
and Chevrolet) came to epitomise the ideal lifestyle of
white male South Africans. Holden in Australia used
the jingle Football, Meat Pies, Kangaroos and Holden

6
cars. Originally, Chevrolets were CKD kits of US models assembled in their plant in Port Elizabeth. However,
since South Africa was right-hand drive and the US was
left-hand drive, along with encouragement by the South
African government to use local content, Chevrolets such
as the Biscayne were eventually made entirely in South
Africa, along with GMs own car for South Africa": the
Ranger.
By the 1970s, larger South African Chevrolets were
based on Australian General Motors-Holdens models,
the Kommando being based on the Holden Kingswood[39]
and the Constantia on the Statesman,[40] while the smaller
Firenza was based on the Vauxhall Viva. The Chevrolet
Nomad sold in South Africa was entirely dierent from
the Nomad sold in America; whereas the American Nomad was originally conceived as a station wagon version
of the Corvette and eventually became the station wagon
version of the Bel Air, the South African Nomad was
an SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received
dierent engines than in their home markets.

INTERNATIONAL OPERATIONS

2.5 Europe
Main article: Chevrolet Europe
Chevrolet Europe GmbH is a Swiss-based rm (in
Zrich) that mainly sells cars produced by GM Korea.
Until 2005, Chevrolet Europe sold a few models, mostly
United States domestic market (USDM) models modied to suit European regulations. Among them were
the Chevrolet Alero (which was a rebadged Oldsmobile
Alero) and the Chevrolet Trans Sport (which was a
Chevrolet Venture with the front end of the Pontiac Trans
Sport). Among other models sold by Chevrolet Europe
were the Camaro, the Corsica/Beretta, the Corvette, the
Blazer, and the TrailBlazer. The current generation of
North Americanbuilt Chevrolet Impala V8 sedans has
also been available in Europe in recent years, marketed as
both large family sedans and more economically priced
alternatives to Jaguars and BMWs as high performance
executive cars.

From 2005 all the mainstream models from GM Daewoo were rebranded as Chevrolet in Europe. (The ownership of the SUV models in the former Daewoo range
had reverted to ownership of SsangYong Motor Company by this time.) However the Daewoo name was retained in South Korea and Vietnam until 2011. In the
rest of the world, most Daewoo models have worn the
Chevrolet badge since 2003. Exceptions include the use
of the Suzuki badge in the United States and Canada, the
Pontiac badge in Canada, the Holden badge in Australia
However, thanks to an improved political climate in the and New Zealand, and the Buick badge in China.
1990s, GM decided to reenter South Africa, eventually
During the mid-2000s, the Corvette and Cadillac range
buying out the whole of Delta. In 2001, the Chevrolet
were marketed in Europe through a separate distribuname made a comeback, used on the Lumina, a rebadged
tion channel operated by Netherlands-based Kroymans
Holden Commodore, and later on, on the Daewoo range
Corporation Group[41] but following their bankruptcy in
of cars. Current Chevrolets (2013) include the Spark Lite
2010,[42] General Motors established a new Swiss based
(a rebadged Daewoo Matiz), Spark (a third generation
subsidiary to relaunch Chevrolet in Europe and add the
Matiz based on the 2007 Chevrolet Beat), Aveo Sedan
Corvette, Camaro and Malibu models to the European
and Hatch, the Sonic Sedan and Hatch (the second genrange.[43]
eration Aveo), Cruze Sedan and Hatch (underpinned by
the front-wheel drive GM Delta II platform), the Lumina In December 2013, General Motors announced that from
Sedan (including the Ute model), the Chevrolet Orlando the beginning of 2016 it will reduce its presence in Eu(a ve-door, seven-seat compact MPV manufactured by rope only to its iconic models, such as the Corvette,
GM Korea under the Chevrolet division for world-wide in order to strengthen its Opel and Vauxhall brands.
markets), the Chevrolet Captiva a mid-size sport util- It will maintain its broad presence in Russia and the
[44]
ity vehicle (SUV) developed by GM Daewoo (now GM Commonwealth of Independent States.
Korea) the South Korean subsidiary of General Motors Chevrolet sales in Western and Central Europe[nb 1]
(GM) and sold under the Chevrolet brand, the Chevro- ranged around 200,000 units per year since 2005, peaking
let Trailblazer (a mid-size sport utility vehicle produced at 216,160 units in 2007, while the market share achieved
by the Chevrolet division of American automaker Gen- its highest of 1.28 percent in 2012.[47] In Russia, sales
eral Motors and based on a pickup truck chassis in this grew constantly over the same period, from 67,000 units
case the 2012 Chevrolet Colorado), and a pick-up version in 2005 to 205,040 units in 2012,[48] Chevrolet holding
which was previously based on the Opel Corsa known as a market share of 6.84 percent and being the top imthe Corsa Ute; but the current model which in collabora- port car brand.[49] In 2012, the top markets for Chevrotion with GM Brazil who developed it, is the Chevrolet let in Europe, by the number of registrations, were Italy
Utility which is based on the Chevrolet Agila platform (a (31,150), Germany (29,694), France (24,613), Turkey
vehicle developed in Brazil and built in Argentina).
(18,492) and Spain (15,165).[47] The best selling model
However, these were replaced by Opel models like the
Rekord, Commodore, and Senator, and in 1982 the
Chevrolet brand name was dropped in favour of Opel.
Because of the political climate at the time, GM decided
to divest from South Africa in 1986, and a local group
eventually bought out GMs South African operations (including the Port Elizabeth plant) and renamed the company Delta Motor Corporation, which concentrated on
Opels, Isuzus, and Suzukis, built under licence.

2.6

South America

during the same year was the Aveo (54,800), followed by General Motors also operates the GM Avto factory, lothe Spark (47,600) and the Cruze (40,500).[47]
cated in Saint Petersburg and opened in 2008.[52] It was
upgraded in 2012 and has produced the Opel Antara and
Chevrolet Captiva SUVs, the Chevrolet Cruze from late
2.5.1 Poland
2009,[53] and the Trailblazer from semi-knocked down
kits.[54]
In collaboration with the Russian company GAZ, the new
Chevrolet Aveo is produced at the plant in Nizhny Novgorod for the Russian market, starting from the beginning
of 2013.[55]
Chevrolet vehicles were also produced at the Avtotor
plant, located in Kaliningrad. The models produced here
were the Lacetti, Aveo, Epica, Captiva, Orlando and
Tahoe.[56]

2.6 South America

Historically, many Latin American-market vehicles from
GM were modied derivatives of older models from
GMs North American and European operations. The
current S10 and Blazer exemplify this strategy. However,
more modern vehicles are now being marketed as market conditions change and competition increases. Besides
those older models made in Mexico, Ecuador, Colombia, and Mercosur countries, Korean sourced cars from
former Daewoo factories some markets also get Korean
and U.S. made Chevrolet on top of their local line-ups.
Kubu - insurgent armored car in Warsaw Uprising on the chassis
of a civilian Chevrolet 157 truck

During World War II in Poland Home Army the Polish resistance movement built an improvised armoured
car - Kubu which was based on the chassis of a civilian Chevrolet 157 truck, license-built in pre-war Poland
by the Lilpop, Rau i Loewenstein company. The car
was used against the German army in Warsaw during the
Warsaw Uprising in 1944.[50] The damaged Kubu survived the war and in 1945 was towed to the Polish Army
Museum where it is currently on exhibition. A full-scale
operational replica was created in 2004 by Juliusz Siudziski and is, as of 2009, on exhibition at the Warsaw Uprising Museum.

2.6.1 Argentina
In 1924 General Motors started importing Chevrolet
Double Phaeton models and were welcomed with great
demand. In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton,
now called Especial Argentino, a model exclusively designed for the Argentinean market. Sales increased and
soon the Oldsmobile, Oakland and Pontiac units were incorporated to the assembly line.

When the Second World War broke out the operations

were complicated. In 1941 the Chevrolet 250.000 was
made, but the shortage of products made car production
Between the autumn of 2007 and the beginning of 2011, impossible. The last Chevrolet went out of the plant in
the Chevrolet Aveo was produced at the FSO plant in August, 1942. In order to avoid the total stoppage, the
Warsaw, in collaboration with the Ukrainian company company made electrical and portable refrigerators and
UkrAVTO, in both hatchback and sedan body styles.[51] car accessories amongst other items. After the war, GM
started producing the Oldsmobile and Pontiac lines and
later Chevrolet is added.
2.5.2 Russia
In 1959, manufacturing plants are enlarged and set up
In Russia, various GM Daewoo and US Chevrolet models to produce cars, pick ups and trucks. On January 25,
are available. GM-AvtoVAZ is a joint venture between 1960 the rst Argentinean Chevrolet pick-up was introGM and the Russian company AvtoVAZ established in duced. The following year the national government ap2001, which produces the Chevrolet Niva, an SUV espe- proves the investment plan for 45 million dollars which
cially designed for the Russian market and conditions.
included a plant of 12,000 m2 . On March 12, 1962 the

rst Chevrolet 400 was made based on the North American Chevy II. The original plan considered a national
integration of 50% during the rst year of production;
this amount had to be 90% in 1964 with a production of
15,000 units. By 1969, the Chevy line, derived from the
American Chevy Nova, was presented.
In the middle of the seventies, General Motors market
share was reduced sharply from 9% in 1976 to 2% in
1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in
Argentina.
The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-20.
In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries of Mercosur
materialized with the building of a new facility near
Rosario, Santa Fe, for the production of the Opel-based
Chevrolet Corsa and the Suzuki-based Chevrolet Grand
Vitara 4x4.[57]

INTERNATIONAL OPERATIONS

1960s, continuing in production until the early 1990s,

when it was replaced by a version of the Opel Omega.
In the basic version had 151 four-cylinder engine with
82 hp and 143.2 lbft. The top of the line version was
called Opala SS and used the GM engine 250-S inline
six-cylinder and possessed solid lifters with 171 hp and
278.5 lbft, which led to the record breaking South American speed road cars in 1976, with 118.36 mph (190.47
km / h), beating the Puma GTB (which also used the GM
250 engine inline six-cylinder, but without solid lifters)
and the Brazilian version of the Dodge Charger R / T
318 and Ford Maverick V8 302 quadrijet. Other smaller
Chevrolets in Brazil, such as the Kadett and Monza, were
based on the Opel Kadett and Ascona respectively.

Chevrolets product line-up in Brazil comprised some exclusive designs like the Corsa B based Celta, which was
sold in Argentina under the Suzuki brand, the Astra, and
a Brazilian designed Vectra based on the Opel Astra H.
The passenger car range currently includes the Cruze, the
Captiva, the Agile hatchback, Chevrolet Onix. The latest
By 2010 the range was based on a variety of GM home-grown product is the Chevrolet Prisma MKII, reKorea based cars, together with the Brazilian Chevrolet leased in 2013.
Prisma.[58]
Utility and four wheel drive vehicles line-up includes the
S10, the Blazer, and the Montana. The Montana is a compact pickup truck, based on the Agile, that is also sold in
other Latin American markets. From the 1960s to the
mid-1980s, there was also a large station wagon, derived
from the C10 truck (somewhat similar to the Suburban),
called the Veraneio.
2.6.3 Chile

Chevrolet Opala

2.6.2

Chile has a mix of Chevrolet models from dierent GM

brands and platforms branded as Chevrolet. The models come for Chevrolet USA, GM Korea, Mexico, India
and other origins. Chevrolet production in Chile began
in 1962, although at rst through local partners (in this
case, Avayu with the Nova II). The Chevrolet C/K truck
was manufactured in Chile between 1975-88.

Brazil
2.6.4 Ecuador
Chevrolet has been operating in Ecuador for 80 years.
GM Ecuador sells US Chevrolets alongside GM Korea
sourced models. It also sells the 1983 Suzuki Supercarry
under the Chevrolet name, and the Isuzu Rodeo was sold
as the Chevrolet Rodeo throughout the 1990s.
2.6.5 Venezuela

In Venezuela, Chevrolet has been operating since 1948,

when truck production began in Caracas. In 1979 production moved to a plant in Valencia that was purIn Brazil, the Chevrolet Opala was based on the German chased from Chrysler. Chevrolet assembled more than
Opel Rekord and American Chevrolet Nova from the late 1,500,000 vehicles in its rst 50 years in Venezuela.
Chevrolet Opala

9
2.6.6

Colombia

The Colombian Automotive Factory SA (Colmotores)

was founded in 1956 and initially produced vehicles in
Austin; in the '60s, Simca and Dodge automobiles (its rst
car manufactured was a Coronet 440); and then, in 1980,
began producing Chevrolet cars. Currently Colmotores
has more than 75% of the domestic market, with models from GM Korea and Suzuki. Particularly worthy of
mention is the Aveo, Optra and the Spark.

2.6.7

Trinidad and Tobago

Since the early 1920s, Chevrolet cars and trucks were

marketed in this country. The Master Deluxe Sedan of
the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and
Massey (also franchisee for Vauxhall and Buick), were
right-hand-drive, and imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and
Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices
were sold, though a few Islander limited edition American Chevrolet Caprices were imported. Neal and Massey
gave up the GM franchise in 1974 and the brand left the
market.

Chevrolet Camaro

4 Sport
Chevrolet enters a variety of cars in sporting events
around the world and is particularly well known in
NASCAR, Indycar, and the FIA World Touring Car
Championship.

4.1 NASCAR
Major teams include Hendrick Motorsports, Richard
Childress Racing, Chip Ganassi Racing and Stewart-Haas
Racing who all drive Chevy SS themed cars. Hendrick
has 10 championships, RCR has 6 championships, Stewart Haas has 2 championships. Chevrolet is the most successful manufacturer to be involved in NASCAR with 35
manufacturers titles and the most recorded wins by manufacturer. Previously the Chevy Monte Carlo and Impala
were used. They are now using the SS car in the series.

During the period 19982001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel
Corsa platform and assembled in Mexico, these were the
cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply
saw these cars exit the market with only a few units being sold. In 2003, the local Renault dealer marketed the
Aveo sedan and hatchback, as well as the Optra sedan (a 4.2 INDYCAR
rebadged Suzuki Forenza), with limited success.
A more intensive marketing campaign by the latest Major teams include Team Penske, KV Racing, Chip
Chevrolet dealer, Lifestyle Motors, has met more suc- Ganassi Racing and Ed Carpenter Racing who all use
cess. The models available are the Chevrolet Colorado Chevy engines. After several years of Honda being the
(Isuzu D-Max twin), Spark (micro-car based on the Dae- only engine provider, Chevrolet provided strong competiwoo Matiz), Aveo sedan and hatchback, Optra sedan, tion after rejoining the series in 2012 by winning several
hatchback and wagon, the Captiva SUV, and the Epica races including the 2013 Indianapolis 500.
large saloon. In March 2011, the Cruze was added to the
lineup and features a 1.8 litre gasoline engine. It bridges
4.3
the gap between Optra and Epica models. Once the Optra
is phased out, a 1.6 litre Cruze will be made available.

Vehicle models

Further information: List of Chevrolet vehicles

Tudor United SportsCar Championship

The Corvette runs in the GT LeMans class for Tudor

United SportsCar Championship, which was, until 2014,
the American Le Mans Series in the GT class, when
ALMS merged with Grand-Am to form Tudor United
SportsCar Championship. Corvette Racing started in
1999 at the Daytona 24-hour race and has since won eight
consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers titles.[59] The

10

Corvette also takes part in the French 24 Hours of Le

Mans race.[60]

4.4

FIA World Touring Car Championship

In 2005, when the Chevrolet brand was re-launched in

Europe, Chevrolet took part in the WTCC with a version
of the Lacetti, developed by the UK-based Ray Mallock
Ltd (RML). In 2009 the Cruze replaced the Lacetti[61]
and in 2010 won the Drivers and Manufacturers championship.

4.5

British Touring Car Championship

Chevrolet participated in the BTCC with the Cruze between 2010 and 2011.[62]

4.6

British football

In May 2012, Chevrolet replaced Audi as the ocial

car sponsor of the British football team Manchester
United.[63] From the start of the 2014-2015 season
Chevrolet became the teams principal shirt sponsor.[64]
The deal is contracted to run for seven years, worth a
world-record $560 million USD.[65]
In July 2012, Chevrolet and English Premier League football team Liverpool F.C. announced a four-year partnership which would see Chevrolet become the ocial automotive partner of the club.

5
5.1

Marketing
Chevrolet bowtie logo

The Chevrolet bowtie logo was introduced by company

co-founder William C. Durant in late 1913. According
to an ocial company publication titled The Chevrolet
Story of 1961, the logo originated in Durants imagination when, as a world traveler in 1908, he saw the pattern
marching o into innity as a design on wallpaper in a
French hotel. He tore o a piece of the Sport Wallpapers
and kept it to show friends, with the thought that it would
make a good nameplate for a car. However, in an interview with Durants widow, Catherine, published in a 1986
issue of Chevrolet Pro Management Magazine, Catherine recalled how she and her husband were on holiday
in Hot Springs, Virginia, in 1912. While reading a newspaper in their hotel room, Durant spotted a design and
exclaimed, I think this would be a very good emblem for
the Chevrolet. Unfortunately, at the time, Mrs. Durant
didn't clarify what the motif was or how it was used. Ken
Kaufmann, historian and editor of The Chevrolet Review,
discovered in a Nov. 12, 1911, edition of the Atlanta

MARKETING

Constitution newspaper, an advertisement from the Southern Compressed Coal Company for Coalettes, a rened
fuel product for res. The Coalettes logo, as published
in the ad, had a slanted bowtie form, very similar to the
shape that would soon become the Chevrolet icon. The
date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation
attributes the design to a stylized version of the cross of
the Swiss ag. Louis Chevrolet was born in Switzerland
at La Chaux-de-Fonds, Canton of Neuchtel, to French
parents, on Christmas Day 1878. An October 2, 1913,
edition of The Washington Post seems, so far, to be the
earliest known example of the symbol being used to advertise the brand.[66][67]
The rst bowtie logo without embedded text rst appeared in 1985, as part of the Heartbeat of America ad
campaign.[68] In 2004, Chevrolet began to phase-in the
gold bowtie that serves as the brand identity for all of its
cars and trucks marketed globally.[69]

5.2 Typography
The Klavika Condensed font was designed by type design studio Process Type Foundry under the art direction of Aaron Carmbula for General Motors marketer
FutureBrand as part of Chevrolets 2006 redesign. After the expiry of the exclusivity period, the commercial
version of the font (Klavika Condensed) was released to
the public in the fall of 2008.[70] In the Young Creative
Chevrolet corporate identity guidelines, Klavika is listed
for use in all communication materials.[71] Klavika was
phased out beginning in 2012 and replaced by Knockout (from Hoeer & Frere-Jones[72] ) while the campaign
was still ongoing. Currently, Goodby, Silverstein &
Partners is utilizing the typeface families Louis, a group
of simplied, legible grotesque gothics named after cofounder Louis Chevrolet, and Durant, a roman group,
just as simplied and legible, named after co-founder
William Durant, on print, television and Chevrolets website advertisements.[73]

5.3 100th anniversary

As part of Chevrolets 100th anniversary in 2011, a dedicated channel was created by the American internet based
Pandora Radio station, playing the Top 100 songs mentioning the brand.[74] Beginning on November 3, 2011,
Chevrolet celebrated the countdown to its 100th birthday
by encouraging its customers and fans to tell their Chevy
stories, vote for their favorite Chevrolet cars and trucks,
and take the birthday party to their communities with
the help of Chevrolet and its dealers.[75] A feature-length
documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November
3 at Detroit Institute of Arts in downtown Detroit, features drivers, collectors, restorers, racers and journal-

5.4

Advertising

ists who live and breathe cars and trucks.[76] In honor

of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman
David Ring have arranged to properly mark the grave of
Arthur Chevrolet, brother of Chevrolet co-founder Louis
Chevrolet.[77][78]

5.4

Advertising

Earlier marketing eorts touted eciency combined

with savings (enormous buying power, 1914; Quality at low cost, 1923, ""A Six for the Price of a
Four, 1929),[79] interspersed with what could be described as loftier messages (positioning the automobile
and Chevy by extensionas Mans conquest of time,
1923).[80] Of the marketing campaigns from more recent
decades, See the U.S.A. in Your Chevrolet (used in the
50s and 60s) was one of the longest lasting.[81] In 1949
Chevy sponsored Inside USA on CBS; while this was
a short-lived show, the tune created for it got new life
in 1951, when Chevy began sponsoring the Dinah Shore
show and Shore sang it at the close of every show.
A selection of Chevrolets more recent marketing campaigns includes the following:
See the U.S.A. in Your Chevrolet (1950s1960s)
Putting you rst keeps us rst (1960s)[82]
Its Exciting! (mid-1960s)
Building a better way to see the U.S.A. (early
1970s)[82]
Baseball, Hotdogs, Apple Pie & Chevrolet (1975;
2006)[82]
Now thats more like it (late 1970s)
Chevy makes good things happen (1982)[82]
USA-1 Taking Charge (1983)[82]
Todays ChevroletLive It (1985)[82]
The Heartbeat of America (19871994)[82]
Rock, Flag and Eagle (19851987)
From the country that invented Rock and roll (19931997; Chevrolet Camaro)
Genuine Chevrolet (19942001)[82]
Tried, Tested, and True (19962004 Canada)
We'll Be There (20012004 United States)[82]
Like a Rock (19912004; Chevrolet Trucks) Featuring the Bob Seger song of the same name[82]
An American Revolution (20042009)[82]

11
For All Lifes Roads (20042006; Canada)
Our Country, My Truck (20062007; Chevrolet
Trucks)[82]
Americas Best Trucks (2007present; Chevrolet
Trucks)
Lets Go (20072009; Canada)
May the Best Car Win (20092010; United States
and Canada)
Excellence for Everyone (2010present)[83]
Chevy Runs Deep (20102013; United States):[82]
A series of TV commercials were produced with
Goodby, Silverstein and Partners, and was unveiled
during the week of 2010 MLB World Series. Early
commercials include 'Chevrolet: Anthem', 'Chevrolet: Dogs and Pickups, 'First Car', 'Chevrolet: Coming Home', 'Chevrolet Volt: Anthem', which positioned Chevy as a brand that is part of the American fabric in song, culture and in most of our pasts
in one way or another.[84] In 2011, General Motors
announced the campaign would continue.[85] Most
television commercials run in this ongoing campaign
feature voice-over by television and lm star Tim
Allen.
Chevrolet is the Car (20112012; South Korea,
Japan)
Driving Our World Forward/I'm proud (2011-;
Canada):[86] Chevrolet Sonic and Chevrolet Orlando ads were produced by Toronto-based production company Holiday Films.[87] In Quebec, the
brand introduced a new tag line: 'I'm proud'. The
campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages.[88]
French version of the Antham ad also uses alternate
slogan 'Chevrolet, et er de l'tre.'[89] The fully integrated campaign includes TV, print and outdoor
elements as well as extensive social media. The
General Motors brand also held live events, including a concert in Toronto, presentations by parenting expert Nanny Robina and 'mompreneur' Erica
Ehm, and a live yoga session. Mike Speranzini, director of advertising and communications for General Motors Canada, claimed that by leveraging the
fact that Chevrolet is a global brand, consumers are
seeing it in a more favourable light.[90] Slogan in
other languages include: 'Driving me (and) your
world' (
) (Mandarin Chinese,[91] Can[92]
tonese Chinese )
LOVE. LIFE. CHEVROLET (2012present; South
Korea, Japan)[93] As part of the Cruze campaign (in
association with MacLaren McCann, Canada), outdoor vinyl materials, recycled seatbelts and bicycle
inner tubes were made into messenger bags, laptop
sleeves, and oversize totes.[94][95][96]

12

6 WATCHES

Live Better. (2012present; United States)

What do you #playfor (2012present; Global Campaign): Chevrolet sponsors Manchester United replacing Aon as the shirt sponsor. The campaign slogan, What do you #playfor?" attempts to engage
users on social media. Chevrolet also launched multiple sites across the globe under the main Chevrolet
Football Club website.[97]
Find New Roads (2013-; United States, Canada):
The slogan replaced the previous Chevy Runs Deep
tag line, after Chevy Runs Deep campaign had
been criticized as ineectual. External applications of 'Find New Roads was set to begin globally later in the rst quarter of 2013.[98][99][100] The
rst Find New Roads commercial, a 90-second commercial titled 'Dog & Doe' (produced by Commonwealth) featuring Chevrolet Volt, Spark, Sonic, Impala, Corvette Stingray, was premiered during 2013
Grammy Awards.[101][102] The campaign was expected to cover 13 product launches for 2013 in the
U.S. and 20 introductions throughout the world.[103]

5.5

Marketing agency

FutureBrand, an Interpublic Group of Companies company, has been working with General Motors since
2000,[104] who also involved the commissioning of a font
that would later sold as Klavika Condensed, as part of
re-design of Chevrolet in 2006.
In 2010, General Motors replaced the advertising agency
Campbell-Ewald, also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had
served Chevrolet since 1919.[105] In May 2010 Chevrolets advertising account was awarded to Goodby, Silverstein and Partners.[106]
As part of the attempt to attract 18-24 year-old drivers,
General Motors hired MTV Scratch.[107] Some of the collaboration results include Chevy ads showing their cars
skydiving, bungee jumping, doing other stunts.[108] The
commercial was produced with consultations from students from UCLA, Pepperdyne and high schools.[109]
Some of the footage was later used in Chevrolet Sonic
ad titled 'Stunt Anthem' during Super Bowl XLVI.[110]
In March 2012, General Motors announced two competing agencies, San Francisco-based Goodby, Silverstein
and Partners (part of Omnicom Group), and New Yorkbased McCann Erickson Worldwide (part of Interpublic
Group), will join to form an equal joint venture company called Commonwealth to handle most of Chevrolets ads. Prior to the joint venture, Goodby, Silverstein
and Partners performed marketing in the U.S., including the Chevy Runs Deep campaign; McCann handled
Chevrolet ads in China, Latin America, Mexico, Canada
and other markets. Commonwealth would handle and
supervise creative work worldwide out of Detroit for all

markets except China, India and Uzbekistan, where GM

has joint auto-making ventures. McCann would continue
to handle ads in China and India, and Uzbekistan will be
contracted as needed.[111] MacLaren McCann continued
on as AOR for the entire GM brand in Canada, but the
Chevrolet brand will act as a spoke to Detroits creative
hub, with content and messaging owing through Commonwealth, but adapted for the Canadian market.[112]
Performance Marketing Group Incorporated manages
Chevrolet Racings experiential marketing properties for
its at-track activation platforms in conjunction with the
NASCAR Sprint Cup Series, the IZOD IndyCar Series, and the American Le Mans Series with Team
Corvette.[113]

5.6 Chevrolet-only naming attempt

In 2010, a memo signed by Chevrolet sales and service
vice president Alan Batey and General Motors marketing division vice president Jim Campbell was sent to
Chevrolet employees at its Detroit headquarters, instructing employees to only use Chevrolet when addressing the
brand, in order to present a consistent brand message. A
postscript to the memo says a sort of cuss jar - a plastic
Chevy can - has been placed in the hallway. Every
time someone uses 'Chevy' rather than Chevrolet, the
note said, the employee is expected to put a quarter in the
can. The proceeds were to be spent on a team building
activity. Paul Worthington, head of strategy for Wol
Olins, noted that the branding eort ran counter to a trend
in which corporate names had become more casual.[114]
Ian Beavis of Nielsen Automotive Group noted that marketers cannot control what consumers call their products, but nicknames do not work in new markets where
Chevrolet is trying to get a start.[115] Following the release of the memo, General Motors published a statement claiming the note was in no way discouraging customers or fans from using the Chevy name.[116][117][118]
Following the 2010 memo incident, Chevy Runs Deep
campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns
uses the 'Chevrolet' name.

6 Watches
In 2007, General Motors allowed AJS-Production SA to
register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the
Louis Chevrolet brand name. Although the watches bear
the name of Louis Chevrolet, they are not marketed or
produced in association with General Motors.[119]
The watch brand pays tribute to Louis Chevrolet, cofounder of the Chevrolet automobile company, whose
father was a watchmaker and in his childhood helped
his father at the workbench. The collection was called

13
Frontenac, the name inherited from the race car company
founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz
models, equipped with ETA and Ronda movements.

[8] The History of Chevrolet. GearHeads. 22 May 2012.

Retrieved 29 July 2012.
[9] Gustin, Lawrence R. (2008). Billy Durant: Creator of
General Motors. University of Michigan Press. pp. 266
267. ISBN 0-472-03302-6.

The Louis Chevrolet Frontenac watches, manufactured in

Porrentruy, the Swiss Jura region, feature the styling cues
[10] Chevrolet Bowtie History. Chevrolet Review (VCCA
suggested by the Chevrolet cars. The collection was declub). July 1990.
veloped while applying the same materials as used in the
car industry. Pearled appliques on the Chevrolet watches [11] Coalettes (Adverisement)". Atlanta Constitution. 12
Nov 1911. p. 7. Retrieved 2 October 2014.
dials remind the metal forms of the old dashboards. The
number 8, Chevrolets racing number, is sported on the
[12] McPhee, John (1994). La Place de la Concorde Suisse.
case back.[120]
Farrar, Straus and Giroux. ISBN 9780374519322.

See also
General Motors Canada
Super Sport
Chevrolet Hall
Mason Truck

[15] The Tuscaloosa News, March 12, 1933 pg11

[16] Springeld Union, February 17, 1957, Page 75.
[17] Dallas Morning News, November 22, 1956, Part 1, Page
12.

Geo A brand of small cars and SUVs sold through

Chevrolet dealerships throughout North America
from 19891997

[18] Gunnell, John, ed. (1987). The Standard Catalog of

American Cars 19461975. Kraus Publications. pp. 134
183. ISBN 0-87341-096-3.

Notes

[1] Including Southeastern Europe, Turkey and Iceland,[45]

excluding Belarus, Ukraine and Moldova.[46]

[14] Cobb, James G. (1997-06-15). The Return of Detroits

'Low Priced Three'". The New York Times. Retrieved 4
April 2013.

Mark IV Big Block Engine

U.S. Soccer Athlete of the Year Sponsored by

Chevrolet.

[13] The Sun, Baltimore, January 21, 1917 and GM archives

ad for 1915 Chevrolet, Part 6, Page 14.

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14

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10

External links

Ocial Chevrolet United States site

List of Worldwide country and regional sites

EXTERNAL LINKS

17

11
11.1

Text and image sources, contributors, and licenses

Text

Chevrolet Source: http://en.wikipedia.org/wiki/Chevrolet?oldid=651716294 Contributors: Damian Yerrick, Marj Tiefert, JeLuF, Rmhermen, Ortolan88, SimonP, JonasL, Olivier, AllMakesCombined, Infrogmation, D, Shyamal, Liftarn, Ixfd64, Cyde, Arpingstone,
Minesweeper, Egil, Ahoerstemeier, AllardsGap, Mac, Ronz, TUF-KAT, Dommkopf, Darkwind, Evercat, Ghewgill, Robertkeller, RickK,
Andrewman327, WhisperToMe, Mrand, Morven, JonathanDP81, Bloodshedder, Pollinator, RadicalBender, Ckape, Twang, NightCrawler,
Dale Arnett, Moriori, Rolando, Chris 73, Altenmann, Yarvin, Cornellier, Texture, Pauljs75, Doidimais Brasil, Tcotrel, Hadal, Ddstretch,
Mushroom, Nstenberg, Centrx, Smjg, DocWatson42, Elf, Tom harrison, Kurt Eichenberger, Leonard G., Gecko, Guanaco, Ezhiki, Lucky
6.9, Chowbok, Antandrus, OverlordQ, Oneiros, Burgundavia, Sfoskett, Willhsmit, Ukexpat, Onebit, DmitryKo, Mike Rosoft, Freakofnurture, Discospinster, Rich Farmbrough, Loganberry, Flybrian, MCBastos, Quiensabe, Paul August, ESkog, Kbh3rd, Jnestorius, JustinWick, MBisanz, Kwamikagami, Cafzal, Aude, Shanes, Dennis Brown, Orlady, Stude62, Causa sui, Bobo192, Elipongo, Bugo, Darwinek,
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Pam1855, Xljesus, BSI, Rogerparrain, Captain Kirk, Shoeofdeath, KsprayDad, Mesto, Blehfu, Aeons, Majora4, Dirtydeeds7, Tommyjr,
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War wizard90, Scookrs, Ashishbhatnagar72, Seba5618, Joschik, Gjd001, Elcamino68, Jerese, Cli smith, MartinBot, Zer3k, 2rusty22,
Mike6271, R'n'B, Kateshortforbob, CommonsDelinker, Hotrodsurplus, Siliconov, Tgeairn, J.delanoy, Pharaoh of the Wizards, GreenRunner0, Gelbza, Uncle Dick, 72Dino, Jesant13, Eliz81, It Is Me Here, BrokenSphere, BrandonDindorf, McSly, Ignatzmice, Jeepday, Bailo26, Rehrenberg, JayJasper, (jarbarf), Mrceleb2007, Belovedfreak, NewEnglandYankee, Bigdumbdinosaur, Mufka, Potatoswatter, Hondasaregood, 2help, KylieTastic, Cometstyles, Inomyabcs, RB972, Hc5duke, Jamesontai, Vanished user 39948282, DorganBot,
Bonadea, Jvcdude, Useight, Gunot06, TheNewPhobia, SoCalSuperEagle, Funandtrvl, Barrien, King Lopez, 28bytes, VolkovBot, CWii,
Je G., JohnBlackburne, Shinju, Dma124, Brucethemoose, Tesscass, Lears Fool, Bsroiaadn, Chienlit, Philip Trueman, TXiKiBoT, Oshwah, Zidonuke, AlexRampaul, PizzaBox, Vipinhari, A4bot, Hayden5650, Phjellming, Zurishaddai, Anonymous Dissident, Denimmonkey, Johnwxh30, Qxz, AJ-India, Melsaran, Bungee41, Broadbot, Willit63, Abdullais4u, LeaveSleaves, Sheady 16, Martyn1987, Cremepu222, Robert1947, Saturn star, Steamerjim, Urbanrenewal, Torinotex, ALadinN, Ahmedsaieed, Sumit kid123, GTHO, LanceBarber, Tj84, Redacteur, Falcon8765, Typ932, Alfrodull, Nukualofa, Scottr76, Brianga, NO NO NO E-Z-GO!, Teddy.Coughlin, AlleborgoBot, Michaelsbll, NHRHS2010, Joshpaul 2006, SieBot, Moebiusuibeom-en, SCH56, Terminal Krisis, Nubiatech, PeterCanthropus,
Tiddly Tom, Customnn, MadzaV6, Mjkubba, Winchelsea, Phe-bot, YourEyesOnly, Caltas, Xymmax, Tataryn, Warren Whyte, GlassCobra, Keilana, Bentogoa, Flyer22, Exert, Xdriver206, KP-TheSpectre, Belinrahs, Nopetro, Oxymoron83, Lohengrin1991, Ianris, Steven
Zhang, North wiki, AMCKen, Techman224, Ks0stm, Fratrep, Hollyrose18, OKBot, Gyrferret, NameThatWorks, StaticGull, Dcattell,
Capitalismojo, Mygerardromance, Nn123645, Superbeecat, Zuluagarules, Regushee, Xnatedawgx, Into The Fray, Squash Racket, Int X,
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Excirial, Pumpmeup, Canis Lupus, Jusdafax, MCMLXXXIII, Human.v2.0, Abrech, Russ Davis, Duncan1800, NuclearWarfare, Tnxman307, Josephew, Maine12329, BOTarate, Thehelpfulone, Mlas, Tydwil3, Fryn, Jac24, Thingg, Aitias, Savastio, Versus22, MelonBot, Rickytz, Bcherwrmlein, Vanished User 1004, DumZiBoT, Templarion, AgnosticPreachersKid, Ut 28, Francis pullen, Cozinsky,
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Andrevruas, MuZemike, Wattsbrain1, Genius101, Swarm, The Bushranger, Luckas-bot, Yobot, Ptbotgourou, Fraggle81, G538jd0hsk,
Pineapple fez, Jerkwaad, MyNameIsKyle, THEN WHO WAS PHONE?, QueenCake, KamikazeBot, Againme, Eric-Wester, Tempodi-

18

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11.2

Images

File:1941_GMC_Model_9314_pic1.JPG Source: http://upload.wikimedia.org/wikipedia/commons/0/0f/1941_GMC_Model_9314_

pic1.JPG License: CC0 Contributors: Own work Original artist: AlfvanBeem
File:1946_Chevrolet_Pickup_BAD917.jpg Source: http://upload.wikimedia.org/wikipedia/commons/7/79/1946_Chevrolet_Pickup_
BAD917.jpg License: CC-BY-SA-3.0 Contributors: Own work Original artist: Lars-Gran Lindgren Sweden
File:Antique_Tow_Truck_(2782694507).jpg Source: http://upload.wikimedia.org/wikipedia/commons/3/35/Antique_Tow_Truck_
%282782694507%29.jpg License: CC BY-SA 2.0 Contributors: Antique Tow Truck Original artist: dave_7 from Lethbridge, Canada
File:BumblebeeCamaro-02.jpg Source: http://upload.wikimedia.org/wikipedia/commons/b/ba/BumblebeeCamaro-02.jpg License: CC
BY-SA 2.0 Contributors: Camaro Bumblebee Original artist: Kevin Ward from Eastpointe, USA
File:Chevrolet_Camaro_rear.JPG Source: http://upload.wikimedia.org/wikipedia/commons/4/4b/Chevrolet_Camaro_rear.JPG License: CC BY-SA 3.0 Contributors: Own work Original artist: Ominae
File:Chevrolet_Firenza_CanAm_fv.jpg Source: http://upload.wikimedia.org/wikipedia/commons/1/12/Chevrolet_Firenza_CanAm_
fv.jpg License: CC BY-SA 2.0 Contributors: Retro Cars Retro Ford Magazine Track Day Brands Hatch 22nd July 2009 IMG_9398
Original artist: Tony Harrison from Farnborough, UK;
File:Chevrolet_Opala_by_simenon.jpg Source: http://upload.wikimedia.org/wikipedia/commons/2/2a/Chevrolet_Opala_by_simenon.
jpg License: CC BY-SA 2.0 Contributors: Flickr Original artist: simenon from Chile
File:Chevrolet_firstbowtie_1913.png Source: http://upload.wikimedia.org/wikipedia/commons/2/29/Chevrolet_firstbowtie_1913.png
License: Public domain Contributors: http://www.victorymusclecars.com/?p=8146 Original artist: William C. Durant
File:Chevy_Comodoro_Coup.jpg Source: http://upload.wikimedia.org/wikipedia/commons/f/f5/Chevy_Comodoro_Coup%C3%A9.
jpg License: CC BY 3.0 Contributors: DSCF1654.JPG Original artist: Renzo Maia;
File:Chevy_logo_1911.png Source: http://upload.wikimedia.org/wikipedia/commons/9/9a/Chevy_logo_1911.png License: Public domain Contributors: here Original artist: Unknown
File:Chevypnglogo.png Source: http://upload.wikimedia.org/wikipedia/en/b/ba/Chevypnglogo.png License: Fair use Contributors:
The logo may be obtained from Chevrolet.
Original artist: ?

11.3

Content license

19

File:Commons-logo.svg Source: http://upload.wikimedia.org/wikipedia/en/4/4a/Commons-logo.svg License: ? Contributors: ? Original

artist: ?
File:FEMA_-_40729_-_City_engineer_checking_a_clay_dike,_Sheyenne_River,_Valley_City,_North_Dakota.jpg
Source:
http://upload.wikimedia.org/wikipedia/commons/c/c9/FEMA_-_40729_-_City_engineer_checking_a_clay_dike%2C_Sheyenne_
River%2C_Valley_City%2C_North_Dakota.jpg License: Public domain Contributors: This image is from the FEMA Photo Library.
Original artist: Michael Rieger
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