Promo (new user)

Conversion
Avg Trip
People
# of rides / yr
Margin

Option 1
$10
1%
$20
1000
10
25%

Option 2
$15
2%
$20
1000
10
25%

Total Promo Costs

Total Yearly Margin

$100
$500

$300
$1,000

Yearly rider profit

6 months rider profit

$50
$25

Option 3
$20
5%
$20
1000
10
25%

$1,000
$2,500