This

information is for educational and practice purposes only. The following information is not real
and is made up as a practice assignment in public relations planning. This material has not been
reviewed or approved by any persons, businesses or organizations listed. Please do not rely on this
information. This is an assignment for Strategic Communication Planning at Miami University,
Oxford, Ohio, at which I am a student.

News Release


FOR IMMEDIATE RELEASE
Apr. 9, 2015

FOR MORE INFORMATION:

Ashley Bernatz
Account Executive
(937) 657-0925
bernatam@miamioh.edu

Timotei to open headquarters in United States

Timotei will open headquarters in Cincinnati, Ohio

CINCINNATI Timotei recently launched its products in the United States in

select retailers, and now plans to open their United States headquarters in
Cincinnati. This move will take place on Apr. 25, 2015 at 12:00 p. m., and plans to be
up and running by June 8, 2015.

Paul Polman, the CEO of Unilever in which Timotei is a branch under, will be

speaking at this grand opening. Polman has achieved a degree in finance and
international marketing from the University of Cincinnati and has been in the hair
care industry for 22 years. He has done extensive research in the biochemical
department of the business to provide safe, all natural products for customers.
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Polman stated, We are thrilled to announce the grand opening of the United

States headquarters for Timotei. We have chosen Cincinnati because the city has
always supported Timotei, and now it is our turn to give back to this wonderful
community.
Individuals who attend the opening will receive goodie bags, which include
samples of Timotei Organic Delight shampoo and conditioner and a 10 percent off
coupon for Timotei purchases. Before and after photos will also be featured to show
the audience how Timoteis gentle formula can effectively repair damaged hair.
Representatives of Timotei will also attend this grand opening to answer questions
and provide more information.

John Cranley, the mayor of Cincinnati, will also be attending the

headquarters grand opening. I am dedicated to moving Cincinnati forward to

becoming a center of opportunity. I am so grateful that Timotei has chosen our city
to be the headquarters after recently launching in the United States. This grand
opening will bring many opportunities to our community, Cranley said.

For more information about the grand opening, visit timoteius.com.

About Timotei Organic Delight Shampoo and Conditioner

Timotei is a branch of Unilever and began in 1983 with the goal of using high
quality organic ingredients that are effective in treating and restoring your hair.
Hair is subject to heat and pollutants daily, and our goal is to gently clean and
restore its strength and shine with using Jericho Rose extract in our ingredients. Our
products are 100 percent natural and free of parabens and colourants. Your hair is
our priority, and we aim to bring it back to life. For more information, follow us at
www.facebook.com/timotei or at www.twitter.com/timotei or visit our website at
www.timoteius.com and subscribe to the virtual weekly newsletter from our
website link.



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