Evaluation of Film Poster

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Comparison with real film

posters.
Written Response to
Evaluation Questions
Audience Feedback and
Personal Response

All evaluations have to been on your blog by next

week.

Evaluation of Horror Film Poster

1. Annotate your film poster to show how it follows the
conventions of the horror genre, and a film poster.

Using the contrast of the extreme opposites like dark,

light, black & white, it brings out the qualities that make
certain aspects stand out. The title uses two different fonts
where the main headline is constructed with Bitten, a
font which is thick and bold yet have scratches and fading
bits towards the background. This fits the horror
convention as it connotes tainted purity where the
darkness from the back background seeps into the pure
lightness of the white. However, the headline isnt really
an opaque white. The colour is more off-white, this exudes
a ominous vibe. Moreover, the subheadings are
constructed of sharp lined fonts that makes it seem
threatening. The lines where it says dont let your guard
down even when you sleep is placed with a font that
consists of crosses and grave related signs/symbols, this
fits the horror convention for its relation to death that may
hint what happens in the storyline. Additionally, to fit the
horror conventions I have applied something that may be
often seen on horror posters which is of a face that is not
shown so clearly e.g. a faded face or distorted face . To do
this, I used the method of shining light onto my models
face in the dark night. This brings out the points in his face
where shadows are and this creates a focus on his facial
structure that resembles a mask. Furthermore it makes the
skin crawl as audience picture what it would be like for
something like the picture would lurk around at night with
such a dangerous overall look. Additionally, his creepy
expressions give spoilers to what may act as the threat
and it lets the audience know that he may be the
antagonist of the film. The slight hue of blues/purple in the
face give a mysterious atmosphere that depicts how the
antagonists identity is unknown, fitting the horror
convention for the suspense created in hw the audience is
suspicious of who it may be. Moreover, the image of a
clock/stopwatch refers to the line survive as the clock
ticks, this crafts tension in how there is a time limit to
something. Mimicking original posters that show sponsors
and collaborative companies to the film, I have found

Following the
conventions
of an official film
poster, we hint who
the antagonist or
threat may be through
the use of the
unidentified face that
contrasts between
dark and light showing
facial structure of
some sort.

The similarity in the

sharp white fonts
used in the titles that
stand out against the
dark tones and
shades of the
background.

Some of the cast is

listed in this poster
however in my
creation, it doesnt
not include the any
list of cast.

Including some
credits and what
productions that
collaborated or
sponsored the film, it
gives a reliable touch
that tells the audience
Date of release; my poster does not have a set date of launch. that it has proper

Question 1:
How high is the standard of the production? Does the
poster have a high quality to it? Does it accurately look
like a film poster? How have you manipulated your images?

In my opinion of the quality in the poster I have

created, it is low to average in standard and not
so professionally done as I wasnt skilled in using
Photoshop. Although I was able to slightly
manipulate the images to blend with the
background to mimic how some official horror
poster fade parts of their image to the
background, The quality of the overall appearance
wasnt well done as to me, it looks quite childish
and not as threatening as I would like it to be. In
terms of how accurate it is in imitating a horror
film poster, I think it was quite a decent attempt
as it includes most of the features and aspects
Question 2:
that they have such as masthead, the title,
How does the film poster adhere to the codes and
tagline,
horror
andHave
the the
credits
conventions
of aimagery
film poster?
groupor
included all
sponsors
included.
key elements such as masthead, tagline, rating, horror

Question 3:
How does the film poster adhere to the conventions
of the horror genre? Is the imagery linked to horror
narrative events, key characters or Mise-en-scene?

My film poster did well in adhering to the codes of

conventions in a horror film poster as I was able to
analyze how certain aspects in my creation could
relate or depict features horror films may have such as
ominous introduction to the storyline. I included most
elements into my poster however I feel that I have
missed adding in some of the line up in the cast. But
this may add to the mysterious vibe that makes the
audience curious to who would be in the film and what
it may be about and when it would be released. It can

The film poster adheres to the conventions of the

horror genre as the imagery in the pictures link to
horror narrative events such as having a threat
and a certain time limit in a scene that builds
tension and suspense towards the audience. The
key character of the antagonist or the potential
threat is placed as the sole character in the
poster, this can illustrate how the antagonist
plays the main role or part in the horror scenes
and how much the threat dominates over other
characters such as victims. The unidentified face

imagery, or blurb?

What practical skills (Photoshop, photography, green screening, make-up, lighting

.etc) did I develop by completing the film poster?
Photography: Assisted by my model, he stood in a dark unlit room with a
flashlight held to shine into his face from a certain angle as I, behind the
camera, took a upper facial shot of him with a unintended smiling facial
expression that looks quite creepy which works out fine for the horror
poster. This develops the skill in lighting + camera work that attains certain
aspects in vibes or atmosphere and how it fits to the themes of the overall
look/poster.
Photoshop: Using a opaque black background as a base for the film poster, I
insert a image that was taken out with tools such as marquee or lasso. This
allows me to develop skills in how to blend or add images without excess
unnecessary parts.
Make-Up: Although in the picture, there wasnt much makeup due to the
lack of equipments, using white facial paint can make the facial structures
where protruding bits be focused upon/stand out. Also it crafts a ghostly
cast that looks unnatural, befitting of the inhuman like theme that most
threats in horror films have. This develops my skills in inducting what
makeup would suit the overall theme in the image and how less is more, so
I dont necessarily have to go all out on makeup just to make it scary. I can

What elements of the horror poster

could of be improved and why?
Introducing the main cast by
including their names in the poster
or mentioning them in the blurb.
Using more advanced Photoshop
skills to give a professional feel to
the poster, editing the picture where
it fades in a more artistic way to
make it up to par with official
posters.
Incorporate gruesome make-up to
the models face for a more
threatening scary appearance, adds
to horror convention.
Replace the image of the clock that
is taken from the internet with
something taken by yourself. This will
make the poster feel more yours
rather than having to use someones
product.
Think of better mastheads and
taglines instead of predictable clich
lines.

What images did you manipulate to

complete your poster?
Using a minimalistic approach to the
poster, inspired by the saw and
Alone in the dark posters, the two
central image used are the model to
add the element of a hint to what
character there is and the image of a
clock to show a time limit set
amongst characters. This creates
tension and adds to the storyline.
Manipulating the models face to
make it unidentifiable fits the horror
convention as it makes the threat
more horrifying as no one would know
what exactly or whom it may be.
Moreover, blending it to the
background shows how darkness is
consuming the character, this tells
the audience that the character is
someone who will be in the
antagonist side of the storyline. They
are the potential threats within the
film.

Questions for written evaluation responses for

film poster construction.
1. What conventions of the horror genre did I
adhere to when constructing my film poster?
2. What conventions of the film poster did I
adhere to when constructing my film poster?
3. What practical skills (Photoshop, photography,
green screening, make-up, lighting .etc) did I
develop by completing the film poster?
4. What images did you manipulate to complete
your poster?
5. What elements of the horror poster could of
be improved and why?