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  • Aida-Fastrack: Presented by Group 6

    Загружено:

    sweetcrys3
    8 просмотров7 страниц
    Fastrack was introduced as a mid-priced watch brand by Titan to appeal to youth as a fashionable trend. It uses brand ambassadors like Virat Kohli and Genelia D'Souza to generate interest. Fastrack has expanded its product line beyond watches to include bags, sunglasses, belts and wristbands. It has become very profitable for Titan in the watch segment, contributing 30-40% of Titan's watch profits, targeting youth as its market with its mission to offer affordable trendsetting products.

    Исходное описание:

    Marketing presentation : AIDA

    Оригинальное название

    Aida Fastrack

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    © © All Rights Reserved

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    Fastrack was introduced as a mid-priced watch brand by Titan to appeal to youth as a fashionable trend. It uses brand ambassadors like Virat Kohli and Genelia D'Souza to generate interest. Fastrack has expanded its product line beyond watches to include bags, sunglasses, belts and wristbands. It has become very profitable for Titan in the watch segment, contributing 30-40% of Titan's watch profits, targeting youth as its market with its mission to offer affordable trendsetting products.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    8 просмотров7 страниц

    Aida-Fastrack: Presented by Group 6

    Загружено:

    sweetcrys3
    Fastrack was introduced as a mid-priced watch brand by Titan to appeal to youth as a fashionable trend. It uses brand ambassadors like Virat Kohli and Genelia D'Souza to generate interest. Fastrack has expanded its product line beyond watches to include bags, sunglasses, belts and wristbands. It has become very profitable for Titan in the watch segment, contributing 30-40% of Titan's watch profits, targeting youth as its market with its mission to offer affordable trendsetting products.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 7

    AIDA- FASTRACK

    Presented by Group 6

    ATTENTION
    Introduced Fastrack as a mid priced range

    trendy watches for the youth.


    - Created a fashion statement for the youth.

    Interest
    Brand Ambassadors Virat Kohli and Genelia

    D Souza.

    Desire
    Introduced new products : Bags, sunglasses,

    belts and wristbands.

    Action
    Fastrack contributes largest share of profit to

    Titan in the watch segment 30-40%.

    Market The youth.


    Mission To make it at an affordable price.
    Message To move on and to be a

    trendsetter.

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