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Fashion

Marketing
What is Fashion?

Staple vs. Fashion

Staple Merchandise

Fashion Merchandise

Fashion Terms
Staple

Intensity
Shape

Fashion

Merchandise
Style
Design
Garment
Hue

Texture
Drape
Function
Taste
Clothing
Accessories

Value
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Fashion Products
Clothing

Accessories
Home

Furnishings

The Importance of
Fashion
Importance

Economic

to People

Importance

Environmental
Influences on Fashion

Political

Trends
Current
Events
Social Issues
Legislation
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Review

What is the difference between a trend and


a staple?

What are the four basic design elements?

What are fashion products?

How is fashion important to people and the


economy?

Trends Affecting Fashion


Project

In your group, research on your computers how


economic, political, and social trends affect the
fashion industry.

Write a 1-2 page paper summarizing your


findings.

Your paper should include a breakdown of the


three different trends and be current with world
events/happenings. Special events should be
described in detail.
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