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Concluding

Your
Speech
The Better Speaker Series

271

Criteria for Successful


Conclusions
Achieve a sense of closure
Make an impact
Take five to 10 percent of the
entire speech time

Closing
Techniques
Use a quotation
Adds authority
Amuses listeners
Dramatize your speech

Closing
Techniques
Tell a short story or anecdote
Develop quickly
Make it short
Reinforce your message

Closing
Techniques
Call for action
Clearly explain what action the
audience should take.

Closing
Techniques

Ask a rhetorical question


You may ask, Can we afford
to do this? I ask, Can we
afford not to?

Closing
Techniques
Refer to the beginning of
the speech
I began my remarks by
reviewing the challenges our
company must confront.

Closing
Techniques
Summarize your main points
Repetition reinforces your
message.

Tips for Success


Memorize your conclusion
End on time
Refrain from adding new points

Conclusion
"Great is the art of
beginning, but greater is
the art of ending.
Henry Wadsworth
Longfellow

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