The marketing environment audit, consisting of analyses of both macro

environment and task environment

The marketing strategy audit, to assess the consistency of marketing strategy
with environmental opportunities and threats
The marketing organization audit, designed to assess the interactions between
the marketing and the sales organization
The marketing systems audit, to evaluate procedures used to obtain information,
plan and control marketing operations
The productivity audit, assessing accounting data to determine optimal sources of
profits, as well as potential cost savings
The marketing function audit, reviewing key marketing functions based primarily
on prior audit findings.