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HRM
PRESENTED TO:
PROF: SOHAIL SALEEM
PRESENTED BY:
ADEEBA ASLAM
SUNNA AHMED
HIRRA PERVAIZ
MCDONALD’S CORPORATE PROFILE
• Burger King
• Wendy’s
• Hardees
• Taco bell and
• KFC
ORGANIZATIONAL ANALYSIS
EXTERNAL ENVIRONMENT
POLITICAL
ECONOMICS
SOCIAL/CULTURAL
TECHNOLOGY
LEGAL
ENVIRONMENT
SWOT FRAMEWORK ANALYSIS
STRENGTHS
• Leader in the Quick Service Sandwich Industry,
• Brand Recognition
• Strongest International Presence and Highest
Worldwide Sales
• Real-Estate Holdings
• Easily Recognizable Product
• Variety of Sources of Income
• Franchise Business Model
WEAKNESSES
• Philosophy
• Vision
CORPORATE
STRATEGY
CORPORATE
GROWTH DIVERSIFICATION
SOCIAL
STRATEGY STRATEGY
RESPONSIBITY
Vision:
McDonald’s vision is
Company’s philosophy is
IMPROVING
ADDING MAXIMIZING
INTERNATIONAL
RESTURANTS SALES & PROFIT
PROFITABILITY
• Adding restaurants can be achieved with
people and capital resources.
• Maximizing sales & profit can be
accomplished through better operations,
reinvestment, product development, effective
marketing and lower development costs.
• Improvement of international profitability can
be achieved as economies of scales are
achieved in individual markets.
CUSTOMER SATISFACTION:
• Healthier Foods
• Food Quality and Nutrition
• Larger Menus
• Restaurant Diversity
• Kids
UNTAPPED MARKETS:
• Diversification:
Recently McDonald’s began a series of acquisitions. Now the company
operates several restaurants concepts, such as Aroma café, it’s a small
chain of coffeehouses serving prepared sandwiches and pastries,
Chipotle Mexican Grill, it’s a fresh max grill serving gourmet burritos and
tacos and Donatos Pizza, and it’s a restaurant business that sells pizza,
subs and salads. The company also welcomed Boston Market, a U.S.
chain specializing in fresh, convenient meals, featuring fresh vegetables,
sandwiches, salads, and side dishes to the “MCFamily”.
• International:
currently operates in 119 countries, added about 650 stores in
Asia/Pacific, 550 in Europe, and 350 in Latin America in the year 2000
and plans to add more during 2001.
• SOCIAL RESPONSIBILITY:
Healthy Growing Up:
• It’s a program designed to encourage students from
kinder garten through third grade to adopt lifelong
habits of good nutrition, exercise, and positive self-
esteem,
• Book Some Time Together:
McDonald’s partnered with the American Library
Association to encourage families to read together
through their local libraries.
• Cartoon All Stars to the Rescue:
McDonald’s sponsored this animated, anti-
substance abuse television special, which was broad
cast on every major network in North America.
HUMAN RESOURCE
STRATEGY
Managing Diversity/ Labor
Shortages
McDonald’s has created program
• McJobs for disabled people age of
16-60,
• McMasters
is a nationwide program that
identifies, recruits, trains and
retains workers who are 55 years of
age and older.
• Equal Employment
opportunity
McDonald’s has made it
a point to attract and
retain a diversified
workforce. It has been
listed as one of the Top
Companies for
Minorities at Work.
Cultural Differences
Offers managers solid diversity
training, including workshop
designed to help managers so
that they have full advantage of
what everybody brings & also
want to ensure that people at all
levels of McDonald’s bring their
energy and creativity into the
work environment
HUMAN RESOURCE FUNCTIONS
JOB ANALYSIS
• In McDonald’s job analysis done on the basis
of interviews.
• In MacDonald’s they have predetermined
standards on which employees are awarded
on the basis of their skills, knowledge and
experience.
Recruitment, Selection and
Retention :
People Place
Product Promotion
Price
Best value to the most people
Affordable
RECOMMENDATIONS FOR AFC:
• Customer Satisfaction,
• Proper Advertisement campaign
• employees turnover rate
• No proper orientation
• No proper Performance Appraisal System
exists,
• Proper sitting
arrangements
• clearly communicate
employees benefits plan
• food preparation system to
ensure serve fresher, better
tasting food at the
customary speed,
• AFC should focus on
corporate social
responsibility