The Henley College

CREATIVE MEDIA PRODUCTION BRIEF

Unit Title

UNIT 30 Advertising Production

Qualification

BTEC Level 3 Diploma in Creative Media Production

Start Date

03/12/2013

Interim deadline

17/12/2013

Deadline Date

20/12/2013

Assessor

Paul McMahon

ADVERTISEMENT PRODUCTION FINAL PROJECT

Scenario:

You are part of a production company looking to promote a service or product to a

mainstream TV and Internet based audience. You must show evidence of your
understanding into how adverts work by:

Planning an advert using pre-production techniques

Producing an advert intended for TV or Internet relating to a product or
service of your choice
Critically evaluating your production

Task 1:

Make a plan to produce a high-quality advert suitable for TV or Internet. This is your
opportunity to show off all the skills which you have developed in the field of
advertising to the highest standard you can produce. You will then produce this
advert. Your plan will need the following documentation:

1. Actor's Info, Crew Info, Location Info, Prop Info, Contracts (Actor's Release, Location
Release)
2. Script
3. Shot List
4. Storyboard
5. Floor Plan
6. Scheduling
7. Shooting Script
8. Visual References
9. Revised Pages/Old Script Ideas
10. Equipment List
11. Miscellaneous Information
12. Your Info

Summary: Plan an advertising production to a near-professional standard, then implement

your plan by making a high-quality video advert.

Task 2:

Evaluate your production process. Describe how well the workflow went. You will need to
explore the implications of feedback from members of your target audience, professionals
(i.e. tutors) and your colleagues (other students reviews/comments on your work). You will
need to compare your work with similar professional work in the genre or format you are
working in.

Summary: Evaluate your work to a near-professional standard.

ALL WORK TO BE PLACED ON YOUR BLOGS.

This assessment relates to Learning Outcomes 2, 3 and 4 of Unit 30:

LO2: Be able to originate and develop an idea for a television advertisement

LO3: Be able to produce a television advertisement
LO4: Be able to reflect upon own television advertisement production work

LO

To Achieve a Pass Grade

you must:
Originate and develop an
idea for a television
advertisement working
within appropriate
conventions and with some
assistance

To Achieve a Merit
Grade you must:
Originate and develop
an idea for a television
advertisement showing
some imagination and
with only occasional
assistance

To Achieve a Distinction
Grade you must:
Originate and develop an
idea for a television
advertisement showing
creativity and flair and
working independently to
professional expectations

Produce a television
advertisement working
within appropriate
conventions and with some
assistance

Produce a television
advertisement to a good
technical standard
showing some
imagination and with
only occasional
assistance

Produce a television
advertisement to a technical
quality that reflects nearprofessional standards,
showing creativity and flair
and working independently to
professional expectations

Comment on own television

advertisement production
work with some appropriate
use of subject terminology

Explain own television

advertisement
production work with
reference to detailed
illustrative examples and
generally correct use of
subject terminology

Critically evaluate own

television advertisement
production work in the context
of professional practice, with
elucidated examples and
consistently using subject
terminology correctly

http://www.quethelights.com/2012/01/making-pre-production-package-word-to.html

http://www.youtube.com/watch?v=193eNBHaGDg

Good Luck!

Preproduction Booklet
Unit 30: TV Advertising
Lewis Clifford

Useful
Links:

Preparation
Service: Hobbs of Henley LTD (Linsen Boat)

Actors Info
Name Of Character:
Character A ( Kim )

Appearance
Around 47 years
old, greyish black
hair, dad of the
family
Also around 47
years old, Blonde
and is the mother

Dress code
Casual for
example jeans, Tshirt, jumper/coat

Character C ( Dom )

Dom is around 21
years old, brown
curly hair,
medium height

Jeans, T-shirt,
jumper/coat

Character D ( Jess )

Is 19 years old
and has blonde
hair average
height and is
very pretty.

Character E ( Joe )

Is 17 years old
black hair,
average height
small stubble
beard

Casual black
leggings, smart
jackets with fury
boat and small
plat formed
boots.
Joe dresses like a
normal teenagers
smart expensive
jackets normally
wherein holster
or super dry
clothing

Character B ( Lisa )

Casual for
example
leggings, jumper
and small heels.

Role
The Dad of the
family holiday
and also the
main driver
Is the mother of
the family and is
to make it look
like theyre
having fun
Dom is the son of
Kim+ Lisa and
job to make it
look like there
having fun
Jess is the
daughter of Kim
+ Lisa and job to
look like theyre
having fun on
board the boat
Joe is there also
to make it look
like theyre
enjoying
themselves and
also to help do
the ropes the
same as Dom

Crew Info
Name:
Lewis Clifford

Lisa Clifford

Role:
Camera Operator,
Editor, Script
Writer, Producer,
Director
Narrator

Equipment:
Film camera,
tripod, Script,
Storyboard,
Location Release
Microphone
recorded in studio

Notes
Camera Used:
Panasonic HCV210 Also Tripod
Remain clear when
speaking and at a
slow pace

Location Information
The location I will be filming on will be the upper stretch of the river from Henley
to Goring. Some of the filming also will be taken from a boat which will be the
main subject when I am advertising. The set requires a lot of beautiful scenery
and a famous river called the Thames.

Prop Information
Prop:
The Linsen (boat )

Champagne

Bowl of Fresh Fruit

5 black Linsen Chairs

One Table

Description:
The boat is the main prop used and the
main subject as the advert is all about
this boat and the company who owns it
(Hobbs Of Henley LTD)
There will be a bottle and glass of
champagne in the interior of the boat
to make it glamorous and to make it
more of a lifestyle format
A bowl of fresh fruit will also be on
display in the interior to make it look
clean and refreshing
For the actors to sit on and also to
show the logo throughout the advert if
the chairs are shown
This is used to support the champagne
and other comforts

Equipment List
- Film Camera (Panasonic HC-V210)
- Tripod
- Warm Clothing
- Spare SD Card
- Spare Battery for Camera
- Mobile Phone
- Life Jacket for health and safety on the river through Locks
Shot List
1A. Wide Shot of boat being still in the lock (Dip To White)

1B. Long Shot of the boat travelling past the camera with the camera gently
following panning Left (Dip to White)
2A. Wide Shot with pan left shot of interior (Dip to White)
2B. Mid Shot the boat passes the camera close up (Dip to White)
2C. Close up of control panel
3A. B-roll shot of the boat travelling up the river (Dip to White)
3B. Extreme Long Shot camera on board the boat while moving left of the house
(Dip to White)
3C. Close up of Heron camera slightly panning right (Dip to White)
4A. Establishing Shot slowly pans Left of the boat at the hotel (Dip to White)
5A. B-roll of the side of the boat moving forward with camera on board (Dip to
White)
5B. Long Shot pans left next shot carrys on with it
5C. Long Shot panning left boat in lock same shot as 5B (Dip to White)
6A. Mid-shot of the family on board the boat (Dip to White)
6B. Wide Shot (picture of interior Lounge) (Dip to White)
6C. Wide Shot (Showing Bedroom 1) (Dip to White)
6D. Wide Shot (Showing Bedroom 2) (Dip to White)
7A. LOW angle shot tilting up towards the sky (Dissolve)

Scheduling
The shooting for the advert will be filmed over a timed period of two days
SHOT:
Wide shot of the boat
Longshot of boat travelling up river
from shore
Interior shot
Mid-shot of boat coming alongside
Close Up of the control Panel
B-roll Of boat travelling up river
Extreme Long Shot passing luxury
house
Close Up shot of Herron (Wildlife
Shot)
Establishing shot of boat alongside
famous hotel moorings
B-roll side of the boat moving
forwards
Long-shot Panning left at the boat
carrys onto next shot
Long-shot panning left in the lock
Mid-shot tilting down showing
family
Wide-shot (Picture of lounge
interior)
Wide-shot (Picture showing
Bedroom 1 interior)
Wide-Shot (Picture showing
Bedroom 2)
Low Angle shot tilting slowly up
towards the sky Showing writing
information

FILM DATE:
22nd October 2013
22nd October 2013
22nd
22nd
22nd
22nd
22nd

October
October
October
October
October

2013
2013
2013
2013
2013

22nd October 2013

22nd October 2013
22nd October 2013
23rd October 2013
23rd October 2013
23rd October 2013
23rd October 2013
23rd October 2013
23rd October 2013
23rd October 2013

PAGENO:1

SCRIPTNARRATION
LINSENBOATHOBBSOFHENLEYLTD
EXT:RIVERTHAMESMIDDAY
NARRATOR
THELINSENISABRANDNEWBOATTOTHEHOBBSOFHENLEYFLEETAND
OFFERESTHEPERFECTEXPREINCEFORBOATINGONTHERIVERTHAMES.
3SECONDSGAP
NARROTOR
THELINSENHASA5STARDESGINWHICHINCLUDESLUXERYINTERIORANDA
NUMBEROFEASYCONTROLSSOEVERYONECANENJOY
4SECONDSGAP
NARRATOR
ONTHISADVERTUREYOUHAVECHANCEOFEXPOLREINGTHEBEAUTIFULHOUSES
ANDTHEWILDLIFEALLFORVIEWINGONTHERIVERTHAMES
2SECONDS
NARRATOR
THEBOATALSOGIVESYOUTHEOPPORTUNITYTOMOOREANDSTAYTHENIGHT
OUTSIDEFAMOUSHOTELSONTHETHAMES
NARRATOR
THELINSENALSOGIVESYOUANINSIGHTINTOTHEHISTORYOFTHERIVER
THAMESASYOUCANTRAVELUPORDOWNTHROUGHTHEDIFFERENTLOCKSAND
TOWNS
3SECONDS
NARRATOR
THEBOATCONSISTSOFTWOBEDROOMSWITHDOUBLEBEDSBOTHHAVEONSWEET
BATHROOMSANDALOUNGEWHICHHASAFOLDOUTDOUBLEBED.THEBOATCAN
SLEEPAMAXIUMOFSIXPASSANGERS
3SECONDS

PAGENO:2

NARRATOR
IFYOUDONTWANTTODRIVETHEBOATHOBBSOFHENLEYOFFERSAFIRST
CLASSCHAUFFERTODRIVEFORYOU
NARRATOR
BOOKYOUHOILDAYNOWONOURWEBSITEOFCONTACTUSBYPHONE!

Storyboards

Visual References
The river Thames will be used as it is the perfect scenery and a wonderful
place.

That boat I have chosen does relate to this boat and is similar size and
shape.

This is a similar place that the boat will be filmed at as it is a beautiful

place and perfect for advertising luxury.

LEGAL DISCLAIMER

The copyright in and to the sample contracts herein is owned and retained by the originator
of the work (the Owner). These sample contracts and documents have been created for
your general information only. The Owner, the authors, and the publishers cannot therefore
be held responsible for any losses or claims howsoever arising from any use or
reproduction. Nothing in this document should be construed as legal advice. The information
provided and the sample contract and documents are not a substitute for consulting with an
experienced entertainment lawyer and receiving counsel based on the facts and
circumstances of a particular transaction. Furthermore case law and statutes and European
and International law and industry practise are subject to change, and differ from country to
country.

This contract has been compiled by solicitors who wish to emphasise that these notes and
agreements are not a substitute for specific legal advice and are designed for very general
guidance only.

Actors Agreement
This is a guideline only and should not be relied upon without taking legal advice.

(MAIN AGREEMENT)

Dated:

PRODUCER: (the Producer)

Address:

ARTIST:

(the Artist)

Address:

FILM TITLE: (the Film)

ROLE: ("character")

1. Services: Producer hereby engages Artist as a performer in the Film portraying in the role
described above (as said role may be changed or rewritten at Producers discretion)

2. Start Date: It is presently contemplated that read through day will commence
on....................and rehearsals will commence on.......................and that principal
photography shall commence on.................... provided however Artists services shall
commence no later than.....................subject to events of force majeure. Artist agrees to
remain available and not accept another engagement which would conflict or interfere with
Artist obligations hereunder

3. Guaranteed Period of Engagement: Term: The term of Artists engagement hereunder

shall commence on the start date and continue subject only to the provisions for suspension
and termination set out in Exhibit A hereto for a minimum period of ............... (.....) weeks
(Guaranteed Period of Engagement) and thereafter for the period necessary to complete
all continuous services required by Producer from Artist in connection with principal
photography of the Film. Artist shall perform additional services prior to and after the term in
accordance with the provisions of clause 4 hereof