A FEASIBILITY

STUDY

Bagoong
Isda

92.65
%
77.26
%
Bagoong
Alamang

LIQUID

POWDER!!!

Condiment

USE
Ingredient
S

MARKETING
STUDY

TARGET MARKET

15-64 y/o
Either
male/femal
e
Resident of
Baguio City

Ty
Ba pi
go cal
o
Po O ng
r
w
Ba d
go ere
on d
g?

Longer sh
elf
life

More
t
n
e
i
n
e
v
n
co
d
n
a
y
u
b
to
us e
More
concen
t r a t ed

PRICE

Bagoong
Isda

Php
34.17

Bagoong
Alamang

Php
45.94

PLACE
PLANT
SITE:
LINGAYEN ,
PANGASINAN
DISTRIBUTION:
BAGUIO CITY

Word of
mouth

Newspap
er Ads

PROMOTIO
N
Fliers

Social
Media

Are you willing to buy

powdered bagoong?

93.25
%
91%

BIG
DEMAND-SUPPLY GAP

TECHNICAL
STUDY

HOW???
Preparation
Dehydration
Powderizatio
n
Packaging

1 Batch= 450
packs
4 batches a
month

MANAGEMENT
STUDY

Vision
to be the topmost producer of high quality
powdered bagoong isda(fish paste) and bagoong
alamang (shrimp paste) in the local Philippine
market and abroad.

Mission
to make bagoong isda (fish paste) and bagoong
alamang (shrimp paste) common household
condiments by bringing it into a more convenient
form, in a powdered form.
to innovate a product that is proudly Filipino in
nature, and maintain it by continuing efforts in
innovation and hard work to offer the best quality
bagoong and alamang.

General
partnershi
p

General
Managers

Finance
Manager

Accountan
t

Cashier

Manufacturing
Manager

Internal
Auditor

Plant Worker
1

Plant
Foreman

Plant Worker
2

Driver

Plant Worker
3

FINANCIAL
STUDY

LIQUIDITY

PROFITABILITY

DEBT RATIO

SOCIOECONOMIC
STUDY

 Employment
Taxes
Supply- Commodities
Demand- Materials
Social desirability

ACCOUNTING
INFORMATION
SYSTEM

Revenue Cycle
Cash Receipt Cycle
Purchasing Cycle
Cash Disbursement
Cycle
Payroll Cycle
Production Cycle