Rhetoric & Professional Writing

Capstone
Twitter Campaign Proposal
#WriteForBusiness

Presented April 23, 2015

Jason Bradley, Jedd Cole, Jordan McKinney and Steven Taggart

Table of Contents
Twitter Promotional Campaign: Undergrad PW Certificate....................................................3
Purpose........................................................................................................................................3
Audience......................................................................................................................................3
Audience Research......................................................................................................................3
Social Media Campaign...............................................................................................................4
Create a Twitter account..........................................................................................................4
What to post.............................................................................................................................4
Account management..............................................................................................................5
Deliverables and Strategies..........................................................................................................5
Printed flyer.............................................................................................................................5
Connecting with relevant Twitter accounts..............................................................................6
Infographic...............................................................................................................................6
Social posters...........................................................................................................................6
Class photos.............................................................................................................................7
Webpage Revision.......................................................................................................................7
References....................................................................................................................................7
Appendix A How to Use Twitter................................................................................................8
What Is Twitter?...........................................................................................................................8
Terminology.................................................................................................................................9
Setting Up the Account................................................................................................................9
Posting Tweets...........................................................................................................................10
Tagging Users in Photos............................................................................................................10
Retweeting.................................................................................................................................11
Using (#)Hashtags......................................................................................................................11
Creating a hashtag..................................................................................................................11
Viewing hashtags...................................................................................................................11
Direct Messaging.......................................................................................................................12
Reading direct messages........................................................................................................12
Creating direct messages.......................................................................................................13
(@)At Mentioning.....................................................................................................................13
Appendix B Sample Tweets and Schedule..............................................................................14
Event Announcements...............................................................................................................14
Class Spotlights.........................................................................................................................15
Retweets.....................................................................................................................................16
Follower Interaction...................................................................................................................17
Professional Notices..................................................................................................................17
When and How Often to Tweet.................................................................................................18
References..................................................................................................................................19
Appendix C Collected Content and Twitter Feeds................................................................20
Articles.......................................................................................................................................20
Statistics.....................................................................................................................................22

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Twitter Accounts........................................................................................................................23

Twitter Promotional Campaign: Undergrad PW

Certificate
Purpose
The purpose of this project is to promote the undergraduate Professional Writing (PW)
Certificate to a non-McMicken, UC student audience. This report will outline and explain the
reasoning behind the audience segments we chose to target, the research we did on the best way
to target them and explain each of our deliverables and how they tie in to the social media
campaign.

Audience
The audience we would like to target consists of students from the Lindner College of Business.
After looking at the descriptions of their majors from the business departments website along
with their course requirements, we decided to narrow our focus to four specific majors/programs:
Real Estate, Information Systems, Marketing and Entrepreneurship.
Real estate seemed like the first natural fit because their web page says the
program...emphasizes important skills such as writing; but when looking at their course
requirements, there isnt much evidence of that1. The only courses related to writing or
technology that students are required to take include ENGL1001, ENGL2089, Business
Communication, and Digital Technology for business2. It seems like they could definitely benefit
from additional courses to improve their writing skills.
Next, we selected the Information Systems program. According to their web page, students will
have good communication skills and are needed to serve as translators between business needs
and technology-based solutions3. However, when it comes to their course requirements, as far as
writing courses are concerned, they appear to be the same as Real Estate4.
We also thought that students in the Marketing program could benefit from the certificate. Their
page says that successful marketers have excellent written and oral communication skills5.
They have the option to take a couple electives that may provide them with some additional
writing and communication skills that are applicable to their degree (Professional Selling,
Strategic Selling); however, since reaching an audience is such a big part of their career focus, it
seems like some of the courses offered through the PW Certificate program would be beneficial.
Lastly, we thought students in the Entrepreneurship program could benefit from the certificate
because many of them will theoretically go on to own or manage small businesses6. Marketing is
something they may have to do themselves so, additional writing, design and technology skills
seem like they would be very helpful.

Audience Research
Once we selected our target audience, we took a classroom visit to conduct a survey on the best
ways to reach them. The Business Professionalism class we visited contained some 50 people,
mostly second- and third-year Business students. We found that approximately 50% of them are
active on Twitter while only around 10% reported being active on Facebook. We then asked if
they thought it would be a good idea to take some writing classes if doing so could increase their
salaries after graduation. Almost all hands went up .
We then asked them about their preferred media to receive such promotional material. When
asked if they would be interested in a printed infographic distributed around campus or one they
could view online, about 50% showed interest in viewing online while only 10% reported being
interested in viewing a printed version. However, if the printed document distributed around
campus was a postcard-style flyer, that number of interested students went up to approximately
30%.
We used this research to determine how to fashion our social media campaign and its
accompanying materials. Facebook was one of the platforms we immediately thought of, but we
essentially scrapped the idea after conducting the survey. It also helped us clear up some gray
areas about the best way to distribute information to them (electronically versus print). While it
wasnt a surprise to us, it also confirmed that our best selling point is increased career success,
and hopefully salary as well, through taking writing courses needed for the certificate. The
following deliverables stay true to this focus.

Social Media Campaign

In light of our research, we think that attracting and engaging with Business students on Twitter
would be one of the most effective methods we could utilize to reach our audience. In addition to
that, other institutions have had some success with Twitter campaigns, such as the University of
Minnesotas Carlson MBA program, which is said to have improved its failing admission goals
primarily through the use of its Twitter page7.
But how can the Professional Writing faculty do the same?
Create a Twitter account
Currently, the Professional Writing Department does not have a voice on Twitter. We propose the
creation of a Twitter account to be used to promote the Professional Writing Certificate as well as
its other goals, events and promotions. Per discussions with the faculty, we will use the Twitter
handle @UC_PW in our deliverables and in this proposal.
To learn the basics of how of how to set the account up, please refer to Appendix A How to Use
Twitter.
What to post
The content distributed on the Twitter account should include information about the benefits of

5
the program, highlights of courses that students may take and information about upcoming
events of interest, among other things. On Twitter, it will be important to keep the tone personal
and to be authentic with students.
To get a better idea of what to tweet and when, refer to Appendix B Sample Tweets and
Schedule. For third-party (user-generated) content to share on Twitter, see Appendix C
Collected Content and Twitter Feeds.
The hashtag #WriteForBusiness will be used to unify all elements of our campaign. It should
be present on the majority of tweets as well as on almost all of our deliverables. Hashtags,
represented by the # symbol attached to a short amount of text, index tweets and content much
like tags do in other social media platforms, making content searchable and more easily found.
Hashtags are the tool of choice when it comes to Twitter marketing because, when it comes down
to it, they simply work. Around 58% of people use hashtags and 34% report searching for
hashtags to find accounts of interest to follow8. Innumerable brands such as Charmin have found
success on Twitter through the use of hashtag campaigns that use actionable language9.
We are confident that #WriteForBusiness is strong enough to drive interest in the campaign
and the substantial content ready to be shared in promotion of the PW Certificate. Students on
Twitter will use it to find other tweets of interest as well as connect to the @UC_PW account. In
conjunction with our deliverables, it should also work as a strong call to action so that potential
students consider declaring the certificate.
Account management
There are several ways the department could manage the Twitter account for the campaign. One
logical way to do so would be to assign a single person to the task. That way, all future tweets
and responses can be answered in the same voice. While it could be helpful to have someone
like a student intern handle this, a faculty member could do it as well.
Another option would be assigning the responsibilities to a class over the course of a term. This
may have some advantages as well due to the all the resources that would come with a large
group of people versus only one. Much more content could be more easily generated in a far
quicker amount of time. In this case, the faculty may wish to implement a social media
management software such as Hootsuite or Buffer.

Deliverables and Strategies

Once the account is set up, the most important factor to consider will be how to get followers.
One of the most important things to consider in a social media campaign is what its goals are10.
Without any followers, a Twitter account cant achieve any goals. No matter how great the tweets
are, if they arent reaching our target audience, the effort is in vain. Using the hashtag is one way
to index the tweet and get more attention. Weve also developed a number of elements and
strategies to aid this effort.

6
Printed flyer
The first and most direct way to go about the task of building awareness and engagement will be
through the distribution of postcard-style flyers. These flyers will essentially showcase some of
our most attractive and compelling material (both statistical and visual) with a strong call to
action to connect students, hopefully in our target audience, with the Twitter page. They should
be strategically distributed throughout Lindner Hall and Langsam Library, as well as other sites
on campus (e.g., TUC, McMicken Hall) in order to have the best chance of reaching Business
students.
Connecting with relevant Twitter accounts
Another way to gain followers is by connecting with other Twitter accounts that our target
audience already follows. Remember that over 50% of our audience is already active on twitter.
It is very likely that they are already following the Business Departments Twitter account along
with Twitter accounts of relevant student organizations like Alpha Kappa Psi. It would be ideal to
share some of the content on these Twitter accounts along with a direct call-to-action for users to
come follow this new account. We have contacted the Lindner Advising Department and the
Alpha Kappa Psi business fraternity about sharing and engaging with the #WriteForBusiness
campaign and they responded affirmatively.
A list of relevant Twitter accounts to follow and engage with can be found in Appendix C.
Once these first two methods have built a small base of followers, we expect the Twitter account
to naturally take off and continue gaining more followers. Content will be shared by others
among themselves and the message will spread. The other deliverables address the need for rich
and useful content.
Infographic
The infographic is designed to catch the attention of our prospective audience with a variety of
hard statistics presented in a visually appealing way in order to make them aware of the benefits
that can be gained by earning the PW Certificate. The infographic will be distributed using the
Twitter account. The Business School and Alpha Kappa Psi have expressed willingness to
distribute the infographic via their email lists as well. This will promote the infographic and
ultimately direct potential followers to our twitter account where they will view the infographic.
This, in turn, will lead to more prospective followers to our Twitter page.
Social posters
One last element of our campaign is a collection of eight social posters for distribution solely on
Twitter. These posters are designed to be visually appealing while delivering a fact about the
benefits of the program or an original course description. These should stand a good chance of
getting passed along by our followers as they choose to share them with their followers. Along
with our hashtag, the corresponding tweet message attached to the image at the time of posting
should direct the user to the PW Certificates webpage so that students can act on the knowledge

7
they gain by declaring the certificate.

Class photos
Ten photos from the 2014 fall semester Web Authoring class with Professor Lisa Meloncon are
an additional source of visual content which should be posted as part of the Twitter campaign.
Tweeting the photos will draw the audience's attention and give the PW program a face. The
photos can stand alone, or they can be used as an element to produce new social posters using the
provided Illustrator files. The class photos, used alternately or concurrently with the other
textual and graphical content, will be an effective way of personalizing the PW Certificate.

Webpage Revision
Through this social media campaign and related deliverables, we hope to have made the sale to
a good percentage of our target audience. If this is the case, the next step for them will be to visit
the PW Certificates web page and declare the certificate. Theres a problem, however. This page
is not the most visually appealing, the organization is a bit confusing and it is unclear that
students even have the ability to simply click a button to declare their major. We propose that the
department clean this up a bit in order to make sure prospective students dont change their mind
once they get to this part of the process. Attached to this report is a separate Webpage Revision
Recommendation that explains in detail the pages extant issues and proposed solutions.

References
1. http://business.uc.edu/undergraduate/program-options/majors/real-estate.html
2. https://webapps.uc.edu/DegreePrograms/CurriculumGuideView.aspx?
Program=29&Pasla=22BBA1-RE&CurriculumGuideID=39
3. http://business.uc.edu/undergraduate/program-options/majors/information-systems.html
4. https://webapps.uc.edu/DegreePrograms/CurriculumGuideView.aspx?
Program=1105&Pasla=22BBA1-IS&CurriculumGuideID=1217
5. http://business.uc.edu/undergraduate/program-options/majors/marketing.html
6. http://business.uc.edu/undergraduate/program-options/majors/entrepreneurship.html
7. http://www.bestcollegesonline.com/blog/2011/06/26/20-colleges-that-are-killing-it-withsocial-media/
8. http://www.marketwired.com/press-release/radiumone-finds-over-70-percent-consumersfavor-using-hashtags-on-mobile-devices-nearly-1772443.htm
9. http://blog.hubspot.com/marketing/twitter-hashtag-campaign-examples

8
10. Falls, Jason and Erik Deckers. No Bullshit Social Media: The All-business, No-hype
Guide to Social Media Marketing. 2012. Page 226.

Appendix A How to Use Twitter

The following document explains how to effectively use Twitter to promote the PW Certificate.
These instructions provide basic directions on how to use Twitter. While the Twitter platform can
be used from applications and third-party websites, this document will focus using the official
website.

What Is Twitter?
Twitter is a popular micro-blogging website created in 20061. It allows a user to post short, 140character messages known as tweets. Tweets can consist of text, links, photos and embedded
YouTube videos. Tweets posted are visible to your followers, or the general public, depending
on privacy settings. (We recommend changing privacy settings so that posts are made public for
maximum visibility.) The users home or profile page is populated by the tweets of the
individuals the user follows or subscribes to.
Below is an example of what this home page looks like using UCs official Twitter page. Tweets
are displayed in the center feed.

Terminology
Using Twitter means learning a new vocabulary of abbreviated terms for various functions and
informal policies. Here are some of the most relevant to managing the campaign:

Retweet (RT) To retweet is to share another users tweet to ones own followers.
Hashtag (#) Placing the # before a word or string of words makes it easily
searchable.
Direct Message (DM) A private message only viewable to the specified recipient.
At (@) Mention (@[username]) Placing the @ symbol before a username to
identify a specific user and create a clickable link to their Twitter page. This will also
send the tweet directly to that persons feed.

The options below appear underneath every tweet. Reply structures a new tweet in the form of
an @ mention that is tagged to the tweet in question, forming a conversation that is visible to
others. Favorite saves the tweet in ones Favorites feed for later viewing or bookmarking.

Setting Up the Account

The following steps describe how to set up a Twitter account.
1.
2.
3.
4.
5.
6.
7.
8.
9.

Open any web browser and navigate to Twitters front page at https://twitter.com.
Type in an administrator name, email address and password.
Click the Sign up for Twitter button.
Type in a Username.
Deselect the Tailor Twitter checkbox.
Click the Sign up button.
Click the Lets go! button.
Select any area of interest checkboxes desired and click the Continue button.
Click the X button next to the suggested followers to eliminate any users you dont
wish to follow, then click the Continue button.
10. Click the Upload photo button to open a file selection window, or drag the selected
photo onto the egg icon and click the Continue button.
11. Click the Upload your contacts button to connect with Twitter users in your Email
address book, or click Skip this step.
12. Wait for account setup to be completed.

Posting Tweets
The following steps describe how to create a tweet.

10
Click on the Tweet button in the top right corner of the page.

From the popup that appears below, you have several options:

Type in a message.
Paste in web addresses to create links.
Paste in YouTube video addresses to imbed videos.
Click the Add photo button to open a file selection window.

Clicking the Tweet button to post the content.

Tagging Users in Photos

The instructions below describe how to tag a photo in order to make the post appear in a
particular users feed. It is possible to tag multiple users.
1. When posting a photo, click Whos in this photo?
2. Type the name or twitter handle of the person in the photo.
3. Click the user in the auto-filled drop-down menu of users.

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1
2
3

Retweeting
The following steps explain how to retweet another users post.
1. Click on the circular arrow icon at the bottom of another users tweet.
2. Click the Retweet button in the Retweet this to your followers? dialogue box.

Using (#)Hashtags
The following steps describe how to use hashtags when sharing and creating content for the
Twitter campaign.
Creating a hashtag
1. Type the pound/number sign (#).
2. Type a key word, or series of words without any spaces.
Viewing hashtags
1. Scroll down on your home page to see the Trends box and click on a hashtag to view
all tweets containing that hashtag.
2. Or search for a specific hashtag by typing it into the search field and pressing enter.
3. Or click on the #Discover tab at the top of the page.

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Direct Messaging
The following steps explain how use direct messaging.
Reading direct messages
1. Click the Messages tab at the top of the page.
2. All direct messages are received from other users are displayed in chronological order.

13
Creating direct messages
1. Click the Messages tab at the top of the page.
2. Click on a direct message to reply to that user.
3. Type your message and click Send message.
4. Or click New message
5. Search for and select a specific users name.
6. Repeat steps 3 and 4.

(@)At Mentioning
The following steps describe a few ways to mention/link to another user.

1. Type the @ symbol followed by a users name (without spaces, e.g., @username) in
the body of a tweet to create a clickable link to that users page.
2. Type the @ symbol followed by a users name at the beginning of a tweet to address
the tweet to a specific user.
3. Click the reply arrow at the bottom of another users tweet.

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Appendix B Sample Tweets and Schedule

Creating and maintaining a Twitter page is, as any business will tell you, much easier said than
done. This appendix will provide sample posts to ease the implementation of our vision for the
PW Certificate Twitter campaign.

Event Announcements
Tweeting about past and upcoming events is one of the easiest ways to use social media as both a
promotional and informational tool. That said, its important to maintain a candid and relatively
personal tone in these posts. Too many organizations make the mistake of posting barebones
announcements, and these tweets can be perceived as disingenuous.
What NOT to do:

What TO DO:

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Class Spotlights
One way to firmly place a spotlight on the PW program is to highlight some of the classes that
would appeal to students. When Business students hear professional writing, some may have
visions of endless essays and hand cramps. In order to combat this, we should post tweets
emphasizing the relevance of the program and its courses. These could be scheduled for a
specific day each week and can include pictures, descriptions, and guest posts from instructors of
the class. Again, these posts should carry a casual tone or they risk alienating business students
who may have bad memories of high school English classes.
What NOT to do:

What TO DO:

More examples:

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Retweets
Word of mouth is one of the most powerful dynamics in social media, and sometimes the best
posts are the ones that you dont have to post at all. Positive retweets are a fantastic way to show
that the program is generating interest around campus. If a potential student sees that their peers
have good things to say about the Professional Writing certificate, theyre much more likely to
take a look for themselves. Ask any current or former PW students if they would be willing to get
the conversation started with some positive words about the program, and retweet any
complimentary tweets that may follow from others.
In addition to retweeting students, special attention should be paid to more reputed Twitter pages
like Forbes, Wall Street Journal and Business Insider, which often tweet stories that are relevant
to writing in the world of business. Retweeting these accounts will build credibility by showing
students that writing is being valued in the business world more highly than ever. Also remember

17
to either tweet or DM a message of thanks to anyone that provides retweeted content.

Follower Interaction
Twitter is a great soapbox from which to broadcast, but it shouldnt just be a one-way street.
Interacting with followers shows them that their opinions are valued and that they have a voice in
the future of the program. These interactions take several different forms, but all serve to open
the lines of communication between the tweeter and those receiving the tweets. From asking for
feedback about the program to answering questions from students, interacting with followers is
almost never a bad idea.
Example:

Professional Notices
Aside from the valuable skills gained from the PW Certificate, the primary motives for declaring
the major are simple: finding a job and making more money. The Professional Writing Twitter
page can help followers work toward this goal by tweeting leads on relevant internships and job
openings. By sharing this information via Twitter, the Professional Writing program is providing
a tangible benefit to its followers. As was discussed in the previous section, the account can
survey followers to find out what kind of careers they would like more information about.

Example:

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When and How Often to Tweet

According to Buffer, which collected research on social media trends early in 2015, there are
some rules of thumb for when and how often to post tweets for maximum engagement and clickthrough rates. After looking at these resources, we recommend the following schedule. To aid
management, consider using free management software like Hootsuite or Buffer to help schedule
posts.
Monday through Thursday: Post original tweets 3 to 5 times per day1 between the hours of
12:00 noon and 6:00 p.m.2
Content:

First post: Infographic

Second post: Social poster (statistic)
Third post: Social poster (course highlight)
Fourth post: Promotional text/Program notice
Fifth post: Promotional text/Program notice

Friday through Sunday: According to some research2, weekend tweets result in higher clickthrough rates than weekdays. Post original tweets 3 times per day at midmorning, noon and
evening.
Content:

First post: Infographic

Second post: Social poster (statistic)
Third post: Social poster (course highlight)

References

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1. https://blog.bufferapp.com/how-often-post-social-media
2. https://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publishblogposts

Appendix C Collected Content and Twitter Feeds

Contained in this appendix are online articles, infographics and statistics to curate on the

20
@UC_PW Twitter account as well as a list of other Twitter accounts that may be worth following
and occasionally retweeting.

Articles

I find in my business dealings that people really stand out if they are articulate, if they
can actually write sentences and get them presented properly. In business schools we
should really think about this are we giving every individual the feedback they need to
become good communicators? Because business leadership is a lot about
communications.
(Matt Simmons, Forbes.com Want to Be a Business Leader? Brush Up on Your Writing
Skills First, http://www.forbes.com/sites/mattsymonds/2014/01/23/todays-businessschool-students-are-agents-of-good-for-society/)

Can you be a terrible writer and still be successful as an entrepreneur? Sure. You can
also be short and play in the NBA, but it helps to be tall, and you will be a better
entrepreneur than you would otherwise be if you can write well. ...
For many entrepreneurs, your writing is a reflection of your professionalism, your
attention to detail, and even your brand. Taking care to write accurately is one easy way
to move your business in the right direction. Even if you find the (admittedly complex)
rules of grammar to be fiddly at best, others will notice when you mix up your homonyms
or dangle your participles
(Joshua Steimle, Forbes.com Top 5 Writing Tips for Entrepreneurs,
http://www.forbes.com/sites/joshsteimle/2013/11/19/top-5-writing-tips-forentrepreneurs/)

You are trying to convince the media, the public, your employees, your vendors,
shareholders, someone, to do something change their opinion, reinforce their attitudes,
write about or film your client, vote for your issue or candidate, or purchase your service
or product. Sometimes this is done in person, sometimes over the phone. But the majority
of communications are done via words, whether in email, Twitter or online media. It all
starts on the page or screen. With words.
(Robert Wynne, Forbes.com How to Turbocharge Your Writing for Public Relations,
http://www.forbes.com/sites/robertwynne/2014/01/20/how-to-write-for-public-relations/)

21

1. Know why youre writing. Be clear about your objectives, including the audience
youre addressing and the goal you want to achieve.
2. Understand your readers. Know that no one has time to waste. Get to the point quickly,
focus on whats relevant and use a tone that fits your audience.
(Susan Adams, Forbes.com 8 Keys to Better Business Writing,
http://www.forbes.com/sites/susanadams/2013/01/18/8-keys-to-better-business-writing/)

It sounds so basic, but structured, organized thoughts that lead your audience through an
argument have been instrumental in helping me communicate effectively.
(TheMuse.com 14 Corporate Skills You Need for a Killer Startup Career,
https://www.themuse.com/advice/14-corporate-skills-you-need-for-a-killer-startupcareer)

Technology becomes obsolete quite rapidly. Good communication skills remain with
you throughout your working life.
(Business News Daily IT Jobs Require Communication, Critical Thinking Skills,
http://www.businessnewsdaily.com/4666-information-technology-communicationthinking-skills.html)

What happens when someone lands on your site? Do they see real estate web copy that
immediately grabs their attention and begins laying the groundwork for a business
relationship? ... If the real estate web copy on your site isnt capable of doing the heavy
lifting, you have a huge problem.
(The Real Estate Writer Blog 3 Real Estate Marketing Mistakes Youre Probably
Making, http://therealestatewriter.com/copywriting/3-real-estate-marketing-mistakesyoure-probably-making/)

On critical thinking, analytical reasoning, document literacy, writing and communication:

These are the skills that are important no matter what you are doing; if youre serving on
a jury or looking for a good candidate to vote for, these are highly transferrable skills.

22
(Douglas Belkin, WSJ.com Test Finds College Graduates Lack Skills for White-collar Jobs,
http://www.wsj.com/articles/test-finds-many-students-ill-prepared-to-enter-work-force1421432744?KEYWORDS=writing+skills)

Statistics

Survey of 318 employers whose organizations have at least 25 employees:

Nearly all employers surveyed (95 percent) say they give hiring preference to college
graduates with skills that will enable them to contribute to innovation in the workplace. ...
Nearly all those surveyed (93 percent) say that a demonstrated capacity to think
critically, communicate clearly, and solve complex problems is more important than [a
candidates] undergraduate major. ...
In addition to a resume or college transcript, more than 4 in 5 employers say an
electronic portfolio would be useful to them in ensuring that job applicants have the
knowledge and skills they need to succeed in their company or organization. ...
More than 75% of employers say they want more emphasis on 5 key areas including:
critical thinking, complex problem-solving, written and oral communication, and applied
knowledge in real-world settings.
(Association of American Colleges and Universities, It Takes More than a Major,
http://www.aacu.org/leap/presidentstrust/compact/2013SurveySummary)

More than 9 in 10 companies report writing/editing skills are the most important
qualities in a content marketer.
(Kapost Content Marketing Blog, Top Trends in Content Marketing Hiring,
http://marketeer.kapost.com/content-marketing-hiring-infographic/#axzz3Rwuz6TER)

Study of 100 LinkedIn profiles over first 10 years of career:

Fewer grammar errors correlate with more promotions. Professionals with one to four
promotions over their 10-year careers made 45 percent more grammar errors than those
with six to nine promotions in the same time frame. ...
Grammar provides the most accurate window into a job applicants abilities. ...Knowing

23
how to structure a grammatically correct sentence is a sign that you can analyze and
explain complex problems.
(Grammarly, Good Grammar Will Get You Promoted,
http://www.grammarly.com/about/content/04-press-room/Good%20Grammar%20Will
%20Get%20You%20Promoted_03.2013.pdf)

Review of 448 freelance professionals profiles in eight categories on Elance online

staffing platform. Paraphrase based on the numbers given in the infographic:
Freelancers in Finance and Management who make less than 10 errors per 100 words
earn as much as 79% more per job than those who make between 21 and 30 errors per
100 words.
Freelancers in Sales and Marketing who make less than 10 errors per 100 words earn as
much as 25% more per job than those who make between 21 and 30 errors per 100
words.
(Grammarly, People with Stronger Writing Skills Are Better at their Jobs, Get Paid
More, http://www.grammarly.com/blog/2015/strong-writing-skills-make-you-better-atyour-job-and-pay-more-infographic/)

Twitter Accounts
The following Twitter feeds are either associated with University of Cincinnati or are run by
content creators that write and share content pertinent and relevant to professional writing in
general.

@uofcincy University of Cincinnati official Twitter feed

@UC_ArtSci McMicken College of Arts and Sciences official Twitter feed
@UC_English UC English Department official Twitter feed
@Jenn_Mattern Freelance writer and creator of All Indie Writers, a site for freelance
business writing and blogging.
@AdviceToWriters Twitter feed of Jon Winokur, creator of AdviceToWriters.com,
which collects and shares quotes and advice from famous writers on a daily basis.
@GrammarGirl Mignon Fogarty is an author, podcaster and professor who shares
helpful and fun tips about usage, vocabulary and...you guessed it...grammar.
@sterlingediting the Twitter feed of SterlingEditing.com, whose purpose is to provide
editing, mentoring and coaching for writers.

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Find more content creators and their websites at http://thewritelife.com/100-best-websites-forwriters-2015/#eFYhnE:13ga.