Adventure Works

2006 Sales Proposal

Linda Martin
Senior Vice President
Worldwide Sales
March 24, 2005

Adventure Works: The ultimate source for outdoor equipment

Executive Summary
The Concept
Just-in-time retail inventory

The Opportunity
Reduced overhead costs
Increased customer satisfaction

The Potential

What Well Cover Today

A review of our current products and profits

2005 sales research
Proposed new products
Costs on return and investment projections
Terms and conditions
Strategy and schedule
Sales and marketing needs
Questions and answers

Our Current Products

Camping
Duffel Bags
Daypacks
Family camping
tents
Foam sleep pads
Internal frame packs
Cookware
Dehydrated food
packs

Climbing

Harnesses
Climbing shoes
Helmets
Rappel gloves
Rope bags
Carabineers
Gaiters

Previous Year Profits

(in millions)

2005 Sales Research

Customers
2005 is projected to attract 920,700 new
customers
27% of first-time customers have become
repeat customers

Transactions
Average sale transaction = $52.17
75% of customers have bought at least 1
non-sale item in addition to a sale item

Proposed New Products

Survival gear
Sportswear
Outerwear
Off-road bicycles
Fishing equipment and tackle
Canoes and personal rowing shells

Costs of Return on Investment

Projections
Costs
ROI

Terms and Conditions

Terms
Terms
Terms
Terms
Terms

and
and
and
and
and

conditions
conditions
conditions
conditions
conditions

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Strategy and Schedule

Strategy
Tactic #1
Tactic #2
Tactic #3

Schedule

Adopt plan
3Q05

Implement
4Q05

Evaluate
3Q06

Adjust
4Q06

Sales and Marketing Needs

Close sales faster
Present complex concepts quickly and
clearly
Leverage database information (sales
numbers, customer locations, etc.)

Close Sales Faster

Need
Need
Need
Need
Need

and
and
and
and
and

solution
solution
solution
solution
solution

#1
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Present Complex Concepts

Quickly and Clearly

Need
Need
Need
Need
Need

and
and
and
and
and

solution
solution
solution
solution
solution

#1
#2
#3
#4
#5

Leverage Database Information

Need
Need
Need
Need
Need

and
and
and
and
and

solution
solution
solution
solution
solution

#1
#2
#3
#4
#5

Questions and Answers

Adventure Works: The ultimate source for outdoor equipment