182 Broadway, Rm 1511

New York, NY 10038

(516) 424-2552
lauralorap@gmail.com

Laura Patricia Lora

Dedicated young professional possessing diverse experiences in Marketing. Bilingual in English/Spanish, with
excellent leadership and organizational skills. A passionate individual aiming for success in the media industry.
EDUCATION
Pace University Lubin School of Business
Bachelor of Business Administration in Marketing: Advertising and Promotion
Cumulative GPA: 3.6 Honors: Recipient of the Pace Trustee Recognition Scholarship

New York, NY
Expected May 2015

EXPERIENCE
Viacom MTV Networks
New York, NY
Integrated Marketing Intern
Jan 2015 - Present
Design marketing decks outlining sponsorship elements for clients: FIAT, Papa Johns, JCPenney, Intel, etc.
Contribute to the brainstorm process offering a Millennial POV on potential partnership opportunities
Participate in execution of marketing campaigns by assisting with production shoots for the MTV Movie Awards & VMAs
Conduct pop culture research, present competitive analysis reports and screen episodes of upcoming MTV shows
NBCUniversal Telemundo
New York, NY
Digital Pricing & Planning Intern
Jun 2014 Dec 2014
Participated in execution process of digital campaigns by constructing media plans on Operative One software
Collaborated with Sales Planners in the creation of one-sheets for Youtube, The Weather Channel, NBCLatino, etc.
Distributed weekly status updates and tracked delivery of live campaigns utilizing FreeWheel and DoubleClick for Publisher
Created digital library of case studies analyzing successful partnerships and highlighting best practices
Zazoom Media Group
Spanish Translator | On Call Host | Intern
Spanish translator and on call host for Buzz60 en Espaol, social news and entertainment website

New York, NY
Jan 2014 - Jun 2014

NBCUniversal Client Solutions

New York, NY
Branded Entertainment Intern
Sep 2013 May 2014
Created dubs of branded entertainment integration opportunities and compiled reels for sales presentations
Prepared integrated partnership one-sheets of Bravo shows: Watch What Happens Live, Top Chef and Below Deck
Assisted in execution process via screening rough cuts, tracking integration deliverables, and shipping episodes to clients
Responsible for the weekly distribution of sales support materials and relevant reports to all NBCU Cable sales teams
YHI Partners, Inc.
New York, NY
Marketing & PR Intern
Apr 2012 May 2013
Managed the companys social media accounts doubling audience growth on Facebook, Twitter & Pinterest
Increased sales and clientele by developing and implementing integrated marketing campaigns
GUESS? Inc.
Sales Associate
Platinum Level: selling over $300 worth of merchandise per hour and approx. $14,000 in Nov. 2011

New York, NY
Oct 2011 Apr 2012

LEADERSHIP
Pace University Office of Housing & Residential Life
Resident Advisor
Accountable for managing an entire floor of 30 plus residents ages 18 to 21
Develop and implement 10+ social and educational programs per semester for up to 500 students
Design marketing campaigns to promote various floor, building, club and university wide events
Assume multifaceted role as community leader, peer counselor, policy enforcer and emergency responder

New York, NY
Aug 2012 - Present

SKILLS
Technical: Microsoft Office Suite, Simmons OneView, MRI, Nielsen Online @Plan, OperativeOne, Photoshop, HTML
Coursework: Advertising & Promotion, Consumer Behavior, Management, Marketing Research, Media Buying & Planning, etc.
Language: Bilingual; Fluent in Spanish and English; Basic knowledge of French