Grocery Store Adventure

*(2 page Activity Sheet)

Using your IDEAL eating day meal & snack description, list the ingredients for you to create this
nutritional plan.
*Remember to include the extras - sauces, seasonings, oils, supplements (fish oil, protein, etc.),
etc.
INGREDIENTS:
MEAL

INGREDIENTS

Breakfast (B):

Cereal Whole Os
Milk Horizon Organic 2%
Banana - Chiquita

Lunch (L):

Bread Rudis
Peanut butter Jiff natural creamy
Jelly Bonne Maman
Strawberries Driscolls

Dinner (D):

Chicken breast ABF chicken boneless skinless

Broccoli Organic
Potatoes Russet

STORE
PLACEMENT
Isle 3
The back of the
store
The front of the
store
Bread is over by
the caf
Isle 4
Isle 4
The front
Very back
The front
The front

Snacks (S):
(bars, goldfish,
etc.)

Yogurt Stonyfield
Granola Tahitian Vanilla

Back of store
Front

Other (O):
sauces,
seasonings,
oils,
supplements,
etc.

Chicken seasoning Blend grilling herd (local)

Butter Horizon

Isle 4
Back of store

TOTAL COST
TOTAL COST LESS OTHER

Options/Choices:
What were the competitive options?
Organic Valley/Homestead creamery (milk)

COST
$4.18
$4.87
65c
per/lb
$4.99
$3.49
$5.49
Two for
$6
$3.28
per/lb
$3.79
per/lb
$1.99
per/lb
$1.99
$5.99
per/lb

$3.48
$5.98

$59.46
$No
Less

Dole bananas
Udis bread
Crofters jelly
Red Potatoes
Chobani Yogurt
Good n Raw granola
Earth Balance/ Andrew and Everett butter

What were the organic options?

The organic options were mainly the fruit and vegetables such as the strawberries and the
broccoli

What were the local options?

The local option were the meat, the seasoning, and the granola

Using the rectangle below, complete the sketch of the store interior layout.
Then use a B, L, D, S, or O (from your ingredients list) to identify the locations in the store
where an item was found.
List food categories for each section/isle (e.g. dairy, canned fruits & vegetables, etc.)
Granola (S)
Strawberries (L)
Potatoes (D)
Broccoli (D)
Banana (B)
Br
ea
d

Meat (D)

Entrance

FINISH

START

Cheese
s

Seas
onin
g (B)
Cereal
(D)
Pean
ut
Butt
er
(L)
Jelly
(L)

Milk (B) Yogurt (S) Butter

(D)
**Explaining my route. Go into the entrance and follow the first arrow that goes to the
cereal isle. Then I would head to the back and get ay dairy products. After that I
would go to the seasoning, peanut butter, and jelly isle. Then I would take the nearest
exit from that isle and go to the meat. The from the meat I would go to the Bread,
then up to the produce and end with the granola, finishing right by the registers.

What was the most common store placement (front/back; eye-level, high, low; start of isle,
etc.) for the foods purchased?
The most common placement was eye level or a little higher than that.
Were these foods marketed differently from surrounding foods?
I noticed that a lot of the eye level foods had more colors so it would direct your attention to
them, almost forcing you to buy them.
In general, how are the foods arranged?
The foods are arranged to where the most popular are at eye level, and then the second most
popular would be just around that, and so on to least popular.

What foods NOT on your IDEAL eating day list did you consider? Why?
I considered salad because I passed by the dressing and it made me crave a salad. I considered
anything with cheese because I passed by the cheese

Draw the most efficient path for you to purchase your IDEAL eating day.
*Look at the map above*

Other thoughts/comments?
It was difficult to decide on brands I wasnt familiar with and Earthfare featured a lot of brands I
havent heard of before. Most of the time I chose a brand that most closely resembled what I am
used to.