Color Considerations

 Presentation format
 Corporate identity

 Mood
 Presentation Format
Slide and Screen
shows-- Light text
contrasts
 Dark against dark
background.
background
 Light text
 Presentation Format
Transparencies--
Light
 Light background background
lets light
 Dark text through for
dark text to be
read.
Corporate Identity
 Logos
Publications

Packaging
Mood
Restful--
 Greens
 Blues
 Mood
Stressful, exciting--
reds

oranges
Mood
Corporate
look--
Shades of
gray
Mood
Rich mood--
Shades of
purple
Mood
Seasonal--
Pastels for
spring

Earth tones
for autumn
Response to Colors
Use strong colors for
business presentations!
Usually
NO
Pastels
Response to Colors
Colors and symbols are
also cultural.
Pacing
 Separate topics with
color
 Change color
for opposing
view
Elements of a Presentation

 Use consistent wording

 Use brief wording

 Include a title/introductory slide and a

closing slide
 Reflect purpose of presentation

throughout
General Guidelines

 Bulleted items:
 No more than 7 at each level
 No single bullets!
 Words: No more than 7 per item
 Levels: No more than 2 per slide
 Text: No smaller than 24 points
Other Considerations
 Hardware limitations
 Changing media
Hardware Limitations
Where will it run?
 Your computer
 Foreign computer
 Consider Your Audience
 Audiences are becoming more
presentation literate
They are bored with “same” looks
Uniqueness can add impact
 Know your audience
10% are color-blind
Beware of experiential differences
Presentation Basics
 Be consistent
 Strive for simplicity

 Always do a “test drive”

 Consider the audience

 Thank You
for
Your Attention!