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JAYME B.

WHY A SOCIAL INQUIRY ?

I HAVE ALWAYS HAD A PASSION FOR PSYCHOLOGY.


I FIND IT FASCINATING HOW IT CAN TIE ALMOST
PERFECTLY INTO ANYTHING.
PSYCHOLOGY IS AN ATTEMPT TO EXPLAIN
EVERYDAY INSTANCES, EXPERIENCES, BEHAVIORS,
AND MORE.

QUESTIONING MOOD

https://www.youtube.com/watch?v=xNY0AAUtH3g

What is mood ?
Defined as a temporary and/or prominent state of mind or emotion.

Causes of certain Mood/ Emotions ?


Can we control them ?

I
N

QUESTION: HOW DOES COLOR INFLUENCE MOOD?

Q
U
I
R
Y
1CLAIM: COLOR EFFECTS MOOD GREATLY BECAUSE OF ASSOCIATION.

WHAT IS COLOR ?

IS A PRODUCT OF LIGHT
AN OBJECT ABSORBS EVERY COLOR IN THE SPECTRUM
EXCEPT THE COLOR/MIXTURE OF COLORS WE SEE.

ABSENCE VS ALL PRESENT

WHITE REFLECTS ALL WAVE LENGTHS


IN THE COLOR SPECTRUM

BLACK ABSORBS ALL THE WAVE


LENGTHS IN THE COLOR SPECTRUM

Vision begins with light passing through the cornea, which does
about three-quarters of the focusing, and then the lens,
which adjusts the focus. The image is then sent to photoreceptors
called the retina, located at the back of the eye.

PROCEDURE

1.GATHER MATERIALS
- COLOR IMAGES
- GUIDED QUESTIONS
- PARTICIPANTS (FEMALES ONLY)
2. STABILIZE LOCATION
3. INSTRUCT PARTICIPANT TO TELL YOU WHAT
COMES TO MIND
4. REVEAL COLORS ONE BY ONE TO PARTICIPANT
5. IF PARTICIPANT DOES NOT MENTION AN
EMOTION ASK WHAT EMOTION DOES THE COLOR
CAUSE ?
6. IF THE PARTICIPANT DOES NOT MENTION AN
ASSOCIATION WITH THE COLOR, ASK IS THERE
ANYTHING/ANYONE THEY ASSOCIATE WITH THE
COLOR?

PARTICIPANTS
NAMES: ANONYMOUS
AGES: 17 TO 40
PROFESSIONS: EDUCATION, RETAIL, UNEMPLOYED,
INSURANCE
FAMILY STATUS: 1 OR MORE CHILDREN, NO
CHILDREN, MARRIED, SINGLE, DATING
BACKGROUND: MIDDLE CLASS, POOR
ETHNICITY: WHITE & AFRICAN AMERICAN

DATA & OBSERVATIONS


EVERYONE DID NOT
HAVE TRADITION
RESPONSES.
THERE WERE SOME
INTERVIEWEES WHO
NEED MORE GUIDED
QUESTIONING THAN
OTHERS

BLACK & WHITE


Black has personality !

Black

White

Typical - 5

Typical - 6

Unusual - 1

Unusual - 0

GREY
Grey Scale
Funeral ( Grey as
well)
Silver ?

Grey
Typical- 6
Unusual- 0

BROWN

Brown Scale

Brown

Food ? Drink ?

Typical- 6

Sexual ?

Unusual- 0

Reminds me of sex

ORANGE
School

Orange

Orange Scale

Typical- 6

Fall ?

Unusual- 0

On task ?

PURPLE
Purple Scale

Purple

No response

Typical- 5

Forced response

Unusual- 1

GREEN

Green

Green Scale

No response

Typical- 5

Forced response

Unusual- 1

RED

Red

Red Scale

Typical-6

Wrapping Paper

Unusual- 0

Valentines ?

YELLOW

Yellow

Yellow Scale

Typical- 4

Types of sunny days

Unusual- 1

Sunflower ?

BLUE

Blue

Blue Scale

Typical- 5

Weird/ Emotional ?

Unusual- 1

Dark vs Light ?

PINK

Pink

Pink Scale

Typical- 3

Forced response ?

Unusual- 3

Barbie?

Gay

IMPROVEMENTS
DIVERSITY
SUPPORTING THOUGHTS:
HTTPS://WWW.YOUTUBE.COM/WATCH?V=NX0DHD
5QNS8

RESEARCH & CONCLUSION


WHY DOES COLOR AFFECT MOOD ?

HTTP://WWW.FASTCOMPANY.COM/3028378/LEADERSHIP-NOW/WHAT
-YOUR-LOGOS-COLOR-SAYS-ABOUT-YOUR-COMPANY-INFOGRAPHIC

QUESTION:
HOW WILL ADDING IMAGES WITH VARIATION OF COLOR INFLUENCE
MOOD/EMOTION ?

I
N
Q
U
I
R
Y
2

CLAIM: IT WILL ALLOW FOR A MORE INTENSE


ASSOCIATION.

PROCEDURE
(ITALICIZED PORTIONS OF PROCEDURE HIGHLIGHT THE DIFFERENCE
BETWEEN PRESENT AND PRIOR PROCEDURE)
1.GATHER MATERIALS
- IMAGES
- GUIDED QUESTIONS
- PARTICIPANTS (FEMALES ONLY)
2. STABILIZE LOCATION (MAKE SURE THERE ARE NO OBVIOUS
DISTRACTIONS)
3. INSTRUCT PARTICIPANT TO TELL YOU WHAT EMOTION(S) THEY ASSOCIATE
THE IMAGES WITH, ENCOURAGE THEM TO ALSO SHARE WHICH ONE STOOD
OUT THE MOST
4. INSTRUCT PARTICIPANTS TO HOLD RESPONSES UNTIL THE START OF THE
SECOND PLAYBACK
5. PLAY SIDESHOW (APX 40SECS, 9-11 IMAGES) TWICE
6. RECORD RESPONSES OF PARTICIPANT
7. WAIT 2 MINUTES BEFORE PLAYING NEXT SLIDESHOW
8. REPEAT STEPS 5-7 FOUR MORE TIMES

LONELY/SAD

HAPPY/EXCITE
D

BORED/ SLEEPY

UNCOMFORTABLE/ SHY

PAIN

DATA & OBSERVATIONS

PARTICIPANTS

ASSUMED THAT QUESTIONS WOULD BE


IN REGARDS THE EMOTION BEFORE START OF TRIAL
PARTICIPANTS FOCUSED MORE ON BLACK AND WHITE
IMAGES
SOME PARTICIPANTS DID NOT TOUCH ON ANY OF THE
EXPECTED EMOTIONS
ALTHOUGH THEY WERE GIVEN A WAIT PERIOD
BEFORE THE NEXT SHOW SOME SEEMED TO CARRY
OVER THINKING
PARTICIPANTS HAD THE MOST PHYSICAL REACTION
TO THE PAIN SLIDESHOW

RESEARCH & CONCLUSIONS


https://www.youtube.com/watch?v=JiTz2i4VHFw

The brain is much more complex than we


think.
It serves to be much like a mirror

I
N
Q
U
I
R
Y

QUESTION: HOW WILL MUSIC INFLUENCE


MOOD ?

3
CLAIM: MUSIC WILL HAVE AN NEARLY/COMPLETELY EQUIVALENT
INFLUENCE COMPARED TO COLOR AND IMAGES.

WHAT IS MUSIC ?
Is it that
simple??

music
myooozik/Submit
noun
1.
vocal or instrumental sounds (or both) combined in such a way as to
produce beauty of form, harmony, and expression of emotion.
"couples were dancing to the music"
a sound perceived as pleasingly harmonious.
"the background music of softly lapping water"
2.
the written or printed signs representing vocal or instrumental
sound.
"Tony learned to read music"

PROCEDURE

(ITALICIZED PORTIONS OF PROCEDURE HIGHLIGHT THE DIFFERENCE

BETWEEN PRESENT AND PRIOR PROCEDURE)


1.GATHER MATERIALS
- MUSIC
- GUIDED QUESTIONS
- PARTICIPANTS (FEMALES ONLY)
2. STABILIZE LOCATION (MAKE SURE THERE ARE NO OBVIOUS
DISTRACTIONS)
3. INSTRUCT PARTICIPANT TO TELL YOU THE FIRST THING(S) THEY
ASSOCIATE THE MUSIC WITH ATTACHMENT ALONG WITH EMOTIONAL,
ENCOURAGE THEM TO ALSO SHARE WHY.
5. PLAY PLAYLIST (APX 1-2 MINS) TWICE
6. RECORD RESPONSES OF PARTICIPANT
7. WAIT 2 MINUTES BEFORE PLAYING NEXT PLAYLIST
8. REPEAT STEPS 5-7 THREE MORE TIMES

Mood
Music?

SOURCES

HTTP://WWW.FASTCOMPANY.COM/3028378/LEADERSHIP-NOW/WHAT-YOURLOGOS-COLOR-SAYS-ABOUT-YOUR-COMPANY-INFOGRAPHIC

HTTP://WWW.WHATS-YOUR-SIGN.COM/CHAKRA-COLOR-MEANINGS.HTML

HTTP://WWW.EMPOWER-YOURSELF-WITH-COLORPSYCHOLOGY.COM/CULTURAL-COLOR.HTML

HTTP://SCIENCE.HQ.NASA.GOV/KIDS/IMAGERS/EMS/VISIBLE.HTML

HTTP://WWW.HEALTHYBRAINFORLIFE.COM/ARTICLES/ABOUT-THEBRAIN/ABOUT-YOUR-BRAIN

HTTP://WWW.SCIENTIFICAMERICAN.COM/ARTICLE/WHY-DOES-MUSIC-MAKEUS-FE/

HTTP://WWW.LHCOLOR.COM/ABOUT_US.HTML
HTTP://WWW.INFORMEDESIGN.ORG/RS_DETAIL/RSID/1217
HTTP://WWW.COLOR-WHEEL-PRO.COM/COLOR-MEANING.HTML
HTTP://PSYCHOLOGY.ABOUT.COM/OD/SENSATIONANDPERCEPTION/A/COLORP
SYCH.HTM

HTTP://WWW.SMITHSONIANMAG.COM/SCIENCE-NATURE/HOW-DOES-THEBRAIN-PROCESS-ART-80541420/?NO-IST

IMPROVEMENT