VCD

Assignment Title: Updating Website

Assignment Projected Description: This project there needed to be a new bio with
updated information. Images also needed to be updated to the site. Before placed on
the site they were edited in InDesign and uploaded to the website.

Assignment Goals: To update the website of new works and merchandise.

Reflections: With this project I worked web developing team and also the animation
team. Together we were able to provide Hebrus clients and future clients with a
preview of what they can expect from him.

JMC

Assignment Title: Spring PDF

Assignment Projected Description: To create a pdf the images had to be put into
InDesign for editing and then placed in a document with names and a price list. Also
included in this document was the bio of this collection.

Assignment Goal: To present the clients with a document to preview the current
works of the artist.

Reflections: This was the first PDF I did for the clients. Also included was the
description of the body of work that Hebru has produced and what the inspiration
was behind each painting. It also required me to edit and brighten the photos in
InDesign which gave me an opportunity to use my Visual Design skill set.

When It Comes Back To Haunt Me

Spring 2015

Assignment Title: Press Release

Assignment Project Description: The press release was created to send out for the
upcoming show When It Comes Back to Haunt Me. I had the duty of taking from my
notes and creating a story that best described this body of work.
Assignment Goals: To type the press release and work in conjunction with Alchemy PR
Firm in Miami.
Reflections: After several meetings with Hebru, he explained why this body of work was
important and what the pieces meant. From that I was able to type a press release that
would be used and sent out before the solo exhibit in Atlanta. Unfortunately the solo
show was canceled due to lack of participation of West Side Cultural Arts Center.

Hebru&Brantley&Presents&When&It&Comes&Back&To&Haunt&Me&&
Acclaimed)Chicago)Artist)Launches)Exhibit)inside)Atlantas)Westside)Cultural)Arts)Center)
)
(Atlanta,& GA)! May! 8,! 2015! +! Renowned! Chicago! based! artist! Hebru! Brantley! is! proud! to!
announce!When!It!Comes!Back!To!Haunt!Me,!an!exhibition!debuting!this!May!at!Atlantas!
Westside!Cultural!Arts!Center.&!When!It!Comes!Back!To!Haunt!Me!will!debut!with!a!special!
VIP!preview!on!May!8th,!open!to!the!public!the!following!day!on!May!9th!and!remain!open!
through!DATE.&&
Brantley! breaks! down! the! walls! of! cultural! boundaries! through! his! art.! Inspired! by! his!
1980s!Chicago!upbringing,!Brantleys!work!touches!on!tough!subjects!in!a!way!that!may!be!
easily! digestible! to! the! viewer,! by! telling! his! stories! through! youthful! characters! and! their!
adventures.!Brantleys!work!can!be!described!as!pop+infused!contemporary!art!inspired!by!
Japanese! anima! and! the! bold! aesthetics! of! street! art! pioneers! similar! to! Jean! Michael!
Basquiat,! Kaws! and! Keith! Haring.! While! spray! paint! is! often! at! the! forefront! of! his! mixed+
media!illustrations,!Brantley!utilizes!a!plethora!of!mediums!from!oil,!acrylic!and!watercolor!
to!non+traditional!mediums!including!coffee!and!tea.!!
Looking!beyond!the!themes!of!previous!exhibitions,!Parade)Day)Rain,)Everyones)Everything)
and)Yesterdays)Losers,)When)It)Comes)Back)to)Haunt)Me)takes!on!a!more!serious!tone!as!it!
critiques! the! paradox! of! imagery! and! iconic! characters! idolized! today! within! popular!
culture.! The! exhibition! is! an! objective! exploration! into! imagery! that! the! masses! have!
become!attached!to!over!time,!imagery!that!happens!to!lack!depictions!of!people!of!color.!!
INSERT&QUOTE&FROM&HEBRU&HERE&
When) it) Comes) Back) To) Haunt) Me) seeks! to! redefine! the! rhetoric! and! mythos! within! pop!
cultures!imagery!within!our!world.!To!do!so,!Brantley!utilizes!people!of!color!and!the!black!
body!to!transpose!and!reimagine!this!thinking!and!culture,!delineating!the!idea!that!African+
Americans! do! not! exist! as! heroes,! but! only! as! the! stereotypes! shown! in! the! mainstream!
media!and!art!world.!Outdated,!yet!perpetuated!stereotypes!such!as!the!slave,!Uncle!Tom,!
Mammy! or! even! the! Harlot! &! Thug! regulate! societys! views! regarding! people! of! color.! ! To!
combat! that! idea,! this! exhibition! effectively! inserts! African+American! people! into! popular!
culture! by! depicting! popular! superheroes! in! a! new! light.! Brantley! hopes! the! pieces! will!
serve!to!open!up!the!conversation!about!the!past!and!present,!as!well!as!inspire!people!to!
evaluate!how!ethnocentrism!has!played!a!negative!role!in!popular!culture!to!date.!!
!
Recognized! nationally! for! public! works! and! solo! shows,! Hebru! Brantley! has! exhibited! in!
London,!Geneva,!San!Francisco,!Atlanta,!Miami,!Seattle,!Los!Angeles!and!New!York!including!
Art! Basel! Switzerland,! Art! Basel! Miami,! Scope! NYC! and! frieze! London.! ! Brantley! has! been!
recognized!in!publications!including!ArtNet,!Chicago!Tribune,!Complex!Magazine,!NY!Daily!
News! and! NY! Post.! His! work! has! been! collected! by! power! couple! Jay+Z! and! Beyonce,! The!
Pritzker!Family,!George!Lucas!and!Swizz!Beatz.!Brantley!has!collaborated!with!brands!like!
Nike,! Hublot,! Red! Bull! and! Adidas.! Brantley! earned! a! B.A.! in! Film! from! Clark! Atlanta!
University!and!has!a!background!in!design!and!media!illustration.!!
!
&

COMM

Assignment Title: Updating and controlling social media

Assignment Project Description: My job was to keep conversation and buzz going via
social media. Also having to update with current photos and information regarding the
artist and his works.
Assignment Goal: to keep a weekly feed going to allow audience to see past and current
works of the artist: Also to create conversations with them via social media.
Reflections: Social media is one of my favorite things to use, especially when it comes to
marketing your brand. Using this platform I was able to generate sales and bring traffic to
our website. I also used it to create conversations about the stories behind works and
receive feedback.