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Elizabeth Carrillo
Professor Azeem
English 114B
20 February 2015
Communicating Through the Web and Media
Back in the day trying to communicate with friends and relatives by writing a letter
would take days, if not weeks. Today the web and media has improved and facilitated our
communication with others. Communicating with one another, no matter the distance, has
become easier and faster than ever before. The web and media has also allowed communication
with others to be more effective by using social media to advertise or bring awareness about an
event or product and has created convenience in the professional world. It has created
convenience in the professional world by making communication between one another easier and
faster than ever before. The possibilities have become endless.
The web has become a very important utility for means of communication. It is a basic
necessity for communication for an employer, a professor, a student, you name it. Instead of
waiting for the next class session to ask the professor about a certain concern you may have, you
can email them and they will get back to you as soon as possible. It is much easier than writing a
letter to them and mailing it or having to wait for the next time you may see them.
Communication via email between a boss and an employee is very important and useful as well,
Politicians e-mail their constituents, offer video introductions to their campaigns on their

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websites, and provide volunteers with sophisticated digital tools to organize events on their own
(Palfrey 9). The web has made communication with others spontaneous and effective.
The web not only made progress with the communication between professor and student,
relatives and friends, and boss with employees, but with stores and customers as well. The web
and media has allowed stores and companies to communicate with their customers in a way we
have never seen before. Anywhere at any time while surfing the web advertisements pop up on
the side of your screen from left and right, and top and bottom. One great example is the social
media network, Instagram. Now while one is scrolling down their feed they may run into an
advertisement that was sponsored. Communication between companies and the costumer
increase sales and awareness. Now a days stores ask you for your email address and constantly
send you alerts on sales and sometimes even coupons. The power that the web and media have
to allow producers communicate with the consumers is fascinating and reveals the progress of
communication via web and the media.
Stores are not the only ones communicating through the web and media. Organizations,
friends, and family use the web and media to communicate their feelings, beliefs, and where
abouts. Today someone can make an event page, such as a fundraiser, on Facebook and invite all
the people that are on the friends list. The web and media give that person power to
communicate to the public about the fundraiser and most likely gain more profit than posting an
advertisement at the end of each block. For example, the club I am in here at CSUN, Hermanas
Unidas de CSUN, has a fundraiser every so often. We do spread flyers around every so often but
the main tool that usually creates awareness of our events is the event page created on our
Facebook. We create a page on Facebook and make a guest list and people on that guest list can
invite people that they know that may be interested and that way create even more awareness.

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We take a survey occasionally and we actually see that people find out more of our events on
Facebook than any other way we use. Using the web and media to advertise puts it at everyones
sight, Business for instance, can be done more quickly and over greater distances, often with
much less capital required to get up and running Even religion is being transformed
Buddhist monks have begun to reach their faithful through weblogs (Palfrey 9). People are
more than likely to check that notification on Facebook about the event than stopping to take a
look at the advertisement on the lamp post. The web and media are beneficial for a lot of people
to communicate with others. Many people are benefitting today from the use of the web and
media to communicate with others.
The web and media has allowed people today to build certain connections to help them in
the professional world. By having social networks people can find one another and form certain
relationships that will help them prosper in the near future. As described in Public Displays of
Connection, by Judith Donath and Danah Boyd in (E) dentity, They are sources of emotional
and financial support, and of information about jobs, other people, and the world at large. The
types of social networks that develop in different communities have a profound effect on the way
people work, the opportunities they have, and the structure of their daily lives [5, 6] (30).
Networking has helped many people all around the world today get employed. My cousin in
Mexico was working as an engineer at a low pay and he found a professor that was more like a
friend to him on Facebook that he had gone to grad school with. He got into contact with him
and started talking again and when the professor had found out about the low pay he was
working for the professor talked to his connections and made some arrangements. My cousin
now works in the Apple Company in San Jose, San Francisco. There are many more stories like
that all around the world. Its kind of like that saying, It doesnt matter what you know, its who

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you know. The web and media creates a connection that allows peoples opportunities to branch
out a little further.
The media such as the news channel is an effective form of communication to the public.
It is very important to know what is going on in our world and society even if a lot of it is,
unfortunately, discriminative. News allows the public to be more alert about global issues and
injustices such as the Trayvon Martin incident that has recently made a bold statement in our
society. Such events as these have made communities come closer to protest against these
situations and stand up for justice because of the clear injustice in our society. The media and
web has allowed the public to connect more and create awareness of these events. Such as the
hashtag, #handsupdontshoot, that was going around after the recent tragedy of Michael Brown in
Ferguson, Missouri that was also an event of injustice. The web and media has allowed the
people to express their feelings and thoughts of the events and creating awareness of the injustice
in our society and making it more likely for people today to take a stand and fight against these
unjust actions whereas not so likely before the web and internet.
The web and media does not just bring awareness of these tragic events, but also ones
that can raise awareness and benefit others such as marathons that raise money for people with a
certain disease or sickness to find a cure. Advertisements for such events frequently pop up all
over the web to encourage you to sign up and help raise money. Not only are the marathon
events advertised on the web but on the media as well. On the news shortly before they go into
commercials they bring up things like that to bring awareness of the event to encourage people to
go and sign up for the event. I know the AIDS walk is one of the biggest events every year. I
went last year with the club I am in, Hermanas Unidas de CSUN, and I remember hearing all
about it on the news before the day of the event. They would say the number of people that were

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signed up already to do it and then say something catchy to try to make others sign up for the
event and raise even more money. This form of communication to the public allows awareness
and has made progress throughout the years thanks to technology.
Technology has allowed many things possible today that has made our lives easier and
convenient, but it has also created possibilities and awareness. The web and media allow us to
communicate with one another instantaneously through email or instant message. It has also
made networking easier and possible for us to form better connections to branch our success out
a little further and having more possibilities and opportunities come across you. Most
importantly it has created all kinds of awareness. It has created awareness of sales at your
favorite stores but more importantly it has created awareness of important events all around the
world. Communication via web and media has made major progress in our world today and
continues to do so.
All these great benefits that the web and media has brought to us today are simply
amazing. We are able to communicate with one another more easily and spontaneous in fact, the
fact that it is at our finger tips is amazing. Technology today allows us to communicate with
anyone at any time with our mobile devices. Technology has advanced the way we communicate
with one another via web and media. Digital Natives will move markets and transform
industries, education, and global politics. The changes they bring about as they move into the
workforce could have an immensely positive effect on the world we live in (Palfrey 12).
Technology has allowed the web and media to already have a positive effect on the world we live
in today and is slowly but surely making more and more advances and progress every day.