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Taylor Meador
Engl 1302-19
Professor Bevill
16 April, 2015
Increase in Business Production and Sales
Managing a Business production and sales is a stressful job and can get complicated at
times, especially for the people who are responsible for maintaining the company and managing
the production. Making decisions for a company and understanding what type of outcome could
come from a decision before it is made can be beneficial for the business before its too late. The
effect of a business product increase can be linked back to three different causes: identifying the
consumers, managing social media to generate customers and revenue, and keeping up with what
works for the business and getting rid of what degrades it.
Identifying the consumers of a companys product is the first most important step in
generating sales, and its also the first cause that may be linked back to the products increase.
Before a business will begin generating leads to obtain customers, it must first get the attention
of the audience and get customers interested in the product they are introducing. If a marketer
has not identified their buyer, they will not be able to determine who they should be marketing
to. Therefore, the buyer will not find value in the product since the product will not be targeted
toward them. In the article Do You Need a New Product-Development Strategy? It lists the key
questions a marketer should ask themselves before determining who to target their product
to; Who is our customer? How does our product create value to them? Will anyone pay for what
we offer? Can we make money on it? Is this opportunity unique to us? What are the risks
associated with it? (MacCormack, Crandall, Henderson, and Toft 14). It is important to ask
these questions and answer them through observation, but the marketer must first understand

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how to accomplish the task. In the 2014 interview Marketing Tips for Growers Professor
Bridget Behe of horticultural marketing in the Department of Horticulture at Michigan State
University stated, Observation is a powerful tool. Growers can start by investigating the
information they already have on their current customers. Who buys the most, who buys the
least?... growers may need to grade their customers on the relative value to the firm, because not
all customers equally contribute to the sales and profitability of a firm (1).Observing the
audience appropriately will allow the company to target the message toward individuals its most
relevant to.
Managing social media to generate customers and revenue is a vast reason for production
increase. It is the fastest way to reach out to future customers, especially if the company already
knows who they are targeting the product to. Once that is figured out, the next step is to get
involved in the network and gradually build up a social following, which will then lead to more
customers for the business. In response to how effective social media marketing programs are,
Professor Behe announces that the effectiveness varies by how well the program is managed. If
the company doesnt have a good plan that is executed well, it will never insure success. But if
the plan is well implemented, then the increase in advertisement will rise, which will improve the
number of sales. The conversation needs to be sparked and nurtured. A good conversationalist
knows how to ask good questions, and a good social media program has a good conversationalist
at its epicenter. S/he knows when and how to ask good questions, get customers to respond, and
then change the topic in a timely manner (Behe 3). Jayson DeMers backs this statement up with
facts in his article The Top 10 Benefits of Social Media in Forbes magazine;
According to Hubspot92% of marketers in 2014 claimed that social media marketing was
important for their business, with 80% indicating their efforts increased traffic to the their
websites. And according to Social Media Examiner

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97% of marketers are currently participating in social media but 85% of participants arent
sure what social media tools are best to use (1).
Having a good understanding of what tools are best to use for social marketing is a big step in
acquiring an effective network, and the best way to boost sales. Obtaining a sales team that has
knowledge in social media can improve the sales and allows them to connect with the leads and
convert more of them into customers. Thankfully, there are plenty of websites that a company
can use to get information on how to start a website. The website Wordstream.com created the
Guide to Using Social Media for Marketing. The guide lists tips for companies who are new to
using social media. Weve put together a brief overview on how to use social media for
marketing according to each platforms unique environment. Various social media marketing
sites will require different techniques, so develop a unique strategy tailored for each platform
(2). A company who can develop a unique technique could possibly be successful when using
social media, and might also stand out to the customers if the technique is memorable and
targeted toward them.
Keeping up with what works for the company and excluding what degenerates it is also
critically important in order to keep the company from failing. For instance, think in terms of
social media. Wordstream.com gives an example of elimination in their guide; Determining the
success of a social media marketing tool that can help a company measure its own techniques, as
well as figure out which strategies are good for the company and which ones are better off
abandoned (2). The industrys goal is to sell the most products for the best profit. If it doesnt
work for the company, then its time to come up with a new strategy. Ultimately, a firms
product-development strategy must be concerned with achieving the best match between
productdevelopment styles and different business contextsConversely, mismatches between
development approach and context can generate fundamental threats to a businesss viability

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(MacCormack, Crandall, Henderson, and Toft 6). In other words, creativity, flexibility, and the
ability to experiment rapidly with alternatives are the skills that a firm relies on the most at the
beginning, but can impair the company later on, due to costs and expenses (3). Once a company
understands what works the best in terms of generating leads and selling the maximum number
of products for the appropriate cost, the company then can determine what factors increase the
amount of sales and which ones can potentially harm them. The key to a long-term success is a
continued relationship with customers that deepens over time. The depth of understanding will
help the grower understand how best to help customers while keeping the best interests and goals
of the company as the compromising foundation (Behe 4). Budget could be the issue, and when
a marketer realizes that what they are spending money on isnt working anymore, they could
begin putting the money towards something else instead, saving the company money and
keeping it from failing.
Focusing on making the product appealing to the customers, making the product known
by familiarizing people through social media tools, and keeping track of what brings in the most
money for the company are all causes that a marketer could take into consideration when a
business production and sales increase or decrease.

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Works Cited
Behe, Bridget. "Marketing Tips for Growers." Interview. EBSCOhost.com. American
Nurseryman, Oct. 2014. Web. 27 March. 2015.
DeMers, Jayson. "The Top 10 Benefits Of Social Media Marketing." Forbes 11 Aug. 2014:
1-8.Web. 27 Mar. 2015.
Guide to Using Social Media for Marketing. Wordstream. Web. 27 Mar. 2015.
MacCormack, Alan, William Crandall, Paul Henderson, and Peter Toft. "Do You Need a New
Product Development Strategy?" 27 Mar. (2015): 1-22. EBSCOhost. Web. 27 Mar.
2015.