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  • 14Bmkt13H Lecture Outline Ch7 International Retailing Society & Culture

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    Toushkar Aowni
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    International retailing is influenced by a society's social and cultural environments. The social environment includes demographic factors like urbanization, migration, and household composition that impact retailers. A society's culture also influences retailing through elements like language, religion, attitudes and values that shape relationships with employees, suppliers and customers. Understanding these cultural differences, such as through Hofstede's frameworks, is important for international retailers.

    Исходное описание:

    outline for chapter 7 negotaition

    Оригинальное название

    CH7 outline

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    International retailing is influenced by a society's social and cultural environments. The social environment includes demographic factors like urbanization, migration, and household composition that impact retailers. A society's culture also influences retailing through elements like language, religion, attitudes and values that shape relationships with employees, suppliers and customers. Understanding these cultural differences, such as through Hofstede's frameworks, is important for international retailers.

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    © All Rights Reserved
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    7 просмотров1 страница

    14Bmkt13H Lecture Outline Ch7 International Retailing Society & Culture

    Загружено:

    Toushkar Aowni
    International retailing is influenced by a society's social and cultural environments. The social environment includes demographic factors like urbanization, migration, and household composition that impact retailers. A society's culture also influences retailing through elements like language, religion, attitudes and values that shape relationships with employees, suppliers and customers. Understanding these cultural differences, such as through Hofstede's frameworks, is important for international retailers.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    14BMKT13H LECTURE OUTLINE CH7

    INTERNATIONAL RETAILING
    SOCIETY & CULTURE
    Objectives
    Introduction
    The social environment
    - Retailers & society
    - Demographics
    - Urbanisation
    - Migration
    - Households
    - Education
    - Economic participation
    - Material possessions
    - Crime, social degeneration and regeneration
    The cultural environment
    - What is culture
    - Language
    - Religion and education
    - Kinship and history
    - Attitudes and values
    i)
    Employees
    ii) Suppliers
    iii) Customers
    - Measurement and cultural difference
    Table 7.9 and 7.10 Hofstedes categorizations
    Summary

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