The Rise and Fall of Nokia

What would I do

Nokia was founded in 1871 by Fredrik Idestam, and at first it was in

paper business. Later they were making galoshes, tires and cables. So for
around a century they were growing and changing business to give people
what they needed. Their first step in telecommunications was in 1963
when they started making radio phones for the army. With the popularity
of television Nokia entered that industry too. We can see that Nokia was
always there to answer demands of society. If there was anything popular
in manufacturing world, Nokia would follow. But being the CEO of Nokia
was never an easy job. That proves the fact that Kari Kairamo, who was on
top from 1977 to 1988, suffered from depression and committed a suicide.
The guy after him, Vuorilehto stepped down from the business.
One of the first big problems for Nokia was a bas estimation of
market. They were always following the trend, never sticking to their own
products. In 1999 Nokia encountered a problem of lacking capacity. They
did not predict a large need of the mobile phone market. Thanks to their
investors, they managed to maintain a place on the top until 2010.
Competitors were ahead because they focused on the customers more
than on the market itself. We all want a good user interface; something to
make our lives easier, and a large part of population would never go
deeper into hardware. Nokia 3310 became an internet meme, and a
legend. We can find photos of Nokia being a best weapon, and it was

recognized as a strongest indestructible phone. But why would someone

buy a tank phone that has no other use?
Nokias second large mistake was focusing on the hardware, and leaving
software unfinished. They announced Nokia N8 in 2010. It was a Symbian
phone and by my opinion only success Nokia had when the competition
came. All other smartphones from N series had great hardware, Carl Zeiss
cameras, and they were durable, but the system was not equally good.
They were slow, had no good applications while Android as a new free
system had people to applications for them. Symbian was way too
complicated to develop. And that is the first think I would change.
Partnership with Microsoft demanded money, in a long term it would never
pay off. They should stick to Symbian; develop it to be accessible
workbench. Androids greatest power is that common people can do their
job.
Now we have Nokia under Microsofts ownership, lacking behind with
every popular application. They need to stop and fix the mess. For
example Instagram, Facebook and Viber, one of the most popular social
networks are not being followed by Window Phone. Most of their
smartphones dont have new features these social hits are providing.
Instagram has no option for sharing videos and private messages,
Facebook Messenger is still the one Android had 2 years ago, and like
Viber on Nokia, doesnt support video calls that are growing trend. It is too
late to go back when it Nokia had their own system, since they dont have

Nokia anymore, but the Windows should focus on whats popular and what
people need. After all, that is why Nokia arise.
So basically, Nokia shouldve stick to the Symbian or make another
Operating System owned and produced by Nokia. They already have done
a lot of research on hardware that took enough time for Samsung and
iPhone to take over the market. They had a one good phone in every
series, which proved they can make a good phone. But having one good
product out of hundreds is unnoticeable, so I would focus on that one
phone. So in my imaginary Nokia firm, they are using their own system
which saves up money, they are focusing on growing trends and
application, and they paused the hardware research and started building
operating system that is easy for developers. But as Ive mentioned, being
a CEO of Nokia is not desirable anymore, and it would be really hard
bringing it back on the top.