Study at Sea

Brochure
Portfolio
Nicole
Langstaff
CST 304:
Publication
Design
Fall 2013

Study at Sea
Brochure
Description
Project 2: Study at Sea Brochure Project Description
Client: CSUMB School Information Technology and Communication Design
Representative
Justine Dean, Coordinator, Study at Sea Program
Contact
100 Campus Center
Seaside CA 93955-8001
Tel. 831.582.4558
Email: atsea@csumb.edu
Problem:
The CSUMB Study at Sea Program needs a brochure to promote the program
Solution
Design a print brochure. Client has requested a 3-panel brochure.
Specs: CMYK, bleeds trimmed to 8.5 x 11.
Purpose
This is a marketing piece to promote the Study at Sea Program. It needs to attract students by
promoting the cruise and unique educational experience.
Audience
CSUMB students, parents, and other universities
Design Specs
8.5 x11 Letter-size paper (trimmed)
Format: tri-fold
4-color process to be printed on color copier
Bleeds
Portfolio
Binder
Final print comp
Project Proposal
Project Description
All drawings and Sketches
Screen shots of Digital Versions
Evaluation
CD (in binder)
All original digital files of final design documents
Multi-page PDF of above documents

Study at Sea
Proposal

Justine Dean, Coordinator, Study at Sea Program

CSUMB School Information Technology and Communication Design
100 Campus Center
Seaside CA 93955-8001
Tel. 831.582.4558
Email: atsea@csumb.edu
November 16, 2013

Proposal for CSUMB Study at Sea Program brochure

I am very pleased to submit this design proposal for the CSUMB Study at Sea Program brochure for your approval.
Overview
The CSUMB School of Information Technology and Communication Designs Study at Sea Program is in need of a
well-designed, aesthetically pleasing brochure to promote their program. Justine Dean is the coordinator that will be
representing the Study at Sea program and approving the final design for the brochure. As requested, the designer will
design a three-panel print brochure that will attract students, and their parents, to the unique educational experience
of studying at sea. This brochure will be used to promote the program on other college campuses as well. The project
designer, Miss Nicole Langstaff, will produce an enticing brochure that will appeal to the university students sense of
adventure and experience of new cultures and environments. The text and photos for the brochure will be provided by the
client. The final products will include the final brochure print comp and a CD containing all of the original files involved in
the designers process of completing this project. This project will be completed entirely by December 16, 2013.
Features
The brochure will be a three-panel, tri-fold layout printed in CMYK color mode on 8.5 x 11 in. trimmed legal-size paper
using a color copier. The brochure will have bleeds and full color.
Designer
The designer, Miss Nicole Langstaff, is junior at CSUMB as a Communication Design major with an emphasis in Visual
Design. Her experience includes several design classes with actual client-based projects, freelance design work for
weddings and logos, as well as being the graphic designer for a state-funded app project that tests broadband speed.
Timeline
Each Monday the client will review the designers print comp of the brochure and suggest alterations that the designer will
perform before meeting again the following week. The final client presentation will be held on December 16, 2013 and the
final deliverables will be sent to the client representative by December 18, 2013.

Study at Sea
Proposal

Budget
This project will take approximately thirty hours to complete, so at $20/hour with 25% for profit margin the budget should
be $750. Materials such as the software needed, work space, and printer for comp presentations are all included in the
hire of the designer and will incur no additional charge.
Final Deliverables
A binder containing the final print comp of the brochure, the project proposal, the project description, all of the designers
drawings and sketches, screen shots of digital versions of those sketches, an evaluation, as well as a CD. That CD will
hold all of the original digital files of the final brochure design documents and a multi-page PDF of all the documents
included in the binder.
Reproduction Rights
Rights Transferred:
The designer transfers to the client the following exclusive rights of usage.
Title or Product: Study at Sea Program brochure
Category of Use: advertising, promotional
Medium of Use: print brochure
Geographic Area: national use
Time Period: no time period
Any usage rights not exclusively transferred are reserved to the Designer. Usage beyond
that granted to the Client herein shall require payment of a mutually agreed-upon additional fee subject to all terms. Any
transfer of right is conditional upon receipt of full payment.
Signatures
The client has read the conditions of this proposal and when signed, This document serves as a binding contract.
Additional additions or changes will be addressed in a memorandum of understanding or a revised contract.
___________________________________________________________
Justine Dean, CSUMB School of Information Technology
date
and Communication Design
___________________________________________________________
Nicole Langstaff, Designer

date

Research

Ideation/
Thumbnails

Hand-Drawn
Sketches

Design
Development

SAS 1

SAS 2

Design
Development

SAS 3

Design
Development

SAS Final