Академический Документы
Профессиональный Документы
Культура Документы
Brochure
Portfolio
Nicole
Langstaff
CST 304:
Publication
Design
Fall 2013
Study at Sea
Brochure
Description
Project 2: Study at Sea Brochure Project Description
Client: CSUMB School Information Technology and Communication Design
Representative
Justine Dean, Coordinator, Study at Sea Program
Contact
100 Campus Center
Seaside CA 93955-8001
Tel. 831.582.4558
Email: atsea@csumb.edu
Problem:
The CSUMB Study at Sea Program needs a brochure to promote the program
Solution
Design a print brochure. Client has requested a 3-panel brochure.
Specs: CMYK, bleeds trimmed to 8.5 x 11.
Purpose
This is a marketing piece to promote the Study at Sea Program. It needs to attract students by
promoting the cruise and unique educational experience.
Audience
CSUMB students, parents, and other universities
Design Specs
8.5 x11 Letter-size paper (trimmed)
Format: tri-fold
4-color process to be printed on color copier
Bleeds
Portfolio
Binder
Final print comp
Project Proposal
Project Description
All drawings and Sketches
Screen shots of Digital Versions
Evaluation
CD (in binder)
All original digital files of final design documents
Multi-page PDF of above documents
Study at Sea
Proposal
Study at Sea
Proposal
Budget
This project will take approximately thirty hours to complete, so at $20/hour with 25% for profit margin the budget should
be $750. Materials such as the software needed, work space, and printer for comp presentations are all included in the
hire of the designer and will incur no additional charge.
Final Deliverables
A binder containing the final print comp of the brochure, the project proposal, the project description, all of the designers
drawings and sketches, screen shots of digital versions of those sketches, an evaluation, as well as a CD. That CD will
hold all of the original digital files of the final brochure design documents and a multi-page PDF of all the documents
included in the binder.
Reproduction Rights
Rights Transferred:
The designer transfers to the client the following exclusive rights of usage.
Title or Product: Study at Sea Program brochure
Category of Use: advertising, promotional
Medium of Use: print brochure
Geographic Area: national use
Time Period: no time period
Any usage rights not exclusively transferred are reserved to the Designer. Usage beyond
that granted to the Client herein shall require payment of a mutually agreed-upon additional fee subject to all terms. Any
transfer of right is conditional upon receipt of full payment.
Signatures
The client has read the conditions of this proposal and when signed, This document serves as a binding contract.
Additional additions or changes will be addressed in a memorandum of understanding or a revised contract.
___________________________________________________________
Justine Dean, CSUMB School of Information Technology
date
and Communication Design
___________________________________________________________
Nicole Langstaff, Designer
date
Research
Ideation/
Thumbnails
Hand-Drawn
Sketches
Design
Development
SAS 1
SAS 2
Design
Development
SAS 3
Design
Development
SAS Final