Pantaloonprojectppt 131011061002 Phpapp02

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Presented To-
Mr. Avnish Parihar

Store Manager
Pantaloon Fashion
Retail Ltd
Sumankumar.glbimr@yahoo.com
(Saket,
New Delhi)
Presented BySuman Kumar

PGDM (Trimester - 4)
G.L.Bajaj Institute of
Management & Research
(Greater Noida)
PANTALOON FASHION
RETAIL
Project On
RETAIL FLOOR OPERATION ON

HONEY BRAND & CUSTOMER LOYALTY
PROGRAM
CONTENTS
1. Introduction of Pantaloon-4 to 6
2. Vision & Mission -7 to 8
19.
3. History- 9 to 10
20.
Benefits of Pantaloon through Pay Back- 59
4. Major Players- 11
21.
Benefits of Customers through PBGC- 60 to 63
What is Payback- 58
5. Pantaloon Retail Mktg-12 to 13 22.
Growth of Honey- 64
6. Offering Products- 14 to 15
23.
Consumer Behavior Defined- 65
7. C.R.M- 16 to 18
24.
Consumer Behavior during Purchasing- 66 to

68
25.
Marketing Mix Defined- 69 t0 70
26.
SOP at Pantaloons- 72
27.
Sales Analysis & Customer Entry- 73 to 76
28.
Hot Spot Products & Places- 77
29.
Research Methodology & Objectives- 78 to 79
30.
Data Analysis & Interpretation- 80 to 96
31.
Finding through Data Analysis- 99 to 100
32.
My Contribution during SIP- 101
33.
Suggestions for Pantaloons- 102 to 103
34.
Thank You- 104
8. SWOT Analysis- 19 to 22
9. Leadership & Styles 24 to 31
10. Honey At a Glance- 32 to 33
11. Honey Product Line- 34
12. U.S.P of Honey 35 to 40
13. Retail Floor Process- 41
14. Visual Merchandising- 42 to 46
15. Merchandise Presentation- 47
16. Retail Fixtures- 48 to 52
17. STP of Honey
18. Customer Loyalty Program- 57
19.
INTRODUCTION
Pantaloon Fashion Retail Limited, is Indias
leading retailer that operates multiple retail

formats in both the value and lifestyle segment
of the Indian consumer market
Headquartered in Mumbai (Mumbai),
The company operates over 12 million
square feet of retail space
1000 stores across
73 cities in India and
Employs over 35,000 people
INTRODUCTIO
N
Pantaloonsis the among
India's largest chains of

fashion stores
Pantaloons Fresh Fashion,
with its focus on 'fresh
look, feel and attitude'
Pantaloon offers, trendy and
hip collections that are in sync
with the hopes and aspirations
of discerning young and
'young-at-heart' consumers.
INTRODUCTIO
N
Pantaloons Fresh Fashion stores have
presence with stores not just in Metros

but also in smaller towns
All stores have a wide variety of
categories like casual wear, ethnic
wear, formalwear, party wear and
sportswear for Men, Women and Kids.
Pantaloons Fresh Fashion stands out
as a fashion trendsetter, on the lines of
how fashion is followed internationally
This 'fresh fashion' destination allows
customers to shop for the latest in
fashion apparel and accessories
throughout the year in an attractive and
visually stimulating ambience
VISION &
MISSION
Company Vision:
Pantaloons shall deliver Everything, Everywhere, Every time for
Every Indian Consumer in the most profitable manner

Indian Consumer in the most profitable manner
Companys Mission :
We shall infuse Indian brands with confidence and renewed
ambition
We shall be efficient, cost- conscious and committed to quality
in whatever we do
We shall ensure that our positive attitude, sincerity, humility
and united
determination shall be the driving force to make us successful.
VISION &
MISSION
HISTORY
Originally incorporated as Manz Wear Private
Limited on October 12, 1987.

The Companys name was changed to Manz Wear
Limited on September 20,1991, further to
Pantaloon Fashions (India) Limited on
September 25, 1992 and to Pantaloon Retail
(India) Limited on July 7 1999
Pantalooncomes from the Italian wordpantalone,
which in turn was derived from a character in a
seventeenth century comedy play.
First open showroom in Kolkata
HISTORY
1987Company incorporated as Manz Wear Private
Limited, launch of Pantaloons trouser, Indias first

formal trouser brand
1992An initial public offer (IPO) was made in the
month of May
1997Pantaloons, Indias family store, launched in
Kolkata
2001Big Bazaar,Is se sasta aur accha kahi nahin,
Indias first hypermarket chain, launched
2002Food Bazaar, the supermarket chain, is launched
2007Future Group crosses the $1 billion turnover mark
MAJOR
PLAYERS/RIVAL
Shopper Stop
Lifestyle S
Bharti Wal-Mart
Wills Lifestyle
RETAIL
MARKETING
Retailing
Any organization selling
goods & service to final
consumer _ it is a
manufacturer wholesaler,
or retailer is doing
retailing.
RETAIL
MARKETING
Retailing of Pantaloon
Winning the Hearts of Indian Consumers
Pantaloon Retail makes every effort to delight its
customers
Tailoring store formats to changing Indian lifestyles
and adapting products and services to their desires
Pantaloons operate some of Indias most popular
retail formats. Across value and lifestyle segments
Pantaloons multi-format retail strategy caters to all
the consumption needs of a wide cross-section of
Indian consumers
John Miller
PRODUCT
OFFERINGS
JM Sports
Bare Denim
Rig
Ajile
Lombard
T-2000
Bare Leisure
LADIES WEAR
Honey
Bare Denim
Akkriti
Annabelle
Ajile
Rig
KIDS WEAR
Chalk
Bare 7214
Aakriti
ACCESSORIES
Cosmetics
Stationary for
kids
Books &
Magazines
CUSTOMER
RELATIONSHIP
MANAGEMENT
Customer relationship
management(CRM)
A model for managing a companys
interactions with current and
futurecustomers
CRM systems for marketing track and
measure campaigns over multiple
channels, such as email, search,
social media, telephone and direct
Customer Relationship Management
(CRM) is an information industry term
for methodologies, software, and
usually internet capabilities that help
an enterprise manage customer
relationships in an organized way.
CUSTOMER
RELATIONSHIP
MANAGEMENT
To survive in the tough competition
Pantaloon uses different strategies to
attract customers and to retain them.
Ex:Events
Fests
Loyalty programs
Gift Vouchers
CUSTOMER
RELATIONSHIP
MANAGEMENT
The activities in Pantaloons over
Customer Relationship Management is
To satisfy the customer and make the
customer to be a loyal customer by
providing various services
Conducting activities in some occasions on
special days like Womens day,
independence day, Fashion Friday &
Holidays
SWOT ANALYSIS OF
PANTALOONS
SWOT ANALYSIS
STRENGTHS
Pioneer
in the industry, largest market share and capitalization
Reputation
for value for money(Competitive pricing convenience and a

wide range of products all in one store
Presence
in major cities
Highly
Strategic human resource management and development, It

invests time and money in training people, and retaining them
Most
trusted and respected brand by the consumers
Being
financially strong helps pantaloons retail India deal with any

problems, ride any dip in profits and out perform their rivals
Development
and Innovation are high at Pantaloons India with regards to

it products and consumer preferences and lifestyle changes which keep
its Sumankumar.glbimr@yahoo.com
ahead of it competitors.
SWOT
ANALYSIS
WEAKNESSES
Pantaloons does not function internationally, which has
an effect on success
PFRL is the Worlds largest grocery retailer and control of
its empire, despite its IT advantages, could leave it weak

in some areas due to the huge span of control
Since Pantaloons Fashion Retail Ltd sell products across
many sectors, it may not have the flexibility of some of

its more focused competitors
Each business line faces competition from specialty
companies as Sumankumar.glbimr@yahoo.com
Fashion segment- Shoppers Stop, Trent, Lifestyle
SWOT
ANALYSIS
OPPERTUNITIES
Huge untapped market
(The Indian middle class is already 70 Crore & is projected to grow

to over 90 Crore by 2014 making India one of the largest consumer
markets of the world)
Less of organized retail
To take over, merge with, or form strategic alliances with other global
retailers, focusing on specific markets

New locations and store types offer PFRL opportunities to exploit
market development.(Diversification into insurance , property, and

variety of products and stores)
Opportunities exist for PFRL to continue with its currentstrategyof
large, super centres

Rural Retailing
SWOT
THREATS/CHALLENGES
ANALYSIS
Being number one means that you are the target of competition
Extra competition and new competitors entering the market
A slow economy or financial slowdown could have a major impact on
pantaloons retail India business and profit

Consumer lifestyle changes could lead to less of a demand for
pantaloons retail India products/services
Price wars between competitors, price cuts and so on could damage
profits for pantaloons retail India
The actions of a competitor could be a major threat against
pantaloons retail India, for instance, if they bring in new technology or
increase their workforce to meet demand
Shopping Culture: Shopping culture has not developed in India as yet.
Even now malls are just a place to hang around with family and
friends and largely confined to window-shopping.
If unorganized retailers are put together, they are parallel to a large
supermarket with little overheads, high degree of flexibility in
merchandise,
display, prices and turnover.
LEADERSHIP AT
PANTALOON, Saket
Mr. Avnish
Parihar
LEADERSHIP AT
PANTALOON
What is Leadership ?
A process by which a
person influences others

to accomplish an objective
and directs the
organization in a way that
makes it more cohesive
and coherent
Leadership is a process
whereby
an individual
influences a group of
LEADERSHIP AT
PANTALOON
Mr. Avnish Parihar has Leadership Skills
which make difference from others as :
1.
To accomplish goals
2.
To conduct meetings
3.
To manage conflict and negotiate
4.
To solve problems
5.
To identify strengths and weaknesses

LEADERSHIP AT
PANTALOON
Mr. Avnish Parihar has Leadership Skills
which make difference from others as :
Decision-making skills
Planning skills
Organizing skills
Leading skills
Controlling skills
LEADERSHIP STYLES
AT PANTALOON
Mr. Avnish Parihar
1.
has Leadership Styles :
Transformational Leadership Style :
.Transformational Leadership is about Change
Innovation and entrepreneurship

.Inspire Followers, Gain their trust & help to accomplish
the organization goals

.Encourage the followers to view problems differently
and feel responsibility in helping to solve them

.Ex- Steve Jobs
Steve Jobs
LEADERSHIP STYLES
AT PANTALOON
Mr. Avnish Parihar
2. Charismatic Leadership style:

Charismatic Leadersare often thought of as heroes
that are able to use their personal allure to lead others

Ability to make sense the gap between what an
organization is delivering to its followers, and what the

followers need from an organization
Ability to use their personal charm to get things done
Ex- Amitabh Bachhanb
Amitabh Bachhan
LEADERSHIP
STYLES
Mr. Avnish Parihar
AT PANTALOON
3. Transactional Leadership style :

Transactional leaders use reward & punishment to
influence the performance of their followers
They accept goals, structure, and the culture of the
existing organization
Believe in rules, regulations, structured,
systems & procedures

Ex- When people have agreed to do a job upon their
expectations, they provides all authority to their

manager
LEADERSHIP STYLES
AT PANTALOON
Mr. Avnish Parihar has Leadership Styles :
4. Situational Leadership Style:
.Assumption
Situational Leadership is all about The best

action of the leader depends on a range of
situational factors
.Style
When a decision is needed, an effective
leader does not just fall into a single
preferred style, such as
usingTransactionalas well as
Transformational Leadership.
In practice, as they say, things are not that
simple.
INTRODUCTION
OF HONEY BRAND
Honey A Pantaloon Brand, very
frequently selling product

Brand is identified for its different-
different range of fashion clothing

Honey tries to full-fill every growing
girls aspiration, in terms of clothing

A part of Ladies Western
Department
INTRODUCTION OF
HONEY
Honey Brand Keeps 4 MC
(Merchandise Code)
2345- Power Pricing Tees
(Honey)
2290- T- Shirts
2265- Blouse
2277- Bottom
PRODUCT LINE
OF
Honey Power
Pricing TShirts
MC- 2345
PRINTED
T- SHIRTS
MESSAGE
T-SHIRTS
Honey
T-Shirts
MC- 2290
Printed TShirts
Graphic TShirts
Message TShirts
Party TShirts
Honey
Blouse
MC2265
Colour
Printed
Sleve
Less
All Over
Floral
Printed
Smoking
Top
Honey
Bottom
MC- 2277
. Trouser
. Printed
Trouser
. Legging
. Shorts
. Skirts
. Fashion
Haram
. Militry
Paint
USP OF HONEY
PRODUCTS
WHAT IS
Theunique selling proposition (USP), orunique
selling point, is amarketingconcept

Identifying what is truly unique about any product and
service offering
Aunique selling proposition(USP) is a statement that
explains how your business is different from everyone else
in the market
USP tells your customers how you can better meet their
needs and what makes you special
Unique selling propositions to the customer that convinced
them to switch brands
USP must create a real and perceived advantage in
customers mind
USP also define the Features of products that differentiate
from rivals
USP OF
HONEY
POWER
PRICING TEES MC 2345
Message Tees
USP OF
HONEY
TEE SHIRTS
MC 2290
Message Tees
AOP Tees
Photography Printed
Cru Neck
Sleeve / Sleeve Different Types
USP OF
HONEY
BLOWS
MC 2265
Switch dot/ Colour Flower
Printed
Hem Elastics Cated
Sleeve (Freel)
Printed Blouse
Round Neck
Design Tie-up
Sleeve / Sleeve Different
Types
USP OF
HONEY
BOTTOMS
includes Shorts,
Trouser, Leggings, Paints
& Skirts
Printed Bottom
Colorful AOP
Side Pocket/ Back Side Pocket
Plain/ Colorful
Hem Design Paint
Belt Cover
Full/ Ankle length
SkirtsFull Length/ Short
Length
PROCESS OF RETAIL
FLOOR OPERATIONS
1. Mumbai Warehouse send the
2.
3.
4.
5.
6.
7.
merchandise to Saket Ware House which

is near to the Store
Quantity Check & Indoor of Merchandise
Quantity Check & Outdoor of Merchandise
through the Cartoon for the Floor (D.M. &
Security should be there)
Tagging, Hanging, Paper Pilling & Ironing
(if require) on the floor
Two Types of Tagging- Hard Tag & Soft Tag
Visual Merchandising
Now Finally Merchandise is ready for
the selling
VISUAL
Visual MERCHANDISING
merchandisingis the activity and
profession of developing the floor plans and

three-dimensional displays in order to maximize
sales
Visual Merchandising, The physical display of
goods in the most attractive and appealing ways

Goods or services can be displayed to highlight
their features and benefits
Store Layout: The interior arrangement of retail
facilities
Selling areas: Where merchandise is displayed
and customers interact with sales personnel
Sales support areas: Devoted to customer
services, merchandise receiving and distribution,
management
offices and staff activities
VISUAL
MERCHANDISING
VISUAL
MERCHANDISING
AT SAKET STORE
VISUAL
MERCHANDISING
AT SAKET STORE
VISUAL
MERCHANDISING
AT SAKET STORE
Merchandise Presentation
Merchandise presentation includes the ways that
goods are hung, placed on shelves, or otherwise

made available for sale in retail stores
Shoulder-out presentation: The way most garments are
hung in home closets with only one side showing from

shoulder to bottom.
Face-forward presentation (face-out presentation):
Hanging of clothing with the front fully facing the viewer.
This should always be done at entrances and aisles.
Retail Fixtures
Carousels: Circular racks that turn.
Retail Fixtures
Four-way rack: A fixture with four extended
arms, that permits accessibility to hanging

merchandise all the way around
Retail Fixtures
Rounders: Circular racks on which
garments are hung around the entire

circumference
Retail Fixtures
T-stand: Freestanding, two-way stand in
the shape of a T, that holds clothes on

hangers, sometimes with one straight arm
and one waterfall.
Retail Fixtures
Waterfall: A fixtures with an arm that
slants downward, that contains knobs to

hole face-forward hangers with clothing at
various levels.
STP OF HONEY
BRAND
SEGMENTATION
Classifying Customers Into Groups based on
customer characteristics and needs
SEGMENT OF YOUNG
GENERATION
TARGETING
Defining the abilities of the company and resources
needed to enter a market
Analyzing competitors on their resources and skills
Considering the companys abilities compared to the
competitors' abilities
Deciding on the actual target markets based on profit
TARGETING 16 TO 25 YEAR GIRLS
POSITIONING
A marketing strategy that aims to make a brand

occupy a distinct position, relative to competing brand , in
the minds of customer
A process by which marketers try to create a n image or
identity in the customer mind for their products
Customer perceived, Honey Brand
follows the latest style trends and

forecast with the ongoing
fashion
Customer Loyalty Program through PAY BACK GREEN CARD
Membership Card is Free of Cost

Four Types of PAY Back Green Card
One Star-
Purchasing is must
Three Star- Purchasing of Eight Thousand
is must in one day or in a Year
Five Star- Purchasing of Twenty
Thousand is must in one day or in Year
Seven Star- Purchasing of Forty Thousand
is must in one day or in a year
PAYBACK
WHAT IS
PAYBACK?
is Europe's leading customer loyalty program
Headquartered in Germany
25.5 million active cardholders in Germany and Poland

In India, PAYBACKconsolidated its position after taking a major stake
in I-Mint.
Itsthe onlyprogram whichworks with market leading pan-India
players from the banking, travel, petroleum and online sectors such
as ICICI Bank, HPCL, BookMyShow and MakeMyTrip
Works in such formats like Big Bazaar, Food Bazaar, Pantaloons,
Central, HomeTown, eZone, Brand Factory and Future Bazaar

These points can then be redeemed for air miles, movie tickets, air
tickets and vice versa.

With Future Group and PAYBACK Shopping is Rewarding
Benefits of PANTALOONS Through PBGC

Customer satisfaction and make the customer to be a loyal customer
by providing various services

Profit Maximization
Collect all information of customers as Name, Address, Date of Birth,
Marital Status, Profession, Wedding Anniversary, and Monthly Shopping

Expenses etc
Communicate with customer about the upcoming offers/sales through
contact numbers and Emails

Able to address about the discounts and upcoming styles
Customer Retention
Benefits of Customer Through Pay Back Green Card:

1. One Star Pay Back Green Card
.Five percent discount on every Friday
.Complementary Parking
.Home Delivery Service
.Complementary Shipping Across India
.Relax Return Policy (90 Days)
. Exclusive Billing Counter for All Card Holder
Benefits of Customer Through Pay Back Green

Card:
2.
Three Star Pay Back Green Card
.Three Percent discount every day

.Eight percent discount on every Friday (3% + 5 %)
.Complementary Parking
.Home Delivery Service
.Complementary Shipping Across India
.Relax Return Policy (90 Days)
.Exclusive Billing Counter

Card:
3. Five Star Pay Back Green Card
Five Percent discount every day
Ten percent discount on every Friday (5% +
5 %)
Complementary Parking
Home Delivery Service
Complementary Shipping Across India
Relax Return Policy (90 Days)
Exclusive Billing Counter

Card:
4.Seven Star Pay Back Green Card
Seven Percent discount every day
Twelve percent discount on every Friday (7% + 5 %)
Complementary Parking
Home Delivery Service
Complementary Shipping Across India
Relax Return Policy (90 Days)
Assistant Shopping (One pantaloon staff will be there for help
to 7 star card holder customer)
GROWTH OF
The following
are the reasons for growth of
HONEY
HONEY Increase in disposable income of consumers
Increase in consuming desire
Low share of organized retailing stylish brand
Increasing the aspiration of young girls
Western Culture is increasing
Purchasing power of Indian urban
consumer is growing
CONSUMER
BEHAVIOR
Consumer Behavior Defined

The American Marketing Association
has defined consumer behavior as,
The dynamic interaction of affect and
cognition, behavior, and the
environment by which human beings
conduct the exchange aspects of
their lives
Consumer behavior refers to the
actions and decision processes of
people who purchase goods and
services
for personal consumption.
CONSUMER
BEHAVIOR
DURING
Womens/ Girls
- They try much
merchandise which they dont
purchasePURCHASING
as they see many and
go trial room (front of mirror) and
choose one products to purchase.
Do not sure what they have to
purchase
Ask many questions as:
CONSUMER
BEHAVIOR
Mens/ Boys
DURING
They try selected
merchandise
99 % sure what to purchase,
PURCHASING
how to purchase
No any confusion
CONSUMER
BEHAVIOR
ForeignerFrequently byeDURING
the
product
PURCHASING
Do not ask
more
question
Very interesting to assist
him/her
MARKETING MIX
Themarketing mixis a
business tool used

inmarketing and by
marketing professionals
The marketing mix is
often crucial when
determining a product or
brand's offering
Often synonymous with
theFour Ps:Product,
Price,Promotion,
andplace
MARKETING MIX
OF HONEY
1. Product- A product is seen as an item that satisfies what a
consumer needs or wants. It is a tangible good or an

intangible service
2. Price- The amount a customer pays for the product & the
price is very important as it determines the company's profit
and hence, survival
3. Place- Providing the product at a place which is convenient
for consumers to access
4. Promotion- All of the methods of communication that a
marketer may use to provide information to different parties
about the products.
Promotion comprises elements such
as:advertising,public relations,personal sellingandsales
promotion
MARKETING MIX
OF HONEY
1. Product- Merchandise Industry inspire from
WESTERN Culture, Able to full-fill young girls

aspiration
2. Price- Affordable Price Equal to specification of
the merchandise & Company is able to maximize
the profit
3. Place- At Pantaloon Store, Ground Floor, Near
the gate, Place is able to attract the customer
4. Promotion- Advertising by young girls,
Theme on fashion Friday, Through the
facebook pages also include public relation
SOP AT
STANDARD
OPERATAION MODULE
PANTALOONS
39 Module to handle the floor operations
1. Front- 20 module such as
.How a Cashier/F.A. interact or behave with
customer in a good manner

.F.A. Tool such as Namaste, Welcome, Thank You
2.
19 Module for Back office as
.Stock Management
.Replenishments
SALES ANALYSIS &

CUSTOMER ENTRY
Monday to Thursday (All in Approx)
Customer Entry- 2300 to 2600
Total Sales- Eight Lacks to Nine Lacks
Total Bills- 480 to 525
Total Quantity- 1150 to 1350
Ticket Size- 1700 to 1800 (Total Sales / Total no. of
bills)
Basket size- 2.3 to 2.6 (Total no. of quantity / Total
no. of bills)
Conversion-19 to 20 % Total Customer Entry / Total
Bills * 100
SALES ANALYSIS &

CUSTOMER ENTRY
Friday
Total Sales- Nine Lacks to Eleven Lacks
Ticket Size- 1790 t0 1900 (Total Sales / Total no. of
bills)
no. of bills)
Bills * 100
SALES ANALYSIS &

CUSTOMER ENTRY
Saturday to Sunday
Total Sales- Sixteen Lacks to Twenty Lacks
Ticket Size- 1700 t0 1900 (Total Sales / Total no. of
bills)
no. of bills)
Bills * 100
ANALYSIS OF SALES &

CUSTOMER ENTRY
The future of any company is guided by the
success of product sales efforts

Monday to Thursday, customer entry in less
amount due to working days as most of men

and women are in job
Friday as Fashion Friday, Customer attract
due to 5% discount
Saturday and Sunday known as holiday,
Customer like to purchase in holiday with their
family
HOT SPOT PRODUCTS AND

PLACES Hot Spot Products Frequently
buying the products

Place does not matter as for Bottom,
Shorts & T-Shirts
Hot Spot Place- Front Wall, Front Table.

Customers come and see these places.
Marketers display here those products,

which are not moving.
RESEARCH
METHODOLOGY
SCOPE OF THE RESEARCH
Some Stores of New Delhi
Select City Mall
Some Stores of Noida
DATA COLLECTION
Primary Data
With the help of Questionnaires
Personal Interaction
SAMPLE SIZE
100 Respondents
POPULATION
Customer of Lifestyle/Fashion segment of retail stores in Delhi and Noida
To
compare the various stores under the

Lifestyle segment
To find out which stores customers visit for
different purposes (Mens wear, women wear,
and kids wear)
To find out the store considered best on the
basis of membership benefits
To find out the best store among the 5 stores on
the basis of product and service quality
To suggest means of improving shoppers
experience by enhancing the deliverable
parameters
DATA
ANALYSIS
AND
INTERPRETATI
ON
GENDER
AGE GROUP
MONTHLY FAMILY INCOME
(In Rs)
OCCUPATION
How frequently do you shop for garments?
Out of the following stores which Lifestyle store are you most likely to visit
when looking for:
Men's Wear
46
37
24
Pantaloons Shoppers Stop Lifestyle

Westside
10
Globus
Women's Wear
37
25
24
15
11
Pantaloons Shoppers Stop
Lifestyle
Westside
Globus
10
Kid's Wear
PantaloonsShoppers Stop Lifestyle
Westside
Globus
When you think of shopping, which factors out

of following have importance in your decision
CONSISTENCY IN QUALITY
51
28
11
WIDE RANGE
47
18
18
10
MEMBERSHIP BENEFITS
43
21
16
9
Pantaloons
Shoppers Stop
Westside
Globus
Lifestyle
ADVERTISEMENT & COMMUNICATION
39
29
19
4
Pantaloons
Shoppers Stop
Westside
Globus
Lifestyle
You are a member of

customer loyalty program
which
companys
Is there any benefit of being a member
19%
Y
e
s
81%
BEST LIFESTYLE STORE
Findings
Most of the respondents said that pantaloons is
most consistent/similar in quality followed by

Shoppers stop
It was found that, the preference of customers in
the Kids section does not vary too much. Because
of availability of similar brands in all stores.
It was found that most of the respondents said
that Pantaloons provides maximum value to their
money
Findings
In
the survey, maximum of the

respondents said that Pantaloon is
having best Store of Select City Mall
It is found out that, most of the
respondents preferred Shoppers Stop for
providing
maximum
membership
benefits followed by Pantaloons
It is found out that Pantaloons is
considered best on the basis of
advertisement & communication in the
market
Lifestyle
on 2nd rank.
Findings
On the basis of appearance, attentiveness and
knowledge of product of their Sales personnel

Shoppers Stop got 1st rank and Pantaloons got
2nd rank
It is found out that On the basis of Waiting area
provided by different Lifestyle stores, Shoppers
stop got the highest From the research it is
found out that Location of the Store is the
most important factor considered by the
customer in their shopping decision
Pantaloons stands 1st among all for providing
clean drinking water to the customers.
Shoppers stop got 2nd rank followed by
Findings
It is found out that maximum respondents were
having membership cards of more than 1 or 2

stores.
63 respondents were having membership card
of Shoppers stop and 50 respondents were
having membership card of Pantaloons
On the basis of membership benefits, 36% of
the respondents said that Shoppers stop is the
best, while 28% respondents said that
Pantaloons is best.
36% of the respondents have favored
Pantaloons as the best Lifestyle store, 28% of
the respondents have favored Lifestyle as the
MY
CONTRIBUTION
1. To utilize convincing power created 890 Pay Back

Green Card through Customer Loyalty Program in two
months
Through PBGC, 890 customer is able to make loyal for
Pantaloon
Profit Maximization will be there for Pantaloon
Written most of the customer names, contact
numbers and Card Numbers to show the proof
2. Increased the sale of HONEY BRAND with punctuality
Target Achieved 100%
Day by Day Increasing the Sale of Honey Brand
Suggestio
ns
If You Dont
Mind
Internal Marketing should be improve

Shopping Bag should be free of cost as their
competitor (Shopper stop) is providing

One H.R Manager should be there permanently to
motivate the employee & finding the internal solution

Employee should be teach about the Offers, Product
Specifications & Customer Loyalty Program

Salary should be increase of F.A & Cashier as many
employee are leaving organization due to less

payment
Suggestio
Salary should
nsbe come on time of
temporary staff
Stock Management should be
improved of most of brands

Billing Counter should be increased
If You Dont
Mind

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`

Mr. Avnish Parihar

Presented BySuman Kumar

RETAIL FLOOR OPERATION ON

Benefits of Pantaloon through Pay Back- 59

Benefits of Customers through PBGC- 60 to 63

5. Pantaloon Retail Mktg-12 to 13 22.

Consumer Behavior Defined- 65

Consumer Behavior during Purchasing- 66 to

Marketing Mix Defined- 69 t0 70

Sales Analysis & Customer Entry- 73 to 76

Hot Spot Products & Places- 77

Research Methodology & Objectives- 78 to 79

Data Analysis & Interpretation- 80 to 96

Finding through Data Analysis- 99 to 100

My Contribution during SIP- 101

Suggestions for Pantaloons- 102 to 103

Thank You- 104

leading retailer that operates multiple retail

India's largest chains of

presence with stores not just in Metros

Every Indian Consumer in the most profitable manner

Limited on October 12, 1987.

Limited, launch of Pantaloons trouser, Indias first

in the industry, largest market share and capitalization

for value for money(Competitive pricing convenience and a

Strategic human resource management and development, It

trusted and respected brand by the consumers

financially strong helps pantaloons retail India deal with any

and Innovation are high at Pantaloons India with regards to

its empire, despite its IT advantages, could leave it weak

many sectors, it may not have the flexibility of some of

Fashion segment- Shoppers Stop, Trent, Lifestyle

Huge untapped market

(The Indian middle class is already 70 Crore & is projected to grow

retailers, focusing on specific markets

market development.(Diversification into insurance , property, and

large, super centres

pantaloons retail India business and profit

person influences others

To manage conflict and negotiate

To identify strengths and weaknesses

has Leadership Styles :

Transformational Leadership Style :

.Transformational Leadership is about Change

Innovation and entrepreneurship

the organization goals

and feel responsibility in helping to solve them

has Leadership Styles :

2. Charismatic Leadership style:

that are able to use their personal allure to lead others

organization is delivering to its followers, and what the

has Leadership Styles :

3. Transactional Leadership style :

systems & procedures

expectations, they provides all authority to their

Situational Leadership is all about The best

frequently selling product

different range of fashion clothing

girls aspiration, in terms of clothing

selling point, is amarketingconcept

merchandise to Saket Ware House which