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> Brand Elements > Masterbrand > Brand Design Essentials



, Mercedes-Benz Brand Design.

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Silver Arrows, 1930-

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> Brand Elements > Masterbrand > Brand Design Essentials


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> Brand Elements > Masterbrand > Brand Design Essentials > Brand typeface


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Brand Elements > Masterbrand > Brand Design Essentials > Brandtypeface

> Brand Elements > Masterbrand > Brand Design Essentials > Brand colour


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> Brand Elements > Masterbrand > Brand Design Essentials > Brand language

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> Brand Elements > Masterbrand > Brand Design Essentials > Brand language



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> Brand Elements > Masterbrand > Brand Design Essentials > Brand language

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> Brand Elements > Masterbrand > Brand mark

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> Brand Elements > Masterbrand > Brand mark > Evolution

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> Brand Elements > Masterbrand > Brand mark > Evolution

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> Brand Elements > Masterbrand > Brand mark > Star


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> Brand Elements > Masterbrand > Brand mark > Brand mark


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> Brand Elements > Masterbrand > Brand mark > Brand mark

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> Brand Elements > Masterbrand > Brand mark > Brand mark > Horizontal brand mark



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20

> Brand Elements > Masterbrand > Brand mark > Brand mark > Horizontal brand mark

1. 2. 3. 4.

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> Brand Elements > Masterbrand > Brand mark > Brand mark > Horizontal brand mark


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> Brand Elements > Masterbrand > Brand mark > Brand mark > Centred brand mark



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23

> Brand Elements > Masterbrand > Brand mark > Brand mark > Centred brand mark

1. 2. 3. 4.


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> Brand Elements > Masterbrand > Brand mark > Brand mark > Centred brand mark


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> Brand Elements > Masterbrand > Brand mark > Brand mark > Brand mark for extreme landscape formats




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> Brand Elements > Masterbrand > Brand mark > Brand mark > Brand mark for extreme landscape formats


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27

> Brand Elements > Masterbrand > Brand mark > Brand mark > Brand mark for film & TV

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> Brand Elements > Masterbrand > Brand mark > Brand mark
> Brand mark for lm & TV

28

> Brand Elements > Masterbrand > Brand mark > Brand mark > Brand mark for film & TV

3,0

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> Brand Elements > Masterbrand > Brand mark > Brand mark > Word

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> Brand Elements > Masterbrand > Brand mark > Brand mark > Use of claim



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> Brand Elements > Masterbrand > Brand mark > Brand mark > Use of claim


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> Brand Elements > Masterbrand > Brand mark > Brand mark > Use of claim

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34

> Brand Elements > Masterbrand > Brand mark > Brand mark > Colour space versions



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> Brand Elements > Masterbrand > Brand mark > Brand mark > Colour space versions

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> Brand Elements > Masterbrand > Brand mark > Brand mark > Size versions


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DIN A0
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37

> Brand Elements > Masterbrand > Brand mark > Brand mark > Size versions

DIN B5, A5
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38

> Brand Elements > Masterbrand > Brand mark > Brand mark > Colour & background


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> Brand Elements > Masterbrand > Brand mark > Brand mark > Colour & background

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> Brand Elements > Masterbrand > Brand mark > Brand mark > Finishing


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> Brand Elements > Masterbrand > Brand mark > Brand mark > Finishing

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> Brand Elements > Masterbrand > Brand mark > Brand mark > Finishing

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> Brand Elements > Masterbrand > Brand mark > Brand mark > File names

1. 2. 3. 4.
5. 6. 7.

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(MB-b)= , -c (MB-c) =
, - (MBstar) = , -_ (MB-word_mark) =

2. 0 (claim0) = , 1 (claim1) =
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3. 0 = , DE = , EN = , FR =
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4. S = , M = , L = ,
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> Brand Elements > Masterbrand > Brand mark > Brand mark > File names

1. 2. 3. 4.
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Excel) =

45

> Brand Elements > Masterbrand > Typography



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Corporate S

Corporate A

Corporate S

Arial

Corporate A Corporate S

46

> Brand Elements > Masterbrand > Typography > Corporate A

Corporate A
Corporate A Condensed Regular
Corporate A Condensed Regular

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> Brand Elements > Masterbrand > Typography > Corporate A

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Corporate A Condensed Regular

Corporate A Condensed Regular

Corporate A Condensed Regular

48

> Brand Elements > Masterbrand > Typography > Corporate S

Corporate S
Corporate S Light
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49

> Brand Elements > Masterbrand > Typography > Corporate S

Corporate S Light

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50

> Brand Elements > Masterbrand > Typography > System fonts


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> Brand Elements > Masterbrand > Typography > Bilingualism

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> Brand Elements > Masterbrand > Typography > Bilingualism

CMYK 5|0|0|50

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> Brand Elements > Masterbrand > Typography > Bilingualism

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> Brand Elements > Masterbrand > Colours


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55

> Brand Elements > Masterbrand > Colours

2.


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: CMYK 0 | 0 | 0 | 0
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4. Midnightblue

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Pantone: Pantone 282
: 3M Scotchcal 100 27 Insignia Blau
: Sikkens KM 4384 Insignia Blau
: Pantone 19 4024 TCX

56

> Brand Elements > Masterbrand > Layout



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> Brand Elements > Masterbrand > Layout

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> Brand Elements > Masterbrand > Layout

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> BDS > Brand Elements > Sub-brands > General standards


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> BDS > Brand Elements > Sub-brands > General standards > Brand mark

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> > Brand Elements > Sub-brands > General standards > Secondary word elements



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> Brand Elements > Sub-brands > General standards > Secondary word elements > Layout

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> Brand Elements > Sub-brands > General standards > Secondary word elements > Colour & background


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Mercedes-Benz AMG.

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64

> Brand Elements > Sub-brands > General standards > Secondary word elements > Colour & background

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> Brand Elements > Sub-brands > General standards > Secondary word elements > Incorrect use

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67

> Brand Elements > Sub-brands > General standards > Logotypes


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Mercedes-Benz Brand Design.

68

> Brand Elements > Sub-brands > AMG

AMG
sub- AMG.

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69

> Brand Elements > Sub-brands > AMG > AMG logo

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> Brand Elements > Sub-brands > AMG > AMG logo

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> Brand Elements > Sub-brands > AMG > AMG logo

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72

> Brand Elements > Sub-brands > AMG > AMG logo

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73

> Brand Elements > Sub-brands > AMG > Colour and background

sub- AMG.

: CMYK 0 | 0 | 0 | 100
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AMG ( )
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AMG

AMG

AMG

74

> Brand Elements > Sub-brands > AMG > Colour and background

AMG

75

> Brand Elements > Sub-brands > AMG > Incorrect use


AMG .
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8. AMG -
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76

> Brand Elements > Co-brands > Implementation


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> Brand Elements > Co-brands > Implementation > Co-branding scenarios


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Mercedes-Benz
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78

> Brand Elements > Co-brands > Implementation > Co-branding scenarios

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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners

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80

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration


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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration > Partner name
in text

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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partn er integration > Partner
name in text

83

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration > Staging
partner in images


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84

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration > Use of
partner logos


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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration > Use of
partner logos


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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration > Use of
partner logos

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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration > Use of
partner logos

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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration > Use of
partner logos

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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Types of partner integration > Use of
partner logos

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90

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms




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brandwall

91

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Print


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92

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Print

93

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Print

94

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Print

95

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Print

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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Print

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97

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Print


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> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Print

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99

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Web

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100

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > T-shirts

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101

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Baseball caps


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102

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Baseball caps

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BDS > Brand elements > Co-brands > Implementation > Mercedes-Benz + partners >
ype of partner integration > Use of parter logo.

1. .
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2. .
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103

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Advertising
hoardings




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104

> Brand Elements > Co-brands > Implementation > Mercedes-Benz + partners > Rules for specific media forms > Backdrops

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105

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz

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106

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Types of integration for Mercedes-Benz

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107

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Types of integration for Mercedes-Benz
> Appended brand field

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108

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Types of integration for Mercedes-Benz
> Appended brand field

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109

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Types of integration for Mercedes-Benz
> Integrated brand mark

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110

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Types of integration for Mercedes-Benz
> Integrated brand mark

, .
,

10 .

111

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Dealer integration


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112

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Dealer integration > Brand marks and dealers


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: 0,25 .
(), : 0,5 .
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Corporate S Regular Mercedes-Benz.
: 0,75
Mercedes-Benz.
: 0,5 .
(), : 0,25 .

113

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Dealer integration > Brand marks and dealers


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( )

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:
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: 0,25 .

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114

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Dealer integration > Appended brand field


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:
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115

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Dealer integration > Appended brand field

()

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/: 1
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: () 0,075 = ().

116

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Dealer integration > Integrated brand mark

.
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.
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.
.
:
/: 1
/: 0,75
:
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117

> Brand Elements > Co-brands > Implementation > Partner + Mercedes-Benz > Dealer integration > Integrated brand mark

:
/: 0,5
/: 1

,
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.

118

> Design Guidelines > Products > Accessories > Marking

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.
, .
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. .
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: .

1. ()


.
2. ()


(,
). BDS.

119

> Design Guidelines > Products > Accessories > Marking

3. (, )

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BDS -
(4C, 1C, 1K, 1K ). ,
.
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4. ( )

( )
.


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120

> Design Guidelines > Products > Accessories > Marking

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: .
3. .
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121

> Design Guidelines > Clothing > Factory clothing > Workwear

, : ,
,
-
. - .
DAG
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122

> Design Guidelines > Clothing > Factory clothing > Workwear > Layout


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123

124

> Design Guidelines > Clothing > Factory clothing > Workwear > Layout

125

> Design Guidelines > Clothing > Factory clothing > Workwear > Incorrect use

,
, , - .

126

> Design Guidelines > Clothing > Event material

127

> Design Guidelines > Clothing > Event material > Team & event clothing


-
. BDS.

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.
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(-).
Pantone 877c (: Madeira 1012)
. 25
.
,
. : 0,75


20
.


20 .
: 0,75 .
.

128

> Design Guidelines > Clothing > Event material > Team & event clothing

.
, ,
Corporate A Regular.
Corporate S.

, .
6
25 . 20 ,
5 .

129

> Design Guidelines > Clothing > Event material > Team & event clothing

30 .
, , .

1. .
20 .
.
: 0,75 .
2. . ,
,
Corporate A Regular.
Corporate S. .

130

> Design Guidelines > Clothing > Event material > Team & event clothing

1. .
30 .
.

: 0,75 .

2. . ,
,
Corporate A Regular.
Corporate S. .

131

> Design Guidelines > Locations > Shows & exhibitions



.
,
. .

sub-

132

> Design Guidelines > Locations > Shows & exhibitions > Information signs


,
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.

133

> Design Guidelines > Locations > Shows & exhibitions > Information signs > Pillars

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.

134

> Design Guidelines > Locations > Shows & exhibitions > Information signs > Pillars

:
(500 x 1 800 )




. ( )
.
.
135

> Design Guidelines > Locations > Shows & exhibitions > Information signs > Pillars

:
/: . 0,5
/: 0,75
: .
1.

-
.

2.

,
.

3.

Corporate A Condensed Regular |


() 100 % |
() 0

4.

136

> Design Guidelines > Locations > Shows & exhibitions > Information signs > Door signs


.
: (290 x 129 )



.
.
:
/: 1
/: 0,75
: .
1.

2.

Corporate A Condensed Regular |


() 100 % |
() 0

137

> Design Guidelines > Locations > Shows & exhibitions > Presentation walls



.
, .
.
: (4000 x 2000 )

138

> Design Guidelines > Locations > Shows & exhibitions > Presentation walls

c/: 1 , /: 0,75 .
: .
: 280

1.

-
.

BDS: 'Print > Posters > Product and image
posters > Extreme formats > Brand mark.
2.

[2], .
.
0,75 .

3.


.
, 35 %.
Corporate A Condensed Regular
,
0,5 .

.

. ()
100 % .
| 100 % |
()
InDesign.
Corporate S Light
.

.

139

> Design Guidelines > Locations > Shows & exhibitions > Presentation walls


2:5 (40%).
80% .
| 120% | 0.
. ( )
80% (
).

*
( ).

(+25 % ,
,
).
2.

4C CMYK 60 | 50 | 50 | 100 ( )

Brand Elements > MasterBrand > Images.

140

> Design Guidelines > Locations > Shows & exhibitions > Counters & lecterns


.

.
: (2 000 x 1 000 )

141

> Design Guidelines > Locations > Shows & exhibitions > Counters & lecterns

: (820 x 1 250 650 x 1 250 )


4.

,

.
.
( ) ( )
, .

(): / - 1 ; / - 0,75
(): / - 0,5 ;
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: .
: 150
BDS
Print > Posters > Product and image posters > Extreme formats > Brand mark.

142

> Design Guidelines > Locations > Shows & exhibitions > Roll-ups


. .
2100 x 850 ( ).
Mercedes-Benz:
.
:
.

143

> Design Guidelines > Locations > Shows & exhibitions > Roll-ups

:
.
.

1.



.

.
: - 0,75 ; - 1 .
/ - 0,75 .

144

> Design Guidelines > Locations > Shows & exhibitions > Roll-ups


BDS: Print > Posters > Product and image posters >
Extreme formats > Brand mark.
2.

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0,75 .

0,75 (.
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3.

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.

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100 % .

| 100 % | (). 0.
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.

.


2:5 (40 %).
80% .
| 120 % | 0.

145

> Design Guidelines > Locations > Shows & exhibitions > Roll-ups

. , ,
80%
.

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(+25 % ,
, ).

4.

4C CMYK 60 | 50 | 50 | 100 (-)


4C CMYK 0 | 0 | 0 | 0
.
, .
,
.

146

> Design Guidelines > Locations > Shows & exhibitions > Roll-ups

147

> Design Guidelines > Locations > Shows & exhibitions > Roll-ups

148

> Design Guidelines > Locations > Shows & exhibitions > Sub-brands

Sub-
Sub- ,
-.
- sub-.
sub- ,
.

AMG

Brandwall AMG

149

> Design Guidelines > Locations > Shows & exhibitions > Sub-brands > AMG

AMG

Brandwall AMG
-
-.
-.
AMG ,
.

150

> Design Guidelines > Locations > Special advertising media


-
.

, .
- ,
,
,
-.
,
.

sub-,

151

> Design Guidelines > Locations > Special advertising media > Flags


.

Midnightblue.
.
-

152

> Design Guidelines > Locations > Special advertising media > Flags

sub- sub-, ,
Service24h ExpressService.
. ,
. -
sub-.

153

> Design Guidelines > Locations > Special advertising media > Pricing

, A4

, A3

.
.

154

> Design Guidelines > Locations > Special advertising media > Pricing

155

> Design Guidelines > Locations > Special advertising media > Table flags & table pylon

-

.
,
,
.
Midnightblue.
, -
.

156

> Design Guidelines > Print > News & magazine ads

Sub-

157

> Design Guidelines > Print > News & magazine ads > Product & image advertising



-.
.
-
, .

158

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats


,
-. BDS
, .

QR-

159

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats

160

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Typography



-. Corporate A Condensed Regular
, Corporate S .
, ,
, .
.
,
35 %. ,
. ,
.

, .,
CO: . All formats > Legal details

161

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Typography

Corporate A Condensed Regular


,
0,5 .
.
, ,
.
100 % .
()
1.

1/1
2/1
1/1
2/1


38 pt
46 pt
74 pt
84 pt
53 pt

38 pt (100 %)
46 pt (100 %)
74 pt (100 %)
84 pt (100 %)
53 pt (100 %)

().
0.
InDesign.
Corporate S Light
.
,
.

2.


2:5 (40 %).
120 %
. ()

1/1
2/1
1/1
2/1


15.2 pt
18.4 pt
29.6 pt
33.6 pt
21.2 pt

18.24 pt (120 %)
22.08 pt (120 %)
35.52 pt (120 %)
40.32 pt (120 %)
25.44 pt (120 %)

162

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Typography

Corporate S Light
, .
135 %
.
3.

1/1
2/1
1/1
2/1


10.5 pt
10.5 pt
14.5 pt
14.5 pt
12 pt

14.175 pt (135 %)
14.175 pt (135 %)
19.575 pt(135 %)
19.575 pt (135 %)
16.2 pt (135 %)

(). 0

.
InDesign Alt +U Alt+- (Mac) Alt+0149 Alt+0150 (PC). 3,75
1/1 2/1 , 5 1/1 2/1 4,25
.

Corporate S Light
URL . ,
(. 3. ).
4. URL ()

Corporate S Light
1/1 : 8 pt | TR Metrics 0
2/1 : 10 pt |
0 1/1 2/1 : 11 pt |
0

163

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Typography
5.

()

1/1
2/1
1/1
2/1


8 pt
8 pt
9.5 pt
9.5 pt
8 pt

10.8 pt (135 %)
10.8 pt (135 %)
12.825 pt (135 %)
12.825 pt (135 %)
10.8 pt (135 %)

0
:
,
.
, ,
.

.
. ,
, ( ),
, 80%
.

164

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Typography

*
( ).

(+25 %
, ,
).
.
, 2/1 ( :
= 46 pt)

1: .
: 46 pt
: 36,8 pt = 46 pt x 80 %
: 36,8 pt = 46 pt x 80 %
( )
: 36,8 pt = 46 pt x 80 %

2: .
: 46 pt
: 100 pt

165

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Typography

: 50,3 pt = 46 pt x 80 % + (100 pt - 46 pt) x 25 %.


: 36,8 pt = 46 pt x 80 %.
: 50,3 pt = 46 pt x 80 % + (100 pt - 46 pt) x 25 %.
: .

166

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Legal details

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CO, ,
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CO.
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1: . , ,
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.

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: 6 ,
, ,
.

167

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Legal details

3: (
). -
,
.
, ,
.

.
. : 0,5 pt

1/1 2/1 : 3
1/1 2/1 : 4
: 3,5
1/1 2/1 : 6
1/1 2/1 : 8
: 7

1,5 .
:
0,5 .

All formats > Typography

168

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > QR code

QR-
QR-
.

. QR-
.

1. 2. () 3. (: 2 )
. QR-
.
0,5 .

169

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > QR code

. ,
.
. QR- .
1
(: 1/1- 2/1- : 0,75 ).

1/1
2/1
1/1
2/1

QR-
18 x 18
22 x 22
26,25 x 26,25
30 x 30
25 x 25

: (.,
) ,
. 0,5 QR-
.
: QR- 26 (., http://
m.mercedes-benz.com) ( M)
25 x 25.
2 QR- 29 x 29.
QR- 18 x 18 1/1 .
0,6
.
() Corporate S Light

170

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > QR code

QR- .
, QR-
.
. , .
120 % .

All formats > Typography.

d = . QR-.

171

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > QR code

1. 2. QR- 3.
4. 5.

172

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Social media notices



. ,
.
, ,
.

, - .
:
URL- .

1. URL

URL
. URL -
. URL.

2.

URL
.

173

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Social media notices


. .


(
) ( ).
0.25
. 0.25 .


(0.125 ).

x =

174

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Social media notices

d = . (d)
.
Corporate S Light
: URL-
,
. .
;
. ,
. - 120 % .
, ,
All formats > Typography
URL: URL
. ,

.
,
.

175

> Design Guidelines > Print > News & magazine ads > Product & image advertising > All formats > Social media notices

1. 2. 3.
4. QR-

176

> Design Guidelines > Print > News & magazine ads > Dealer ads



. -
.

,
.
.

, .
- ,
.

, ,

177

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats


-
.
.
,
.
.
- ,
.

178

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Brand mark


,
.

( )
( )
. ,
.
- > > .
1

, 1 , .
,
.
. /: 0.5 .
/ ( ): 0.5 .

179

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Brand mark

1-
,
.

. 45 x 65
,
.

, 45 x 65*
1 , 45 x 250*
2 , 90 x 250*
3 , 135 x 200
3 , 135 x 250
4 , 180 x 250
, 240 x 320

12
12
12
15
15
18

**

* **
180

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Brand mark

4 , 180 x 90 12
4 , 180 x 135 12
, 240 x 90 12
, 240 x 180
15

181

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Typography


-. Corporate A Condensed Regular
, Corporate S .
, ,
, .
.
,
35 %. ,
. ,

, .
.

, ,
CO: . > .
Corporate A Condensed Regular

. ,
.

. - 100 % .

182

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Typography

()

1.


. , 45 x 65
1 , 45 x 250
2 , 90 x 250
3 , 135 x 200
3 , 135 x 250
4 , 180 x 240
, 240 x 320


15 pt
15 pt
25 pt
25 pt
32 pt
32 pt
38 pt

15 pt (100 %)
15 pt (100 %)
25 pt (100 %)
25 pt (100 %)
32 pt (100 %)
32 pt (100 %)
38 pt (100 %)


4 , 180 x 90
4 , 180 x 135
, 240 x 90
, 240 x 135


25 pt
25 pt
25 pt
32 pt

25 pt (100 %)
25 pt (100 %)
25 pt (100 %)
32 pt (100 %)

() 0 - InDesign.
Corporate S Light
.
,
.

2.


:
15 , 2:5 (40%)
. 12 ,
1:2 (50%)
.
.

183

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Typography

( ) 15 pt,
.
120 % .
()

., 45 x 65
1 , 45 x 250
2 , 90 x 250
3 , 135 x 200
3 , 135 x 250
4 , 180 x 240
,240 x 320

4 , 180 x 90
4 , 180 x 135
, 240 x 90
, 240 x 135


12.5 pt
12.5 pt
12.8 pt
12.8 pt
15.2 pt

12.5 pt
12.5 pt
12.5 pt
12.8 pt

15 pt (120 %)
15 pt (120 %)
15.36 pt (120 %)
15.36 pt (120 %)
18.24 pt (120 %)

15 pt (120 %)
15 pt (120 %)
15 pt (120 %)
15.36 pt (120 %)

() 0
3.

, .
135 %
.
Corporate S Light 10.5 | 14.175 (135%) |
0 Corporate S Regular 7.5 | 10.125
(135%) | 0
.
InDesign Alt +8 Alt+- (Mac) Alt+0149 Alt+0150 (PC).
7.5 pt 2,6 , 10.5 pt 3,75 .

184

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Typography
4.

Corporate S Demi
.
, ,
. ,
2.5 pt , .

5. URL ()

Corporate S Light
URL- . ,
( 3. ).

6. ()

Corporate S Regular

, ,
,
.
7 pt | 9.45 pt (135 %) | 0

7.

: Corporate S Demi. , - :
Corporate S Regular. 7.5 pt | 10.125 pt (135 %) | 0
10.5 pt| 14.175 pt (135 %) | 0
,
5 , , , 12.5 pt
7.5 pt, 15.5 pt 10.5 pt.

185

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Typography

:
, ,
. ,
,
.
.
:
1C ( 4C).

. ,
:
1. 8 ,

2. Corporate S Regular Corporate S Light.
15 ,
80 %
. 12 ,
100 % .
.
20 pt.

*
( ). ,
(+25 % , , ,
).

.
4- (180 x 240 ) (
: = 32 pt.)

186

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Typography

1:
: 32 pt
: 25.6 pt = 32 pt x 80 %
: 25.6 pt = 32 pt x 80 %
: 25.6 pt = 32 pt x 80 %

2:
: 32 pt
: 46pt
: 29.1 pt = 32 pt x 80 % +
(46 pt - 32 pt) x 25 %
: 25.6 pt = 32 pt x 80 %
: 29.1 pt = 32 pt x 80 % +
(46 pt - 32 pt) x 25 %
:
(. ).

187

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Inserts



, .
,
.

() ,
, .
, ,
, .
:
1.

188

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Inserts

: Corporate A Condensed Regular. ,


: Corporate S Demi.
: 0.5 pt |

,
.

:
1: ().
, .
.
: CMYK 100 | 0 | 0 | 0
2: .
.

. . .
,
.
.
:
CMYK -90
CMYK 100 | 0 | 0 | 0 CMYK 100 | 0 | 0 | 40

189

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Inserts



.
,
.

2.


. ,
.
5 .

190

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Inserts


,
,
. ,
.

3.

. 5
.
.

191

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Inserts

.
5 .
.

.
, .
5 .


.

. (
) : .

.

192

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Dealer field


, ,
.

.
.
.
: () x 0.075 = (pt)

193

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Dealer field

1/4
.

.
: . 0.25 .
:

194

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Dealer field

,
.

.
, ,
5 .

7.5 pt
7.5 pt

12.5 pt
7.5 pt

110.5 pt
10.5 pt

15.5 pt
10.5 pt


,
, .
,
-.

195

> Design Guidelines > Print > News & magazine ads > Dealer ads > All formats > Dealer field

1. : 1/3
2. : 2/3
3. :

M : 1/6 :

.

196

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait



- ( ).

.

( ). ,
,
( ), .
-
,
.

197

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Layout

.
.


.
198

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Layout

.
: 1:2 1:1

1.
(, 1:1)
( ).
2. .
, 1/4
.


(),
.
, ,
.
.

199

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Layout

200

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Type area

,
.


.
:

,
45 x 65

2.5

2.5

1-,
45 x 250

2.5

2.5

2-,
90 x 250

3-,
135 x 200

3-,
135 x 250

4-,
180 x 240

7.5

7.5

,
240 x 320

201

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Type area

.
,
. .

202

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Type area


,
.
,
, 'All formats ( ) >
Typography ()'.
, .
.
,
.

1. 2.

1. .
.
- 90 .

203

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Type area

2-

1. .

2. - 5 .

204

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Formats


,
. , ,
,
.

() .
.

205

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Formats

(45 x 250* )

( )
: 12 .
: 0.5
( ): 0.5
*

206

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Formats

1- (90 x 250* )


: 12
. : 1
( ): 0.5
*

207

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Formats

1- (135 x 200 )


: 12
. : 1
( ): 0.5

208

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Formats

3- (135 x 250 )


: 15
. : 1
( ): 0.5

209

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Formats

4- (180 x 240 )


: 15
. : 1
( ): 0.5

210

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Formats

(240 x 320 )


: 18
. : 1
( ): 0.5

211

> Design Guidelines > Print > News & magazine ads > Dealer ads > Portrait > Formats

(45 x 65* )

(* )

20 %
20 % .
1.
2. +20 %
3. -20 %
4. 10 .
12 , , .
, ,
( 10 <15
= ; 15 18 = ).

212

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape


-
.
.

. ,
,
( ), .
-
,
.

213

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Layout

:

: 1:2 1:1

214

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Layout

1.
(, 1:1)
( ).
2. .
, 1/4
.


(),
. ,
,
.
.

215

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Layout

216

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Type area

,
.

.
:

./ /

4-,
180 x 90

5 5

4-,
180 x 135

5 5

.,
240 x 90

5 5

..,
240 x 180

5 5

217

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Type area

218

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Type area

,
.
.

,
.
,
'All formats ( ) > Typography ()'.
.
-

.

1. 2. 3.
1-

1. .
.
90 .

219

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Type area

2-

1. .
.
2. - 5 .

220

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Type area

3-

1. . ,
.

: 3-
( ).
2. - 5 .

221

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Formats


.

() .
4- (180 x 90 )

: 12
. : 0.5
( ): 0.5
4- (180 x 135 )

: 12
. : 1
( ): 0.5

222

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Formats

(240 x 90 )

: 12
. : 1
( ): 0.5
(240 x 180 )

: 15
. : 1
( ): 0.5

223

> Design Guidelines > Print > News & magazine ads > Dealer ads > Landscape > Formats

20%
20% .
1.
2. +20 %
3. -20 %
4. 10 .
12 , ,
. ,
( 10 <15 =
; 15 18 = ).

224

> Design Guidelines > Print > News & magazine ads > Sub-brands

Sub-
Sub- ,
-. ,
, sub-.
sub- ,
- ,
.

AMG



/ AMG

225

> Design Guidelines > Print > News & magazine ads > Sub-brands > AMG

AMG
,
,
AMG, ,
-,
sub- AMG.
AMG,
.


AMG

AMG


AMG

226

> Design Guidelines > Print > News & magazine ads > Sub-brands > AMG > Product & image advertising



(AMG)
-
-.
Mercedes-Benz.
AMG
, .
AMG
, .
1/1

227

> Design Guidelines


> Print > News

2/1 & magazine ads > Sub-brands > AMG > Product & image advertising

:
-
, ,
.
: ,
, , CO2
,
, ;
AMG .

, .

228

> Design Guidelines > Print > News & magazine ads > Sub-brands > AMG > Dealer ads


AMG
-
-.
Mercedes-Benz.
AMG ,
.
AMG ,
.
( 1/1)

1.
2. 1:1 ( )
3. 1:2 ( )

( 1/1)
1. 1:1 ( ) 2. 1:2 ( )

229

> Design Guidelines > Print > News & magazine ads > Sub-brands > AMG > Dealer ads


: sub- AMG
, ,
, ,
.
: , ,
, CO2 ,
, ,
;
AMG .
,
.

,
, 20 K.

,
, 90 K.

230

> Design Guidelines > Print > Posters > Dealer posters

, ,
.
- ,
.

, ,

, ,

231

> Design Guidelines > Print > Posters > Dealer posters > All formats


-.

.
, .

, .
- ,
.

232

> Design Guidelines > Print > Posters > Dealer posters > All formats > Brand mark



.
.

( )
, (
) . ,
.



.
/: 1
/ ( ): 0.5

DIN A3
DIN A2
DIN A1
DIN A0



30
40
55
80

233

> Design Guidelines > Print > Posters > Dealer posters > All formats > Brand mark

DIN A3
DIN A2
DIN A1
DIN A0



30
40
55
80

* , > 40 .

, . :
DIN A2, 18/1.

.

.

234

> Design Guidelines > Print > Posters > Dealer posters > All formats > Typography

T

-. Corporate A Condensed Regular
, Corporate S .
,
,
.
-.
, ,
, 35 %. ,
. ,
,
.
.

, ,
CO2 : 'All formats (
) > Legal details ( )'

235

> Design Guidelines > Print > Posters > Dealer posters > All formats > Typography

1.

Corporate A Condensed
,
0.5 .
, .

.
100 % .
(LS)

DIN A3
DIN A2
DIN A1
DIN A0


64 pt
84 pt
116 pt
170 pt

64 pt (100 %)
84 pt (100 %)
116 pt (100 %)
170 pt (100 %)

2.

Corporate S Light
.
,
.

2:5 (40 %)
,
. , ,
120 % .

DIN A3
DIN A2
DIN A1
DIN A0


25.6 pt
33.6 pt
46.4 pt
68 pt

30.72 pt (120 %)
40.32 pt (120 %)
55.68 pt (120 %)
81.6 pt (120 %)

236

> Design Guidelines > Print > Posters > Dealer posters > All formats > Typography

3.

Corporate S Light
.
135 %
.

DIN A3
DIN A2
DIN A1
DIN A0


14.5 pt
21 pt
29 pt
42 pt

19.575 pt (135 %)
28.35 pt (135 %)
39.15 pt (135 %)
56.7 pt (135 %)

(TR) 0
-
. InDesign Alt+8 Alt+- (Mac)
Alt+0149 Alt+0150 (PC). - 5 DIN A3, 7,5
DIN A2, 10 DIN A1 15 DIN A0.

4. URL ()

Corporate S Light
URL ( )
. URL ,
, , .

, .

237

> Design Guidelines > Print > Posters > Dealer posters > All formats > Typography

6. ()

Corporate S Light

, ,
; ,
, ,
.

DIN A3
DIN A2
DIN A1
DIN A0


9.5 pt
12.5 pt
17 pt
25 pt

12.825 pt (135 %)
16.875 pt (135 %)
22.95 pt (135 %)
33.75 pt (135 %)

(TR) 0

7. ()

. ,
, , , , URL
( ) ,
Corporate S Demi.
.
Corporate S Demi. ,
( 3. ). : .
1/3
Corporate S Light. ,
( 3. ). : . 1/3

238

> Design Guidelines > Print > Posters > Dealer posters > All formats > Typography


. , ,
1/4 .
,
.

: ,
, ,
.
, ,
.
.
,
( )
80 %
.

* .

, ,
(+25 % ,
, ,
).
.
DIN A1 ( :
=116 pt)

1:
: 116 pt

239

> Design Guidelines > Print > Posters > Dealer posters > All formats > Typography

( )
: 92.8 pt = 116 pt x 80 %
: 92.8 pt = 116 pt x 80 %
( )
: 92.8 pt = 116 pt x 80 %

2:
: 116pt
: 130 pt
: 96.3 pt = 116 pt x 80 % + (130 pt - 116 pt) x 25 %
: 92.8 pt = 116 pt x 80 %
: 96.3 pt = 116 pt x 80 % + (130 pt - 116 pt) x 25 %

240

> Design Guidelines > Print > Posters > Dealer posters > All formats > Legal


, ,
CO2,
, ,
. ,
,
.


.
CO2.

.
1:
, , ,
CO2,
(, ).
: 6 ,
, , URL- .

2:

,
.

.
.
.
: 6 ,
, URL-,
.

241

> Design Guidelines > Print > Posters > Dealer posters > All formats > Legal

3: (
)
,
- .
.
.

.
.
A3: 0.5 pt; A2: 1 pt; A1: 1,5 pt;
A0: 2 pt

3: 3 ; A2: 6 ; A1: 9 ; A0: 12
3: 6 ;
A2: 12 ; A1: 18 ; A0: 24
,
- 1,5 .
: 0,5 .

242

> Design Guidelines > Print > Posters > Dealer posters > All formats > Colour & background


,
.

,
.
Black 4C CMYK 60 | 50 | 50 | 100 ( )

,

.
.

243

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats



, 63 -.
.

.

.
, ,
.

244

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats > Brand mark

-

(h) (w) :

1.

2.
4:1 6:1 (h:w)
3.
1:14 1:17 (h:w)
*
.
,
:
1. ()
2. , ,
.
* 6:1 (h:w)
1:17 .
: 30.
,
.

0 'Design Guidelines > Print > Posters > Dealer posters >
All formats > Brand mark'.

.
.
.

245

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats > Brand mark


, .

.
.
/
: 1 ; /: 0,75
/ : 0,75 ;
/: 0,75
/ :
0,5 ; /: 0,5

/
: 1 ; / ( ): 0,5

/ : 0,75 ;
/ ( ): 1,75

246

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats > Brand mark

/: 0,25 ; /:
0.25

, ,
.

247

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats >




.
3:1 (h:w)

, ,
:
,
: 1:1 1:2

248

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats >

4:1 6:1 (h:w)

,
:
,
: 1:1 1:2

249

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats >

1:6 (h:w)

, ,
:
,
: 1:1 1:2

250

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats >

1:7 1:13 (h:w)

, ,
:
, : 1:1
1:14 1:17 (h:w)




(),
. - ,

.
.

251

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats > Type

,

.


.
* .

:
//

0,75

0,5
6:1 (h:w)**
0,75
(h:w)**

0,5
1:7 1:13 (h:w)**

0,5
1:14 1:17 (h:w)**


0,5
0,5
0,5
0,5

**

252

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats > Type

3:1 (h:w)

4:1 6:1 (h:w)

253

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats > Type

1:6 (h:w)

254

> Design Guidelines > Print > Posters > Dealer posters > Extreme formats > Type

1:7 1:13 (h:w)

1:14 1:17 (h:w)

255

256

, 1 ( )


S- V6 (306 ..) V8 (435 ..)


S-
5

0,25

V8 (435 ..)

0,25
1

x =

,
(0,5).
.



,
.
: 5.


:
() 2,55
1,55.
.


: 0,5
: 0,5 ; 0,25
: 1
.

:
60 | 50 | 50 | 100

1
1;
0,5.
: 0,5;
0,25.

257

, 1 ( ) |


S-
5


S-
5


S-
5



.

:

( )
-



.
, (

), -.

258

, 2 ( + )


S- V6 (306 ..) V8 (435 ..)


S-
5

0,25

(306 ..) V8 (435 ..)


0,25
1

x =

,
(0,5).
.


, .
: 5.


:
() 2,55
1,55.
.


: 0,5
: 0,5 ; 0,25
: 1
.

:
60 | 50 | 50 | 100

1
1;
0,5.
: 0,5;
0,25.

259

, 2 ( + ) |


S-
5


S-
5


S-
5



.

:

( )
-



.
, (

), -.

260

, 3 ( ) |


. , Arrowsilver,
.
: , .


S- V6 (306 ..) V8 (435 ..)

261

, 3 ( )


S- V6 (306 ..) V8 (435 ..)


S-
5

0,25

(306 ..) V8 (435 ..)

0,25
1

x =

,
(0,5).
.


, .
: 5.


:
() 2,55
1,55.
.


: 0,5
: 0,5 ; 0,25
: 1

1
1;
0,5.
: 0,5;
0,25.

262

, 3 ( ) |


S-
5


S-
5


S-
5


.
:

( )
-



.
, (

), -.

263

|
, .
-


Corporate S Demi.

: Corporate A Demi 80 %.
, .
: () = () / 100
: 100 , 1 .
- (miter join)
(tracking) +5

: Corporate S Demi

: Corporate S Demi.
1 2 ( ).
. : : .
6:3:1
75 % .
75 % .
12 : 3 : 1
50 % .
50 % .
,
, .
,
,
.

264

? ML Grand Edition
, .


S- V6 (306 ..) V8 (435 ..)
: ;
, ;
.

ML Grand Edition !

.

? ML Grand Edition

? ML Grand Edition
.

265

> Design Guidelines > Print > Posters > Sub-brands

Sub-
Sub-
-.
- sub-.
sub- ,
-,
.

AMG

AMG

266

> Design Guidelines > Print > Posters > Sub-brands > AMG

AMG
sub- AMG
, -,
, sub-
AMG. AMG.
AMG
- .
AMG
-.
AMG
, .
AMG,
.
A1 ()

267

> Design Guidelines > Print > Posters > Sub-brands > AMG

A1 ()


: sub- AMG
.
: ,
CO2,
, ,
. AMG
.

.

268

> Design Guidelines > Print > Literature



-,
.

.
, ,
.
, ,
- .

, ,

, ,

Sub-

sub-

269

> Design Guidelines > Print > Literature > All media



-

.
,
.
, , .
, ,
- .


, ,

,
,

270

> Design Guidelines > Print > Literature > All media >



.
.

271

> Design Guidelines > Print > Literature > All media > Typography > Front covers


-. Corporate A Condensed Regular
, Corporate S .
, ,

.

.
35%. ,
. ,

.
.

Corporate A Condensed Regular


0,5
.
.
, ,
. 100% .
()
1.

A4

A5
DL
A6


38 pt
38 pt
32 pt
25 pt
25 pt

38 pt (100%)
38 pt (100%)
38 pt (100%)
225 pt (100%)
25 pt (100%)

272

> Design Guidelines > Print > Literature > All media > Typography > Front covers

2.

Corporate S Light
.
.
.


:
15 ,
2:5 (40%)
.
12 ,

1:2 (50%) .
.
, ,
120% .
()

A4

A5
DL
A6


15,2 pt
15,2 pt
12,8 pt
12,5 pt
12,5 pt

18,24 pt (120%)
18,24 pt (120%)
15,36 pt (120%)
15 pt (120%)
15 pt (120%)

0
- 15 ,
( )
80% (
).
- 12 , (
) 100%
(
).

273

> Design Guidelines > Print > Literature > All media > Typography > Front covers

x = *
(
).
, ,

(+25% ,
, ,
).
.
A4 ( :
= 38 pt

1:
: 38 pt ( )
( )
: 30,4 pt = 38 pt x 80%

2:
: 38 pt
: 50 pt
: 33,4 pt = 38 pt x 80 % + (50 pt - 38 pt) x 25%
: .

274

> Design Guidelines > Print > Literature > All media > Typography > Front covers

3.

Corporate S Light : Corporate S Demi


7.5 pt | 10.125 pt (135%) | 0

4. URL-

Corporate S Light URL-


.
7.5 pt | 10.125 pt (135%) | 0

5.

Corporate S Regular
6 pt | 8,1 pt (135%) | 0
6.

Corporate S Regular
6 pt | 8,1 pt (135%) | 0
: a) b)
, , c) d)

275

> Design Guidelines > Print > Literature > All media > Typography > Inside pages



-. Corporate A Condensed Regular
, Corporate S .
, ,
,
.
.

Arrowsilver, .

35%. , .
,
.

.

276

> Design Guidelines > Print > Literature > All media > Typography > Inside pages

Corporate A Condensed Regular


.

,
.
, ,
. 100% .
()

277

> Design Guidelines > Print > Literature > All media > Typography > Inside pages
1.

A4

A5
DL
A6

1
2
3
1
2
3
1
2
3
1
2
1
2

38 pt
25 pt
20 pt
38 pt
25 pt
20 pt
32 pt
25 pt
20 pt
25 pt
20 pt
25 pt
20 pt

38 pt (100%)
25 pt (100%)
20 pt (100%)
38 pt (100%)
25 pt (100%)
20 pt (100%)
32 pt (100%)
25 pt (100%)
20 pt (100%)
25 pt (120%)
20 pt (120%)
25 pt (120%)
20 pt (120%)

2. /

Corporate S Light Corporate S Demi ( 10 pt)


/

: 32pt ,
/ - 2:5
(40%) .
25 pt 20 pt,
/ 1:2
(50%) .
/ .
/
, 120% /
.
()

A4

1
2
3


15,2 pt
12,5 pt
10 pt

18,24 pt (120%)
15 pt (120%)
12 pt (120 %)

A4

1
2
3

15,2 pt
12,5 pt
10 pt

18,24 pt (120%)
15 pt (120%)
12 pt (120 %)

278

> Design Guidelines > Print > Literature > All media > Typography > Inside pages

A5

1
2
3


12,8 pt
12,5 pt
10 pt

15,36 pt (120%)
15 pt (120%)
12 pt (120%)

DL

1
2
1
2

12,5 pt
10 pt
12,5 pt
10 pt

15 pt (120%)
12 pt (120%)
15 pt (120%)
12 pt (120%)

A6

3. /

Corporate S Light

: Corporate S Demi

7.5 | 10.125 (135%) | 0

4.

Corporate S Light

A4

A5
DL
A6

: Corporate S Demi

10 pt
10 pt
10 pt
10 pt
7,5 pt
10 pt

13,5 pt (135%)
13,5 pt (135%)
13,5 pt (135%)
13,5 pt (135%)
10,125 pt (135%)
13,5 pt (135%)

0

. InDesign: Alt+8 Alt+- (Mac)
Alt+0149 Alt+0150 (PC). : 2,6 7,5 pt 3,6
10 pt.

279

> Design Guidelines > Print > Literature > All media > Typography > Inside pages
5.

Corporate S Light

: Corporate S Demi

7.5 pt | 10.125 pt (135%) | 0

6.

Corporate S Light
7,5 pt | 10,125 pt (135%) | 0
( )
Corporate S Regular
6 pt | 8,1 pt (135%) | 0

32 pt 38 pt,
/ 80%
. 25 pt
20 pt, /
100% .

280

> Design Guidelines > Print > Literature > All media > Tables & graphs


. -
.
.
.
.
1.

() Corporate S Demi | 10 pt | LS 13,5 pt (135 %) | TR Metrics 0


/ Corporate S Demi | 7,5 pt | LS 10,125 pt(135%) | TR Metrics 0.

.
. Corporate S Light | 7,5 pt | LS 10,125 pt(135 %) | TR Metrics 0.
.
/ Corporate S Regular | 6 pt | LS 8,1 pt (135 %) | TR Metrics 0.

281

> Design Guidelines > Print > Literature > All media > Tables & graphs

2.

0,3 pt | |

3.

.
, , 5 . ,
,
2,5 .

4.

: 1

5.

- CMYK 0 | 0 | 0 | 12 K+E Novavit 220100


15%

6.

7,5 ( )
7.


(,
),
(,
), (, )
(, ).
.

1. 2. .
Page 2 of 5

282

> Design Guidelines > Print > Literature > All media > Tables & graphs

. ,
. ,
.

Sduplassi

Maximsgnis

Autaquo

Voluplate

Sotuptaui
Autaquo
Maximagnis
Voloptato
Inctiscipcot

Lorem ipsum dolor

Lorem ipsum dolor

Page 3 of 5

283

> Design Guidelines > Print > Literature > All media > Tables & graphs

SdupOUi
Autoquo
Maximagnis
Voluptato

Soluptassi
Aulaquo
Maximagnis
Voluptato
Inctiscipiet


Corporate S Demi | 10 pt | LS 13,5 pt (135 %) | TR Metrics 0
Corporate S Light | 7,5 pt | LS 10,125 pt
(135%) | TR Metrics 0
/ Corporate S Regular | 6 pt | LS 8,1 pt (135%) | TR Metrics 0

: 2 pt : 5
Page 4 of 5

284

> Design Guidelines > Print > Literature > All media > Tables & graphs

1. ,

: 1,5 .
: 2,5

2.

: 0,3 pt | | .
: 0,6 pt | |

3.

4.

. 100%, 75%, 50% 25% K+E Novavit 220100


100%, 75%, 50% 25%.
: CMYK 100 | 0 | 0 | 0

Page 5 of 5

285

> Design Guidelines > Print > Literature > All media > Hard cover


4
, :
1. 2. .

, ( )

.
2,5 .

Page 1 of 3

286

> Design Guidelines > Print > Literature > All media > Hard cover

x = y =
0,75 (x) ,

1 y = .
.

1.

0,5 y = 1/2 .
.

2.

Corporate A Condensed | .
.
(LS): /2,5 = LS

3.

.
.
.
287

> Design Guidelines > Print > Literature > All media > Hard cover

.
.
.
.
.

288

> Design Guidelines > Print > Literature > Brochures

- .

.


.
4
, .
,
. -
.

A4

A4

289

> Design Guidelines > Print > Literature > Brochures > A4 portrait brochure

4
- A4
, -.
.
.

, , .
-.

290

> Design Guidelines > Print > Literature > Brochures > A4 portrait brochure > Cover pages


A4 (210 x 297 )
.
.
.
,
.

. 1 .
0,5 .

291

> Design Guidelines > Print > Literature > Brochures > A4 portrait brochure > Cover pages


:

: 2:1 1:1

, ,
.

292

> Design Guidelines > Print > Literature > Brochures > A4 portrait brochure > Cover pages

.
. .

( ).
1 .
18,45
. .
.

293

> Design Guidelines > Print > Literature > Brochures > A4 portrait brochure > Inside pages


.
, .
.
1 .

. SH = .
. ,
.

. ,
(
: 0,5 ).
1 , 2, 3 12

294

> Design Guidelines > Print > Literature > Brochures > A4 portrait brochure > Inside pages

, , ,
,
. : 5 .
.
, , ,
.
- .

295

> Design Guidelines > Print > Literature > Brochures > A4 portrait brochure > Inside pages

.
5 .

296

> Design Guidelines > Print > Literature > Brochures > A4 landscape brochure

4
- A4
, -.
.
.

, , .
-.

297

> Design Guidelines > Print > Literature > Brochures > A4 landscape brochure > Cover pages


A4 (297 x 210 )
.
.
.
,
.

.
1 . 0,5 .

298

> Design Guidelines > Print > Literature > Brochures > A4 landscape brochure > Cover pages


:

: 2:1 1:1

, ,
.

299

> Design Guidelines > Print > Literature > Brochures > A4 landscape brochure > Cover pages

.
. .

( ).
1 .
18,45 .
.
.

300

> Design Guidelines > Print > Literature > Brochures > A4 landscape brochure > Inside pages


.
, .
(
). 1 .

. SH = .
. ,
.

. ,
(
: 0,5 ).
2 , 3 18

, , ,
,
. : 5 .
.
, , ,
.
- .

301

> Design Guidelines > Print > Literature > Brochures > A4 landscape brochure > Inside pages

302

> Design Guidelines > Print > Literature > Brochures > A4 landscape brochure > Inside pages

.
5 .

303

> Design Guidelines > Print > Literature > Brochures > Special format


-
, -.
.
.

, , .
-.

304
318

> Design Guidelines > Print > Literature > Brochures > Special format > Cover pages


(285 x 193 )
.
.
.
.
,
.

. 1 .
0,5 .

305

> Design Guidelines > Print > Literature > Brochures > Special format > Cover pages

306

> Design Guidelines > Print > Literature > Brochures > Special format > Cover pages


:

: 2:1 1:1

, ,
.

.
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307

> Design Guidelines > Print > Literature > Brochures > Special format > Inside pages


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308

> Design Guidelines > Print > Literature > Brochures > Special format > Inside pages

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309

> Design Guidelines > Print > Literature > Brochures > Special format > Inside pages

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310

> Design Guidelines > Print > Literature > Flyers

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> Design Guidelines > Print > Literature > Flyers > A5 portrait flyer

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312

> Design Guidelines > Print > Literature > Flyers > A5 portrait flyer > Cover pages


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313

> Design Guidelines > Print > Literature > Flyers > A5 portrait flyer > Cover pages


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314

> Design Guidelines > Print > Literature > Flyers > A5 portrait flyer > Cover pages

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315

> Design Guidelines > Print > Literature > Flyers > A5 portrait flyer > Cover pages

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316

> Design Guidelines > Print > Literature > Flyers > A5 portrait flyer > Inside pages


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317

> Design Guidelines > Print > Literature > Flyers > A5 portrait flyer > Inside pages

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318

> Design Guidelines > Print > Literature > Flyers > A5 portrait flyer > Inside pages

.
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319

> Design Guidelines > Print > Literature > Flyers > A5 landscape flyer

5
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320

> Design Guidelines > Print > Literature > Flyers > A5 landscape flyer > Cover pages


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321

> Design Guidelines > Print > Literature > Flyers > A5 landscape flyer > Cover pages


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322

> Design Guidelines > Print > Literature > Flyers > A5 landscape flyer > Cover pages

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323

> Design Guidelines > Print > Literature > Flyers > A5 landscape flyer > Inside pages


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> Design Guidelines > Print > Literature > Flyers > A5 landscape flyer > Inside pages

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325

> Design Guidelines > Print > Literature > Flyers > A5 landscape flyer > Inside pages

326

> Design Guidelines > Print > Literature > Flyers > A5 landscape flyer > Inside pages

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327

> Design Guidelines > Print > Literature > Flyers > DL portrait flyer

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328

> Design Guidelines > Print > Literature > Flyers > DL portrait flyer > Cover pages

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329

> Design Guidelines > Print > Literature > Flyers > DL portrait flyer > Cover pages

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330

> Design Guidelines > Print > Literature > Flyers > DL portrait flyer > Cover pages

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331

> Design Guidelines > Print > Literature > Flyers > DL portrait flyer > Cover pages

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332

> Design Guidelines > Print > Literature > Flyers > DL portrait flyer > Inside pages



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334

> Design Guidelines > Print > Literature > Flyers > DL portrait flyer > Inside pages

335

> Design Guidelines > Print > Literature > Flyers > DL portrait flyer > Inside pages

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336

> Design Guidelines > Print > Literature > Flyers > DL landscape flyer

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337

> Design Guidelines > Print > Literature > Flyers > DL landscape flyer > Cover pages

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338

> Design Guidelines > Print > Literature > Flyers > DL landscape flyer > Cover pages

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339

> Design Guidelines > Print > Literature > Flyers > DL landscape flyer > Cover pages

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340

> Design Guidelines > Print > Literature > Flyers > DL landscape flyer > Inside pages



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341

> Design Guidelines > Print > Literature > Flyers > DL landscape flyer > Inside pages

342

> Design Guidelines > Print > Literature > Flyers > DL landscape flyer > Inside pages

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343

> Design Guidelines > Print > Literature > Invitations

-
A6 (148 x 105 ) DL (210 x 105 ) .

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344

> Design Guidelines > Print > Literature > Invitations > Typography

-
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.
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Corporate S Regular : Corporate S


Demi
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Corporate S Light : Corporate S Demi


10 pt | 13,5 pt (135 %) | 0

345

> Design Guidelines > Print > Literature > Invitations > A6 landscape invitations

A6

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346

> Design Guidelines > Print > Literature > Invitations > A6 landscape invitations > Cover Pages

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347

> Design Guidelines > Print > Literature > Invitations > A6 landscape invitations > Cover Pages

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348

> Design Guidelines > Print > Literature > Invitations > A6 landscape invitations > Cover Pages

.
1.

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0 |
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2.

| 7,5 pt | (
) | 9 pt |

3.

| 0,3 pt |

4.

| 0,5 pt | | 0,5 pt | (
) : 0,25

349

> Design Guidelines > Print > Literature > Invitations > A6 landscape invitations > Cover Pages

5.

1: . 3 x 3 | 0,3 pt |.
: 1
: 1/2
2: - CMYK 3 | 0 | 0 | 10. 3 x 3 |
. : 1
: 1/2
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: 15 .
.

350

> Design Guidelines > Print > Literature > Invitations > A6 landscape invitations > Inside pages



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351

> Design Guidelines > Print > Literature > Invitations > A6 landscape invitations > Inside pages

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352

> Design Guidelines > Print > Literature > Invitations > DL landscape invitations

210x105
210105
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353

> Design Guidelines > Print > Literature > Invitations > DL landscape invitations > Cover Pages

(210 x 105 )
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354

> Design Guidelines > Print > Literature > Invitations > DL landscape invitations > Cover Pages

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355

> Design Guidelines > Print > Literature > Invitations > DL landscape invitations > Cover Pages


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| 7,5 pt | (
) | 9 pt |
3.

| 0,3 pt |

4.

| 0,5 pt | | 0,5 pt| (


) : 0,25

356

> Design Guidelines > Print > Literature > Invitations > DL landscape invitations > Cover Pages

5.

1: . 3 x 3 | 0,3 pt |.
: 1
: 1/2
2: - CMYK 3 | 0 | 0 | 10. 3 x 3 |
. : 1
: 1/2
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: 15 .
.

357

> Design Guidelines > Print > Literature > Invitations > DL landscape invitations > Inside pages



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358

> Design Guidelines > Print > Literature > Invitations > DL landscape invitations > Inside pages

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359

> Design Guidelines > Print > Literature > Questionnaires

-
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360

> Design Guidelines > Print > Literature > Questionnaires > Cover pages

(210 x 297 )
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361

> Design Guidelines > Print > Literature > Questionnaires > Cover pages

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362

> Design Guidelines > Print > Literature > Questionnaires > Cover pages

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363

> Design Guidelines > Print > Literature > Questionnaires > Cover pages

.
Corporate S Light | 10 pt | 13,5 pt |
() 0

364

> Design Guidelines > Print > Literature > Questionnaires > Inside pages


(210 x 297 ) ,
.
.
.
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1 .

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5 , 70 % Corporate S Demi | 7,5 pt | ()
0 |
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1.

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.
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2.

| 9 pt |
( ) | 9 pt |
(
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.

365

> Design Guidelines > Print > Literature > Questionnaires > Inside pages

3.

| 0,3 pt |

4.

| 0,5 pt | . | 0,5 pt | (
). : 0,25


(0,5 pt).
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5.

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: 1 .
: 1/2 .
2. - CMYK 3 | 0 | 0 | 10. 3 x 3 |
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: 1/2 .

6.

2 x 2 | 0,3 pt |
: 1 . :
1/2 .
Corporate S Regular

.
.
.
5,5 pt | 7,425 pt (135 %) | 0 | .
Corporate S Light. : Corporate S Demi

Brand Elements > MasterBrand > Typography > Bilingualism.

366

> Design Guidelines > Print > Literature > Sub-brands > AMG

AMG
, AMG
"" ,
sub- AMG.
,
AMG.

AMG.

AMG.

AMG.

367

> Design Guidelines > Print > Literature > Sub-brands > AMG > Brochures

AMG
"-"
"-".
"-".
AMG
BDS .
( )

( )

.
AMG .

368

> Design Guidelines > Print > Literature > Sub-brands > AMG > Flyers

AMG
"-"
"-".
"-".
AMG
BDS .
( DL)

( A5)

369

> Design Guidelines > Print > Literature > Sub-brands > AMG > Flyers

( DL)

.
AMG .

370

> Design Guidelines > Print > Literature > Sub-brands > AMG > Invitations

AMG
"-"
"-". AMG
"-".
AMG
BDS .
( DL)

. AMG
.

371

> Design Guidelines > Print > Literature > Sub-brands > Service & Parts



,
sub .
.

,
- ( Mercedes-Benz Mobilo).

372

> Design Guidelines > Print > Literature > Sub-brands > Service & Parts > Brochures


,
.

A4 .

4

.

-
A4 .


.

373

> Design Guidelines > Print > Literature > Sub-brands > Service & Parts > Brochures

374

> Design Guidelines > Print > Literature > Sub-brands > Service & Parts > Flyers


,
sub-
. DL
4- .
.

DL


.

- DL
.


.

375

> Design Guidelines > Print > Literature > Sub-brands > Service & Parts > Flyers

376

> Design Guidelines > Print > Stationery


-.
PDF,
.






-.
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MS-Word,
.

Sub-

377
394

> Design Guidelines > Print > Stationery > Sub-brands

Sub-
Sub- -.
Sub- -
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sub-
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AMG

AMG.

378

> Design Guidelines > Print > Stationery > Sub-brands > AMG

AMG
AMG "-"
"-".
"-".
AMG
BDS .
( A4)

379

> Design Guidelines > Print > Stationery > Sub-brands > AMG

( DL)

(85 x 54 )

380

> Design Guidelines > Print > Outers > Layout

,
-
. ,
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.
.
.
270 x 183

381

,
> Design Guidelines > Print > Outers > Layout

382

> Design Guidelines > Print > Folders & binders

-

.
.

sub-.

- .

383

> Design Guidelines > Print > Folders & binders > Folders

215 x 300 ,
A4.
.
, .
.
(, , ) .

384

> Design Guidelines > Print > Folders & binders > Folders > Cover pages

(215 x 300 )
.
.

.
,
.
0,75 . 0,5 .

385

> Design Guidelines > Print > Folders & binders > Folders > Cover pages

386

> Design Guidelines > Print > Folders & binders > Folders > Cover pages

.
: 1:2 1:1.

387

> Design Guidelines > Print > Folders & binders > Folders > Cover pages


. .
,
( ).
0,75 .

388

> Design Guidelines > Print > Folders & binders > Folders > Inside pages



, .
Arrowsilver.

.
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0,75 .
0,5 .

.
1.
2.
3. ( )

389

> Design Guidelines > Print > Folders & binders > Folders > Inside pages

390

> Design Guidelines > Print > Folders & binders > Binders


266 x 320 ,
A4.

,
-.
.
(, , ) .

391

> Design Guidelines > Print > Folders & binders > Binders > Cover pages

(266 x 320 )
.
.

.
,
.
0,75 . 0,5
.

392

> Design Guidelines > Print > Folders & binders > Binders > Cover pages

.
: 1:2 1:1.

393

> Design Guidelines > Print > Folders & binders > Binders > Cover pages


. .
,
( ).
0,75 .

394

> Design Guidelines > Print > Folders & binders > Binders > Spine

, .
.
.
.
.

.
1.
2.

395

> Design Guidelines > Print > Folders & binders > Binders > Spine

1. : 45
: 18,45
: , , :
. -
.
2.
- > > .

396

> Design Guidelines > Print > Folders & binders > Sub-brands > AMG

AMG
AMG
-, ,
sub- AMG.
AMG.
AMG "-"

"-". AMG
"-".
AMG
BDS .

397

> Design Guidelines > Print > Folders & binders > Sub-brands > AMG

.
AMG .

398

> Design Guidelines > On-screen > Presentations

,
.


.
.
-.

Sub-

sub-.

-.

399

> Design Guidelines > On-screen > Presentations > Presentation slides


PowerPoint .
,
, .
.
.

.
.

,
.
.

400

> Design Guidelines > On-screen > Presentations > Presentation slides

1.
2.
3.
4.
5. ()
6. ()

401

> Design Guidelines > On-screen > Presentations > Presentation slides

- .

-.

. ,

. 100%- : 72
150 .
: JPEG, GIF PNG.

Draft ().
Confidential
() Secret ().
Design ()
() , .


,



402

> Design Guidelines > Print > Literature > Sub-brands > AMG > Invitations

,
.
Scale
to Fit Paper ( ). ,
,
Print Hidden Paper ( ).

403

> Design Guidelines > On-screen > Presentations > Sub-brands

Sub-
Sub- ,
-. , , sub-.
sub- ,
-
.

AMG


AMG

404

> Design Guidelines > On-screen > Presentations > Sub-brands > AMG

AMG
PowerPoint, AMG,
,
-,
sub- AMG.
AMG.
,
AMG.

, ,

.

405

> Design Guidelines > On-screen > Presentations > Sub-brands > AMG

406

> Design Guidelines > On-screen > Online

-
,
- , , .

407

> Design Guidelines > On-screen > Online > All Media

, ,

, , ,

408

> Design Guidelines > On-screen > Online > All Media

,

,

409

> Design Guidelines > On-screen > Online > All Media > Design principles


- (-,
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( , , ..),

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Retina- Apple, 2 .

410

> Design Guidelines > On-screen > Online > All Media > Design principles


,
.
1 , , .
1 2
.
,

.

411

> Design Guidelines > On-screen > Online > All Media > Brand mark

, ( )
,
.
( ) ,
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(, )
( )

1.
.
.
2.
3.

.

412

> Design Guidelines > On-screen > Online > All Media > Brand mark

-
.
.


: 1 = 48 px.
1550 px : 1.5 = 72 px

413

> Design Guidelines > On-screen > Online > All Media > Brand mark

:
: 1 = 36 px. : 2 = 72 px

:
: 1 = 30 px. : 2 = 60 px

414

> Design Guidelines > On-screen > Online > All Media > Brand mark

.
,
.
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,

.

. ,
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,
.
.
, (1),
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415

> Design Guidelines > On-screen > Online > All Media > Brand mark

1. 2.
0,75 /
1 /
0,5 /
0,75 /

1. 2.
0,5 /
1 /
0,5 /
0,75 /

416

> Design Guidelines > On-screen > Online > All Media > Brand mark


- 0.3 x
.

1. 2.
0,3 /
0,3 /
0,3 /
0,3 /

, .
.

417

> Design Guidelines > On-screen > Online > All Media >


- .
Corporate A Condensed Regular
Corporate S Regular, Light Demi. Arial
,
.

URW ++ .


,
( ,
, , ..)

418

> Design Guidelines > On-screen > Online > All Media > Typography > Typographical



- -
.
Flash-
.
, ,
.

(
). .
, (PRE-SAFE PLUS,
MAGIC BODY CONTROL).
, .
.

419

> Design Guidelines > On-screen > Online > All Media > Typography > Typographical


.
,
.

,
, .

,
/.
22 - 14
. - . .
,
( ,
):

(HL) (SHL) (TX)


HL1 HL2 HL3 SHL1 SHL2 SHL3 TX1 TX2 TX3
40 px 32 px 24 px 24 px 18 px 14 px 20 px 16 px 14 px
36 px 28 px 22 px 20 px 16 px 14 px 18 px 16 px 14 px
32 px 24 px 22 px 18 px 16 px 14 px 18 px 16 px 14 px

,
, .
, , .

25 px 36 px.
36 px , .

420

> Design Guidelines > On-screen > Online > All Media > Typography > Typographical

1. 22 px (< 36). ,
25 px.
2. 36 px, - 25 px.
25 px.
3. 48 px, - 32 px.
32 px.

421

> Design Guidelines > On-screen > Online > All Media > Typography >

- Corporate A Condensed Regular.


,
Arial (Regular Bold).
, ,
. ,
.

: Corporate A Condensed Regular

- Corporate A Condensed Regular.

- 22 px.

.

422

> Design Guidelines > On-screen > Online > All Media > Typography >

100% . ..
22 px, 22 px.
,
Corporate A Condensed Regular. 40 px ,
2- , 12%.
: 40 px (1),
,
35 px (-12%) (2).

423

> Design Guidelines > On-screen > Online > All Media > Typography >

: Arial Regular Arial Bold

, Arial,
Corporate A Condensed Regular
.

. (
150% ) Arial
(Arial Bold).
12 px.
136%
: 12 px, = 16 px.

.
,
(, ,
). , ,
.
424

> Design Guidelines > On-screen > Online > All Media > Typography > Subheadlines and body copy

.
, ( , ,
, ..)
Corporate S Regular.
Corporate S Light.
(, )
Corporate S Demi.
.
Corporate S Demi .
,
,
,
Arial.


14 px ,
Corporate S Regular, Light Demi
(, )
, Arial
(. ).



.
,
, .
, , ,

129%. : 12 px,
= 18 px.
,

.
143%. : 14 px,
= 20 px.

425

> Design Guidelines > On-screen > Online > All Media > Typography > Subheadlines and body copy

Corporate S

426

> Design Guidelines > On-screen > Online > All Media > Typography > Subheadlines and body copy


, Arial, .
Arial ,
(, ).

: Arial Regular


11 px.
,
12 px.


- 136%. :
11 , = 15 px.

427

> Design Guidelines > On-screen > Online > All Media > Colour & background

-
,
, .

.

428

> Design Guidelines > On-screen > Online > All Media > Colour & background > Digital colour scheme



, .

1. ( )
, .
2. : ;
( /
);
3. : , -
4. :
5. : .

429

> Design Guidelines > On-screen > Online > All Media > Colour & background > Digital colour scheme


.
, ( - !):

,
, ,
, .
.

- (#00adef).

430

> Design Guidelines > On-screen > Online > All Media > Colour & background > Digital colour scheme

( ):

431

> Design Guidelines > On-screen > Online > All Media > Colour & background > Background gradient


.
.

, .
1000 px.

(. ).
,
, , .
.
, # 2e2e2e, 30%
70% .
- #000000 ().
/ (
)

432

> Design Guidelines > On-screen > Online > All Media > Colour & background > Background gradient

1000 px
1000 px

1000 px
2000 px

500 px
1000 px

433

> Design Guidelines > On-screen > Online > All Media > Colour & background > Inactive surfaces

Page 2 of 2



.
:



, , .


.
:


,
.
, , .

434

> Design Guidelines > On-screen > Online > All Media > Colour & background > Inactive surfaces



CSS.


(. ).
1. : , #ffffff ( )

2. :
#f8f8f8 ( )

3. : coral () (#ececec)
:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#ececec
#f8f8f8
#f8f8f8
#f8f8f8



#dedede
#d9d9d9
#d4d4d4

435

> Design Guidelines > On-screen > Online > All Media > Colour & background > Inactive surfaces

4. : #dddddd ( )
,

436

> Design Guidelines > On-screen > Online > All Media > Colour & background > Inactive surfaces

5. : gunmetal ( ) (#666666)
:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#666666
#737373
#737373
#737373



#5a5a5a
#545454
#4f4f4f

437

> Design Guidelines > On-screen > Online > All Media > Colour & background > Inactive surfaces

6. : basalt () (#3c3c3c)
:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#3c3c3c
#474747
#474747
#474747



#333333
#2e2e2e
#292929

438

> Design Guidelines > On-screen > Online > All Media > Colour & background > Inactive surfaces

7. : obsidian () (#333333)
:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#333333
#333333
#333333
#333333



#242424
#1f1f1f
#1a1a1a

439

> Design Guidelines > On-screen > Online > All Media > Colour & background > Inactive surfaces

8. : slate (-) (#1f1f1f)


:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#1f1f1f
#262626
#262626
#262626



#171717
#141414
#0f0f0f

440

> Design Guidelines > On-screen > Online > All Media > Colour & background > Inactive surfaces



.
:

:
# 000000 ()
: 70 %

. .
:

441

> Design Guidelines > On-screen > Online > All Media > Colour & background > Interactive surfaces


, ,
..
.

:


.

(gunmetal) (#666666).
(cyan) (#00adef).
:

442

> Design Guidelines > On-screen > Online > All Media > Colour & background > Interactive surfaces


CSS,
.
(. ).
1. : gunmetal ( ) (#666666) :


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#666666
#737373
#737373
#737373



#5a5a5a
#545454
#4f4f4f

443

> Design Guidelines > On-screen > Online > All Media > Colour & background > Interactive surfaces

2. : basalt () (#3c3c3c)
:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#3c3c3c
#474747
#474747
#474747



#333333
#2e2e2e
#292929

444

> Design Guidelines > On-screen > Online > All Media > Colour & background > Interactive surfaces

3. : obsidian () (#333333)
:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#333333
#333333
#333333
#333333



#242424
#1f1f1f
#1a1a1a

445

> Design Guidelines > On-screen > Online > All Media > Colour & background > Interactive surfaces

4. : slate (-) (#1f1f1f)


:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#1f1f1f
#262626
#262626
#262626



#171717
#141414
#0f0f0f

446

> Design Guidelines > On-screen > Online > All Media > Colour & background > Interactive surfaces

5. : coral () (#ececec)
:


1.
2. 1
3. 2
4. 3

80 px
80 200 px
200 px



#ececec
#f8f8f8
#f8f8f8
#f8f8f8



#dedede
#d9d9d9
#d4d4d4

447

> Design Guidelines > On-screen > Online > All Media > Colour & background > Interactive surfaces

6. : cyan () (#00adef)
:

1.
2.



#00adef
#00adef



#0887be

(cyan) (#00adef)
, ,
.

448

> Design Guidelines > On-screen > Online > All Media > Colour & background > Shadows

.
CSS. Photoshop
:
: #000000
:
: 40 %
: 90
: 1 px / - 2 px
: 0 px
: 3 / 6

1.
2.
3.

449

> Design Guidelines > On-screen > Online > All Media > Colour & background > Text colours

(#ffffff)

(, #ececec)

450

> Design Guidelines > On-screen > Online > All Media > Colour & background > Text colours

(, )

:
(#9f0002).

451

> Design Guidelines > On-screen > Online > All Media > Colour & background > Line colours


,
- .
,
( ) .

1. , ,

2.

452

> Design Guidelines > On-screen > Online > All Media > Colour & background > Light edges



.

. ,
.


, ( )


, ( )
( )

1. : 35 %;
20 %
2.
3.

453

> Design Guidelines > On-screen > Online > All Media > Buttons

,
:
+
+ +
+ +
+
,
.
, .


.

454

> Design Guidelines > On-screen > Online > All Media > Buttons

455

> Design Guidelines > On-screen > Online > All Media > Buttons > Size

, ,
, .
.
,
(,
) .

30 px (1).

40 px
44 x 44 px.
, (44 x 44 px)
(2) (3).



Corporate S Regular Corporate S Light 14 px.


. , ,
1 px .
:
x 0.43 = . : 14 x 0.43 = 6 px.

456

> Design Guidelines > On-screen > Online > All Media > Buttons > Size

, , .
:

457

> Design Guidelines > On-screen > Online > All Media > Buttons > Lettering and arrows on buttons



:
: Corporate S Regular.
: Corporate S Light
14 px ( )
: .
(, ): .
.

,
.
, ,
.
( ).
:

: .

1. ,
.
2. ,
.

458

> Design Guidelines > On-screen > Online > All Media > Buttons > Shape

, .
,
, (.
(2)).

1.
2. 1 px

1. : 1 px
2. : 2 px

459

> Design Guidelines > On-screen > Online > All Media > Buttons > Minimum spacing


- 10 px (1).

, .
. 44 x 44 px (2).
:

460

> Design Guidelines > On-screen > Online > All Media > Buttons > Colours and gradients for buttons

.
.
(, web specials),
BC/MI .

,
. ,
.

:
: (666666)

1.
2.

#666666
#737373
#5a5a5a
#ffffff


/
#424242
#4b4b4b
#3b3b3b
#ffffff

#949494
#9d9d9d
#8c8c8c
#bfbfbf

3. (): : #ffffff : 20 %
: 1 px

461

> Design Guidelines > On-screen > Online > All Media > Buttons > Colours and gradients for buttons

: (3c3c3c)

1.
2.

#3c3c3c
#474747
#333333
#ffffff


/
#2a2a2a
#323232
#242424
#ffffff

#6363634
#6c6c6c
#5c5c5c
#8f8f8f

3. (): : #ffffff : 15 %
: 1 px
: (333333)

1.
2.

#333333
#333333
#242424
#ffffff


/
#242424
#242424
#191919
#ffffff

#5c5c5c
#5c5c5c
#505050
#8d8d8d

3. (): : #ffffff : 15 % : 1 px.

462

> Design Guidelines > On-screen > Online > All Media > Buttons > Colours and gradients for buttons

: (1f1f1f)

1.
2.

#1f1f1f
#262626
#171717
#ffffff


/
#161616
#1b1b1b
#101010
#ffffff

#4c4c4c
#515151
#454545
#828282

3. (): : #ffffff : 15 % : 1px.


: (#ececec)

1.
2.

#ececec
#f8f8f8
#dedede
#333333


/
#d9d9d9
#e5e5e5
#cdcdcd
#333333

#f4f4f4
#fbfbfb
#ebebeb
#a8a8a8

463

> Design Guidelines > On-screen > Online > All Media > Buttons > Colours and gradients for buttons

: (00adef)

1.
2.

#00adef
#00adef
#0887be
#ffffff


/
#0088c6
#0088c6
#066ea4
#ffffff

#4dc6f4
#4dc6f4
#53acd2
#b8e8fb

, ..
.
3. (): : #ffffff : 30 % : 1

464

> Design Guidelines > On-screen > Online > All Media > Buttons > Toggle button

,
.
. , -
.
:

, .
,
. (1 px),
.

, ,
.
,
1 px 1 px.
.

.
/ ,
(#00adef). Photoshop
inner glow ( ).
inner glow: : Multiply Opacity: 25%,
Exception: Coral 20 % Noise: 0% Colour: #000000 Technique: Softer Source: Edge Underfill: 0 %
Size: 6 px / 12 px
:
( /) ,
,
.

465

> Design Guidelines > On-screen > Online > All Media > Buttons > Toggle button

466

> Design Guidelines > On-screen > Online > All Media > Buttons > Drop-down button


,
.
;
.
.
,
.
:


. .
,
.
.

,
.
()
( )

467

> Design Guidelines > On-screen > Online > All Media > Buttons > Drop-down button

1. :

2. :

,
. .

468

> Design Guidelines > On-screen > Online > All Media > Links

, .
(, ),
.

1. (): #003366
2. (): #ffffff
3. ( ) :
#71aed7
4. / : #00adef

Corporate S Regular.
Corporate S Light.
15 px ( ).
5 8 px.
.

:
x 0,43 = .
: 14 px x 0,43 = 6 px.

469

> Design Guidelines > On-screen > Online > All Media > Icons

:


,
XS.
.

470

> Design Guidelines > On-screen > Online > All Media > Icons > Use of icons


.

.
/ .
/
. , .
1. ()
2. ()

(, )
.

.
( ) .
, , .
, .

1.
: .
: .
.
,
, ,
.

471

> Design Guidelines > On-screen > Online > All Media > Icons > Use of icons


, .


// ,


.
.

472

> Design Guidelines > On-screen > Online > All Media > Icons > Arrows

.
,
.
, ,
.
, .

():
():

473

> Design Guidelines > On-screen > Online > All Media > Icons > Favicon


,
.
, ,
.

.
,

.

1. : 16 x 16
2. / : 196 x 196 .

( ,
), .
.

474

> Design Guidelines > On-screen > Online > All Media > Wallpaper

.
- , ,
. ,
(,
).
.
3,5% .
.
: 1600 x 1200 px, 2000 px: 3,5% 2000 = 70 px.
x = 70
iOS 7, - ,
200 px , .
.

.
: 1 x
: 0,75 x

( ).
( ).
.

1.
2.
475

> Design Guidelines > On-screen > Online > All Media > Content design

476

> Design Guidelines > On-screen > Online > All Media > Content design > Text generation

,
. .


, ,

25%.
75%
,
.

,
.
, .
, ,
. .

.
.
, ,
(PRE-SAFE PLUS, MAGIC BODY CONTROL ..)
, Mercedes-Benz.
.: > - >
> > - >

477

> Design Guidelines > On-screen > Online > All Media > Content design > Content alignment



.
,
.
(, )
.

1. : ,

2. :

478

> Design Guidelines > On-screen > Online > All Media > Content design > Content alignment

(
), .

1. .
2. : .

1. .
.
2. : .

479

> Design Guidelines > On-screen > Online > All Media > Content design > Image layout



(,
), , ,
(, ).

,
.
20 px.
,
. , (, )
.
, ,
.


(,
).
, ,
,
.
;
.

(, , , ),

.
,

(. ).
20 px.
:
.

480

> Design Guidelines > On-screen > Online > All Media > Content design > Image layout

481

> Design Guidelines > On-screen > Online > All Media > Content design > Image layout

1. .
2. : .
3. : .
4. : .

.
, .

1. .
2. : .

482

> Design Guidelines > On-screen > Online > All Media > Content design > Image layout


.
.
,
.

.

1. .
2. -
.
.

483

> Design Guidelines > On-screen > Online > Apps

484

> Design Guidelines > On-screen > Online > Apps > System defaults and brand mark



,
.
,
.

- (
, , Apple Android)

( )
,
.


.

0,5 x /
0,3 x / (1)
0,5 x /
0,3 x / (3)

0,3 x /
0,3 x / (2)
0,5 x /
0,3 x / (3)

485

> Design Guidelines > On-screen > Online > E-Mail Newsletter Style Guide



-
. .
,

.

486

> Design Guidelines > On-screen > Online > E-Mail Newsletter Style Guide

A) : ()
B) : ()
487

> Design Guidelines > On-screen > Online > E-Mail Newsletter Style Guide

C) : ,
()
D) : ()
-.

488

> Design Guidelines > On-screen > Online > Banner Style Guide


/

-:










, ,
.

489

01

490

01

Corporate A S

Corporate A Regular Condensed

Corporate S Demi

: 21 px
Notation: mixed
: type size +4
: +0
Aliasing settings (Photoshop): crisp
Aliasing settings (Flash):
anti-aliasing for animation
: HEX# FFFFFF
: HEX# 333333

: 15 px
Notation: mixed
: type size +4
: +0
Aliasing settings (Photoshop): crisp
Aliasing settings (Flash):
anti-aliasing for animation
: HEX# FFFFFF ,
: HEX# 333333 ,
HEX# 003366 or HEX# 0595D0 on interaction advices.

491

01



Arial Regular
,
, :
: 11 px, : 14 px,
: unsmoothed/none
Footnotes:
: 10 px, : 12 px,
Character spacing: +0,
: unsmoothed/none
Arial Bold
:
: 11 px, : 14 px,
Character spacing: +0,
: unsmoothed/none

492

02

493

02



90

90
top HEX# 2E2E2E, bottom HEX# 000000


.

- ,
.

.

HEX# FFFFFF

HEX# 000000

HEX# 0595D0


,

.
Midnight Blue ,
.
.

Midnight Blue
HEX# 003366

494

02


90

90

90



90.
: from HEX# 2E2E2E to HEX# 000000
30%

Flash.
Flash

495

02

496

02

92%

83%

6%

13%



.

50%.

, 50 %.
( 45
75 %) ,
.
:

.

497

03

498

03

0,5x
0,75x



.
0,75 .
0,5 .
, 600 px,
.
BDS
.

:

-.

499

04

500

04

./.

./.

./.

./.

./.


(Arial Regular,
font size: 11 px, dark grey HEX# 333333
or light grey HEX# CCCCCC, tracking: +0,
aliasing settings: unsmoothed/none).

5 px ,
5 px
.
- :
Gradient from HEX# AFAFAF to HEX#
DEDEDE
Angle: 90. On the top and left border
1px line in HEX# FFFFFF, on the bottom
and right border 1px line in HEX# B0B0B0

- :
: HEX# 333333.

1 px line in HEX# 666666, on the
bottom and right border 1px line in HEX#
000000
:


.
.


-.

501

04

().



:
, ,
(
, ).
:

:
Corporate A Regular Condensed
21 px
: +4
(Photoshop): crisp
(Flash): anti- aliasing

-:
Gradient: from HEX# FEFEFE to HEX# DADADA Angle:
90. On the top and right border 1px line in HEX#
B3B3B3, call-to-action color: HEX#000000, interaction
advice color: HEX# 003366
-:
Gradient: from HEX# 7D8083 to HEX# 2F3339
Angle: 90. On the bottom and right border 1px line in
HEX# B0B0B0, call-to-action color:
HEX# FFFFFF, interaction advice color:
HEX# 0595D0

, ,
:
Corporate S Demi
12 px
: 14 px
(Photoshop): crisp
(Flash): anti- aliasing
(Flash): anti-aliasing for animation

502

04


There are two color variants:
:
: HEX# 666666
1 px
HEX# 999999,
1 px HEX# 333333

:
Color: HEX# FFFFFF, Arial Regular, 11 px,
line spacing: 14 px, character spacing +0,
aliasing settings: unsmoothed/none, centered

:
: HEX# 049AD6 HEX#
0888BF : 90.
1 px HEX# 43B7EA,
1 px in
HEX# 0D516E

503

05

504

05

(300x250 px)


,
2 : 1, 1 : 1 1 : 2.

2 : 1

1 : 1

1 : 2

505

05

(300x250 px)

= 30 px
23 px
15 px
. .
:
MB-a_claim0_S_122x31px_n_3Cweb.png

15 px

23 px

506

05

(160x600 px)


,
2 : 1, 1 : 1 1 : 2.

2 : 1 1 : 1 1 : 2

507

05

(160x600 px)

= 40 px

20 px .
.

skyscraper ,

,
,
.

:
MB-b_claim0_M_107x62px_n_3Cweb.png

20 px

508

05

(728x90 px)


,
2 : 1, 1 : 1.

2 : 1

1 : 1

509

05

(728x90 px)

= 40 px
30 px
.
.
:
MB-a_claim0_M_159x41px_n_3Cweb.png

30 px

510

05

(400x400 px)


,
2 : 1, 1 : 1 1 : 2.

2 : 1

1 : 1

1 : 2

511

05

(400x400 px)

= 40 px
30 px
20 px
. .
:
MB-a_claim0_M_159x41px_n_3Cweb.png

20 px

30 px


5 px
.

512

05

(160x600 px)


,
2 : 1, 1 : 1 1 : 2.

2 : 1 1 : 1 1 : 2

513

05

(160x600 px)

= 40 px

30 px
20 px .
.
:
MB-a_claim0_M_159x41px_n_3Cweb.png

20 px

30 px

514

05

(728x180 px)


,
2 : 1, 1 : 1 1 : 2.

2 : 1

1 : 1

515

05

(728x180 px)

= 40 px
30 px
20 px .
.
:
MB-a_claim0_M_159x41px_n_3Cweb.png

20 px

30 px

516

05

(728x90 px > 728x400 px)




,
2 : 1, 1 : 1.

2 : 1

1 : 1

517

05

(728x90 px > 728x400 px)



= 40 px
30 px
20 px
. .

400 px,
20 px .
:
MB-a_claim0_M_159x41px_n_3Cweb.png

30 px

30 px

20 px

518

05

(728x90 px > 728x400 px)



5 px .

519

05

(728x90 px > 728x400 px)



5 px .

520

05


(: 822x90 px + 160x1000 px + 320x250 px)


,
2 : 1, 1 : 1 1 : 2.

2 : 1

1 : 1

1 : 2

521

05


(: 822x90 px + 160x1000 px + 320x250 px)

= 40 px

20 px 30 px
. .

400 px,
.
:
MB-b_claim0_M_107x62px_n_3Cweb.png

30 px
20 px

20 px

522

05


(: 822x90 px + 160x1000 px + 320x250 px)


5 px .

523

05

(: 728x90 px + 160x600 px, )




,
2 : 1, 1 : 1 1 : 2.

2 : 1

1 : 1

524

05

(: 728x90 px + 160x600 px, )



= 40 px.
20 px
.
.
:
MB-b_claim0_M_107x62px_n_3Cweb.png

20 px

525

05

(: 728x90 px + 160x600 px, )

526

05


(: 822x90 px + 160x1000 px + 320x250 px)


600 px,
.
= 40 px.

30 px .
.
:
MB-a_claim0_M_159x41px_n_3Cweb.png

30 px

527

05


(: 822x90 px + 160x1000 px + 320x250 px)

,
.

528

Design Guidelines > On-screen > Film & TV



,
.

529

> Design Guidelines > On-screen > Film & TV > TV ending


.
MB.

,
.
1,5
. (
) 1,5 .
The best or nothing
. Trucks you can trust,
Vans. Born to run
.

530

> Design Guidelines > On-screen > Film & TV > TV ending

.

Adobe After Effects, Flame ..
1:
2: ()
3:
( ): 23 51
( 28 ).
,
. 18
35 . , 10% 95%.
1: ( )
2:
3: ()
4:
URL () URL.
URL 54 , 10
(21 , ).
.
( ).
MB Film toolbox,
BDS Download & Order ( ).

1. 2. 3. URL ()

531

> Design Guidelines > On-screen > Film & TV > TV ending

HD
1. : HD 1920 x 1080 | : 1,0 |

2. : 230
3. URL: URL.
: Corporate S Demi | : 27 px |
10 : (
) : 192 px
: 108 px
PAL
1. : PAL (16:9) 1024 x 576 px.
: 1,0 x 720 x 576
: x y 720 x 576 px:

2. : 122 px
3. URL: URL.
: Corporate S Demi | : 14,4 px |
10 : (
) : 102,4 px
: 57,6 px
NTSC
1. : NTSC (16:9) 864 x 486 px.
: 1,0 x 720 x 486
: x y 720 x 486 px:

2. : 102 px
3. URL: URL.
: Corporate S Demi | : 13 px |
10 : (
) : 86,4 px
: 48,6 px

532

> Design Guidelines > On-screen > Film & TV > Typography


, .
,
. ,
, .
, .

> - > .

.
.
: | : 95 % ,
.
: | : 95 %


( ).

533

> Design Guidelines > On-screen > Film & TV > Typography


.
,

1. 2. ,
1. Corporate A Condensed Regular,
, .
100% .
2. , Corporate S Light,
1:2 (50 %).
135% .

534

> Design Guidelines > On-screen > Film & TV > Typography

Corporate S Light, .
Corporate S Regular.
135% .
: , ,
(, CO). ,
,
CO, ,
.
, ,
.
, ,
.
CO Labelling.

535

> Design Guidelines > On-screen > Film & TV > Social media notices


,
.

,
.
: URL
.

1. URL

URL ,
. URL
URL . URL .

2.

URL
, .

536

> Design Guidelines > On-screen > Film & TV > Social media notices

. .

( ).
0,25 .
URL,
(0,125 ).

x = d = (d)
. URL .
URL: URL
. ,
.
,
.

537

> Design Guidelines > On-screen > Film & TV > Social media notices

YouTube
YouTube. URL
().
.
.

1. URL
-, URL
2. .
- .
Page 3 of 4

538

> Design Guidelines > On-screen > Film & TV > Social media notices

URL .

539

:
:
https://mapcms.i.daimler.com/bmbds/en/design-guidelines/print/posters/product---imageposters/extreme-formats/brand-mark.html
:
https://mapcms.i.daimler.com/content/map-bm/bds/en/design-guidelines/print/news---magazineads/dealer-ads/all-formats/typography.html
, :
https://mapcms.i.daimler.com/bmbds/en/dynamic/searchview.html?query=*&brand=mercedes-benz
&category=templates&currentTab=asset&currentView=searchResultAssetDetailView&currentPage=1&h
pp=20
:
https://mapcms.i.daimler.com/bmbds/en/dynamic/searchview.html?query=*&category=brandmarkAn
dLogotypes&brand=mercedes-benz&currentTab=asset&currentView=searchResultAssetDetailView&curre
ntPage=1&hpp=20

540