Sustainability Project S05

Arantxa Marie Shahab - Richard

IBM03

Logbook 2015

Sustainability Project

Concept
We brainstormed with the focus on three main action points. This
was the starting point for our project.
Our goals:
Reduce: Reduce the amount of garbage by using refillable
bottles. The garbage of plastic bottles will decrease.
Reuse: Reuse of water bottles will create a more sustainable
school.
Recycle: Recycling batteries to raise awareness for a
sustainable environment.

Project name & event date

S stand for Sustainability while 05 stands for the date we will
organize our event. The 5th of May 2015 or 05/05/2015. A date that
is easy to remember.
S-05 can be read as S.O.S because we want it to represent a
emergency scream for a more sustainable world.

Awareness campaign
Why?
Medium to communicate our events + promotions
To raise awareness around sustainability
How?
Posters
Flyers
Facebook page

Breakfast & Lunch event

When?
Launch at the 5th of May. Afterwards, every 3 months to remind
student to be more sustainable because a single event can easily be
forgotten.
Where?
At the Winter garden at Kantienberg.
By who?
Project S-05 team and volunteers.
Price?
Honest prices for a charity event.

Action points
Our project contains a mix of action point to be more effective in
achieving a more sustainable school.

Project plan minutes sources

Sustainability Project

Vending machines: a healthier diet with Oxfam fair-trade

product. So farmers in developing countries get an honest
price for their products.
Water dispensers: Investing in an attachment on the
already available water fountains at school. These fountains
are barely used because a lot of people believe they are
unhygienic. Hanging over to drink is unpractical. By investing
in this refill system we give these fountains a new purpose.
Refillable bottles: Trendy foldable bottles, easy to use and
not as chucky as hard plastic bottles. Easy to put away or
attach at your backpack. By doing this we will have an impact
on the amount of garbage as people not longer have to buy a
new bottle every single time they are thirsty.

Sponsorship

Oxfam: By giving us 20% discount on their product.

Artevelde: Why?
Because we will design these bottles with the logo and
website of Artevelde University Collage. This will be good
publicity for them as it is a part of a sustainability project. It
would be clever marketing. We only provide 500 bottles which
makes it exclusive and put student to undertake action
because they only receive a bottle when they hand in 6 used
batteries. The benefits the Artevelde can achieve from it are
promising. Reduce of garbage, publicity as a sustainable
school while it is only a small part of their marketing budget.
It is a win-win situation. Students, Artevelde University
College, and not unimportant, the environment will benefit
from it.

Note: See appendix for the financial plan

Incentives
Only the first 500 will receive a bottle because without any effort
people will not think about adjusting their habits. It is a way to
convince them to undertake action.

World Land Trust

We fill donate all our profit to the World Land Trust foundation
because they are actively contributing to make a better world. We
believe it fits our concept to support them.

Project plan minutes sources

Sustainability Project

Planning
Meeting 1
Friday
Meeting 2
Friday
Meeting 3
Friday
Meeting 4
Monday
Meeting 5
Monday
Meeting 6
Friday
Deadline 30 April

20 March
27 March
3 April
6 April
20 April
24 April

10:00 am
10:00 am
10:00 am
10:00 am
10:45 am
1:30 pm

Meeting 1 20 March
Topics:
Brainstorming
o Creative process: lot of ideas around sustainability
Planning
o Setting up dates for the next meetings
Brainstorming session
Green terras vegetable garden local products oxfam: fair trade
ecological materials fontain bees on the roof usage of the
green area next to the kantiene chickens campagne reusable
drinking cups (with the logo of artevelde, getting it when
you subscribe for a course) + drinking fountains for water
bottles fruit and vegetable of the week: juice bar and food in the
kantiene wintergarden with food and tast thingies from homemaid
vegetables of the roof soup first date rain instead of city
water/ solar panels --> ask at reception vending machines
with better products

Meeting 2 27 March
Topics:
Selecting the best ideas to work out
o Focus on a few realizable ideas
Setting up an action plan
o How to handle the project
Concept
o What will be the focus? What will be the core of the
project?
Concept
3 main themes to focus on:
Project plan minutes sources

Sustainability Project
Recycling - Energy efficiency - Awareness
Other ideas
Students: Ask them to help work out the project and to keep it
low budget
o Graphic design student: flyer
o Journalism student: to write articles about sustainability
o Event management students
Contest: everyone can send their own concept and we can let
people vote for the best 3
Tasks:
Aranxta:
Ask person
Marie:
Ask person
Oxfam
Shahab:
Ask person
Farmers
Richard:
Ask person
Bees

for Design (Deadline 3 April)

for Design

for Design

for Design

Meeting 3 3 April
Topics:
Brainstorming for the event
Event planning
o When will we launch our campaign and how?
Event date: 5th of May -> 05/05/2015
Breakfast/Lunch
o Which foods will we provide?
Local + fair-trade products (Oxfam)
o How will we promote it?
Choosing a name for our project
o Decided to name it Project S-05
Promoting and communicating
o How will we promote our project?
o Our launch event?
o How to make people aware to be more sustainable?
Tasks:
Arantxa:
Drinking bottles research
Marie:
Oxfam, products and prices
Shahab:
Project plan minutes sources

Sustainability Project
Farms, receptions, Flyer
Richard:
Bees and water fountain research

Meeting 4 6 April
Topics:
Costs
o Estimation of the costs (see appendix)
o How will we fund our project?
Sponsoring
Artevelde
Oxfam
Crowd funding
Poster
o What should be on it?
o Tagline
Fb-page
o What should be posted?
All info around the launch event
Other related materials around sustainability -> as
part of our awareness campaign
Lunch and breakfast event
o Which products?
o Where we will locate our event and stands?
Tasks:
Arantxa:
Fb-page
Marie:
Vending machines
Product selection
Shahab:
Poster design
Richard:
All info around drinking fountain + bottles
Prices
Bottle design

Meeting 5 20 April
Topics:
Bottle design
o Project name + Logo
Logbook

Project plan minutes sources

Sustainability Project

o The progress of the project

o Details of each meeting
Final Ppt
o For the presentation
Cost calculation
o Calculation of all the cost
Poster Oxfam
o For promotion and awareness campaign
Fb page
o Adjustments

Tasks:
Aranxta:
Cost calculation
Drinkbags logo
Marie:
Fb page
Oxfam poster
Bind the sheets
Shahab:
Ppt
Poster
(Drink bags logo photoshop)
Richard:
Logbook
Send files to Aranxta (Drinks, Logo Artevelde)
Send Fb-page materials to Marie
(Drink bags logo photoshop)

Meeting 6 24 April
Topics:
Fine tuning Final ppt
Division ppt
o Arantxa:
Costs
Brainstorm explanation
o Marie:
Vending machines
Oxfam
o Shahab
Introduction
Name explanation
Breakfast and Lunch
o Richard
Drinking bottles
Bottle printing

Project plan minutes sources

Sustainability Project

Awareness campaign

Tasks:
Arantxa:
Ppt own part
Marie:
Ppt own part
Logbook print
Poster Oxfam
Shahab:
Ppt own part
Prepare presentation text
Richard:
Ppt own part
Send Fb-materials to Marie
Lay out ppt

Project plan minutes sources

Sustainability Project

Appendix Oxfam fairtrade

Marie negotiated the price and discount in the store.

Project plan minutes sources

Sustainability Project

Source: http://www.oxfam.be
Appendix Financial plan
Arantxa worked out the financial plan.

Vending machine:

Project plan minutes sources

Sustainability Project

Project plan minutes sources

Sustainability Project

Appendix Bottle project

Richard did all necessary research and worked this project out.

Sources:
Bottles: http://www.branders.com/dmlab/design.php?
product_id=110245
Water dispensers:
http://www.waterkoeler.webshop.watercool.nl/index.php?
item=drinkfonteinen&action=page&group_id=11&lang=NL
Research: http://www.watercompany.be/overwatercompany/Nieuws/drinkwater-fonteintjes-bevorderengezondheid-scholieren/
Research: http://www.pov.be/site/provinciaal-onderwijsvlaanderen/informatie/18-algemeen-nieuws/532kraantjeswater-op-school

Project plan minutes sources

Sustainability Project

Appendix Bebat
As incentive the first 500 students who recycle batteries will receive
a trendy foldable water bottle. Richard worked out this idea.

Source: http://www.bebat.be

Appendix Poster, flyers & coupons

Worked out by Shahab.

Project plan minutes sources

Sustainability Project

Appendix World Land Trust

The organisation we choose to support with the revenue of our
events. Worked out by Arantxa.

Source: http://www.worldlandtrust.org

Appendix Awareness campaign

Together with the flyers and posters we use social media to
communicate our events and to raise awareness around

sustainability. Worked out by Marie & Arantxa.

Project plan minutes sources

Sustainability Project
Facebook link:
https://www.facebook.com/events/405517572942109/

Project plan minutes sources