Demo Conjoint

Factors
Categories
Temperature
3
Sugar
3
Lemon
2
Intensity
3
Temperature
Ice
Warm
Very warm
Sugar
No sugar
1 sugar
2 sugar
Lemon
yes
no
Intensity
Strong
Medium
Low
XLSTAT 2011.3.01 - Designs for conjoint analysis - on 19/07/2011 at 16:37:44

Short name: Workbook = demo_conjoint.xls / Sheet = Factors / Range = Factors!$A$4:$A$7 / 4 rows and 1 colu
Long name: Workbook = demo_conjoint.xls / Sheet = Factors / Range = Factors!$A$4:$A$7 / 4 rows and 1 colum
Number of categories: Workbook = demo_conjoint.xls / Sheet = Factors / Range = Factors!$B$4:$B$7 / 4 rows a
Labels: Workbook = demo_conjoint.xls / Sheet = Factors / Range = Factors!$D$4:$G$6 / 3 rows and 4 columns
Experimental design: Automatic
Repetitions: 10 / Initial partition: Random
Maximum number of profiles: 12
Number of responses: 10
Seed (random numbers): 2136696481
Variable information:
Short name
Temperature
Sugar
Lemon
Intensity
Long nameNo. of categoriesCategory 1

Temperature
3 Ice
Sugar
3 No sugar
Lemon
2 yes
Intensity
3 Strong
Category 2 Category 3
Warm
Very warm
1 sugar
2 sugar
no
Medium
Low
Analysis name: Design of conjoint analysis

Designs for conjoint analysis (Optimized):
Observation
Profile1
Profile2
Profile3
Profile4
Profile5
Profile6
Profile7
Profile8
Profile9
Profile10
Profile11
Profile12
Temperature
Warm
Very warm
Warm
Warm
Ice
Ice
Warm
Warm
Warm
Very warm
Ice
Very warm
Sugar
2 sugar
No sugar
1 sugar
No sugar
2 sugar
1 sugar
No sugar
1 sugar
2 sugar
1 sugar
No sugar
2 sugar
Optimization summary:
Statistics for each iteration:
Iteration Log(Determinant)
0
5.766
1
6.327
2
6.635
3
6.862
Lemon
no
yes
no
yes
yes
no
no
yes
yes
yes
no
no
Intensity
Medium
Medium
Strong
Low
Strong
Low
Strong
Medium
Low
Strong
Medium
Low
Individual 1 Individual 2
8
8
9
1
7
7
6
6
1
12
2
9
5
2
4
4
10
11
11
5
3
3
12
10
4
5
7.005
7.047
Repetition
Number of experiments
Iteration
1
12
2
12
3
12
4
12
5
12
6
12
7
12
8
12
9
12
10
12
Log(Determinant)
Norm. Log Det
4
7.033
-0.200
5
7.042
-0.199
4
7.033
-0.200
5
7.047
-0.198
4
7.042
-0.199
5
7.033
-0.200
6
7.020
-0.202
5
7.047
-0.198
5
7.004
-0.204
7
7.030
-0.200
$4:$A$7 / 4 rows and 1 column

$4:$A$7 / 4 rows and 1 column
actors!$B$4:$B$7 / 4 rows and 1 column
G$6 / 3 rows and 4 columns
Individual 3 Individual 4 Individual 5 Individual 6 Individual 7 Individual 8 Individual 9 Individual 10

1
9
8
1
9
1
1
5
9
8
9
12
10
11
11
10
8
1
7
8
7
5
2
9
2
10
6
2
4
12
3
8
3
2
3
11
3
2
12
1
10
3
1
7
2
3
9
2
11
11
5
3
8
4
5
11
4
7
4
5
6
7
6
7
5
4
11
10
5
9
8
3
6
12
12
6
11
10
10
12
12
6
2
4
1
6
4
4
7
5
10
9
12
8
7
6
XLSTAT 2011.3.01 - Conjoint analysis - on 19/07/2011 at 16:39:18

Responses: Workbook = demo_conjoint.xls / Sheet = Design of conjoint analysis / Range = 'Design of conjoint a
Profiles: Workbook = demo_conjoint.xls / Sheet = Design of conjoint analysis / Range = 'Design of conjoint analy
Method: MONANOVA
Constraints: Sum(ai)=0
Confidence interval (%): 95
Short name
Temperature
Sugar
Lemon
Intensity
No. of categories Category 1

3 Ice
3 1 sugar
2 no
3 Low
Category 2
Category 3
Very warm Warm
2 sugar
No sugar
yes
Medium
Strong
Utilities (Individual data):

Source
Intercept
Temperature-Ice
Temperature-Very warm
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Individual 1 Individual 2 Individual 3

6.988
6.445
5.916
5.406
-1.566
0.686
-3.454
1.348
-3.020
-1.952
0.218
2.334
0.375
0.284
-0.934
-0.627
-3.378
2.334
0.252
3.093
-1.400
-0.285
0.243
-2.059
0.285
-0.243
2.059
-0.305
-1.714
0.000
0.117
1.751
0.934
0.188
-0.037
-0.934
Individual 4
Individual 5
6.822
6.855
3.290
4.473
-2.002
-3.055
-1.287
-1.418
1.068
0.919
0.639
-1.835
-1.707
0.916
0.525
0.813
-0.525
-0.813
0.639
0.542
-1.671
0.538
1.032
-1.081
Importances (Individual data):

Source
Temperature
Sugar
Lemon
Intensity

81.098
21.853
35.519
9.172
48.519
24.772
5.222
3.642
27.322
4.508
25.985
12.386
Individual 4
Individual 5
44.777
55.632
23.477
20.356
8.876
12.017
22.869
11.994
Goodness of fit statistics (Individual data):

Source
Observations
Sum of weights
DF

12.000
12.000
12.000
12.000
12.000
12.000
4.000
4.000
4.000
Individual 4
Individual 5
12.000
12.000
12.000
12.000
4.000
4.000
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
Iterations
0.999
0.998
0.022
0.149
1.213
0.973
8.000
-42.815
-38.936
0.003
0.522
100.000
1.000
1.000
0.000
0.002
0.012
1.096
8.000
-149.428
-145.549
0.000
0.005
4.000
0.925
0.793
2.692
1.641
12.246
2.392
8.000
14.699
18.578
0.376
4.794
17.000
0.739
0.282
9.328
3.054
27.822
1.636
8.000
29.612
33.492
1.305
8.467
37.000
Minimum
5.766
-1.566
-4.979
-1.952
-2.441
-3.378
-1.877
-2.059
-2.142
-1.885
-1.671
-1.897
Maximum
6.988
5.406
1.348
2.937
1.068
2.481
3.093
2.142
2.059
1.146
1.751
1.716
Mean
Std. deviation
6.461
0.415
2.287
2.581
-2.444
1.641
0.157
1.660
-0.076
1.030
0.000
1.780
0.075
1.794
0.362
1.260
-0.362
1.260
-0.055
1.067
0.362
0.868
-0.307
1.132
Maximum
81.098
48.519
32.477
25.985
Mean
Std. deviation
46.597
20.203
22.754
15.067
14.811
10.796
15.839
8.022
Utilities (Descriptive statistics):

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Importances (Descriptive statistics):

Source
Temperature
Sugar
Lemon
Intensity
Minimum
21.853
4.593
3.584
4.508
Regression of variable Individual 1:

Goodness of fit statistics (Individual 1):
Observations
Sum of weights
DF
R
Adjusted R
MSE
12.000
12.000
4.000
0.999
0.998
0.022
1.000
1.000
0.000
0.006
0.057
2.255
8.000
-121.089
-117.210
0.000
0.019
15.000
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
0.149
1.213
0.973
8.000
-42.815
-38.936
0.003
0.522
Analysis of variance (Individual 1):

Source
DF
Sum of squares
Mean squares
Model
7
142.911
20.416
Error
4
0.089
0.022
Corrected Total
11
143.000
Computed against model Y=Mean(Y)
F
915.059
Pr > F
< 0,0001
F
3068.196
50.223
41.327
11.907
Pr > F
< 0,0001
0.001
0.003
0.021
Num DF
Den DF
21 6.2930304667
21
12
21
2
7
4
Pr > F
0.054
0.994
0.019
< 0,0001
Type III Sum of Squares analysis (Individual 1):

Source
Temperature
Sugar
Lemon
Intensity
DF
Sum of squares
Mean squares
2
136.909
68.454
2
2.241
1.121
1
0.922
0.922
2
0.531
0.266
Goodness of fit statistics (MONANOVA) (Individual 1):
Wilks' Lambda
Pillai's trace
Hotelling-Lawley trace
Roy's greatest root
Value
0.0006240823
0.9993759177
1601.3526648
1601.3526648
F
3.61516455
0.28544691
50.8365925
915.058666
Utilities (Individual 1):

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Value
Standard error
6.988
0.045
5.406
0.069
-3.454
0.069
-1.952
0.057
0.375
0.063
-0.627
0.063
0.252
0.063
-0.285
0.044
0.285
0.044
-0.305
0.063
t
153.746
78.321
-50.041
-33.951
5.951
-9.959
4.008
-6.429
6.429
-4.836
Pr > |t| Lower bound (95%)

< 0,0001
6.862
< 0,0001
5.214
< 0,0001
-3.645
< 0,0001
-2.112
0.004
0.200
0.001
-0.802
0.016
0.078
0.003
-0.408
0.003
0.162
0.008
-0.479
Intensity-Medium
Intensity-Strong
0.117
0.188
0.063
0.063
1.853
2.984
0.138
0.041
-0.058
0.013
Standardized coefficients (Individual 1):

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
1.176
0.015
-0.707
0.014
-0.469
0.014
0.089
0.015
-0.148
0.015
0.060
0.015
-0.083
0.013
0.083
0.013
-0.072
0.015
0.028
0.015
0.044
0.015
t
77.912
-50.041
-33.951
5.951
-9.959
4.008
-6.429
6.429
-4.836
1.853
2.984

< 0,0001
1.134
< 0,0001
-0.747
< 0,0001
-0.507
0.004
0.047
0.001
-0.190
0.016
0.018
0.003
-0.118
0.003
0.047
0.008
-0.113
0.138
-0.014
0.041
0.003
1.000
0.044
0.028
0.083
0.060
0.089
0.500
-0.500
-1.000
-0.072
-0.083
-0.469
-0.148
0.000
-0.707
Standardize d coe fficients
1.500
1.176
Individual 1 / Standardized coefficients

(95% conf. interval)
Variable
Predictions and residuals (Individual 1):

Weight
1.000
1.000
1.000
1.000
1.000
IndividualMonotone(Individual
1
Pred(Individual
1)
1) Residual
Std. residual
8.000
4.299
4.240
0.057
0.382
9.000
4.299
4.189
0.109
0.728
7.000
5.257
5.314
-0.048
-0.323
6.000
5.257
5.269
-0.004
-0.026
1.000
12.302
12.240
0.059
0.395
1.000
1.000
1.000
1.000
1.000
1.000
1.000
2.000
5.000
4.000
10.000
11.000
3.000
12.000
12.302
5.257
5.812
4.299
4.299
12.302
2.315
12.179
5.191
5.813
4.390
4.382
12.477
2.317
0.120
0.074
0.013
-0.092
-0.085
-0.179
-0.024
Monotone(Individual 1) - Individual 1
14.000
M onotone(Individual 1)
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
Individual 1

Observations
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
12.000
12.000
4.000
1.000
1.000
0.000
0.002
0.012
1.096
8.000
-149.428
-145.549
0.000
0.005
10.000
12.000
14.000
0.803
0.496
0.088
-0.617
-0.568
-1.198
-0.160

Source
DF
Sum of squares
Mean squares
F
Model
7
143.000
20.429 6609374.534
Error
4
0.000
0.000
Corrected Total
11
143.000
Pr > F
< 0,0001

Source
Temperature
Sugar
Lemon
Intensity
DF
Sum of squares
Mean squares
F
2
12.354
6.177 1998555.496
2
78.961
39.480 12773279.056
1
0.669
0.669
216290.357
2
22.526
11.263 3643999.288
Pr > F
< 0,0001
< 0,0001
< 0,0001
< 0,0001
Wilks' Lambda
Pillai's trace
Roy's greatest root
Value
F
8.64573E-008
1457.118
0.9999999135 0.57142847
11566405.435 1652343.63
11566405.435 6609374.53
Num DF
14
14
14
7
Den DF
t
12048.360
-1928.084
1659.601
322.311
383.558
-4556.361
4172.804
465.070
-465.070
-2312.874
2362.240
-49.366

< 0,0001
6.444
< 0,0001
-1.569
< 0,0001
1.346
< 0,0001
0.216
< 0,0001
0.282
< 0,0001
-3.380
< 0,0001
3.091
< 0,0001
0.241
< 0,0001
-0.244
< 0,0001
-1.717
< 0,0001
1.749
< 0,0001
-0.039
t
-1848.863
1659.601

< 0,0001
-0.329
< 0,0001
0.276
6
8
4
4
Pr > F
< 0,0001
0.828
< 0,0001
< 0,0001

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
6.445
0.001
-1.566
0.001
1.348
0.001
0.218
0.001
0.284
0.001
-3.378
0.001
3.093
0.001
0.243
0.001
-0.243
0.001
-1.714
0.001
1.751
0.001
-0.037
0.001

Source
Temperature-Ice
Value
Standard error
-0.329
0.000
0.276
0.000
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
0.052
0.067
-0.799
0.732
0.070
-0.070
-0.406
0.414
-0.009
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
322.311
383.558
-4556.361
4172.804
465.070
-465.070
-2312.874
2362.240
-49.366
< 0,0001
< 0,0001
< 0,0001
< 0,0001
< 0,0001
< 0,0001
< 0,0001
< 0,0001
< 0,0001
0.052
0.067
-0.799
0.731
0.070
-0.071
-0.406
0.414
-0.009

0.732
1.000
0.200
0.414
0.067
0.052
0.400
0.070
0.276
0.600
-0.070
-0.200
-0.600
-0.406
-0.400
-0.009
0.000
-0.329
0.800
-0.799
-0.800
-1.000
Variable

Weight
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
2
Pred(Individual
2)
2) Residual
Std. residual
8.000
5.280
5.280
0.000
0.139
1.000
12.395
12.395
0.001
0.326
7.000
7.154
7.154
-0.002
-0.982
6.000
7.799
7.799
-0.001
-0.620
12.000
1.222
1.222
0.000
0.011
9.000
3.692
3.692
0.001
0.770
2.000
9.965
9.963
0.002
1.076
4.000
8.456
8.456
0.001
0.317
11.000
1.329
1.329
0.000
0.071
5.000
7.799
7.799
0.000
-0.105
3.000
9.965
9.966
-0.001
-0.781
10.000
2.945
2.945
0.000
-0.221
14.000
12.000
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
10.000
12.000
14.000
Individual 2

Observations
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
12.000
12.000
4.000
0.925
0.793
2.692
1.641
12.246
2.392
8.000
14.699
18.578
0.376
4.794

Source
DF
Sum of squares
Mean squares
Model
7
132.233
18.890
Error
4
10.767
2.692
Corrected Total
11
143.000
F
7.018
Pr > F
0.039

Source
Temperature
Sugar
Lemon
Intensity
DF
Sum of squares
Mean squares
2
56.239
28.119
2
31.051
15.526
1
48.067
48.067
2
6.537
3.269
F
10.446
5.768
17.857
1.214
Pr > F
0.026
0.066
0.013
0.387
Wilks' Lambda
Pillai's trace
Roy's greatest root
Value
0.0752941176
0.9247058824
12.28125
12.28125
F
7.01785714
7.01785714
7.01785714
7.01785714
Num DF
Den DF
7
7
7
7
4
4
4
4
Pr > F
0.039
0.039
0.039
0.039

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
5.916
0.499
0.686
0.758
-3.020
0.758
2.334
0.631
-0.934
0.692
2.334
0.692
-1.400
0.692
-2.059
0.487
2.059
0.487
0.000
0.692
0.934
0.692
-0.934
0.692
t
11.851
0.906
-3.984
3.696
-1.350
3.374
-2.024
-4.226
4.226
0.000
1.350
-1.350

0.000
4.530
0.416
-1.418
0.016
-5.125
0.021
0.581
0.248
-2.854
0.028
0.413
0.113
-3.321
0.013
-3.413
0.013
0.706
1.000
-1.921
0.248
-0.987
0.248
-2.854

0.744
-0.402
0.016
-1.050
0.021
0.139
0.248
-0.675
0.028
0.098
0.113
-0.786
0.013
-0.989
0.013
0.205
1.000
-0.454
0.248
-0.233
0.248
-0.675

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
0.058
0.166
-0.619
0.155
0.561
0.152
-0.221
0.164
0.552
0.164
-0.331
0.164
-0.597
0.141
0.597
0.141
0.000
0.164
0.221
0.164
-0.221
0.164
0.350
-3.984
3.696
-1.350
3.374
-2.024
-4.226
4.226
0.000
1.350
-1.350

0.597
0.200
0.221
0.400
0.058
0.000
0.000
-0.331
-0.400
-0.619
-0.597
-0.600
-0.800
-0.221
-0.200
-0.221
0.600
0.552
0.561
0.800
Variable

Weight
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
3
Pred(Individual
3)
3) Residual
Std. residual
1.000
10.585
9.459
1.126
0.686
9.000
3.582
4.489
-0.906
-0.552
8.000
3.582
4.324
-0.741
-0.452
2.000
10.585
8.910
1.675
1.021
3.000
10.585
10.063
0.522
0.318
10.000
3.582
3.610
-0.027
-0.017
11.000
3.582
3.857
-0.275
-0.167
4.000
10.585
10.310
0.275
0.167
5.000
10.585
12.644
-2.059
-1.255
6.000
3.582
3.088
0.494
0.301
12.000
3.582
4.077
-0.494
-0.301
7.000
3.582
3.171
0.412
0.251
14.000
12.000
10.000
8.000
6.000
4.000
2.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
10.000
12.000
14.000
Individual 3

Observations
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
12.000
12.000
4.000
0.739
0.282
9.328
3.054
27.822
1.636
8.000
29.612
33.492
1.305
8.467

Source
DF
Sum of squares
Mean squares
Model
7
105.690
15.099
Error
4
37.310
9.328
Corrected Total
11
143.000
F
1.619
Pr > F
0.336
2.727
0.897
0.334
0.857
Pr > F
0.179
0.477
0.594
0.490

Source
Temperature
Sugar
Lemon
Intensity
DF
Sum of squares
Mean squares
2
50.865
25.432
2
16.734
8.367
1
3.118
3.118
2
15.996
7.998

Value
0.2609112711
0.7390887289
2.8327205871
2.8327205871
Wilks' Lambda
Pillai's trace
Roy's greatest root
F
0.41045723
0.33494539
0.40467437
1.61869748
Num DF
14
14
14
7
Den DF
6
8
4
4
Pr > F
0.920
0.965
0.907
0.336

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
6.822
0.929
3.290
1.411
-2.002
1.411
-1.287
1.176
1.068
1.288
0.639
1.288
-1.707
1.288
0.525
0.907
-0.525
0.907
0.639
1.288
-1.671
1.288
1.032
1.288
t
7.341
2.331
-1.419
-1.095
0.829
0.496
-1.326
0.578
-0.578
0.496
-1.298
0.801

0.002
4.242
0.080
-0.628
0.229
-5.921
0.335
-4.551
0.454
-2.508
0.646
-2.936
0.256
-5.282
0.594
-1.994
0.594
-3.043
0.646
-2.936
0.264
-5.246
0.468
-2.543

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
0.719
0.309
-0.410
0.289
-0.309
0.282
0.253
0.305
0.151
0.305
-0.404
0.305
0.152
0.263
-0.152
0.263
0.151
0.305
-0.395
0.305
0.244
0.305
t
2.330
-1.419
-1.095
0.829
0.496
-1.326
0.578
-0.578
0.496
-1.298
0.801

0.080
-0.138
0.229
-1.213
0.335
-1.093
0.454
-0.593
0.646
-0.694
0.256
-1.249
0.594
-0.578
0.594
-0.882
0.646
-0.694
0.264
-1.241
0.468
-0.602
0.800
0.719

0.000
0.244
0.151
0.152
0.200
0.151
0.400
0.253
dardize d coe fficients
0.600
0.800
0.719

0.200
0.244
0.151
0.152
0.151
0.253
0.400
0.000
-0.395
-0.404
-0.600
-0.309
-0.400
-0.152
-0.200
-0.410
0.600
Variable

Weight
4
Pred(Individual
4)
4) Residual
Std. residual
9.000
3.568
5.027
-1.460
-0.478
8.000
3.568
0.917
2.650
0.868
1.000
12.029
8.159
3.872
1.268
10.000
3.568
3.942
-0.375
-0.123
2.000
12.029
11.258
0.772
0.253
3.000
12.029
12.343
-0.313
-0.102
11.000
3.568
5.384
-1.817
-0.595
7.000
3.668
4.407
-0.732
-0.240
4.000
6.802
6.288
0.511
0.167
12.000
3.568
6.395
-2.827
-0.926
6.000
6.802
7.258
-0.459
-0.150
5.000
6.802
6.622
0.177
0.058
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
Individual 4
10.000
12.000
14.000
Mo
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
10.000
12.000
14.000
Individual 4

Observations
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
12.000
12.000
4.000
1.000
1.000
0.000
0.006
0.057
2.255
8.000
-121.089
-117.210
0.000
0.019

Source
DF
Sum of squares
Mean squares
Model
7
143.000
20.429
Error
4
0.000
0.000
Corrected Total
11
143.000
F
623065.793
Pr > F
< 0,0001
Sum of squares
Mean squares
F
2
93.873
46.936 1431549.131
2
18.946
9.473
288927.169
1
7.494
7.494
228564.178
2
6.570
3.285
100190.644
Pr > F
< 0,0001
< 0,0001
< 0,0001
< 0,0001

Source
Temperature
Sugar
Lemon
Intensity
DF
Wilks' Lambda
Pillai's trace
Roy's greatest root
Value
9.17123E-007
0.9999990829
1090365.1371
1090365.1371
F
447.088279
0.57142752
155766.448
623065.793
Num DF
14
14
14
7
Den DF
6
8
4
4
Pr > F
< 0,0001
0.828
< 0,0001
< 0,0001

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
6.855
0.002
4.473
0.003
-3.055
0.003
-1.418
0.002
0.919
0.002
-1.835
0.002
0.916
0.002
0.813
0.002
-0.813
0.002
0.542
0.002
0.538
0.002
-1.081
0.002
t
3934.022
1690.748
-1154.784
-643.420
380.850
-760.167
379.316
478.084
-478.084
224.682
222.956
-447.639

< 0,0001
6.850
< 0,0001
4.466
< 0,0001
-3.063
< 0,0001
-1.424
< 0,0001
0.913
< 0,0001
-1.842
< 0,0001
0.909
< 0,0001
0.808
< 0,0001
-0.818
< 0,0001
0.536
< 0,0001
0.532
< 0,0001
-1.087
t
1669.853
-1154.784
-643.420
380.850
-760.167
379.316
478.084
-478.084
224.682
222.956
-447.639

< 0,0001
0.965
< 0,0001
-0.627
< 0,0001
-0.342
< 0,0001
0.216
< 0,0001
-0.436
< 0,0001
0.215
< 0,0001
0.234
< 0,0001
-0.237
< 0,0001
0.127
< 0,0001
0.126
< 0,0001
-0.257

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
0.966
0.001
-0.626
0.001
-0.341
0.001
0.217
0.001
-0.434
0.001
0.217
0.001
0.236
0.000
-0.236
0.000
0.128
0.001
0.127
0.001
-0.256
0.001
1.200
0.800
0.200
0.127
0.128
0.236
0.400
0.217
0.217
0.600
0.000
-0.600
-0.800
Variable
-0.256
-0.236
-0.341
-0.400
-0.434
-0.200
-0.626
1.000
0.966

0.000
-0.800
-0.434
-0.626
-0.600
-0.256
-0.400
-0.236
-0.200
-0.341
Standardize
0.200
Variable

Weight
5
Pred(Individual
5)
5) Residual
Std. residual
8.000
4.953
4.953
0.000
0.071
9.000
4.440
4.440
-0.004
-0.617
7.000
6.084
6.088
-0.003
-0.495
6.000
6.084
6.082
0.004
0.700
3.000
7.599
7.599
0.002
0.432
1.000
13.603
13.603
-0.001
-0.198
5.000
6.084
6.085
0.001
0.151
4.000
6.084
6.081
0.004
0.781
11.000
3.325
3.330
-0.007
-1.208
12.000
2.825
2.825
-0.001
-0.088
2.000
13.595
13.595
-0.001
-0.234
10.000
3.325
3.320
0.004
0.705
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
Individual 5

Observations
12.000
10.000
12.000
14.000
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
12.000
4.000
0.729
0.256
9.674
3.110
28.192
2.281
8.000
30.049
33.929
1.353
8.700

Source
DF
Sum of squares
Mean squares
Model
7
104.306
14.901
Error
4
38.694
9.674
Corrected Total
11
143.000
F
1.540
Pr > F
0.355
1.141
2.864
1.359
0.092
Pr > F
0.405
0.169
0.309
0.914

Source
Temperature
Sugar
Lemon
Intensity
DF
Sum of squares
Mean squares
2
22.081
11.040
2
55.413
27.706
1
13.143
13.143
2
1.788
0.894
Wilks' Lambda
Pillai's trace
Roy's greatest root
Value
0.2705882353
0.7294117647
2.6956521739
2.6956521739
F
1.54037267
1.54037267
1.54037267
1.54037267
Num DF
Den DF
7
7
7
7
4
4
4
4
Pr > F
0.355
0.355
0.355
0.355

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Value
Standard error
6.093
0.946
0.048
1.437
-1.675
1.437
1.627
1.197
-2.441
1.311
t
6.438
0.033
-1.166
1.359
-1.861

0.003
3.465
0.975
-3.942
0.309
-5.665
0.246
-1.696
0.136
-6.082
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
-0.488
2.929
1.077
-1.077
-0.488
0.488
0.000
1.311
1.311
0.924
0.924
1.311
1.311
1.311
-0.372
2.234
1.166
-1.166
-0.372
0.372
0.000
0.729
0.089
0.309
0.309
0.729
0.729
1.000
-4.129
-0.712
-1.488
-3.642
-4.129
-3.153
-3.641

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
-0.048
0.314
-0.343
0.294
0.391
0.288
-0.577
0.310
-0.115
0.310
0.693
0.310
0.312
0.268
-0.312
0.268
-0.115
0.310
0.115
0.310
0.000
0.310
t
-0.152
-1.166
1.359
-1.861
-0.372
2.234
1.166
-1.166
-0.372
0.372
0.000

0.887
-0.921
0.309
-1.160
0.246
-0.407
0.136
-1.439
0.729
-0.977
0.089
-0.168
0.309
-0.431
0.309
-1.055
0.729
-0.977
0.729
-0.746
1.000
-0.861
0.693

0.800
0.200
-0.600
-0.800
-0.312
-0.115
-0.577
-0.400
-0.343
-0.200
-0.115
0.000
0.000
0.115
0.312
0.391
0.400
-0.048
0.600
Variable

Weight
6
Pred(Individual
6)
6) Residual
Std. residual
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
12.000
8.000
2.000
11.000
7.000
3.000
5.000
10.000
6.000
4.000
9.000
9.606
4.092
4.092
11.885
4.092
4.092
11.885
4.092
4.092
4.092
11.885
4.092
8.797
6.758
6.356
9.085
4.576
4.289
11.727
4.691
5.667
0.900
10.635
4.519
2.585
-2.699
-2.297
2.297
-0.517
-0.230
-0.345
-0.632
-1.608
3.159
0.747
-0.459
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
Individual 6

Observations
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
12.000
12.000
4.000
1.000
0.999
0.007
0.086
0.576
1.496
8.000
10.000
12.000
14.000
0.831
-0.868
-0.739
0.739
-0.166
-0.074
-0.111
-0.203
-0.517
1.016
0.240
-0.148
AIC
SBC
PC
Press RMSE
-55.977
-52.098
0.001
0.251

Source
DF
Sum of squares
Mean squares
Model
7
142.970
20.424
Error
4
0.030
0.007
Corrected Total
11
143.000
F
2741.298
Pr > F
< 0,0001
F
9427.372
43.866
539.238
88.599
Pr > F
< 0,0001
0.002
< 0,0001
0.000
Num DF
Den DF
21 6.2930304667
21
12
21
2
7
4
Pr > F
0.019
0.994
0.007
< 0,0001

Source
Temperature
Sugar
Lemon
Intensity
DF
Sum of squares
Mean squares
2
140.479
70.240
2
0.654
0.327
1
4.018
4.018
2
1.320
0.660
Wilks' Lambda
Pillai's trace
Roy's greatest root
Value
F
0.0002084084 5.43616219
0.9997915916 0.28562498
4797.2710858 152.29432
4797.2710858 2741.29776

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
6.500
0.026
4.979
0.040
-4.979
0.040
0.000
0.033
0.073
0.036
-0.325
0.036
0.252
0.036
-0.595
0.026
0.595
0.026
0.377
0.036
0.074
0.036
-0.452
0.036
t
247.474
124.836
-124.836
0.000
2.013
-8.929
6.916
-23.222
23.222
10.368
2.046
-12.414

< 0,0001
6.427
< 0,0001
4.868
< 0,0001
-5.090
1.000
-0.092
0.114
-0.028
0.001
-0.426
0.002
0.151
< 0,0001
-0.667
< 0,0001
0.524
0.000
0.276
0.110
-0.027
0.000
-0.553

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
1.020
0.009
-1.020
0.008
0.000
0.008
0.017
0.009
-0.077
0.009
0.060
0.009
-0.172
0.007
0.172
0.007
0.089
0.009
0.018
0.009
-0.107
0.009
t
116.897
-124.836
0.000
2.013
-8.929
6.916
-23.222
23.222
10.368
2.046
-12.414

< 0,0001
0.996
< 0,0001
-1.043
1.000
-0.022
0.114
-0.007
0.001
-0.101
0.002
0.036
< 0,0001
-0.193
< 0,0001
0.152
0.000
0.065
0.110
-0.006
0.000
-0.131

1.020
1.500
-1.000
-0.107
0.018
0.089
0.060
-0.172
-0.500
-0.077
0.017
0.000
0.000
0.172
0.500
-1.020
1.000
-1.500
Variable

Weight
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
7
Pred(Individual
7)
7) Residual
Std. residual
9.000
5.628
5.654
-0.030
-0.351
10.000
2.442
2.443
0.004
0.043
7.000
5.628
5.526
0.098
1.132
4.000
7.725
7.724
0.006
0.072
3.000
11.282
11.298
-0.017
-0.198
2.000
11.282
11.334
-0.054
-0.622
8.000
5.628
5.704
-0.081
-0.935
6.000
7.196
7.243
-0.044
-0.511
5.000
7.196
7.148
0.051
0.593
1.000
1.000
1.000
11.000
1.000
12.000
1.737
11.282
0.977
1.738
11.210
0.978
0.000
0.071
-0.004
0.001
0.820
-0.044
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
10.000
12.000
14.000
Individual 7

Observations
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
12.000
12.000
4.000
0.991
0.975
0.321
0.567
6.368
1.129
8.000
-10.815
-6.936
0.045
1.736

Source
DF
Sum of squares
Mean squares
Pr > F
Model
7
Error
4
Corrected Total
11
141.716
1.284
143.000
20.245
0.321
63.048
0.001
F
60.088
11.805
144.934
38.110
Pr > F
0.001
0.021
0.000
0.002
Num DF
Den DF
21 6.2930304667
21
12
21
2
7
4
Pr > F
0.416
0.995
0.245
0.001

Source
Temperature
Sugar
Lemon
Intensity
DF
Sum of squares
Mean squares
2
38.590
19.295
2
7.581
3.791
1
46.539
46.539
2
24.475
12.237
Wilks' Lambda
Pillai's trace
Roy's greatest root
Value
0.0089820014
0.9910179986
110.33376184
110.33376184
F
1.24696871
0.28188207
3.50265911
63.0478639

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
6.500
0.172
2.610
0.262
-2.610
0.262
0.000
0.218
0.069
0.239
0.969
0.239
-1.038
0.239
2.026
0.168
-2.026
0.168
-1.885
0.239
0.169
0.239
1.716
0.239
t
37.696
9.966
-9.966
0.000
0.288
4.056
-4.345
12.039
-12.039
-7.889
0.705
7.183

< 0,0001
6.021
0.001
1.883
0.001
-3.337
1.000
-0.606
0.787
-0.594
0.015
0.306
0.012
-1.701
0.000
1.559
0.000
-2.494
0.001
-2.548
0.520
-0.495
0.002
1.053

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Value
Standard error
0.535
0.057
-0.535
0.054
0.000
0.052
0.016
0.057
0.229
0.057
-0.246
0.057
t
9.333
-9.966
0.000
0.288
4.056
-4.345

0.001
0.376
0.001
-0.683
1.000
-0.145
0.787
-0.141
0.015
0.072
0.012
-0.402
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
0.587
-0.587
-0.446
0.040
0.406
0.049
0.049
0.057
0.057
0.057
12.039
-12.039
-7.889
0.705
7.183
0.000
0.000
0.001
0.520
0.002
0.452
-0.722
-0.603
-0.117
0.249

0.406
0.535
0.016
0.200
0.000
0.000
-0.400
-0.587
-0.800
-0.446
-0.246
-0.200
-0.600
0.040
0.229
0.400
-0.535
0.600
0.587
0.800
Variable

Weight
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
8
Pred(Individual
8)
8) Residual
Std. residual
1.000
9.785
9.664
0.121
0.213
11.000
1.225
0.994
0.229
0.403
5.000
9.785
10.312
-0.527
-0.929
12.000
1.225
1.551
-0.328
-0.578
2.000
9.785
9.769
0.016
0.029
3.000
9.785
9.320
0.465
0.821
4.000
9.785
9.205
0.580
1.024
7.000
4.841
4.711
0.132
0.233
9.000
3.577
3.558
0.021
0.037
10.000
3.577
3.649
-0.070
-0.124
6.000
9.785
10.266
-0.481
-0.850
8.000
4.841
5.001
-0.158
-0.279
14.000
(Individual 8)
12.000
10.000
8.000
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
10.000
12.000
14.000
Individual 8

Observations
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
12.000
12.000
4.000
0.977
0.937
0.822
0.907
18.469
1.440
8.000
0.465
4.345
0.115
2.872

Source
DF
Sum of squares
Mean squares
Model
7
139.712
19.959
Error
4
3.288
0.822
Corrected Total
11
143.000
F
24.279
Pr > F
0.004
Pr > F

Source
DF
Sum of squares
Mean squares
Temperature
Sugar
Lemon
Intensity
2
2
1
2
58.968
2.564
52.019
20.530
29.484
1.282
52.019
10.265
35.866
1.559
63.280
12.487
0.003
0.316
0.001
0.019

Value
0.0229945473
0.9770054527
42.488570811
42.488570811
Wilks' Lambda
Pillai's trace
Roy's greatest root
F
2.39767992
0.54573979
6.06979583
24.2791833
Num DF
14
14
14
7
Den DF
6
8
4
4
Pr > F
0.144
0.846
0.047
0.004

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
5.766
0.276
-1.107
0.419
-1.830
0.419
2.937
0.349
0.434
0.382
0.231
0.382
-0.665
0.382
2.142
0.269
-2.142
0.269
1.146
0.382
0.751
0.382
-1.897
0.382
t
20.899
-2.641
-4.369
8.416
1.134
0.605
-1.739
7.955
-7.955
2.998
1.964
-4.962

< 0,0001
5.000
0.058
-2.270
0.012
-2.994
0.001
1.968
0.320
-0.628
0.578
-0.830
0.157
-1.726
0.001
1.395
0.001
-2.890
0.040
0.085
0.121
-0.311
0.008
-2.958
t
-3.606
-4.369
8.416
1.134
0.605
-1.739
7.955
-7.955
2.998
1.964
-4.962

0.023
-0.585
0.012
-0.613
0.001
0.473
0.320
-0.148
0.578
-0.196
0.157
-0.408
0.001
0.404
0.001
-0.837
0.040
0.020
0.121
-0.073
0.008
-0.700

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
-0.330
0.092
-0.375
0.086
0.705
0.084
0.103
0.090
0.055
0.090
-0.157
0.090
0.621
0.078
-0.621
0.078
0.271
0.090
0.178
0.090
-0.449
0.090
0.621
0.800
0.705

178
0.400
0.271
ients
0.600
0.800
0.621
0.705

0.178
0.271
0.200
0.055
0.103
0.400
0.000
-0.449
-0.621
-0.600
-0.375
-0.400
-0.157
-0.200
-0.330
0.600
-0.800
Variable

Weight
9
Pred(Individual
9)
9) Residual
Std. residual
1.000
11.952
11.827
0.124
0.136
11.000
0.977
1.879
-0.899
-0.991
2.000
9.450
9.382
0.068
0.076
3.000
7.704
7.041
0.662
0.731
12.000
0.718
0.851
-0.139
-0.153
9.000
7.704
8.381
-0.678
-0.747
5.000
7.704
8.284
-0.580
-0.639
6.000
7.704
7.745
-0.041
-0.045
8.000
7.704
7.938
-0.234
-0.258
10.000
0.977
0.330
0.650
0.717
4.000
7.704
6.888
0.816
0.900
7.000
7.704
7.455
0.249
0.275
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
Individual 9
10.000
12.000
14.000
M onotone(Individu
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
10.000
12.000
14.000
Individual 9

Observations
Sum of weights
DF
R
Adjusted R
MSE
RMSE
MAPE
DW
Cp
AIC
SBC
PC
Press RMSE
12.000
12.000
4.000
1.000
1.000
0.000
0.000
0.000
8.000
0.000
0.000

Source
DF
Sum of squares
Mean squares
Model
7
143.000
20.429
Error
4
0.000
0.000
Corrected Total
11
143.000
Pr > F
Pr > F
Den DF
Pr > F

Source
Temperature
Sugar
Lemon
Intensity
DF
Sum of squares
Mean squares
2
79.202
39.601
2
37.665
18.833
1
0.803
0.803
2
15.410
7.705

Value
Num DF
Wilks' Lambda
Pillai's trace
Roy's greatest root
0
1
7
7
4
4

Source
Intercept
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
6.724
0.195
4.056
0.000
-3.162
0.000
-0.894
0.000
-0.603
0.000
2.481
0.000
-1.877
0.000
-0.266
0.000
0.266
0.000
1.140
0.000
0.469
0.000
-1.609
0.000

Source
Temperature-Ice
Temperature-Warm
Sugar-1 sugar
Sugar-2 sugar
Sugar-No sugar
Lemon-no
Lemon-yes
Intensity-Low
Intensity-Medium
Intensity-Strong
Value
Standard error
0.862
0.000
-0.648
0.000
-0.215
0.000
-0.143
0.000
0.587
0.000
-0.444
0.000
-0.077
0.000
0.077
0.000
0.270
0.000
0.111
0.000
-0.381
0.000
0.587
0.270
0.600
0.077
0.400
0.200
-0.600
-0.381
-0.444
-0.400
-0.143
-0.215
-0.200
-0.077
0.000
648
0.800
0.111
1.000
0.862

0.270
0.077
0.200
0.111
0.5
0.400
-0.444
-0.400
-0.648
-0.600
-0.800
-0.381
-0.143
-0.200
-0.077
0.000
-0.215
0.600
Variable

Weight
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
10
Pred(Individual
10)
10) Residual
Std. residual
5.000
8.514
8.514
0.000
0.000
10.000
2.420
2.420
0.000
0.000
9.000
3.351
3.351
0.000
0.000
8.000
5.358
5.358
0.000
0.000
1.000
11.917
11.917
0.000
0.000
2.000
11.050
11.050
0.000
0.000
11.000
2.077
2.077
0.000
0.000
7.000
5.962
5.962
0.000
0.000
3.000
9.717
9.717
0.000
0.000
12.000
1.615
1.615
0.000
0.000
4.000
9.105
9.105
0.000
0.000
6.000
6.916
6.916
0.000
0.000

14.000
12.000
10.000
8.000
6.000
4.000
2.000
0.000
0.000
2.000
4.000
6.000
8.000
Individual 10
10.000
12.000
14.000
ange = 'Design of conjoint analysis'!$G$27:$P$39 / 12 rows and 10 columns

e = 'Design of conjoint analysis'!$C$27:$F$39 / 12 rows and 4 columns
Individual 6 Individual 7 Individual 8 Individual 9 Individual 10

6.093
6.500
6.500
5.766
6.724
0.048
4.979
2.610
-1.107
4.056
-1.675
-4.979
-2.610
-1.830
-3.162
1.627
0.000
0.000
2.937
-0.894
-2.441
0.073
0.069
0.434
-0.603
-0.488
-0.325
0.969
0.231
2.481
2.929
0.252
-1.038
-0.665
-1.877
1.077
-0.595
2.026
2.142
-0.266
-1.077
0.595
-2.026
-2.142
0.266
-0.488
0.377
-1.885
1.146
1.140
0.488
0.074
0.169
0.751
0.469
0.000
-0.452
1.716
-1.897
-1.609

27.981
79.318
35.074
36.135
48.580
45.499
4.593
13.489
8.327
29.334
18.248
9.485
27.236
32.477
3.584
8.273
6.604
24.200
23.062
18.503

12.000
12.000
12.000
12.000
12.000
12.000
12.000
12.000
12.000
12.000
4.000
4.000
4.000
4.000
4.000
0.729
0.256
9.674
3.110
28.192
2.281
8.000
30.049
33.929
1.353
8.700
100.000
1.000
0.999
0.007
0.086
0.576
1.496
8.000
-55.977
-52.098
0.001
0.251
100.000
0.991
0.975
0.321
0.567
6.368
1.129
8.000
-10.815
-6.936
0.045
1.736
44.000
0.977
0.937
0.822
0.907
18.469
1.440
8.000
0.465
4.345
0.115
2.872
32.000
1.000
1.000
0.000
0.000
0.000
8.000
0.000
0.000
2.000
Upper bound (95%)

7.114
5.597
-3.262
-1.792
0.550
-0.452
0.427
-0.162
0.408
-0.130
0.292
0.363
Upper bound (95%)

1.218
-0.668
-0.430
0.130
-0.107
0.101
-0.047
0.118
-0.031
0.069
0.086
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
bound 95% (Observation)
0.121
3.905
4.576
0.192
3.707
4.774
0.119
3.857
4.520
0.191
3.658
4.720
0.108
5.014
5.613
0.184
4.802
5.825
0.121
4.934
5.605
0.192
4.736
5.803
0.141
11.848
12.631
0.205
11.669
12.810
0.131
0.121
0.121
0.108
0.119
0.119
0.130
11.814
4.856
5.477
4.090
4.051
12.146
1.956
12.543
5.527
6.148
4.689
4.714
12.809
2.678
0.199
0.192
0.192
0.184
0.191
0.191
0.198
11.626
4.658
5.279
3.878
3.851
11.947
1.768
12.731
5.725
6.346
4.901
4.913
13.008
2.867
Upper bound (95%)

6.447
-1.564
1.350
0.220
0.286
-3.375
3.095
0.244
-0.241
-1.712
1.753
-0.035
Upper bound (95%)

-0.328
0.277
0.053
0.068
-0.798
0.732
0.071
-0.070
-0.405
0.415
-0.008
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
0.001
5.276
5.284
0.002
5.274
5.286
0.001
12.391
12.399
0.002
12.389
12.401
0.001
7.151
7.158
0.002
7.148
7.160
0.001
7.795
7.803
0.002
7.793
7.806
0.002
1.218
1.227
0.002
1.216
1.229
0.002
3.688
3.696
0.002
3.685
3.698
0.001
9.959
9.967
0.002
9.957
9.969
0.001
8.452
8.460
0.002
8.450
8.462
0.001
1.325
1.332
0.002
1.323
1.335
0.001
7.795
7.802
0.002
7.792
7.805
0.001
9.962
9.970
0.002
9.960
9.973
0.002
2.940
2.949
0.002
2.938
2.951
Upper bound (95%)

7.303
2.791
-0.916
4.087
0.987
4.255
0.520
-0.706
3.413
1.921
2.854
0.987
Upper bound (95%)

0.519
-0.188
0.982
0.233
1.006
0.123
-0.205
0.989
0.454
0.675
0.233
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
1.328
5.772
13.145
2.111
3.599
15.319
1.312
0.847
8.131
2.101
-1.344
10.321
1.185
1.034
7.614
2.024
-1.295
9.943
1.328
5.223
12.596
2.111
3.049
14.770
1.548
5.765
14.361
2.256
3.800
16.326
1.442
-0.394
7.614
2.184
-2.455
9.675
1.328
0.171
7.543
2.111
-2.003
9.717
1.328
6.624
13.996
2.111
4.450
16.170
1.185
9.354
15.934
2.024
7.025
18.263
1.312
-0.554
6.730
2.101
-2.744
8.920
1.312
0.435
7.719
2.101
-1.755
9.909
1.427
-0.792
7.134
2.175
-2.867
9.208
Upper bound (95%)

9.402
7.208
1.916
1.976
4.643
4.214
1.868
3.043
1.994
4.214
1.904
4.607
Upper bound (95%)

1.576
0.392
0.475
1.098
0.997
0.442
0.882
0.578
0.997
0.450
1.090
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
2.472
-1.835
11.889
3.929
-5.881
15.936
2.442
-5.863
7.697
3.910
-9.940
11.774
2.206
2.035
14.283
3.767
-2.301
18.619
2.472
-2.920
10.804
3.929
-6.966
14.851
2.882
3.258
19.259
4.199
-0.400
22.916
2.684
4.890
19.796
4.066
1.054
23.633
2.472
-1.478
12.246
3.929
-5.525
16.292
2.472
-2.456
11.269
3.929
-6.502
15.315
2.206
0.164
12.412
3.767
-4.172
16.748
2.442
-0.385
13.174
3.910
-4.462
17.251
2.442
0.479
14.038
3.910
-3.598
18.115
2.657
-0.755
13.999
4.048
-4.617
17.862
Upper bound (95%)

6.859
4.481
-3.048
-1.412
0.926
-1.829
0.922
0.818
-0.808
0.549
0.545
-1.074
Upper bound (95%)

0.968
-0.624
-0.339
0.219
-0.433
0.218
0.237
-0.234
0.130
0.129
-0.254
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
0.005
4.940
4.965
0.007
4.932
4.973
0.005
4.427
4.453
0.007
4.420
4.460
0.004
6.077
6.100
0.007
6.069
6.108
0.005
6.069
6.094
0.007
6.061
6.102
0.005
7.584
7.614
0.008
7.577
7.621
0.005
13.589
13.617
0.008
13.582
13.624
0.005
6.072
6.098
0.007
6.064
6.105
0.005
6.068
6.094
0.007
6.061
6.102
0.004
3.319
3.342
0.007
3.311
3.350
0.005
2.812
2.837
0.007
2.804
2.845
0.005
13.582
13.608
0.007
13.575
13.615
0.005
3.306
3.333
0.008
3.298
3.341
Upper bound (95%)

8.721
4.038
2.315
4.951
1.200
3.153
6.570
3.642
1.488
3.153
4.129
3.641
Upper bound (95%)

0.825
0.474
1.189
0.284
0.746
1.554
1.055
0.431
0.746
0.977
0.861
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
2.517
2.487
2.246
2.517
2.935
2.734
2.517
2.517
2.246
2.487
2.487
2.706
1.809
-0.146
0.120
2.096
-3.572
-3.301
4.738
-2.298
-0.569
-6.004
3.731
-2.994
15.786
13.663
12.593
16.073
12.724
11.879
18.715
11.679
11.904
7.804
17.539
12.031
4.001
3.982
3.837
4.001
4.276
4.141
4.001
4.001
3.837
3.982
3.982
4.123
-2.312
-4.298
-4.296
-2.024
-7.297
-7.208
0.618
-6.418
-4.985
-10.156
-0.421
-6.928
19.906
17.815
17.008
20.194
16.448
15.786
22.836
15.800
16.319
11.956
21.691
15.965
Upper bound (95%)

6.573
5.090
-4.868
0.092
0.174
-0.224
0.353
-0.524
0.667
0.478
0.176
-0.351
Upper bound (95%)

1.044
-0.997
0.022
0.041
-0.053
0.083
-0.152
0.193
0.113
0.042
-0.083
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
0.070
5.460
5.848
0.111
5.346
5.962
0.069
2.251
2.634
0.111
2.136
2.749
0.062
5.353
5.699
0.106
5.230
5.822
0.070
7.530
7.918
0.111
7.416
8.033
0.081
11.072
11.524
0.119
10.968
11.627
0.076
11.124
11.545
0.115
11.015
11.653
0.070
5.511
5.898
0.111
5.396
6.013
0.070
7.049
7.437
0.111
6.935
7.551
0.062
6.975
7.321
0.106
6.852
7.443
0.069
0.069
0.075
1.546
11.018
0.769
1.929
11.401
1.186
0.111
0.111
0.114
1.431
10.903
0.660
2.045
11.517
1.296
Upper bound (95%)

6.979
3.337
-1.883
0.606
0.732
1.633
-0.375
2.494
-1.559
-1.221
0.832
2.380
Upper bound (95%)

0.694
-0.386
0.145
0.173
0.386
-0.089
0.722
-0.452
-0.289
0.197
0.563
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
0.459
8.391
10.937
0.729
7.640
11.688
0.453
-0.263
2.252
0.726
-1.020
3.009
0.409
9.175
11.448
0.699
8.371
12.252
0.459
0.277
2.824
0.729
-0.473
3.575
0.535
8.284
11.253
0.779
7.606
11.932
0.498
7.937
10.703
0.754
7.225
11.415
0.459
7.931
10.478
0.729
7.181
11.229
0.459
3.438
5.984
0.729
2.687
6.735
0.409
2.422
4.694
0.699
1.617
5.499
0.453
2.391
4.907
0.726
1.635
5.664
0.453
9.009
11.524
0.726
8.252
12.281
0.493
3.632
6.370
0.751
2.916
7.087
Upper bound (95%)

6.532
0.057
-0.667
3.906
1.495
1.293
0.397
2.890
-1.395
2.207
1.812
-0.835
Upper bound (95%)

-0.076
-0.137
0.938
0.354
0.306
0.094
0.837
-0.404
0.522
0.429
-0.198
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
0.734
9.790
13.864
1.166
8.589
15.066
0.725
-0.134
3.891
1.161
-1.344
5.102
0.655
7.564
11.200
1.118
6.277
12.487
0.734
5.004
9.079
1.166
3.803
10.280
0.855
-1.524
3.226
1.247
-2.610
4.312
0.797
6.169
10.594
1.207
5.030
11.733
0.734
6.246
10.321
1.166
5.045
11.522
0.734
5.708
9.782
1.166
4.506
10.983
0.655
6.119
9.756
1.118
4.832
11.043
0.725
-1.683
2.342
1.161
-2.893
3.553
0.725
4.875
8.900
1.161
3.664
10.111
0.789
5.265
9.645
1.202
4.118
10.792
Upper bound (95%)
Upper bound (95%)
Std. dev. on pred.

Lower
(Mean)
bound 95%
Upper
(Mean)
bound
Std.
95%
dev.(Mean)
on pred.
Lower
(Observation)
bound 95%
Upper
(Observation)
0.000
8.514
8.514
0.000
8.514
8.514
0.000
2.420
2.420
0.000
2.420
2.420
0.000
3.351
3.351
0.000
3.351
3.351
0.000
5.358
5.358
0.000
5.358
5.358
0.000
11.917
11.917
0.000
11.917
11.917
0.000
11.050
11.050
0.000
11.050
11.050
0.000
2.077
2.077
0.000
2.077
2.077
0.000
5.962
5.962
0.000
5.962
5.962
0.000
9.717
9.717
0.000
9.717
9.717
0.000
1.615
1.615
0.000
1.615
1.615
0.000
9.105
9.105
0.000
9.105
9.105
0.000
6.916
6.916
0.000
6.916
6.916
Market
Product A
Product B
Product C
Product D
New product
Temperature Sugar
Ice
2 sugar
Warm
1 sugar
Warm
2 sugar
Very warm No sugar
Ice
No sugar
Lemon
yes
no
yes
no
yes
Intensity
Low
Medium
Low
Strong
Strong
XLSTAT 2011.3.01 - Conjoint analysis simulation tool - on 19/07/2011 at 16:43:35

Utilities table: Workbook = demo_conjoint.xls / Sheet = Conjoint analysis / Range = 'Conjoint analysis'!$C$21:$L
Variable information: Workbook = demo_conjoint.xls / Sheet = Conjoint analysis / Range = 'Conjoint analysis'!$B
Simulated market: Workbook = demo_conjoint.xls / Sheet = Simulated market / Range = 'Simulated market'!$C$
Product ID: Workbook = demo_conjoint.xls / Sheet = Simulated market / Range = 'Simulated market'!$B$4:$B$9
Model: Complete profiles
Method: Logit(Beta=1)
Short name
No. of categories
Temperature
3
Sugar
3
Lemon
2
Intensity
3
Simulated market:
Category 1
Ice
1 sugar
no
Low
Category 2 Category 3
Very warm Warm
2 sugar
No sugar
yes
Medium
Strong
Product ID
Product A
Product B
Product C
Product D
New product
Sugar
2 sugar
1 sugar
2 sugar
No sugar
No sugar
Lemon
yes
no
yes
no
yes
Temperature
Ice
Warm
Warm
Very warm
Ice
Market share:
Product ID Market share (Total)
Product A
30.645
Product B
18.892
Product C
9.095
Product D
14.644
New product
26.724
Market share plot:
Market share (Total)
Intensity
Low
Medium
Low
Strong
Strong
Product A
Product B
Product C
Product D
New product
Utilities / Market share:

Product ID
Product A
Product B
Product C
Product D
New product
Utilities
0.306
0.189
0.091
0.146
0.267
Market shareStandard error

30.645
36.911
18.892
34.059
9.095
26.204
14.644
30.094
26.724
29.929
Utilities (Individual data):

Product ID
Product A
Product B
Product C
Product D
New product
Individual 1
Individual 2 Individual 3 Individual 4 Individual 5
20.218
0.001
16.098
86.311
23.147
0.030
10.118
0.132
0.386
5.090
0.013
0.005
83.618
0.888
0.064
0.006
86.974
0.000
0.176
0.195
79.733
2.902
0.151
12.240
71.503
ge = 'Conjoint analysis'!$C$21:$L$33 / 12 rows and 10 columns

s / Range = 'Conjoint analysis'!$B$12:$F$16 / 4 rows and 5 columns
/ Range = 'Simulated market'!$C$4:$F$9 / 5 rows and 4 columns
e = 'Simulated market'!$B$4:$B$9 / 5 rows and 1 column

0.677
55.990
4.775
0.029
99.206
10.663
0.129
64.049
98.309
0.010
3.285
0.385
0.351
1.642
0.703
51.742
0.001
7.322
0.020
0.000
33.633
43.496
23.504
0.001
0.081

Demo Conjoint

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Demo Conjoint

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Factors

XLSTAT 2011.3.01 - Designs for conjoint analysis - on 19/07/2011 at 16:37:44

Long nameNo. of categoriesCategory 1

Analysis name: Design of conjoint analysis

$4:$A$7 / 4 rows and 1 column

Individual 3 Individual 4 Individual 5 Individual 6 Individual 7 Individual 8 Individual 9 Individual 10

XLSTAT 2011.3.01 - Conjoint analysis - on 19/07/2011 at 16:39:18

No. of categories Category 1

Utilities (Individual data):

Individual 1 Individual 2 Individual 3

Importances (Individual data):

Individual 1 Individual 2 Individual 3

Goodness of fit statistics (Individual data):

Individual 1 Individual 2 Individual 3

Utilities (Descriptive statistics):

Importances (Descriptive statistics):

Regression of variable Individual 1:

Analysis of variance (Individual 1):

Type III Sum of Squares analysis (Individual 1):

Goodness of fit statistics (MONANOVA) (Individual 1):

Utilities (Individual 1):

Pr > |t| Lower bound (95%)

Standardized coefficients (Individual 1):

Pr > |t| Lower bound (95%)

Standardize d coe fficients

Individual 1 / Standardized coefficients

Predictions and residuals (Individual 1):

Regression of variable Individual 2:

Analysis of variance (Individual 2):

Type III Sum of Squares analysis (Individual 2):

Goodness of fit statistics (MONANOVA) (Individual 2):

Pr > |t| Lower bound (95%)

Pr > |t| Lower bound (95%)

Utilities (Individual 2):

Standardized coefficients (Individual 2):

Individual 2 / Standardized coefficients

Standardize d coe fficients

Predictions and residuals (Individual 2):

Regression of variable Individual 3:

Analysis of variance (Individual 3):

Type III Sum of Squares analysis (Individual 3):

Goodness of fit statistics (MONANOVA) (Individual 3):

Utilities (Individual 3):

Pr > |t| Lower bound (95%)

Pr > |t| Lower bound (95%)

Standardized coefficients (Individual 3):

Individual 3 / Standardized coefficients

Standardize d coe fficients

Predictions and residuals (Individual 3):

Regression of variable Individual 4:

Analysis of variance (Individual 4):

Type III Sum of Squares analysis (Individual 4):

Goodness of fit statistics (MONANOVA) (Individual 4):

Utilities (Individual 4):

Pr > |t| Lower bound (95%)

Standardized coefficients (Individual 4):

Pr > |t| Lower bound (95%)

Individual 4 / Standardized coefficients

dardize d coe fficients

Individual 4 / Standardized coefficients

Standardize d coe fficients

Predictions and residuals (Individual 4):

Regression of variable Individual 5: