Context

Brief

Target Audience/Tone of Voice

Conscious Creatives is a new Student Union society at Leeds

College of Art, which we are both a part of. The society was
set up to raise awareness of sustainability and green issues
throughout the college and to get students involved in activites
such as Green Spaces. This is a proposal which has now been
approved to make break out spaces at LCA more welcoming and
attractive for students, staff and wildlife.

Create the branding and supporting imagery for the new society
to be used mainly across social media. This is because members
like to communicate and share interesting finds online in
between meetings.

Students, staff and potential students. It must be friendly and

inviting so that people are encouraged to get involved.

Brief 11: Conscious Creatives

OUGD603/Grace Buckley & Ewan North

Brief, Concept and Target Audience

1/5

Research
Crests were the main focus of research in the development of a
brand for Conscious Creatives. This is because it is a University
society so therefore a crest has an official appearance. Also
the inclusion of several elements was appealing, in order to
represent the whole community.

Brief 11: Conscious Creatives

OUGD603/Grace Buckley & Ewan North

Research

2/5

Conscious
Creatives

Ideas and Development

We came up with logo ideas separately, but decided that they
must include foliage to represent the fact that it is a green
society, seeing as the name Conscious Creatives doesnt make
it immediately obvious. Rounded vectors were used to make the
logo friendly and approachable.

Brief 11: Conscious Creatives

OUGD603/Grace Buckley & Ewan North

Ideas and Development

3/5

Banner
This is the banner which was created for social media platforms
including Facebook and Twitter to further promote the society.
It is an extension of the scene that Ewan created as an initial
idea for the society. This extends the branding and ensures
that Conscious Creatives is seen as a progressive group that is
concerned with wider green issues outside of college.

Brief 11: Conscious Creatives

OUGD603/Grace Buckley & Ewan North

Banner

4/5

Twitter Page
This is the logo and banner combined onto the Twitter page for
Conscious Creatives, which is now live.

Brief 11: Conscious Creatives

OUGD603/Grace Buckley & Ewan North

Twitter Page

5/5