1

1
 Who
We
Are

2
 Benefits
to
Brands

3
 Hello!
Hollywood
(Original
Programming)

4
 ICONs
(Original
Programming)

5
 Other
Original
Programming

6
 Other
TV
Programs

7
 Digital
/
Online

8
 Live
Events


2
 WHO WE ARE

METAN
 Development
 Group
 (METAN)
 brings
 together
 some
 of
 the


world’s
 top
 creaUve
 talents
 to
 develop
 and
 distribute
 brand‐driven

entertainment
content
throughout
China.


Founded
by
Larry
Namer
(co‐founder
of
E!
Entertainment)
and
MarUn

Pompadur
(former
Chairman
of
News
Corp
Europe),
METAN
produces,

distributes,
and
markets
premium
content
for
broadcast,
Internet,
and

mobile
pla[orms.


METAN’s
 staff
 of
 producUon,
 brand
 markeUng
 and
 strategic
 planning


professionals
serve
global
brands
and
ad
agencies
by
providing
unique

high
 quality
 entertainment
 designed
 to
 stand
 out
 in
 the
 increasingly

clu^ered
China
media
marketplace.


3
 OUR EXPERIENCE

4
1
 Who
We
Are

2
 Benefits
to
Brands

3
 Hello!
Hollywood
(Original
Programming)

4
 ICONs
(Original
Programming)

5
 Other
Original
Programming

6
 Other
TV
Programs

7
 Digital
/
Online

8
 Live
Events


5
 BENEFITS TO BRANDS

Brand Benefits

–  Brand
 building
 capabiliUes
 go
 beyond
 TV
 to
 Internet,
 mobile,
 digital
 comics
 and

live
events

–  Top
Hollywood
team
including
Jonathan
Prince
(Producer
of
‘American
Dreams’),

Stan
 Rogow
 (Producer
 of
 ‘Lizzie
 Maguire’),
 and
 Todd
 Stephens
 (Producer
 of

‘Friends’)

–  Sponsorship
 opportuniUes
 ranging
 from
 tradiUonal
 ad
 spots
 to
 creaUve
 brand

integraUon
into
the
programs

–  Category
exclusivity
available

–  Cost‐effecUve
adverUsing
for
your
brand

–  Ability
to
brand
naUonally
and
target
markets
locally
based
on
demographic
and

geography


6
 ADVERTISING OPPORTUNITIES

Tradi&onal

TV
Ad
Spots
 •  :05
/
:15
/
:30
Second
spots
available
for
adverUsing
units


•  Sponsored
segments
‘presented
by’
in
:05
second
lead‐in
billboard

Sponsorship
 •  Title
sponsorship
opportuniUes
for
naming
rights
of
the
program

•  Product

or
category
exclusivity
available
for
your
brand


•  :30
second
promoUonal
segments
available
for
contests,
promoUons,
give‐
PromoUons
 aways,
etc.

•  Cross‐pla[orm
promoUons
between
television,
online,
and
mobile


Product
 •  Branded
studio
sets
for
host
backdrop
/
interviews

IntegraUon
 •  Product
integraUon
into
programs

•  Host
ou[i^ed
with
your
brand
logos
and
color
scheme


Newer

Brand
 •  Brand
integraUon
with
customized
program
segments
to
include
/
introduce

IntegraUon
 your
brand
as
a
central
‘role’
in
the
storyline

•  CreaUve
and
producUon
process
is
developed
together
with
your
brand

7

7
1
 Who
We
Are

2
 Benefits
to
Brands

3
 Hello!
Hollywood
(Original
Programming)

4
 ICONs
(Original
Programming)

5
 Other
Original
Programming

6
 Other
TV
Programs

7
 Digital
/
Online

8
 Live
Events


8
 HELLO! HOLLYWOOD
PROGRAM OVERVIEW

“Hello!
 Hollywood”
 is
 an
 entertainment
 news
 program
 in
 conjuncUon
 with
 The

Hollywood
 Reporter,
 the
 world’s
 premier
 entertainment
 publicaUon,
 bringing

viewers
 around
 the
 world
 the
 latest
 in
 Hollywood
 celebrity
 news,
 lifestyle,
 and

culture.



With
 METAN
 studio
 headquarters
 in
 Beijing,
 and
 its
 Hollywood
 news
 team
 in
 Los

Angeles,
 the
 show
 covers
 everything
 about
 the
 world’s
 favorite
 celebriUes
 from

beauty
Ups
and
their
favorite
restaurants
to
the
ho^est
nightclubs
for
a
fun
night

out
on
the
town
and
where
they
escape
the
limelight
to
relax.



METAN
travels
to
the
red
carpets
of
the
entertainment
industry’s
most
presUgious

award
 shows
 and
 movie
 premieres,
 as
 well
 as
 offer
 exclusive
 behind‐the‐scenes

looks
on
movie
sets
and
interviews
with
Hollywood’s
premiere
celebriUes.



9
 ACCESS TO HOLLYWOOD
吴宇森
 Brad
Pi(


BRAND
HERE


George
Clooney
 Jennifer
Aniston


Hello! Hollywood is
China’s EXCLUSIVE 汤唯
 Robert
Pa8nson


access to Hollywood

10
 HELLO! HOLLYWOOD
PROGRAM DETAIL

Launch
Date: 
September
2009

Program
 Program
Detail: 
30‐Minute
Weekly

Detail

Time
Slot: 
Sat.
10:00PM
/
Sunday
(re‐broadcast)
12:00PM

Audience
Reach: 
Over
240M
Homes


Segment
Title
 Segment
DescripUon


“The
Inside
Scoop”
 Weekly
news
update
in
Hollywood

“Out
on
the
Town”
 Red
carpet
coverage
of
movie
premieres,
award
show

Sample
 “The
Weekly
Buzz”
 Gossip
segment
with
paparazzi
footage

Segments
 “Spotlight”
 Exclusive
interviews
of
actors,
directors,
etc.

(2‐3
Min.
each)
 “BTS”
(Behind
the
Scene)
 Segment
on
the
latest
movies
in
Hollywood

“Hollywood
Revealed”
 An
inside
look
at
the
glams
of
Hollywood

“Runway”
 Stylist
reporUng
the
latest
trends
and
how‐to’s
in

Hollywood
and
the
world

“The
Beat”
 Music
videos
and
news
from
around
the
world

11
 2010 TV DISTRIBUTION
TIER 1 / 2
Sta>on
Type
 Sta>on
 Channel
 Popula>on
(M)
 Homes
(M)
 Day
/
Time

Digital
 Hubei
TV
 Die
Shi
Channel

 
101.5

 
35.0

 SATURDAY
 22:00
‐
22:30

Digital
 Guangdong

TV
 Fashion
Channel

 
36.0

 
12.4

 SATURDAY
 21:30
‐
22:00

TIER
1


Satellite
 Zhonghua
TV
 Shenzhou
Channel

 
30.0

 
10.3

 SATURDAY
 20:30
‐
21:00


City

 Tianjin

TV
 Binhai
Channel

 
20.0

 
6.9

 SUNDAY
 18:55
‐
19:25

City

 SMG
 Enjoyoung
Channel

 
18.5

 
6.4

 SATURDAY
 23:00
‐
23:30

City

 Shenzhen
TV
 Entertainment
Channel

 
12.0

 
4.1

 SATURDAY
 18:00
‐
19:00

Digital
 Chongqing
TV
 New
Financial
Network
 
10.0

 
3.4

 SATURDAY
 22:00
‐
22:30

Provincial
 Sichuan
TV
 Film
&
Art
Channel

(TBD)
 
88.4

 
30.5

 SATURDAY
 22:00
‐
22:30

Provincial
 Shandong
TV
 Film
&
Drama
Channel

 
86.7

 
29.9

 SATURDAY
 18:00
‐
18:30

Provincial
 Zhejiang
TV** 
 TV
&
Film
Channel
 
51.3

 
17.7

 SATURDAY
 22:00
‐
22:30

Provincial
 Yunnan
TV
 Film
&
Drama
Channel

 
45.1

 
15.6

 SATURDAY
 21:20
‐
21:45

Provincial
 Jiangxi
TV**
 EducaUon
Channel

 
40.8

 
14.1

 SATURDAY
 22:00
‐
22:30

Provincial
 Heilongjiang
TV**
 TV
&
Film
Channel
 
38.2

 
13.2

 SATURDAY
 22:00
‐
22:30

TIER
2


Provincial
 Shaanxi
TV
 Film
&
Drama
Channel

 
37.6

 
13.0

 SATURDAY
 22:00
‐
22:30


Provincial
 Xinjiang
TV
 EducaUon
Channel

 
21.0

 
7.2

 SATURDAY
 18:00
‐
18:30

City

 Harbin
TV

 Entertainment
Channel
 
9.9

 
3.4

 SATURDAY
 22:00
‐
22:30

City

 Changchun
TV
 Business
Channel

 
8.7

 
3.0

 SATURDAY
 22:00
‐
22:30

Provincial
 Hainan
TV 
 Film
&
Drama
Channel
 
 
8.5

 
2.9

 SATURDAY
 17:30
‐
18:00

City

 Nanjing
TV
 Entertainment
Channel
(TBD)
 
6.9

 
2.4

 SATURDAY
 17:00
‐
18:00

City

 Jinan
Changqing
TV*
 City
Channel

 
6.0

 
2.1

 SATURDAY
 22:00
‐
22:30

City


 Hefei
TV
 New
Financial
Channel
 
4.6

 
1.6

 SATURDAY
 22:00
‐
22:30

TOTAL
 675
M
 233
M

*
Excludes
Double‐Count
Audience
/
Households
/
**
Current
NegoUaUons
for
Q2

12
 2010 TV DISTRIBUTION
TIER 3 +
Sta>on
Type
 Sta>on
 Channel
 Popula>on
(M)
 Homes
(M)
 Day
/
Time

Digital
 Inner‐Mongolia
TV
 Sunlight
Channel
 
6.9

 
2.4

 SATURDAY
 22:00
‐
22:30

City

 Shang
Rao
TV
 Public
Channel
 
6.6

 
2.3

 SATURDAY
 22:00
‐
22:30

City

 Xiaogan
TV*
 Film
&
Drama
Channel

 
5.8

 
2.0

 SATURDAY
 22:00
‐
22:30

City

 Anyang
TV
 Entertainment
Channel
 
5.5

 
1.9

 SATURDAY
 22:00
‐
22:30

Digital
 Yangzhou
TV
 Fashion
Channel

 
4.6

 
1.6

 SATURDAY
 22:00
‐
22:30

City

 Zibo
Zhangdian
TV
 Economy
Channel

 
4.5

 
1.6

 SATURDAY
 22:00
‐
22:30

City

 Puyang
TV
 Comprehensive
Channel

 
4.0

 
1.4

 SATURDAY
 22:00
‐
22:30

CUy
 Zhuzhou
TV

 Happiness
Channel

 
3.8

 
1.3

 SATURDAY
 22:00
‐
22:30

City

 Shi
Yan
TV*
 Economy
and
Life
Channel
 
3.5

 
1.2

 SATURDAY
 22:00
‐
22:30

TIER
3+


City

 Changzhi
TV*
 EducaUon
Channel

 
3.2

 
1.1

 SATURDAY
 22:00
‐
22:30


City

 Xiangtan
TV
 Economy
Channel

 
3.0

 
1.0

 SATURDAY
 22:00
‐
22:30

City

 Jixi
TV
 Hotline
Channel
 
2.0

 
0.7

 SATURDAY
 18:30
‐
19:00

City

 Liaoyang
TV
 EducaUon
Channel

 
1.9

 
0.7

 SATURDAY
 22:00
‐
22:30

City

 Chizhou
TV
 Film
&
Drama
Channel
 
1.6

 
0.6

 SATURDAY
 18:00
‐
18:30

City

 Liaoyuan
TV
 TBD
 
1.3

 
0.4

 SATURDAY
 22:00
‐
22:30

City

 Yingtan
TV
 News
Channel
TBD
 
1.2

 
0.4

 SATURDAY
 22:00
‐
22:30

City

 Yueyang
TV
 News
Channel

 
1.0

 
0.3

 SATURDAY
 22:00
‐
22:30

City

 Jiuquan
TV
 Public
Channel
 
1.0

 
0.3

 SATURDAY
 16:50
‐
17:20

City

 Yanbian
TV
 Economy
and
Life
Channel

 
0.5

 
0.2

 SATURDAY
 22:00
‐
22:30

TOTAL
 49
M
 17
M


*
Excludes
Double‐Count
Audience
/
Households


13
ONLINE PLATFORM PARTNERS

14
 MULTI-PLATFORM STRATEGY

TV
to
Online


Enhance
Viewer
Experience
through:

‐ Behind
the
scenes
footage

‐ User
comments
/
interacUvity

‐ Social
networking
markeUng

‐ Reaching
online
youth
demographic


Online
to
TV

MarkeUng
strategy
to
drive
viewers
through:

‐ Online
Pla[orm
Partnerships

‐ Cross
pla[orm
promoUon
on
program

‐ TargeUng
niche
market

‐ Developing
viewer
engagement
to
drive

online
viewers
back
to
TV


15
1
 Who
We
Are

2
 Benefits
to
Brands

3
 Hello!
Hollywood
(Original
Programming)

4
 ICONs
(Original
Programming)

5
 Other
Original
Programming

6
 Other
TV
Programs

7
 Digital
/
Online

8
 Live
Events


16
 ICONS
PROGRAM OVERVIEW

‘ICONs’
 features
 profiles
 of
 the
 world’s
 most
 celebrated
 film,
 sports,
 fashion,
 business
 and

creaUve
icons.


This
 show
 takes
 viewers
 inside
 the
 lives
 of
 their
 favorite
 personaliUes.
 From
 ‘ICONs’
 studio

headquarters
in
Beijing
and
hosted
by
a
Chinese
expert
in
each
field,
‘ICONs’
is
a
weekly
half‐
hour
show
that
celebrates
the
most
iconic
figures
of
our
Ume.


By
analyzing
China’s
top
Internet
search
engines
for
the
most
sought
out
celebriUes,
‘ICONs’

gives
 viewers
 unprecedented
 access
 into
 the
 private
 lives
 of
 the
 world’s
 most
 renowned

figures
 such
 as:
 David
 Beckham,
 Nicole
 Kidman,
 Prince
 William,
 Tiger
 Woods,
 Bill
 Gates
 and

Michael
Jackson,
among
others.


17
 ICONS
ADVERTISING OPPORTUNITIES
David
Beckham


Nicole
Kidman

Michael
Jackson


YOUR
BRAND


Brad
Pi^

HERE

Barack
Obama


Beyonce

18
 MANY FACES OF ICONS

CrisUano
Ronaldo
 Luciano
Pavarot
 Angelina
Jolie

 Will
Smith



Pele

 Barbara
Streisand
 Brad
Pi^
 Bill
Clinton

Claudia
Schiffer
 Beyonce
Knowles

 Cameron
Diaz
 Estee
Lauder

David
Beckham

 John
Lennon
 Cate
Blanche^
 Arnold
Schwarzenegger


Elle
Macpherson

 JusUn
Timberlake

 George
Lucas

 Barack
Obama


Manchester
United
 Madonna

 Harrison
Ford

 Bill
Gates


Michael
Jordan

 Michael
Jackson
 Heath
Ledger
 Hilary
Clinton


Michael
Schumacher
 Miley
Cyrus

 Jackie
Chan

 JK
Rowling


Nadia
Comaneci

 Rolling
Stones
 John
Travolta

 Martha
Stewart


Roger
Federer

 U2
 Keira
Knightley

 Oprah
Winfrey

Serena
Williams

 Bruce
Willis

 Marilyn
Monroe

 Princess
Diana

Shaquille
O'
Neal
 Johnny
Depp

 Nicole
Kidman

 Roman
Abramovich

Tiger
Woods

 Keanu
Reeves

 Tom
Cruise

 Sir
Richard
Branson


Zinedine
Zidane

 Leonardo
DiCaprio

 Victoria
Beckham

 Tony
Blair

Kylie
Minogue
 Tom
Hanks

 Walt
Disney

 Vladimir
PuUn



…
and
many
more

19
 ICONS DISTRIBUTION
Launch Date:
June 2010

Program Detail:
30-Minute Weekly

Time Slot:
Primetime TBD

Distribution:
Tianjin Satellite TV

Audience Reach:
568 M

Capital cities of provinces

20

20
1
 Who
We
Are

2
 Benefits
to
Brands

3
 Hello!
Hollywood
(Original
Programming)

4
 ICONs
(Original
Programming)

5
 Other
Original
Programming

6
 Other
TV
Programs

7
 Digital
/
Online

8
 Live
Events


21
 MASTERCHEF CHINA
PROGRAM OVERVIEW

Thousands
of
contestants,
from
aspiring
chefs
and
at‐home
mothers
to
college
students
and

teachers,
both
young
and
old,
each
comes
prepared
with
raw
talent
and
enthusiasm
to
leave

their
old
life
behind
and
enter
the
kitchen
with
one
driving
aim:
to
become
China's
first
ever

MasterChef.


MasterChef
China
gives
budding
chefs
the
ulUmate
once‐in‐a‐lifeUme
opportunity
to
develop

their
cooking
skills,
be
mentored
by
the
best,
and
ulUmately
make
a
change
in
their
lives.



With
no
prior
professional
cooking
experience,
these
foodies
have
serious
goals
they
want
to

fulfill.
 Their
 desired
 end
 results
 all
 differ
 ‐
 whether
 it
 is
 running
 a
 Michelin
 star
 restaurant,

opening
 a
 tradiUonal
 dumpling
 house
 in
 Shanxi,
 or
 creaUng
 a
 catering
 business
 in
 Shanghai,

Master
Chef
makes
these
contestants’
dreams
a
reality.




22
 MASTERCHEF CHINA
This
original
BBC
reality
program
has
become
an
internaUonal
franchise
and
aired
in
Australia,

New
Zealand,
and
the
United
States
for
over
10
years.



In
MasterChef
China,
aspiring
chefs
from
around
the
country
compete
against
one
another
in

culinary
challenges
to
find
who
has
the
courage,
skills,
and
discipline
to
persevere
as
China’s

MasterChef.
With
a
panel
of
three
renowned
chefs
as
mentors
and
judges,
these
contestants

must
withstand
not
only
the
cooking
challenges,
but
also
the
scruUny
of
the
judges’
table.



(Photos
from
MasterChef
Australia)



23
 CCTV-8 OVERVIEW

CCTV‐8
 and
 METAN
 will
 produce
 a
 slate
 of
 original
 drama
 series
 for

primeUme
 broadcast
 on
 the
 CCTV‐8
 network.
 With
 an
 average
 of
 100

million
 viewers
 daily
 during
 primeUme
 viewing,
 CCTV‐8
 is
 the
 premier

Drama
Series
Channel
in
China,
and
it
is
the
only
channel
that
reaches
the

enUre
footprint
of
over
800
million
households
.


The
 program
 will
 have
 unprecedented
 brand
 integraUon
 opportuniUes.


Those
 
 brands
 who
 parUcipate
 with
 Metan
 will
 be
 partners
 in
 both
 the

producUon
 and
 story‐telling
 process
 that
 best
 integrates
 the
 brand
 image

and
‘character’
into
the
drama.


From
 dramas
 and
 soap
 operas,
 this
 CCTV‐8
 and
 METAN
 co‐producUon
 will

be
 the
 premier
 branding
 experience
 across
 an
 unrivaled
 primeUme

audience
US
shows
have
never
seen.


24
1
 Who
We
Are

2
 Benefits
to
Brands

3
 Hello!
Hollywood
(Original
Programming)

4
 ICONs
(Original
Programming)

5
 Other
Original
Programming

6
 Other
TV
Programs

7
 Digital
/
Online

8
 Live
Events


25
 OTHER PROGRAMMING

Through
its
distribuUon
arrangements
with
such
companies
like
Comcast
and
P&G,

METAN
represents
a
wide
array
of
television
programming
of
different
genres
and

formats.
From
reality
and
dramas
to
films
and
soap
operas,
METAN
can
target
any

audience
group
in
the
China
market.

Sample
Content
Representa>on

− E!
Entertainment
Library
(Entertainment)

− G4
Channel
Library
(Digital
/
Technology)

− Fuel
TV
(Extreme
Sports)

− Style
Network
(Fashion)

− Versus
Network
(Sports)

− “Guiding
Light”
(Soap
Opera)

− “As
the
World
Turns”
(Soap
Opera)

− Special
Events
(i.e.
Emmy’s,
Oscar’s,
etc.)

− A
library
of
more
than
1000
films

26
1
 Who
We
Are

2
 Benefits
to
Brands

3
 Hello!
Hollywood
(Original
Programming)

4
 ICONs
(Original
Programming)

5
 Other
Original
Programming

6
 Other
TV
Programs

7
 Digital
/
Online

8
 Live
Events


27
 ONLINE

METAN
 Digital
 creates
 and
 distributes
 brand‐supported


content
for
a
broad
range
of
digital
distribuUon
pla[orms

throughout
China.


METAN’s
 distribuUon
 partners
 of
 China’s
 top
 online


portals,
 target
 the
 country’s
 most
 valuable
 consumer
 –

15‐35
 year
 old
 trendse^ers
 and
 decision‐makers
 who
 set

the
 tone
 for
 what
 is
 bought,
 listened
 to,
 and
 watched
 in

China.



METAN
 creates
 original
 programming
 produced
 by
 some


of
 Hollywood’s
 greatest
 creaUve
 minds
 to
 showcase

brands
on
China’s
growing
online
pla[orms.



28
 DIGITAL COMICS

METAN
 Comics
 is
 a
 partnership
 between


Avalanche
 Comics
 Entertainment
 (ACE)
 and

METAN
Development
Group.



METAN
 Comics,
 overseen
 by
 the
 former
 head


of
 the
 DC
 Comics’
 “Batman”
 franchise,
 brings

together
 some
 of
 the
 world’s
 top
 creaUve

talents
 to
 develop
 and
 distribute
 brand‐driven

entertainment
 throughout
 China
 –
 by

combining
brands
and
comics
to
reach
Chinese

audiences
through
popular
entertainment.



29
1
 Who
We
Are

2
 Benefits
to
Brands

3
 Hello!
Hollywood
(Original
Programming)

4
 ICONs
(Original
Programming)

5
 Other
Original
Programming

6
 Other
TV
Programs

7
 Digital
/
Online

8
 Live
Events


30
 STAR WARS: IN CONCERT

Star
 Wars:
 In
 Concert
 is
 a
 mulU‐city
 tour
 (Spring
 2010)
 event
 that
 combines
 John

Williams’
unforge^able
music,
performed
by
a
live
symphony
orchestra
and
chorus,

with
specially
edited
footage
from
all
six
Star
Wars
films.



Through
 each
 musical
 piece,
 audiences
 will
 experience
 the
 key
 themes,
 characters

and
story
elements
of
the
epic
Star
Wars
saga
from
a
new
perspecUve.
A
true
mulU‐
media
 experience,
 Star
 Wars:
 In
 Concert
 features
 a
 giant,
 specially
 constructed
 LED

screen
–
one
of
the
largest
screens
ever
taken
on
tour
–
onto
which
the
newly
edited

film
sequences
will
be
projected
and
synchronized
to
a
live

performance.


Anthony
 Daniels,
 the
 actor
 who
 portrays
 C‐3PO
 in
 all
 six
 films,
 will
 introduce
 each

segment
of
the
two‐hour
show,
guiding
audiences
through
the
Star
Wars
story
in
a

fresh
and
exciUng
way.


31
32