Brand Statement

Loop is an online store selling high quality, hand knitted

garments and accessories. All knitted products are
produced in limited runs, giving you the chance to own
some truly unique items of hand produced knitwear.
Loop believes that knitwear can be contemporary and
stylish. All items are designed and made to work with your
everyday wardrobe.

Logo

Secondary Logo

Titles

Body copy

CA M B O R E G U L A R

Gill Sans Light

Isolation

10mm

Gill Sa n s Re g u l a r

Colours

#F7EADF

#96999B

C
4
R
242
M 7 G 232
Y
10 B
223
K 0

C 44 R 150
M 34 G 153
Y
34 B
155
K 1

#3C3C3B
C 0 R 60
M 0 G 60
Y
0
B
59
K 90