BA (Hons.

) GRAPHIC DESIGN

LEVEL 6

Module Code: OUGD603

Module Title: Extended Practice

Grace Buckley

Brief Title: Conscious Creatives (Collaboration with Ewan North)

BRIEF

TARGET AUDIENCE

Create the branding and supporting imagery

for the new society to be used mainly across
social media. This is because members like to
communicate and share interesting finds online in
between meetings.

Students and staff, potentially people outside of

college.

BACKGROUND

TONE OF VOICE

Conscious Creatives is a new Student Union

society at Leeds College of Art, which we are
both a part of. The society was set up to raise
awareness of sustainability and green issues
throughout the college and to get students
involved in activites such as Green Spaces. This
is a proposal which has now been approved to
make break out spaces at LCA more welcoming
and attractive for students, staff and wildlife.

Friendly
Inviting

MANDATORY REQUIREMENTS
Logo must be green
Banner for social media must fit within guideline
measurements

CONSIDERATIONS

DELIVERABLES

What style of illustration should be used?

Should the logo be icon with type or just type?

Logo/brand identity
Social Media banner
Social Media profile Picture