Project On TVS APACHE

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A STUDY
ON COMPANY IMAGE AND SURVEY RESEARCH TO MEASURE CUSTOMER
SATISFACTION TOWARDS TVS APACHE IN BHATKAL
With special reference to JEEVOTHAM TVS MOTOR BHATKAL

Submitted in partial fulfillment of the requirement for the
BACHELOR OF BUSINESS ADMINISTRATION COURSE

Degree course of
KARNATAKA UNIVERSITY DHARWAD
Submitted by
MOHAMMED YASIR RUKNUDDIN
REG.NO:08B61626
Project guide
Prof. Zafrulla kokatnur
MR DAMODAR V.SHANBAG
(Proprietor of JEEVOTHAM MOTORS BHATKAL)
A.H.M’S
ANJUMAN INSTITUTE OF MANAGEMENT
(Anjumanabad,Bhatkal)
2009-2010
Anjuman Institute Of Management Page 1

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DEDICATED
TO MY
BELOVED
PARENTS
FAMILY
MEMBERS

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AND
FRIENDS

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ANJUMAN INSTITUTE OF MANAGEMENT
CERTIFICATE
Certified that Mr. Mohammed YASIR RUKNUDDIN of BBA second year

had successfully undergone inplant training of 30 days in Jeevotham Motors
and submitted this report entitled “A study on company image and survey
research to measure customer satisfaction towards Tvs Apache in Bhatkal” for
the year 2009-2010 under the guidance of Prof.Zafrulla kokatnur
PRINCIPAL Signature and name of internal guide

Prof. Zafarulla Kokatnur Prof. Zafrulla kokatnur
CERTIFICATE

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This is to certify that Mr. MOHAMMED YASIR RUKNUDDIN of BBA
second year of Anjuman Institute of Management, Bhatkal had successfully
undergone in plant training of 30 days on his project “A study on company
image and survey research to measure customer satisfaction towards Tvs
Apache in Bhatkal” during the period of Dec-Jan 2009-2010.
His conduct during the project was found excellent and we found him
enthusiastic and hardworking. We wish him success in his future endeavors.
Signature
Mr. Damodar V. Shanbag

(Proprietor, Jeevotham Motors)

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DECLARATION
I hereby declare that this project report entitled “A study

on company image and survey research to measure customer
satisfaction towards Tvs APACHE in Bhatkal” has been prepared by
me towards the partial requirements of Bachelor of Business
Administration course of Karnataka University, Dharwad Under the
guidance of Prof.zafrulla kokatnur.
I also declare that this discretion is the result of my own

efforts and not been submitted at anytime to any university.
REG NO.08b61626 YASIR RUKNUDDIN

PLACE: BHATKAL
DATE:1/1/2010
ACKNOWLEDGEMENT

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“Success is the fulfillment of your desire. It is the attainment
of your cherished goal. Therefore, to start with, you must have a
well defined and attainable goal or objective. Make up your
resources like manpower, money, materials, efforts, know-how, time
etc. in a planned manner. ”
I wish to acknowledge this report which I had prepared on

“Company image and Survey research to measure Customer
satisfaction towards Tvs in Bhatkal”.
First of all I thank Almighty Allah, due to whose grace I was able to
prepare this report.
For the development and production of this study itself I feel a

deep sense of gratitude:
• I extend my heartfelt thanks to my beloved parents and my
dear friends and colleagues for blessing me to complete
my project.
• To the concerned authorities ofJeevotham Motors, Bhatkal for
providing an opportunity to make this project.
• To Mr. Damodar (Proprietor, Jeevotham Motors), for his kind
cooperation and support and also I like to thank Mr. Laxman
Mahali (Manager) and all those people of the firm -the
mechanics, the helpers and others who directly and indirectly
helped me during this period.
• I express my sincere thanks to our beloved Principal Prof.
Zafarulla Kokatnur for their valuable support and cooperation.
MOHAMMED YASIR RUKNUDDIN
CONTENTS

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CHAPTER NO. TITLE PAGE NO.
1. SCENARIO OF INDIAN AUTOMOBILE

2. TVS MOTRS
19
3. JEEVOTHAM MOTORS 59
4. OBJECTIVES 71
5. METHODOLOGY 74
6. ANALYSIS AND INTERPRETATION 77
7. LIMITATIONS 98
8. FINDINGS & CONCLUSIONS 100
9. SUGGESTIONS & RECOMMENDATIO 103
10. APPENDICES 105
11. BIBLIOGRAPHY 108
SCENARIO OF INDIAN AUTOMOBILE

During early 60s & 70s, automobiles came largely in twos.
In scooters, you had a Lambretta or a Vespa.
In motorcycles, you had a Bullet or a Java.
In cars, you had to choose between an Ambassador and a Fiat.
In trucks, it was either an Ashok Leyland or a Tata.
In tractors, it was between a Swaraj and a Mahindra.

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This situation reflected the India of yester years.
Economic reforms and deregulation have transformed that scene. Automobile
industry has written a new inspirational tale. It is a tale of exciting multiplicity,
unparalleled growth and amusing consumer experience – all within a few years.
India has already become one of the fastest growing automobile markets in the
world. This is a tribute to leaders and managers in the industry and, equally to
policy planners. The automobile industry has the opportunity to go beyond this
remarkable achievement. It is standing on the doorsteps of a quantum leap.
The Indian automobile industry is going through a
technological change where each firm is engaged in changing its processes and
technologies to maintain the competitive advantage and provide customers with
the optimized products and services. Starting from the two wheelers, trucks, and
tractors to the multi utility vehicles, commercial vehicles and the luxury
vehicles, the Indian automobile industry has achieved splendid achievement in
the recent years.
“The opportunity is staring in your face. It comes only once. If
you miss it, you will not get it again”
On the canvas of the Indian economy, auto industry maintains a
high-flying place. Due to its deep frontward and rearward linkages with several
key segments of the economy, automobile industry has a strong multiplier effect
and is capable of being the driver of economic growth. A sound transportation
system plays an essential role in the country’s rapid economic and industrial
development. The well-developed Indian automotive industry skillfully fulfils
this catalytic role by producing a wide variety of vehicles: passenger cars, light,
medium and heavy commercial vehicles, multi-utility vehicles such as jeeps,
scooters, motorcycles, mopeds, three wheelers, tractors etc.
The automotive sector is one of the core industries of the Indian

economy, whose prospect is reflective of the economic resilience of the country.
Continuous economic liberalization over the years by the government of India
has resulted in making India as one of the prime business destination for many
global automotive players. The automotive sector in India is growing at around
18 per cent per annum.
“The auto industry is just a multiplier, a driver for employment, for investment,
for technology” The Indian automotive industry started its new journey from
1991 with delicensing of the sector and subsequent opening up for 100 per cent
FDI through automatic route. Since then almost all the global majors have set
up their facilities in India taking the production of vehicle from 2 million in
1991 to 9.7 million in 2006 (nearly 7 per cent of global automobiles production
and 2.4 per cent of four wheeler production).

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The cumulative annual growth rate of production of the
automotive industry from the year 2000-2001 to 2005-2006 was 17 per cent.
The cumulative annual growth rate of exports during the period 2000-01 to
2005-06 was 32.92 per cent. The production of the automotive industry is
expected to achieve a growth rate of over 20 per cent in 2006-07 and about 15
per cent in 2007-08. The export during the same period is expected to grow over
20 per cent.
The automobile sector has been contributing its share to the shining
economic performance of India in the recent years. With the Indian middle class
earning higher per capita income, more people are ready to own private vehicles
including cars and two-wheelers. Product movements and manned services have
boosted in the sales of medium and sized commercial vehicles for passenger and
goods transport.
Side by side with fresh vehicle sales growth, the automotive components sector
has witnessed big growth. The domestic auto components consumption has
crossed rupees 9000 crore and an export of one half size of this figure.
Eye-Catching FDI Destination – INDIA!
India is on the peak of the Foreign Direct Investment wave. FDI flows into
India trebled from $6 billion in 2004-05 to $19 billion in 2006-07 and are
expected to quadruple to $25 billion in 2007-08. By AT Kearney's FDI
Confidence Index 2006, India is the second most attractive FDI destination after
China, pushing the US to the third position. It is commonly believed that soon
India will catch up with China. This may also happen as China attempts to cool
the economy and its protectionism measures that are eclipsing the Middle
Kingdom's attractiveness. With rising wages and high land prices in the eastern
regions, China may be losing its edge as a low-cost manufacturing hub. India
seems to be the natural choice.
India is up-and-coming a significant manufacturer, especially of electrical and
electronic equipment, automobiles and auto-parts. During 2000-2005 of the
total FDI inflow, electrical and electronic (including computer software) and
automobile accounted for 13.7 per cent and 8.4 per cent respectively.
In services sectors, the lead players are the US, Singapore and the UK. During
2000-2005, the total investment from these three countries accounted for about
40 per cent of the FDI in the services sector. In automobiles, the key player is
Japan. During 2000-2005, Japan accounted for about 41 per cent of the total
FDI in automobile, surpassing all its competitors by a big margin. India's vast
domestic market and the large pool of technically skilled manpower were the
magnetism for the foreign investors. Hitherto, known for knowledge-based
industries, India is emerging a powerhouse of conventional manufacturing too.
The manufacturing sector in the Index for Industrial Production has grown at an
annual rate of over 9 per cent over the last three years. Korean auto-makers
think India is a better destination than China. Though China provides a bigger

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market for automobiles, India offers a potential for higher growth. Clearly,
manufacturing and service-led growth and the increasing consumerisation
makes India one of the most important destinations for FDI.
Automotive Mission Plan 2016
The bumper-to-bumper traffic of global automobile biggies on the passage to
India has finally made government sit up and take notice. In a bid to drive
greater investments into the sector, ministry of heavy industries has decided to
put together a 10-year mission plan to make India a global hub for automotive
industry.
“The ten year mission plan will also set the roadmap for budgetary fiscal
incentives” The Government of India is drawing up an Automotive Mission
Plan 2016 that aims to make India a global automotive hub. The idea is to draw
an innovative plan of action with full participation of the stakeholders and to
implement it in mission mode to meet the challenges coming in the way of
growth of industry. Through this Automotive Mission Plan, Government also
wants to provide a level playing field to the players in the sector and to lay a
predictable future direction of growth to enable the manufacturers in making a
more informed investment decision.
Major players in the automobile sector are:

• Tata
• Mahindra
• Ashok Leyland
• Bajaj
• Hero Honda
• Daimler Chrysler
• Suzuki
• Ford
• Fiat
• Hyundai
• General Motors
• Volvo
• Yamaha
• Mazda
Foreign Companies in the Indian auto-sector
Until the mid-1990s, automobile industry in India consisted
of just a handful of local companies with small capacities and obsolete
technologies. Nevertheless, after the sector was thrown open to foreign direct
investment in 1996, some of the global majors moved in and, by 2002, Hyundai,
Honda, Toyota, General Motors, Ford and Mitsubishi set up their manufacturing
bases.

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Over the past four to five years, the country has seen the launch of several
domestic and foreign models of passenger cars, multi-utility vehicles (MUVs),
commercial vehicles and two-wheelers and a robust growth in the production of
all kinds of vehicles. Moreover, owing to its low-cost, high-quality
manufacturing, India has also emerged as a significant outsourcing hub for auto
components and auto engineering design, rivaling Thailand. German auto-
maker Volkswagen AG, too, is looking to enter India.
India is expected to be the small car hub for Japanese major
Toyota. The car, a hot hatch like the Swift or Getz is likely to be exported to
markets like Brazil and other Asian countries. This global car is crucial for
Toyota, which is looking to improve its sales in the BRIC (Brazil, Russia, India,
China) markets.
Two multi-national car majors — Suzuki Motor Corporation of

Japan and Hyundai Motor Company of Korea — have indicated that their
manufacturing facilities will be used as a global source for small cars. The spurt
in in-house product development skills and the uniquely high concentration of
small cars will influence the country's ability to become a sourcing hub for sub-
compact cars.
A heartening feature of the changing automobile scene in India over
the past five years is the newfound success and confidence of domestic
manufacturers. They are no longer afraid of competition from the international
auto majors.
For instance, today, Tata Motor's Indigo leads the popular customer category,
while its Indica is neck-to-neck with Hyundai's Santro in the race for the top-
slot in the B category. Meanwhile M&M's Scorpio has beaten back the
challenge from Toyota's Qualis to lead the SUV segment. Similarly, a few
Indian winners have emerged in the motorbike market — the 150 and 180 cc
Pulsar from Bajaj and 110 cc Victor from the TVS stable. The 93 cc Bike from
Bajaj and 110 cc Freedom bike from LML have also emerged as winners.
Evidently, Indian players have learnt from past
mistakes and developed the skills to build cheaper automobiles using
`appropriate' technologies. TVS, for instance, paid an overseas source $100,000
to fine-tune home-grown engines rather than $1.5 million to import the entire
engine. Similarly, M&M adapted available systems and off-the-shelf
components from global suppliers to keep costs down and go for aggressive
pricing. True, Indian players are still lacking in scale of operation. While
economies of scale no doubt play an important role in the auto sector, a few
Indian manufacturers relied on innovation rather than scale of operation for
competitive advantage. For instance, Sundram Fasteners was able to achieve the
feat of directly supplying radiator caps to General Motors purely on the strength
of innovation in product quality. The domestic tooling industry bagged the order

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for the Toyota Kirloskar transmission plant in the face of stiff competition from
multinational corporations. The cost of the entire job turned out to be only a
fraction of the original estimate.
As the automobile industry has matured over the past decade, the auto
components industry has also grown at a rapid pace and is fast achieving global
competitiveness both in terms of cost and quality.
In fact, industry observers believe that while the automobile

market will grow at a measured pace, the components industry is poised for a
take-off. For it is among the handful of industries where India has a distinct
competitive advantage. International automobile majors, such as Hyundai, Ford,
Toyota and GM, which set up their bases in India in the 1990s, persuaded some
of their overseas component suppliers to set up manufacturing facilities in India.
Consequently, the value of cumulative output of the auto components industry
rose rapidly to Rs 30,640 crore at end-2003-04 from just Rs 11,475 crore in
1996-97. Foreign companies such as Delphi, which followed General Motors in
1995, and Visteon, that followed Ford Motors in 1998, soon realised the
substantial cost advantage of manufacturing components in India.
Finding the cost lower by about 30 per cent, they began exploring
the possibility of exporting back these low-cost, high-quality components to
their global factories and, thus, reducing their overall costs. Not surprisingly,
the industry's exports registered a more than four-fold jump to Rs 4,800 crore in
2003-04 from just Rs 1,033 crore in 1996-97.
Automobile majors such as Maruti Udyog, Toyota, Hyundai have now finalised
their plans to invest in some of the critical auto components. According to the
Automotive Component Manufacturers Association of India (ACMA) officials,
auto component manufacturers are expected to invest about Rs 10,000 crore
over the next five years at the rate of Rs 2,000 crore per annum.
According to analysts, the auto component industry could
emerge as the next success story after software, pharmaceuticals, BPO and
textiles. The size of the global auto component industry is estimated at $1
trillion and is set to grow further. Against this backdrop, McKinsey's latest
report has estimated that the sector has the potential of increasing its exports to
$25 billion by 2015 from $1.1 billion in 2004.
Threat to the Dream!
India’s expedition to become a global auto manufacturing hub could be
seriously challenged by its inability to uphold its low-cost production base. A
survey conducted by the research, KMPMG firm reveals that the Indian auto
component manufacturers are increasingly becoming skeptical about sustaining
the low-cost base as overheads including labour costs and complex tax regime
are constantly rising.

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The survey said many executives believe that India’s cost

advantage is grinding down fast as labour costs are constantly increasing and
retaining employees is becoming more and more difficult. Increased presence of
global automotive companies in the country was cited as one of the reasons for
the high erosion rate.
Indian auto businesses will only flourish if they boost investments in
automation. In the longer term, cost advantage will only be retained if Indian
capital can be used to develop low-cost automation in manufacturing. This is
the way to preserve our low cost.
Global auto majors are also cynical about India’s low cost
manufacturing base. India taxation remains a big disadvantage. This is not about
tax rates it is just about unnecessary complexity. But some companies also
believe there is scope for reducing the cost of doing business.
In spite of this there are opportunities to exploit lower costs
right across the board. It’s true that labour costs are definitely increasing but
they are still five per cent of the total operational costs. The labour costs can be
further reduced if companies are successful in bringing down other costs like
reducing power costs. Low-cost base can never last long. The company said
Indian industry has till now relied on very labour intensive model but it would
have to switch to a more capital intensive model now.
About Tvs Company

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TVS Motor Company is one of the premiere automobile
companies in India. The word TVS stands for TV Sundaram Iyengar and Sons
Limited which is the holding company for the TVS Group of companies. The
firm is engaged in the manufacturing of almost all kinds of automotive
components, two wheelers and a few other industrial products. The company
was founded by TV Sundaram Iyengar in 1911. The company is headquartered
in Chennai and its manufacturing and R&D units are located at Mysore and
Hosur, near Bangalore, and Baddi in Himachal Pradesh. TVS Motor Company
is the first two-wheeler manufacturer in the world to be honored with Deming
Prize for Total Quality Management.
TVS Motor Company Limited is
the third largest two-wheeler manufacturer in India and globally among the top
ten. It is the flagship company of TVS Group, a USD 2.2 billion conglomeration
of companies. At present, the group is comprised of more than 30 companies
and employs more 40,000 people worldwide. Its dealer and service network is
widely spread in India.
TVS has enjoyed a steady growth since its inception. It has continuously
expanded and diversified, and brought in new verticals within its fold. Today it
boasts a strong presence in the manufacturing of two-wheelers, auto
components and computer peripherals. The company is also involved in the
distribution of heavy commercial vehicles, cars, finance and insurance. With
such a portfolio, the company contributes a lot to Indian economy.
The company launched the first of its two-wheeler product

in 1980. It was a 50cc moped, which was successful because of its capability to
carry two people. It collaborated with Suzuki Motor Corporation of Japan, for
the manufacture of 100 cc motorcycles under the brand name of Ind-Suzuki
Motorcycles. Subsequently, the company changed its name to TVS Suzuki Ltd.
However, the collaboration with Suzuki was only for motorcycles. The
collaboration with Suzuki ended in 2001 and thereafter, the name was changed
to TVS Motor Company. The company has set up an overseas manufacturing
unit in Indonesia.
Quick Facts
Founder T V Sundaram Iyengar

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Country India
Year of Establishment August 1980 (TVS Group in 1911)
Industry Manufacturing of two-wheelers and auto components
Business Group TVS Group
Listings & its codes NSE
TVS - Suzuki Ltd: TVSSUZUKI
TVS Motor Company Limited: TVSMOTOR
TVS Motor Company Limited: TVS-SUZUKI
BSE
TVS Motor Company Ltd.: 532343
Head Office TVS Motor Company
Jayalakshmi Estates V Floor
8, Haddows Road, Chennai - 600006
Tel.: +(91)-(44)-28272233
Fax: +(91)-(44)-28257121
Factory Post Box No. 4
Harita, Hosur - 635 109
Tel.: +(91)-(4344)-276780
Fax: +(91)-(4344)-276878
Post Box No.1

Byathahalli Village, Kadakola Post
Mysore - 571 311
Tel.: +(91)-(821)-2596561
Fax: +(91)-(821)-2596550/ 2596553
TVS Motor Company is the third largest two-wheeler

manufacturer in India and one among the top ten in the world, with annual

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turnover of more than USD 1 billion in 2008-2009, and is the flagship company
of the USD 4 billion TVS Group.
A bike for anyone
TVS Motor currently manufactures a wide range of two-wheelers from mopeds

to racing inspired motorcycles.
Motorcycles (Apache RTR, Flame DS 125, Flame, Jive, StaR City, Sports)
Variomatic Scooters (Wego, Scooty Streak, Scooty Pep+, Scooty Teenz)
Mopeds (TVS XL Super, TVS XL Heavy Duty)
Penchant for Quality
The company has 4 plants - located at Hosur and Mysore in South India,
in Himachal Pradesh, North India and one at Indonesia. The company has a
production capacity of 2.5 million units a year. Innovation at the helm
TVS Motor's strength lies in design and development of
new products - the latest launch of 7 products on the
same day seen as a first in automotive history. We at
TVS deliver total customer satisfaction by anticipating
customer need and presenting quality vehicles at the
right time and at the right price. The customer and his
ever changing need is our continuous source of
inspiration.
Top of Form
COMPANY’S HISTORY:
of the company effective April 21, 2009.
TVS Motor Company Ltd.: History

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1982
- The company was incorporated as Indian Motorcycle Pvt. Ltd. on 15th July.
Its name was changed to Indo Suzuki Motorcycles Pvt. Ltd. and it was
converted into a public limited company on 12th January, 1984. It was
promoted by Mr. N. Krishnan in collaboration with Suzuki Motor Co. Ltd.
Japan; Sundaram-Clayton, Ltd., a member of the Company to the extent of Rs
70 lakhs.
- The company entered into a technical know-how and assistance agreement

with Suzuki Motor Co. Ltd., of Japan on 22nd September. As per the terms of
the Colloboration, Suzuki agreed to furnish complete technical information and
know-how, trade secrets and other data.
- All shares taken up by promoters etc. 1984
- The company received a letter of intent for the manufacture of 20,000 spark
ignition operated out board motors and 30,000 internal combustion spark
ignition engines upto 500cc per annum.
- 59,40,000 shares issued at par in 1984. 7,00,000 shares allotted to Sundaram

Clayton, Ltd. Chennai, 70,000 shares allotted to Anusha Investments (P) Ltd.
Chennai, 20,00,000 shares allotted to Suzuki Motor Co., Ltd., Japan; 2,20,000
shares allotted to employees and business associates and 29,70,000 shares
offered to the public. 1985
- A new company "Lakshmi Auto Components Pvt Ltd." was incorporated for
the manufacture of critical engines and transmission parts. 1986
- The company acquired the assets of the moped division from Sundaram
Clayton Ltd. The cost of acquisition was met partly by rights issue of equity
shares. The company subscribed to 39,20,000 equity shares of Rs.10 each of
Lakshmi Auto Components Pvt Ltd, whereupon it became a subsidiary of the
company.
- The name of the company was changed from Indo Suzuki Motorcycles Ltd. to
TVS Suzuki Ltd with effect from 18th August.
- 154,00,000 Rights Equity shares issued at par in prop. 2:1. 1988
- The company obtained a letter of intent for expanding the capacity to 4,00,000
Nos. two wheelers. 1989
- The working was adversely affected due to labour unrest which resulted in a
lock-out from 28th February 1990. The lock out was lifted in the second week

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of June 1990. 1990
- The company launched a 34cc miniped to take advantage of the Motor Vehicle
Act that exempts such vehicles from the payment of road tax. The Company
worked for only 10 months due to lock-out. 1991
- The technical aid agreement entered into with Suzuki Motor Co., Japan which
expired in August 1991 was extended for three more years with the approval of
the Government of India.
1992
- The Company launched two new models of motor cycles viz. `Sumurai' and
`Shogun'.
1993
- The Company launched a new model of moped viz. `TVS Scooty'.
1995
- The Company was studying the feasibility of opening a second plant at a

different location to meet the growth in demand for two wheelers in the near
future. It also proposed to introduce upgraded version of mopeds. In addition,
during the year, the Company undertook to develop new models of motorcycles.
1996
- The company is taking steps to meet the increase in demand for its products
and improve the market share.
- A statement relating to the subsidiary, M/s Lakshmi Auto Components

Limited, Chennai, and a copy of its annual accounts for the year ended 31st
March, 1996 are attached to the Balance Sheet pursuant to section 212 of the
Companies Act, 1956.
- As per the requirements of section 217(1)(e) of the Companies Act, 1956 read
with the Companies (Disclosure of Particulars in the Report of Board of
Directors) Rules, 1988, the information regarding conservation of energy,
technology absorption and foreign exchange earnings and outgo are given in
annexure I to this report.
1997

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- TVS-Suzuki plans to set up an auto ancillary estate through joint venture with
some of its existing components suppliers. The proposed project is to come up
at a new 57 - acre site near TVS-Suzuki's existing plant at Hosur.
- Leading two-wheeler manufacturer in the country, TVS Suzuki, will soon set
up a new 2.5 lakh capacity scooter plant in Mysore.
- TVS-Suzuki (TSL) - a joint venture between the TVS group and Suzuki Motor
Corporation, Japan - was the first company to launch a 100-cc motorcycle in the
Indian market.
- Credit Analysis & Research Ltd (Care) has assigned the credit rating of CARE
AA+ (double A plus) to the proposed non-convertible debenture issue of Rs.100
crore by TVS-Suzuki Ltd (TSL).
- TVS Suzuki is a joint venture between Saundaram Clayton Ltd. of the TVS
group and Suzuki Motor Corporation, Japan.
- The company proposes to introduce kick start facility.
- TVS Suzuki Ltd (TSL), the second largest two-wheeler manufacturer in the
country, will be restructuring its entire vendor-base in the next five years with
the objective of creating robust vendors to meet its future expansion plans.
- TVS Suzuki Limited is officially launching its new moped model, the XL
Super.
- The Rs. 100 crores non-convertible debentures of TVS-Suzuki Limited rating

of AA + (high safety with higher standing) has been retained by CARE.
1998
- TVS Suzuki Ltd, one of the leading two-wheeler manufacturers in the country,
has crossed the Rs.1,000-crore turnover mark in 1997-98.
- TVS will be the first company in the country to introduce the 4 stroke scooter
in the Indian market.
- TVS' new-generation state-of-the-art four-stroke scooter Spectra, of which we

gave you an exclusive preview last month, was launched in spectacular fashion
at the TVS Millennium Show on October 1 in New Delhi.
- TVS Suzuki Ltd on October 1 launched its new generation 4-stroke scooter
`TVS Spectra' in Delhi.

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1999
- TVS Suzuki is all set to launch a scaled-down version of Spectra -- the

recently launched four-stroke scooter.
- The company is set to launch Spectra on a nation-wide basis in April.
- Suzuki has indicated to the TVS group that if it did not agree to the Japanese
company's acquiring a majority stake, it should allow Suzuki to set up a 100 per
cent subsidiary.
2000
- The Company, pioneers of Indo-Japanese motorcycles in the country, has

launched its latest offering, Suzuki Fiero, in the Kerala market.
- The Tamil Nadu based TVS-Suzuki has launched the 150 CC four-stroke
powerhouse Suzuki Fiero in Tamil Nadu, close on the heels of its launch in
Rajasthan, Karnataka and Kerala.
- Two-Wheeler major, TVS-Suzuki Limited is set to create a special cell to tap

the institutional segment.
- The Company proposes to relaunch its four-stroke scooter, Spectra, in July.
- Two-wheeler major TVS Suzuki is all set to cross the magic one million mark
durisng the current fiscal with 12 new models lined up over the next 18 months.
- Motocycle giant, TVS Suzuki, has forged an alliance with Brand Dotcom to
leverage the latter's online expertise brand building on the Net.
- TVS-Suzuki Ltd on August 30th, formally launched its indigenously

developed 4-stroke motorcycle, TVS Victor, here. The price has been fixed at
Rs 41,187, (ex-showroom, Chennai).
- The TVS group and Suzuki Motor Corporation September 27 parted ways
from their 15-year-old joint venture with the former buying out the 25.97 per
cent stake of the Japanese company for Rs 9 crore.
2002
- TVS Motor Company Ltd has informed that the Board declared an interim
dividend of Rs 9.00 per share on 2,31,00,070 equity shares of Rs 10/- each fully

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paid up, aggregating to Rs 231.00 million.
2003
-TVS Motor Company has recorded a market share of 35% from motor cycles
division
-K.S.Bajpai has been appointed as an Additional Director on the Board.
-TVS, Bajaj Auto and Yamaha have grabbed the market share from the
country's largest motor cycle maker Hero Honda.
-The TVS victor sales has crossed 4 lakh unit mark in less than 18 months of its
launch.
-TVS Motor has recorded a 31% growth in its sales.
-C V R Panikar has been appointed as Additional Director on the Board of TVS

Motor Company Ltd.
-TVS Motor Company has reintroduced Fiero, inorder to compete with Bajaj
Pulsar.
-TVS Motor Company Ltd has introduced its own racing bikes which Team
TVS will test on the tracks in Asian Circuit.
-TVS Motor launched 4 new mobikes including a new brand 100-cc mobike
called the Centra.
-TVS Motor Chairman and MD Venu Srinivasan has been selected in Business
Week's Stars of Asia which covers the top 25 achievers in the continent.
-TVS Motor Company adds two new models in two-wheeler segment.
-TVS Motor ties up with State Bank of India for scooter and Motorcycle
financing.
-Launches Fiero F2 and Scooty Pep models
-Board of approves the merger of engine components division of its subsidiary,

Lakshmi Auto Components (LAC) with TVS Motors effective from April 2,
2003
2004

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-TVS Motor , on Jan 5 launched Centra, a 100 cc four-stroke motor cycle, with
variable timing intelligent (VTI) engines, claiming to give more mileage to
consumers. The Centra has bundled price, style, power along with fuel
efficiency making it a fill-once-a-month bike, and it's priced at Rs.36,990.
nearly Rs 100 crore investment had gone into the launch of 'Centra', including
R&D, plant and machinery.
-TVS Motor Company Unveil TVS Centra With ' VT-i Engines',, a 100 CC 4
stroke motorcycle
-TVS Motor Company launched its new bike - TVS Centra - here on February
9, 2004, for the first time in the State. It is a 100-cc four-stroke motorcycle
targeted at the popular segment and a Fill-it-once-a-month bike, competitively
priced at Rs. 36,990. The vehicle has been launched in January in the metros
and other cities and so far 8,000 vehicles had been sold in the country.
-TVS Motor Company and Union Bank of India (UBI) have announced the
launch of `Union Miles Scheme,' an exclusive two-wheeler finance scheme
- TVS Motor Company (TVS) launches new 125cc, 4-stroke Victor GLX
motorcycle in Chennai on May 02, 2004
-TVS Vice President resigns
-TVS Motors forges alliance with Andhra Bank
-Canara Bank, TVS Motor rolls out TVS Canmobile
-TVS picks up Asian Network for Quality award
-TVS unveils new version of 'Victor GX'
2005
-TVS Motor Company introduced its entry-level 4-stroke motorcycle - TVS

Star - in the Kerala market
-TVS rolls out Star bike in Andhra Pradesh
-TVS Motor Company launches TVS Centra VT-i, a variant of its four-stroke
100cc model TVS Centra on May 6
-TVS Motor rolls out two motorcycle variants named Victor EDGE, StaR City

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and Scooty Pep plus
2006
-TVS Motor appoints new President
-TVS launches Apache in Vizag
-TVS Motor Company launched a new version of 125 cc Victor GLX with an
electric start option
2007
-TVS Motor Co, has rolled out seven new vehicles, including its first three-
wheeler and a new 125 cc bike, aimed at gaining lost share in a highly
competitive market.
2009
- TVS Motor Company launched Scooty Streak, which is its latest scooterette
targeted at girls of 16 to 20 age group.
- Tvs Motor Company Limited has appointed Mr Prince Asirvatham as an

additional and independent director of the board of directors
Bottom of Form
TVS Group
TVS Group is one of
India'soldest business groups. It is a giant conglomerate with presence in diverse
fields like automotive component manufacturing, automotive dealerships and
electronics. Today, there are over thirty companies in the TVS Group,
employing more than 40,000 people worldwide and with a turnover in excess of
USD 2.2 billion.
TVS Group originated as a transport company in 1911. TV Sundaram Iyengar

and Sons Limited is the parent and holding company of the TVS Group. TV
Sundram Iyengar and Sons Limited has the following three divisions:
TVS and Sons: TVS and Sons is the largest automobile distribution company
in India. It distributes Heavy Duty Commercial Vehicles, Jeeps and Cars. TVS
and Sons represents premier automotive companies like Ashok Leyland,
Mahindra and Mahindra Ltd., and Honda. The company is also one of the
leading logistics solution providers and has set up state-of-the-art warehouses
all over the country. TVS and Sons has also diversified into distributing a range

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of Garage equipments.
Sundaram Motors: Sundaram Motors distributes Heavy Duty Commercial

Vehicles, Cars, and auto spare parts for several leading manufacturers. The
company is also the dealer for Ashok Leyland, Honda, Fiat, Ford and Mercedes
Benz.
Madras Auto Service: Madras Auto Service distributes automotive spare parts
for all leading manufacturers.
Other major companies of TVS Group are:
TVS - Motor Company Limited: TVS Motor Company Limited is one of the
largest two-wheeler manufacturers in India. It manufactures Motorcycles,
Mopeds, Scooterettes and Scooters.
TVS Electronics Limited: TVS Electronics was incorporated in 1986 in

collaboration with Citizen Watch Co. of Japan. The company manufactures a
complete range of computer peripherals.
Axles India Limited: Axles India was promoted by Sundaram Finance, Wheels
India and Eaton Corporation for the manufacture of axles for medium and heavy
duty commercial vehicles in India.
Brakes India Limited: Brakes India is a joint venture between TV Sundram

Iyengar and Sons Ltd. and Lucas Industries Plc., UK. The company
manufactures braking equipment for automotive and non-automotive
applications.
Sundaram Polymers Division: Sundaram Polymers Division manufactures

Engineering Plastic compounds for various applications.
Harita Finance Limited: Harita Finance Ltd is a finance company under the
TVS Group. It deals in retail finance, hire purchase, leasing and bill
discounting.
Harita Finance Limited: Harita Finance Ltd is a finance company under the
TVS Group. It deals in retail finance, hire purchase, leasing and bill
discounting.
India Motor Parts and Accessories Limited: It is engaged in the distribution

of automobile spare parts.
India Nippon Electricals Limited: It is a joint venture between Lucas Indian

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Service and Kokusan Denki Co Ltd., Japan. The company manufactures
Electronic Ignition Systems for two wheelers and portable gensets.
IRIZAR TVS (P) Ltd: IRIZAR TVS (P) Ltd. is a joint venture between
Sundaram Industries Ltd, Ashok Leyland Ltd and IRIZAR S. Coop of Spain.
The company builds bus bodies for export and domestic market.
Lakshmi Auto Components Limited: The company is a subsidiary of TVS-

Suzuki. It manufactures gears, crankshafts and connecting rods for TVS-Suzuki
motorbikes and mopeds.
Lucas Indian Service: Lucas Indian Service is a wholly owned subsidiary of

Lucas-TVS Ltd., engaged in the sales and service of auto-electricals and fuel
injection equipment.
Lucas - TVS Limited: Lucas-TVS, a joint venture between Lucas Varity

group, UK and TVS Group, is a leading manufacturer of auto electrical products
and diesel fuel injection equipment in India.
Sundaram Brake Linings Limited: Sundaram Brake Linings is the leading

manufacturer of brake linings in India.
Sundaram-Clayton Limited: Sundaram - Clayton Ltd manufactures complete

range of air brake actuation system - compressors, actuators, valves, brake
chambers, spring brakes, slack adjusters, couplings, hoses, switches and vacuum
boosters for light/medium and heavy commercial vehicles and trailers. Foundry
Division manufactures aluminum, gravity and pressure die-castings.
Company Profile
TVS Motor Company (TVS-M) one of the largest two wheeler
manufacturers in India, started manufacturing in 1979. TVS-M currently
manufactures a range of two wheelers namely motorcycles, scooters,
scooterettes and mopeds in its plants located at Hosur (in Tamilnadu) and at
Mysore (in Karnataka). Our subsidiary M/s Lakshmi Auto Components Ltd
(LAC), the Engine component division has been merged with TVS-M, so the
annual report of 2003-04 comprises of both. Our market share is around 22 %.
TVS-M is also the market leader in the moped segment enjoying a share of 69
%. The combined capacity as of march 04 is more than 1.6 million vehicles and
the annual turn over was Rs. 28,560 million (2003-04). TVS-M also exports its
bikes as SKDs and CKDs to African and South Americ

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Our products
Motorcycles
➢ TVS AX 100
➢ TVS Fiero
➢ TVS Samurai
➢ TVS Shaolin
➢ TVS Shogun
➢ TVS Apache (150 cc,13.7 Ps @8500rpm)
➢ TVS Apache RTR 160
➢ TVS Apache RTR 160 EFI (Electronic Fuel Injection)
➢ TVS Apache RTR 180 (17.3ps)
➢ TVS Centra
➢ TVS Fiero
➢ TVS Fiero F2
➢ TVS Fiero FX
➢ TVS Flame
➢ TVS Flame (125 cc,ccvti technology)
➢ TVS MAX 100
➢ TVS MAX R 100
➢ TVS Star
➢ TVS Star City
➢ TVS Star Sport

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➢ TVS Supra
➢ TVS Victor (110 cc)
➢ TVS Victor EDGE (125 cc)
➢ TVS Victor GLX (125 cc)
Scooterettes
➢ TVS Scooty KS (60 cc) (2nd Largest used Scooter in India)
➢ TVS Scooty ES (60 cc)
➢ TVS Scooty Pep (90 cc) (3rd largest used scooter in India)
➢ TVS Scooty Pep + (90 cc)
➢ TVS Teenz (60 cc)
➢ TVS Streak (90 cc)
Stepthru
➢ TVS NEO 110
Mopeds
➢ TVS 50 (The most used moped in India and its subcontinent, has been
manufactured 11,26,325 (its variants and derivates included) times
(August 2005) and still going on in service.
➢ TVS XL (60 cc)
➢ TVS Eco
➢ TVS Champ (50 cc)
➢ TVS Super Champ (60 cc)
➢ TVS Sport (70 cc)
➢ TVS XL Super (70 cc)
➢ TVS XL Super Heavy Duty (70 cc)
TVS Apache
TVS Apache is an exciting offer from TVS. A powerful blend of
contemporary design and engineering, TVS Apache is superbly styled with
fantastic finish. The mighty machine has sleek finish with lines that flow
smoothly and seamlessly.
TVS Centra
TVS Centra is an efficient bike in the popular 100 cc segment in
India. Thanks to the VTI (Variable Timing Intelligent) engine technology, it is

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one of the most fuel efficient bikes in India. Coming with a slew of innovative
technologies and superb design, the bike promises style, mileage and riding
comfort.
TVS Fiero F2
TVS Fiero FX 2 is a dynamic looking body with lots of power
packed features. The all-new twin pod instrument cluster comprises the
speedometer and trip tachometer. Triple rated 5-step shock absorber at the rear
and hydraulically damped front suspension imparts stability and comfort.
TVS Scooty Pep+

TVS Scooty Pep+ is an addition on TVS Scooty Pep. The two-
wheeler has been successful all over the market due to its sleek dual tone body
with complementary colored mirrors, appealing body lining and 5 different
types of metallic colors.
TVS Star
The TVS Star is TVS' entry-level bike that challenges the dominance
of the Bajaj CT 100 in the economy-segment. TVS has launched different kinds
of motorcycles which are marketed with all customized specifications.
TVS Super XL
TVS Super XL has been incorporated with all features a two-
wheeler needs to sell itself. The vehicle has been designed with rural vehicles in
mind. With proper safety, speed and easy-to-ride features, it has been able to
taste success in its target market.
TVS Victor
TVS Victor is an impressively styled powerful motorcycle. The bike
is available in new graphics and alloy wheels, which accentuate its sporty style.
The fuel tank has rounded lines with an aircraft styled fuel filler lid.

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ENERGY CONSERVATION POLICY
Energy policy energy

TVS Motor Company is committed to
Energy conservation through
Optimization of usage & loud, continuous
Auditing and climinating wastages .
We are also committed to energy saving
By using alternative methods, efficiency
Improvement using non-conventional
Resources minimizing waste generation
& encouraging recycling .
We shall comply with the energy
Legislation and regulation and build
Awareness among all employees for
Total involvement in energy conservation
Drive
Milestones of TVS Motor

1980 • India's first 2 seater 50cc Moped TVS 50, launched in

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Aug.
1984 • First Indian Company to introduce 100cc Indo-Japanese
motorcycles in Sept.
1994 • Launched first indigenous Scooterette (sub-100 cc
variomatic scooters), TVS Scooty in June.
1996 • Introduced first catalytic converter enabled
motorcycle, the 110cc Shogun in Dec.
1997 • Launched India's first 5-speed motorcycle, the Shaolin
in Oct.
2000 • Launched TVS Fiero, India's first 150 cc, 4 stroke
motorcycle in April.
2001 • Launched TVS Victor, 4-stroke 110 cc motorcycle, in
August, India's first fully indigenously designed and
manufactured motorcycle.
2004 • Launched TVS Centra in January, a world-class 4-
stroke 100 cc motorcycle with the revolutionary VT-i
Engines for best-in-class mileage.
• Launched TVS Star in Sept, a 100 cc motorcycle which
is ideal for rough terrain.
awards

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Star of Asia Award to Mr. Venu Srinivasan, CMD TVS Motor
Company by Business Week International.
He was also honoured with Doctorate in Science by University of

Warwick, United Kingdom.
Mr Venu Srinivasan was conferred with the prestigious JRD Tata

Corporate Leadership Award for the year 2004.
Engineering
The Deming Prize –
TVS Motor Company is the only two-wheeler company in the
world to be awarded the world's most prestigious and coveted recognition in
Total Quality Management
Technology Award 2002 from Ministry of Science,

Government of India for the successful commercialization
of indigenous technology for TVS Victor Asian Network for Quality Award
2004 - TVS Scooty Pep won the prestigious 'Outstanding Design Excellence
Award' from Business World and National Institute of Design
Progressive Manufacturer 100 Award –

TVS wins coveted 2009 Progressive Manufacturer 100 Award
for end-to-end automation of the entire business process of its lubricant brand,
TVS TRU4
TPM Excellence Award 2008 –

First category by Japan Institute of Plant Maintenance
(JiPm) Management
Emerging Corporate Giant in the Private Sector awarded by

The Economic Times and the Harvard Business School
Association of India.
Best Managed Company award from Business

Today, one of India's leading business magazines.

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Most Investor friendly company by Business Today, one of India's
leading business
The 'Good Advertising' award by Auto India Best Brand Awards 2009.
SAP ACE AWARD 2007 –

The company won the SAP ACE 2007 Award for Customer
Excellence in the Most Innovative Netweaver Category. t
TEAM TECH 2007 Award -

TVS Motor Company bags TEAM TECH 2007 Award of
Excellence for Integrated use of Computer Aided Engineering
TechnologiesTVS wins coveted 2009 Progressive Manufacturer 100 Award
Tvs motor company awarded the total productive

maintainance (TPM) excellence award
TVS Motor wins TPM Excellence Award by Japan Institute of Plant
Maintenance
New Delhi: The Japan Institute of Plant Maintenance (JIPM) has awarded the
coveted Total Productive Maintenance (TPM) Excellence Award to TVS Motor
Company in the first category. The company won the award for its exemplary
implementation of TPM processes in its Plant II in Hosur and its Mysore plant.
The TPM Excellence Award is the most prestigious award presented to

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organizations, which have attained excellence in equipment performance. Mr.
M. Muthuraj, Senior Vice President (Operations) received the award on behalf
of the company at a ceremony held in Yokohama, Japan on Wednesday.
The award was conferred in
acknowledgment of the performance and
proficiency of TVS Motor Company’s
state-of-the-art manufacturing facilities and
TPM process implementation in its Hosur
and Mysore plants. The TPM Excellence
Award indicates that the company has been
consistent in terms of significant business
results and performance indicators on
Quality, Cost, Delivery, Productivity,
Morale and Safety.
“The journey towards excellence is endless and team TVS is always committed
to attaining higher level targets. It is the combined effort and hard work of all
the team members, which has resulted in us being awarded the TPM Excellence
award. Such recognitions definitely boosts the morale, determination and zeal
of the team and induces a spirit to achieve even better operational excellence
and business results”, said Mr Venu Srinivasan, Chairman, TVS Motor
Company.
This is the second time that TVS Motor Company has bagged this esteemed
award. In 2004 the Engine Component Division at Hosur had received the
distinguished honor in recognition for excellence in application of TPM
methodology.
By implementing TPM processes in its plants, TVS Motor Company has

achieved significant results in quality and cost effective manufacturing. Zero
accident has been achieved in both plants and productivity has improved by
35%.
“This award reflects our ultimate goal to constantly endeavor to

maintain high levels of efficiency resulting in superior products which meets
the aspirations of rapidly maturing customers” Mr. Srinivasan added.
TVS Motor Company Limited, the flagship company of the USD 2.7 billion
TVS Group, is the third largest two-wheeler manufacturer in India and among
the top ten in the world, with an annual turnover of over USD 740 million. The
company is the only two-wheeler manufacturer in the world to be honoured
with the hallmark of Japanese Quality – The Deming Prize for Total Quality
Management.

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TVS Motors wins two IT awards

HOSUR: TVS Motor Company Limited has won two IT Awards, the SAP ACE
2008 Awards for customer excellence and the 2008 Symantec South Asia
Visionary Award.
While the company won the SAP ACE Award for digitization of new product
development process in SAP by implementing PLM (Product Lift
Management), the Symantec South Asia Visionary Award was conferred for the
way the company secured and managed system and information, a company
press statement said here on Friday.
The SAP ACE Award recognizes achievement of business excellence through
implementation of SAP projects.
Approximately 150 organisations participated across India for this award. The
award is given to different categories of Industries leveraging SAP to achieve
business excellence, the release said.
“It is indeed an honour for TVS Motor Company to win the SAP ACE Award
for the second consecutive year. PLM helped us to assimilate customer
experience and connect it to drawing board and also will help us in systematic
introduction of new product by mee ting quality, costs and delivery targets. The
Symantec Award was also a prestigious achievement for us. TVS Motor
Company was chosen out of 25 participants in South Asia for this award'' said,
Mr T G Dhandapani, Corporate Chief Information Officer, TVS M otor
Company, who received the awards on behalf of the company. - PT
TVS Motor Bags Deming Award For Quality Mgmt

Chennai, November 2:: TVS Motor Company (TVSMC) has been awarded the
prestigious Deming award by the Union of Japanese Scientist and Engineers for
achieving distinctive performance improvement through the application of total
quality management. TVSMC is the first two-wheeler company in the world to
get the award.
Industry considers the Deming award as equivalent to the Nobel prize in the
field of quality.
In another feather on TVSMC’s cap, its parent, Sundaram Clayton Ltd (SCL)
has been awarded the Japan Quality Medal by the Union for its brakes division.
This division had won the Deming award in 1998 and the current award is in
recognition of its achievement in its total quality management practices. SCL is
only the second company outside Japan to win the award, and the first one in
the country.

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With the latest award, the TVS group has hit a hat trick. Earlier, SCL and
Sundaram Brake Linings were awarded the prize. So far only TVS group
companies have bagged this prestigious award in the country.
“There is a strong resemblance of the quality award’s requirements to the TVS
way of life. These quality principles were in force when the TVS group founder
had been operating a 400-strong bus fleet in the early 1900’s before their
nationalisation,” says SCL and TVSMC managing director Venu Srinivasan.
“There is no instant mantra or extra effort that can prepare one for such an
examination (required for the award), except the arduous and diligent process of
consistently applying the process of TQM over a long period in every facet of
operation,” he explains.
For the group, the journey towards the awards began in a crisis period. During
the early 1980s, the recession and increased competition had led to a drop in the
market share and profitability of SCL. The company embraced the quality
mantra, which helped boost profit, besides improving quality, recalls SCL
president C Narasimhan.
TVSMC was plagued by problems after acquisition of SCL’s moped division by
the erstwhile Ind Suzuki in 1987. There was an incompatibility in the
organisational structure, high fixed cost, poor financials and low morale among
the workforce. The quality journey helped turnaround the fortunes, says TVSMC
president CP Raman
Research and development
The Companyfs R&D team has a strong technical

talent pool and modern computer aided laboratory, capable of developing new
and innovative styles and designs. It also has state-of-art facilities for engine
testing, NVH measurements and life testing.
At present, more than 450 engineers are working on the

development of new products and in other advanced areas of technology. The
Company works with leading technological research laboratory and institutions.
The Companyfs R&D is cognizant of 2010 emission

norms and is focused on ensuring complete compliance in all its products. The
Company is also working on development of fuel-efficient technologies and
alternate fuel technologies to take care of emerging needs of the consumers and
environment.
The Company has applied for over 200 patents and its R&D team has published
44 technical papers in national and international conferences .

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In addition to the requirements of domestic markets, the R&D team has
developed products for ASEAN markets. The team has also developed three
wheelers. TVS Racing Group, which is an integral part of the R&D ,participated
in the major two-wheeler racing events in the country and won nearly 90% of
the events. Information technology ERP system is used to integrate all the
business processes across the Company.
The Company has also integrated its dealers and suppliers into its IT systems.
During the year 2007-08, the Company has implemented Product Lifecycle
Management system to digitize the new product of new products into the
market. It integrates different processes within the Company and enables
electronic collaboration with product development vendors.
The Company has also introduced Business Intelligence tool to get quick
access to information through dashboards for effective decision-making.
COMPANY PERFORMANCE
New Product Launches and Initiatives During the year

2007-08, the Company launched various newproducts and variants.
TVS Flame
This is the hottest riding experience sporting many first time
features (in the executive segment) like the embedded trafficators, Instant
Mileage Indicator, Delta Edge exhaust andglove box. Flame sports are
volutionary 3 Valve CCVTi engine which delivers best in class mileage
without compromise on power. With this launch, the Company will actively
compete in the executive segment.
Apache RTR
This 160cc Apache launched in the growing premium segment,
was declared Performance Bike of the year 2008 by Auto Business Standard
Motoring , NDTV and Overdrive. It also bagged the NDTV Car & Bike Award
for Best Design of the year.
StaR Sport

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The new StaR Sport with superior style, refreshing graphics,
pleasing colours and contemporary design became an instant hit. More
importantly , this bike delivers the best
mileage in its class.
StaR City 110 cc

An upgrade of the existing and highlysuccessful StaR City, this
newmotorcycle packs a more powerfulpunch with increased power and
higherfuel efficiency with VTi technology.
Scooty TeenZ Electric

This new entrant in the TVS Scooty family is an electric
eco-friendly scooter. This will address the growing demand for electric scooters
in India. Scooty TeenZ Electric has been launched in Gujarat and Maharashtra.
During the year 2008-09, this product will be made available across the country.
TVS Tru4 Oil

TVS Tru4 oil has been indigenously developed by the Company
in association with BPCL. This is specifically designed for smooth clutch
operations , smoother gearshift and enhanced engine protection providing an
ultra smooth biking experience for the customer. This product has been certified
by JASO (Japanese Automotive Standards Organisation ) for MA2 with API
20W40 grade.
Motorcycles
In this category, the Company faced a steep decline of 33%
during2007-08. The Company's motorcycle portfolio was largely dependent on
StaR brand of motorcycles and the impact of non availability of retail finance
was severe. Launch of TVS Flame was delayed due to litigation on usage of
twin spark plug. While the legal process is still going on, in order to avoid
business disruption , the Company has launched TVS Flame with a single spark
plug without compromising on any of the performance parameters . With the
complete product range now available, the Company hopes to reverse the
decline and grow during 2008-09.
Un geared scooters Scooty Pep+ continues to be the market leader in sub
100ccmarket. Emergence of electric scooters segment has affected TVS Scooty
sales marginally. The newly launched TeenZ Electricwill address this issue.
This product is also rated the best

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amongst the competing brands by Overdrive Magazine (June2008 issue). The
Company will also be launching a new variant of Scooty and a big scooter
during the year 2008-09 to expand its customer base.
Mopeds
Mopeds grew by 19% and increased its market share to 95% from
89% in the previous year. Focused efforts on non-south states have helped to
achieve this growth.
International Business In 2007-08, export business saw steep growth of 32% as
compared to 28% in the previous year. During this period, 5 more countries
were included, taking the total countries to which the Company exports to 53.
Three Wheeler Operations

The three wheeler industry has grown at a
compounded average growth rate (CAGR) of 12% over the last 5 years to reach
5 lakh units in 2007-08. Passenger segment accounts for 73% and balance being
goods carriers. In addition to domestic demand,
exports offer an attractive opportunity. The Company launched its three
wheeler, TVS King in two variants . two stroke petrol and two stroke LPG in
March 2008. The product comes with many first time features in the industry
and delivers higher comfort and convenience, better fuel efficiency and more
importantly superior style to give pride of ownership to the drivers. The product
has received encouraging response from the market. TVS King has been
launched in selected towns and will be gradually extended to allover India by
December 2008.
TVS MOTOR COMPANY LIMITED

The Company plans to introduce four
stroke version in Petrol, LPG and CNG fuels for domestic and export markets
during 2008-09.

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OPPORTUNITIES AND THREATS
➢ Growth in two wheeler demand would come mainly from rising

population in relevant age and income groups and increasing use of
personal transport.
➢ The StaR brand stands to gain from this, but the current retail finance
situation may hinder its growth in the current year.
➢ Apache RTR is gaining popularity with the younger male population. To

retain this segment of customers, who are very conscious about style and
performance, frequent refreshes and upgrades are required.
➢ The executive segment accounts for over 50% of the motorcycle

category. The recently launched TVS Flame has been well received by
discerning customers.
➢ The Company has a strong presence in the sub 100cc ungeared scooter
segment. However, the Company has no presence in the large scooter
format which accounts for 70% of the total ungeared scooters.
➢ The Company plans to launch a new product during the year to target
these customers. Emergence of electric scooters, especially in the
context of rising fuel prices provides a new avenue of growth.

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OPERATIONS REVIEW
Quality
The Company has significantly improved the quality performance of
all its products through a systematic task force approach. The fact that the
Company came out with Industry first five year extended warranty program on
StaR brand is a testimony to its manufacturing quality.
TQM
The Company continues to benefit from 100% participation of employees
in TQM activities. The employees have completed more than 1,200 projects
through QC Circles and Cross Functional Teams. The average number of
suggestions implemented per employee was 69 during 2007-08.
Cost management
The Company continues its rigorous focus on costs through
an effective deployment system. Value engineering and aggressive global
sourcing projects are being pursued to reduce material costs and also to partially
neutralize input material cost increase.
TPM is practiced in all the plants to ensure significant improvement in
productivity and reduction in manufacturing cost.
During 2007-08, the Hosur and Mysore plants
were awarded the TPM excellence certificate by the Japanese Institute of Plant
Management (JIPM).
Research and development

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The Companyfs R&D team has a strong
technical talent pool and modern computer aided laboratory, capable of
developing new and innovative styles and designs. It also has state-of-art
facilities for engine testing, NVH measurements and life testing. At present,
more than 450 engineers are working on the development of new products and
in other advanced areas of technology. The Company works with leading
technological
research laboratory and institutions. The Companyfs R&D is cognizant of
2010 emission norms and is focused on ensuring complete compliance in
all its products. The Company is also working on development of fuel-efficient
technologies and alternate fuel technologies to take care of emerging needs of
the consumers and environment. The Company has applied for over 200 patents
and its R&D team has published 44 technical papers in national and
international conferences. In addition to the requirements of domestic markets,
the R&D team has developed products for ASEAN markets. The teamhas also
developed three wheelers.
During the year 2007-08, the Company has implemented
Product Lifecycle Management system to digitize the new product development
process. This solution will help in faster introduction of new products into the
market.
Supply Chain Management

During the year, the Company streamlined its
global sourcing operations apart from strengthening its domestic supply base.
Supplier cluster programmes enabled transfer of best practices from the
Company to the suppliers and also among the suppliers. The domestic
dealership network was further strengthened with addition of 48 dealers in
2007-08. The Company now has 604 exclusive dealers and over 2,500
authorised sub dealers and service centres. The customer loyalty programme .
Smiles forever - has been
upgraded and revamped. The current customer base of the CRM programme is
over 4.3 lakh members PT TVS Motor Company Indonesia PT TVS Motor
Company Indonesia, a subsidiary of the Company, has established a
manufacturing facility at Karawang (near Jakarta), Indonesia with an annual
capacity of 3,00,000 units. The new product exclusively developed for the
Indonesian market was launched during 2007-08 in select markets. The
response from the customers has been extremely satisfactory. Apache RTR
launched during 2007-08 has also caught the fancy of Indonesian customers.
The Company has established a network of 25 dealers as on 31st March 2008
and plans to add another 125 during 2008-09.
HUMAN RESOURCE DEVELOPMENT

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The Company focuses on attracting
the best talent through strategic recruitment from reputed Engineering Colleges
and Business Schools across the country. Managers are developed through
structured foundation programs in association with reputed institutions. The
Company sponsors managers to overseas and inland universities for developing
their capabilities to handle new technologies and management practices. They
are also deputed to international conferences and seminars to gain global
exposure. Leadership development programs have been institutionalized as part
of career development for senior executives. Career development workshops
help identifying the high potential talents. This is reinforced with robust
development plans supported by reward and recognition system. The Company
has developed a blueprint for creating Centers of Excellence in the key business
processes. These Centers of Excellence build competencies required for the
present and the future to provide competitive advantage. The Company
continues to maintain its record on industrial relations with not a single day of
work being lost because of labour unrest. As on 31st March 2008, the Company
had 4,284 employees on
its rolls.
ENVIRONMENT, HEALTH & SAFETY

An integrated EHS Management
System is instituted both at Hosur and Mysore units. Both the sites have been
certified under ISO 14001 for Environment Management System and under
OHSAS 18001 for Occupational Health Safety Management System. The
Company continues to excel in key environmental performance areas, achieving
a 35% reduction in fresh water consumption, 45% per unit reduction in landfill
waste disposal and 33% reduction in paint sludge generation. In line with the
World Environment Day . 2008 theme g Kick the Habit - Towards Low
Carbon Economyh, the Company is making a conscious effort to reduce
its Carbon Foot print. Accordingly, it has taken various energy conservation
measures like the use of waste heat from central power plants, use of energy
efficient motors, use of CFL lighting systems, use of natural lights, special V
Belts in machine drives etc. The eventual goal is to become a Carbon Neutral
Manufacturing Company.
COMMUNITY DEVELOPMENT AND SOCIAL RESPONSIBILITY

Srinivasan Services Trust (SST) is
a trust co-sponsored by TVS Motor Company with the vision of building self-
reliant rura communities. SST extended its coverage to 363 villages, serving a
population of 3.71 lakhs. Some of the significant achievements are :
➢ Regular income of over Rs.4,000/- per month for 14,446 families.

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➢ No case of Infant and maternal mortality in the project areas.
➢ Morbidity caused by poor sanitation & hygiene reduced from 37% to
13%.
➢ 100% enrolment of children in Balwadis and Schools.
➢ 1,12,000 hectares of degraded forest land reforested.
➢ 5,830 hectares were covered under Watershed Program.
CAUTIONARY STATEMENT
Statements in the management discussion and
analysis report describing the company’s objectives, projections,
estimates and expectations may be gforward looking statementsh
within the meaning of applicable securities laws and regulations. Actual
results could differ materially from those expressed or implied. Important
factors that could make a difference to the Company’s operations include,
among others, economic conditions affecting demand supply and price
conditions in the domestic and
over seas markets in which the Company operates, changes in the Government
regulations, tax laws and other statutes and incidental factors.
INTERNAL CONTROL AND THEIR ADEQUACY

The Company has a proper and
adequate Internal control system to ensure that all the assets of the Company are
safeguarded and protected against any loss and that all the transactions are
properly authorised, recorded and reported.

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specialisation
TVS Apache RTR 180: The new member of the TVS Apache stable
TVS, the maker of the popular Apache RTR
brand, released TVS Apache RTR 180cc bike last month, the new member of
the Apache family. The Apache bikes are racing bikes. If you are looking for a
bike which is stylish and powerful at the same time, then this is the bike for you.
The Apache RTR 180 comes with superb aerodynamic design. TVS mainly
made changes in the engine which made the major difference in the
performance of this bike. The new Apache RTR 180 will compete with Bajaj
Pulsar 180cc and Bajaj Pulsar 200cc bikes, Yamaha FZ-S bike. TVS is also
planning to launch another motorcycle in India by the end of this year and it
would start exporting its Apache RTR 160 FI to North America at the same
time.

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The various objective of apache rtr 180 are :
Split bull horn rails:

The split bull horn rails not only adds up to the motor
cycle’s style quotient but also helps the pillion rider to get a good grip thus
ensuring safety. The split bull horn design is the result of input gathered from
thousands of “palm types” and “grab holdings.”
Style and graphics:

The stylish graphics of TVS Apache RTR 180 makes it a
stand out from the crowd. The racing stripes, luminous rims, aerodynamic
airscoops and race crouch mirrors makes it lean mean racing machine.
Aerodynamic airscoops:
The aerodynamc airscoops makes sure that cool air
flows towards the engine unit to cool it down.
Engine fairing:
The engine fairing adds up to the aero dynamic design of the
TVS Apache RTR 180. It also protects RTR engine from harsh road conditions.
Lightweight stylish alloys:

The lighthweight alloys does not add up too much
weight at the same time they can withstand the toughest surface.
Forged brake lever:

The forged brake lever and gear lever set of the Apache
RTR 180 gives it a distinctive look.
Removable rear fender:

The Apache RTR 180 comes with a replaceable mud flap

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Engine:
The “Rev happy oversquare engine” truly upholds the ingenuity of TVS
engineers. This engine won the TVS Apache RTR 160 the performance bike of
the year award from BS Motoring and Overdrive & NDTV car and bike awards.
Roto petal disc:

The Apache RTR 160 was the first Indian bike to come with the
Roto Petal disc with a diameter of 270 mm. It helps in sharp braking and the
large size of the disc ensures quick heat dispersion. The Apache RTR 180
comes with roto petal disc on both front and rear wheels.
Digital speedo console:

The backlit digital speedo console gives out necessary
information about the motor cycle such as, two trip logs, max speed and so on.
LED Tail lamp:

The stylish LED (Light Emitting Diode) tail lamp consumes less energy
and shines more brightly and ensures high visibility at any weather condition.
Head Lamp:
The head lamp and park lights are integrated into the cowl. It
provides good visibility.
Poly shock absorbers:

The poly shock makes the TVS RTR 180 a tough
motorcycle that can run on any terrain. Be it a smooth road, or rough road filled
with potholes. The poly shock absorber takes the rebound from a shock and
dissipates it as heat energy.
Clip on handle bars:

The clip on handle bar of the TVS RTR 180 is designed
based on racing insights. The handle bar consists of two units- the two different
handle bars and base unit. The handle bars are joined with the base unit in such
a way that it gives the rider a racing posture. The clip on handle bar is also
adjustable according to the rider’s height.
Wide tubeless tyres:

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The wide tubeless tyres of TVS RTR 180 ensure high stability
for the rider on all types of roads.
Stylish exhaust:
The roar says it all for TVS RTR 180. Designed with great
care, the exhaust not only releases the gas produced from internal combustion
but also adds up to the overall style icon of the bike.
Foot pegs:
The rear set foot pegs is fitted in such a way that is gives the rider a
sporty stance while riding the bike. The foot pegs of TVS Apache RTR 180 are
lightweight and contribute to the power to weight ratio.
Price:
TVS Apache RTR 180 will cost Rs.64,000 (ex-showroom).
TVS Apache RTR 180 specification

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Dimensions, weight and color:
➢ Length: 2085.00 mm
➢ Width: 730.00 mm
➢ Height: 1100.00 mm
➢ Kerb weight: 137 kg.
➢ Maximum payload: 130 kg.
➢ Colors: White, gray, yellow and black.
Other specifications:
➢ Ground clearance: 180 mm

➢ Saddle height: 790 mm
➢ Chassis type: Double cradle sychrostiff.
➢ Fuel tank capacity: 16 ltrs
➢ Reserve fuel tank capcity: 2.5 ltrs.
➢ Battery: 12v. 9.0 AH
➢ Headlamp: 12V 35/35W Halogen HS1, Clear lens with MFR.
➢ Taillamp: 0.5 W LED twin-triangle with prism on
➢ Wheel Type: Six spoke magnesium alloy wheels.
➢ Wheelbase: 1326.00 mm
➢ Front rim size: 1.85 X 17”
➢ Rear rim size: 2.15X17”
➢ Front wheel size: 90/90 x 17”
➢ Rear wheel size: 110/80 x 17” mm
➢ Front suspension: Telescopic Forks (105 mm strokes)
➢ Rear suspension: Mono tube inverted gas filled shocks
➢ Front brake type: 270 mm petal disc.
➢ Rear brake type: 200 mm petal disc.

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➢ Brake fluid: Dot 3.
Engine:
➢ Engine type: Single cylinder, air cooled, four stroke.

➢ Displacement: 177.4 cc.
➢ Max Power: 17.3bhp @ 8500rpm
➢ Max Torque: 1.58kgm @ 6500rpm
➢ Maximum speed: 124 kmph.
➢ Bore: 62.5 mm.
➢ Stroke: 57.8 mm.
➢ Compression ratio: 9.5:1
➢ Carburettor: Mikuni BS-29.
➢ Valve train: Two valves, overhead cam.
➢ Valves per cylinder: Two valves.
➢ Power to weight ratio: 124.08 bhp/tonne.
➢ Starting: Electronic and kick start.
ABOUT JEEVOTHAM TVS

JEEVOTHAM TVS is a proprietary
th
concern started on 19 December 1997 by Mr. Dhamodar V Shanbhag a
resident of shirali . Having a good reputation and hailing from reputed business
family. It located at Krishna complex NH 17 Shirali which is very best place for
such type of unit.

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Working hour of JEEVOTHAM TVS is between 10.00 am
to 6.30pm and helpline breakdown service is available for 24hrs within city
limit.
For the convenience of the customer and smooth running of the concern, the
unit has been divided into various section.
 Spare part devison

 Work section
 Sales department
JEEVOTHAM TVS also made the automated workshop in 05

january 2005 .
Generally all kinds of repairs and services like Reconditioning ,lathwork
,firefighting etc are carried out in automated workshop for the smooth working
of workshop. Under the workshop in charge there are two skilled mechanics and
two mechanics cum electricians and under each of them there are two helpers.
The mechanic in the workshop are talented and have efficient and
have attend various training camp organized by TVS COMPANY .
The various machines and tools installed in workshop are

➢ Hydraulic ramp
➢ Pneumatic tools
➢ Tools board
➢ Special tools
➢ Engine jig
➢ Air compressor
➢ Air inflator
➢ Bench vice
➢ Impact driver
➢ General tools
➢ Verneir
➢ Timing light
➢ Battery charger
➢ Battery tester
➢ Hydro meter
➢ Soldering iron
➢ Spark plug cleaning machine
➢ Air gauge

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➢ Water wash machine
➢ Multi meter
➢ Compression gauge
➢ Mileage tester
➢ Rpm meter
This installation of tools and machinery of automated

workshop are very sophisticated. Everyday there are 15 to 20 vehicle for
servicing purpose in the workshop of JEEVOTHAM TVS .
For the convenience of the satisfaction of cutomers ,

separate waiting room has been constructed with various facilities like news
paper , journals , magazines , TV etc .
The unit has separate spare parts counter , where in all spare and
equipment are genuine and indirectly supplied by the TVS COMPANY. The
unit has spare parts of all ranges bike of TVS.
JEEVOTHAM TVS
deals with following TVS company motor cycle
➢ TVS Apache (150 cc,13.7 Ps @8500rpm)

➢ TVS Apache RTR 160
➢ TVS Apache RTR 160 EFI (Electronic Fuel Injection)
➢ TVS Apache RTR 180 (17.3ps)
➢ TVS Centra
➢ TVS Fiero
➢ TVS Fiero F2

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➢ TVS Fiero FX
➢ TVS Scooty Pep (90 cc) (3rd largest used scooter in India)
➢ TVS Star
➢ TVS Star City
➢ TVS Star Sport
➢ TVS Victor (110 cc)
➢ TVS Victor EDGE (125 cc)
➢ TVS Flame (125 cc,ccvti technology)
➢ TVS Scooty
INVESTMENTS OF JEEVOTHAM TVS
The following were the investments made by Mr.Dhamodar V. Shanbagh the

proprietor of JEEVOTHAM TVS for establishment of this motorcycle giant in
Bhatkal:
Particulars Amount (in Rs.)
Land Purchased 15,00,000
Vehicles(Initial Investment) 5,00,000
Spare Parts(Initial Investment) 2,00,000
Furniture & Fittings 1,50,000
Automated Workshop 2,00,000
TOTAL 25,50,000

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ORGANISTIONAL BEHAVIOUR
In firm size , it is humanly impossible for an
individual to do justice to the multitudes and the complex demand of the
managing and operating of the business .since management essentially implies
taking work from other as per the plan . there authority to the work done from
the later as per specific directives . All the management function of planning ,
organizing , directing and controlling cannot be perform by an officer at the top.
In short authority has to deligated as the responsibility diversified in order

achieve optimum results.

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ORGANISTIONAL structure
The pattern of network of relationship between the various

position is in a firm as well as between the person who hold those position
referred to as organizational chart.
As it has been mentioned earlier that it is a sole proprietary

concern, followed by one manager, one workshop in charge, one supervisor,
one spare part in charge, one receptionist.
Under the workshop in charge there are two skilled mechanics and
two mechanics cum electricians and under each of them there are two helpers.
The top down chart of the JEEVOTHAM TVS, the major function at the top
which subordinates function is successive lower position.

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SERVICES OFFERED BY SHOWROOM
JEEVOTHAM TVS provide quality services to their customers to keep long

lasting customers relationship. The services offered by the showroom are:
➢ Sales
➢ Repairs
➢ Servicing
➢ Maintenance of vehicles
The unit undertakes all kinds of sales, repairs, servicing and maintenance of
all TVS motorcycles. As a sub-dealer JEEVOTHAM TVS provides 2 years
warranty after sales services to all TVS motorcycles on certain terms &
conditions. It offers FIVE free services for new vehicles, regular services after
free services and general checkups. Everyday there are at least 15-20 vehicles
for servicing.
The free services are offered on all TVS motorcycles on the following basis:
Free Services Eligibility

First Service 500-750 kms or 1month from the
date of purchase
Second Service 2500 -3000kms or 3 month from
the date of purchase
Third Service 5500-6000kms or 6 month from the
date of purchase
Fourth Service 7000-7500 kms or 9 month from
Fifth Service 11500-12000kms or 12 month from

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COMPETITORS
As the business grows the competition also

increases. So the firm to be successful must prove greater customer value and
satisfaction than its competitors. So the firm should carry out continuous
innovative marketing strategy to hold the market. The main competitors of
JEEVOTHAM TVS are:
➢ India Motors (Hero Honda).

➢ Baba Auto (Yamaha-Escorts).
➢ Amar Sales & Services (Kinetic Engg Ltd.).
➢ Mahamya motors ( Bajaj)

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SALES PROMOTION
Sales promotion tool are used by most firm including

manufacturers, distrubuters, retailers and trade association. They are targeted
towards final buyers. It is a short term incentives to encourage purchase or sale
of a product, where advertising offers reason to buy a product , sales promotion
offers reason to buy now .
Promotion plays an important role in the total performance mix.

Mahamaya Motors undertakes various promotional activities. Such as:
➢ Exchange offers by arranging exchange melas
➢ Monsoon Mela
➢ Mega service camp
➢ Finance facilities
➢ Test drive
➢ Free service camps
➢ Keeping customer data base
➢ Calling for free service to the customers
➢ Follow-up customers complaint
➢ Diwali Dhamaka offers

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➢ Free gifts with bikes (mobiles, electronic items).
OBJECTIVES
The main objective of the study is
finding the popularity of TVS co in Bhatkal and also the titled
itself indicates the Consumer behaviour towards TVS Apache
in Bhatkal and to see why the customer preferring TVS
Apache at the alternatives of Hero Honda’s CBZ Xtreme and
Bajaj’s Pulsar .
The main sub objectives of the study are outlined below:
➢ To study the market share of TVS motors
➢ To study the customer’s biking preference
➢ To study the customers want and demand
➢ To make necessary suggestion on the basis of study

conducted

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Customer Satisfaction:
Satisfaction is a person’s feelings of pleasure or
disappointment resulting from comparing a product’s perceived performance (or
outcome) in relation to his or her expectations. Whether the buyer is satisfied
after purchase depends on the offer’s performance in relation to the buyer’s
expectations. If the performance falls short of the expectations, the customer is
dissatisfied. If the performance matches the expectations, the customer is
satisfied. If the performance exceeds expectations the customer is highly satisfied
or delighted.
A company would be wise to measure customer satisfaction regularly

because one key to customer retention is customer satisfaction. A highly satisfied
customer generally stays loyal longer, buys more as the company introduces new
products and upgrades existing products, talks favorably about the company and
its products, pays less attention to competing brands and is less sensitive to price,
offers product or service ideas to the company, and costs less to serve than new
customers because transactions are routine.
When customers rate their satisfaction with an element of the

company’s performance - say, delivery. It could mean early delivery, on-time
delivery, order completeness, and so on. The company must also realize that two
customers can report being “highly satisfied” for different reasons. One may be
easily satisfied most of the time and the other might be hard to please but was
pleased on this occasion.
A number of methods exist to measure customer satisfaction.

Periodic surveys can track customer satisfaction directly. Respondents can also
be asked additional questions to measure repurchase intention and the likelihood
or willingness to recommend the company and brand to others. Companies that
do achieve high customer satisfaction ratings make sure their target market
knows it. For customer centered companies, customer satisfaction is both a goal
and a marketing tool. Although the customer-centered firm seeks to create high
customer satisfaction, that is not its ultimate goal. If the company increases
customer satisfaction by lowering its price or increasing its services, the result
may be lower profits. The company might be able to increase its profitability by
means other than increased satisfaction (for example, by improving
manufacturing processes or investing more on R&D). Also, the company has
many stakeholders, including employees, dealers, suppliers and stock holders.
Spending more to increase customer satisfaction might divert funds from
increasing the satisfaction of other “partners”. Ultimately, the company must
operate on the philosophy that it is trying to deliver a high level of customer

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satisfaction subject to delivering acceptable levels of satisfaction to the other
stakeholders, given its total resources.
Survey research:
Survey research is the systematic gathering of information from
respondents for the purpose of understanding and/or predicting some aspects of
the behavior of the population of interest. It is the most common method of
collecting primary data for marketing decisions. Survey can provide data on
attitudes, feelings, beliefs, past and intended behavior, knowledge, ownership,
personal characteristics and other descriptive items. Survey research is
concerned with administration of questionnaires (interviewing). The survey
research must be concerned with sampling, questionnaire design, questionnaire
administration and data analysis. The administration of questionnaire to an
individual or group of individuals is called an interview.
A questionnaire is simply a formalized set of questions for eliciting information.
As such, its function is measurement and it represents the most common form of
measurement in marketing research.
METHADOLOGY

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The report has been prepared as per the information obtained

from two sources. They are:
1. Primary data
2. Secondary data
Primary data:
The primary data included the information collected from the
1. Proprietor, manager and employees of Jeevotham TVS.
2. Structured questionnaire
3. Personal interview with customers
Secondary data:
Secondary data includes
a. Data from various magazines esp. bike magazines.
b. Internet
c. Brochures
d. Books
e. Newspapers etc
Definition of population:

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The population was defined as Bajaj motorcycles owners of 18 years of age and
older (element) at showroom and market (unit) in Bhatkal (extent) during the
month of December 07-January 08 (time).
Sampling plan:
Data collected has been analyzed and interpreted by using simple percentage
method and finally the data is presented in graphs and charts.
Sampling frame :
1. Customers visiting showrooms for servicing their motorcycles
2. Shopping malls, Supermarket, Markets, College parking etc
Sampling unit:
Motorcycles owners esp. Bajaj Pulsar motorcycle owners
Sampling method:
Simple random sampling method was used.
Desired sample size:

A sample size of 60 motorcycle owners was specified.
Survey administration process

QUESTIONNAIR
INTERVIEWER
RESPONDEN
TE

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With special reference to JEEVOTHAM TVS MOTOR BHATKAL

BACHELOR OF BUSINESS ADMINISTRATION COURSE

Anjuman Institute Of Management Page 1

Anjuman Institute Of Management Page 2

Anjuman Institute Of Management Page 3

Anjuman Institute Of Management Page 4

ANJUMAN INSTITUTE OF MANAGEMENT

Certified that Mr. Mohammed YASIR RUKNUDDIN of BBA second year

PRINCIPAL Signature and name of internal guide

Anjuman Institute Of Management Page 5

Mr. Damodar V. Shanbag

Anjuman Institute Of Management Page 6

I hereby declare that this project report entitled “A study

I also declare that this discretion is the result of my own

REG NO.08b61626 YASIR RUKNUDDIN

Anjuman Institute Of Management Page 7

I wish to acknowledge this report which I had prepared on

For the development and production of this study itself I feel a

MOHAMMED YASIR RUKNUDDIN

Anjuman Institute Of Management Page 8

CHAPTER NO. TITLE PAGE NO.

1. SCENARIO OF INDIAN AUTOMOBILE

SCENARIO OF INDIAN AUTOMOBILE

Anjuman Institute Of Management Page 9

The automotive sector is one of the core industries of the Indian

Anjuman Institute Of Management Page 10

Anjuman Institute Of Management Page 11

Major players in the automobile sector are:

Anjuman Institute Of Management Page 12

Two multi-national car majors — Suzuki Motor Corporation of

Anjuman Institute Of Management Page 13

In fact, industry observers believe that while the automobile

Anjuman Institute Of Management Page 14

The survey said many executives believe that India’s cost

About Tvs Company

Anjuman Institute Of Management Page 15

The company launched the first of its two-wheeler product

Anjuman Institute Of Management Page 16

Post Box No.1

TVS Motor Company is the third largest two-wheeler

Anjuman Institute Of Management Page 17

A bike for anyone

TVS Motor currently manufactures a wide range of two-wheelers from mopeds

Penchant for Quality

Anjuman Institute Of Management Page 18

- The company entered into a technical know-how and assistance agreement

- All shares taken up by promoters etc. 1984

- 59,40,000 shares issued at par in 1984. 7,00,000 shares allotted to Sundaram

- 154,00,000 Rights Equity shares issued at par in prop. 2:1. 1988

Anjuman Institute Of Management Page 19

- The Company launched a new model of moped viz. `TVS Scooty'.

- The Company was studying the feasibility of opening a second plant at a

- A statement relating to the subsidiary, M/s Lakshmi Auto Components

Anjuman Institute Of Management Page 20

- The company proposes to introduce kick start facility.

- The Rs. 100 crores non-convertible debentures of TVS-Suzuki Limited rating

- TVS' new-generation state-of-the-art four-stroke scooter Spectra, of which we

Anjuman Institute Of Management Page 21

- TVS Suzuki is all set to launch a scaled-down version of Spectra -- the

- The company is set to launch Spectra on a nation-wide basis in April.

- The Company, pioneers of Indo-Japanese motorcycles in the country, has

The Companyfs R&D team has a strong technical

The Companyfs R&D is cognizant of 2010 emission