PRESENTATION 3

LUST
LUST
YOUR CLOSET MEETS
YOUR CLOSET MEETS
TECHNOLOGY.
TECHNOLOGY.

AFONSO MARQUES

ISHA CHAWLA

FRANCISCO SANTOS

GONALO CARDOSO

JOANA LISBOA

1. PERFORMED TASKS
REVISED
REVISED BUSINESS
BUSINESS MODEL
MODEL CANVAS
CANVAS

Customer segments

Empathy Maps, Personas, Daily Life

INTERVIEWS
INTERVIEWS &
& RESULTS
RESULTS

# Interviews Conducted: 16

# Surveys: 100

IDENTIFIED
IDENTIFIED 33 BLOCKS
BLOCKS OF
OF CANVAS
CANVAS

Revenue Stream

Customer Relationship

VALUE
VALUE PROPOSITION
PROPOSITION
Finalized Value Curve

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Channels

2. REVISED BUSINESS MODEL CANVAS

2.1. Customer Segment: Fashion Lovers

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2. REVISED BUSINESS MODEL CANVAS

2.2. Customer Segment: Fashion Busy

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2. REVISED BUSINESS MODEL CANVAS

2.3. Customer Segment: Fashion Wannabes

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3. INTERVIEWS & ONLINE SURVEYS

3.1. Interview Scripts & Online Survey

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3. INTERVIEWS & ONLINE SURVEYS

3.2. Interviews Follow Up

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3. INTERVIEWS & ONLINE SURVEYS

3.2. Interviews Follow Up

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3. INTERVIEWS & ONLINE SURVEYS

3.2. Interviews Follow Up

I don't think I would want to spend time to ask for

fashion advices to a blogger.

It would be great if Lust suggests new clothes based

on seasons and brands. For example, Zara launches a
summer collection in 2 weeks go check it out, these
will look great on you!

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3. INTERVIEWS & ONLINE SURVEYS

3.3. Online Survey Follow Up
Can you tell us the 3 top problems you face in the morning when dressing?

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3. INTERVIEWS & ONLINE SURVEYS

3.3. Online Survey Follow Up
Do you think you take the most out of every piece you own?

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3. INTERVIEWS & ONLINE SURVEYS

3.3. Online Survey Follow Up
Now that you are familiar with LUST, do you believe it could be of use to
you?

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3. INTERVIEWS & ONLINE SURVEYS

3.3. Online Survey Follow Up
How frequently would you use Lust?

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3. INTERVIEWS & ONLINE SURVEYS

3.3. Online Survey Follow Up
Users who would be interested in a premium version?

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3. INTERVIEWS & ONLINE SURVEYS

3.3. Online Survey Follow Up
What improvements would you suggest to LUST?

Info about shopping discounts.

Different name.
Ability to know which cloths are clean.
Make it as fast as possible
to upload wardrobe
pictures.
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3. INTERVIEWS & ONLINE SURVEYS

3.3. Online Survey Follow Up
What would make you use LUST even more?

hopping Discounts in some stores.

Suggestions of the day.
Making regional current
fashion trends available
Bag of weed offer.
If it suggested me pieces
to buy that go with the
Statistics of the pieces I
ones I already own.
wear more often or
never use.
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4. IDENTIFIED 3 BLOCKS OF CANVAS

4.1. Customer Relationships

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4. IDENTIFIED 3 BLOCKS OF CANVAS

4.2. Channels

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4. IDENTIFIED 3 BLOCKS OF CANVAS

4.3. Revenue Stream

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4. IDENTIFIED 3 BLOCKS OF CANVAS

4.4. New Hypothesis
REVENUE
REVENUE STREAMS
STREAMS
RS
RS 01/BC
01/BC 2.0
2.0
Hypothesis:We
Hypothesis:We are
are assuming
assuming that
that customers
customers are
are willing
willing to
to spend
spend
money
money to
to get
get access
access to
to the
the premium
premium version
version of
of the
the App,
App, which
which
comprises
comprises an
an extended
extended set
set of
of features.
features.
Test:Online
Test:Online survey
survey of
of at
at least
least 100
100 individuals,
individuals, making
making sure
sure that
that
the
the sample
sample is
is heterogeneous,
heterogeneous, in
in order
order to
to see
see if
if they
they were
were willing
willing to
to
pay
pay for
for Lust
Lust service
service and
and how
how much
much they
they are
are willing
willing to
to pay.Analyze
pay.Analyze
which
which of
of the
the following
following payment
payment methods
methods is
is preferred,
preferred, whether
whether aa
one-time
one-time payment
payment or
or small
small monthly
monthly subscription.
subscription.
Validation:Hypothesis
Validation:Hypothesis will
will be
be validated
validated if
if positive
positive answers
answers reach
reach
20%
20% quota.
quota. Plus
Plus indication
indication of
of how
how much
much they
they would
would be
be willing
willing to
to
pay
pay and
and which
which method
method is
is preferred.
preferred.
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4. IDENTIFIED 3 BLOCKS OF CANVAS

4.4. New Hypothesis
REVENUE
REVENUE STREAMS
STREAMS
RS
RS 02/BC
02/BC 2.0
2.0
Hypothesis:We
Hypothesis:We are
are assuming
assuming that
that consumers
consumers wouldn't
wouldn't be
be
significantly
significantly displeased
displeased with
with the
the presence
presence of
of ads
ads or
or pop-ups
pop-ups and
and
would
would eventually
eventually click
click them
them if
if the
the offer
offer was
was attractive.
attractive.
Test:Online
Test:Online survey
survey of
of at
at least
least 100
100 individuals,
individuals, making
making sure
sure that
that
the
the sample
sample is
is heterogeneous,
heterogeneous, in
in order
order to
to evaluate
evaluate the
the impact
impact of
of
having
having ads
ads and
and pop-ups
pop-ups in
in the
the app.
app. Try
Try to
to come
come up
up with
with an
an
estimated
estimated CTR
CTR through
through the
the survey.
survey.

Validation:Hypothesis
Validation:Hypothesis will
will be
be validated
validated if
if at
at least
least 40%
40% of
of
respondents
respondents are
are comfortable
comfortable with
with the
the presence
presence of
of ads
ads within
within the
the
app.
app.
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4. IDENTIFIED 3 BLOCKS OF CANVAS

4.4. New Hypothesis
REVENUE
REVENUE STREAMS
STREAMS
RS
RS 03/BC
03/BC 2.0
2.0
Hypothesis:We
Hypothesis:We are
are assuming
assuming that
that clothing
clothing brands
brands would
would be
be
interested
interested in
in paying
paying us
us aa commission
commission or
or aa monthly
monthly subscription
subscription in
in
order
order to
to sell
sell their
their products
products through
through our
our app.
app.

Test:
Test: Interview
Interview 20
20 potential
potential partner
partner stores
stores and
and understand
understand if
if they
they
are
are willing
willing to
to go
go forth
forth with
with such
such partnership.
partnership. Gather
Gather Intel
Intel on
on whether
whether
partnerships
of
this
type
have
already
been
done
partnerships
of
this
type
have
already
been
done
(Benchmark).Analyze
(Benchmark).Analyze which
which payment
payment method
method is
is preferred
preferred by
by partner
partner
stores.
stores.
Validation:Hypothesis
Validation:Hypothesis will
will be
be validated
validated if
if positive
positive answers
answers regarding
regarding
the
the interest
interest in
in selling
selling through
through our
our app
app reach
reach 30%
30% quota.
quota. Payment
Payment
method
method with
with the
the highest
highest amount
amount of
of positive
positive answers
answers will
will be
be validated.
validated.
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4. IDENTIFIED 3 BLOCKS OF CANVAS

4.4. New Hypothesis
CHANNELS
CHANNELS
C
C 01/BC
01/BC 2.0
2.0
Hypothesis:We
Hypothesis:We are
are assuming
assuming that
that fashion
fashion lovers
lovers go
go on
on aa weekly
weekly
basis
basis to
to fashion
fashion blogs
blogs to
to see
see the
the latest
latest fashion
fashion trends.
trends.

Test:
Test: Online
Online survey
survey of
of at
at least
least 100
100 individuals,
individuals, making
making sure
sure that
that the
the
sample
sample is
is heterogeneous,
heterogeneous, in
in order
order to
to evaluate
evaluate the
the impact
impact of
of having
having
ads
ads on
on famous
famous fashion
fashion blogs.
blogs. Try
Try to
to come
come up
up with
with an
an estimated
estimated CTR
CTR
through
through the
the survey.
survey.
Validation:Hypothesis
Validation:Hypothesis will
will be
be validated
validated if
if positive
positive answers
answers regarding
regarding
reach
reach 50%
50% quota.
quota.

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4. IDENTIFIED 3 BLOCKS OF CANVAS

4.4. New Hypothesis
CUSTOMER
CUSTOMER RELATIONSHIP
RELATIONSHIP
CR
CR 01/BC
01/BC 2.0
2.0
Hypothesis:
Hypothesis: We
We are
are assuming
assuming that
that our
our referral
referral program
program will
will be
be
effective
effective in
in obtaining
obtaining new
new clients
clients but
but also
also retaining
retaining existing
existing ones
ones
through
through the
the use
use of
of aa reward
reward system
system based
based on
on the
the amount
amount of
of referrals.
referrals.
Test:
Test: Online
Online survey
survey of
of at
at least
least 100
100 individuals,
individuals, making
making sure
sure that
that the
the
sample
sample is
is heterogeneous,
heterogeneous, in
in order
order to
to evaluate
evaluate the
the conversion
conversion rate
rate of
of
referrals
referrals to
to judge
judge if
if they
they are
are indeed
indeed effective
effective or
or not.
not. Analyze
Analyze which
which
referral
referral channels
channels are
are most
most effective
effective and
and more
more likely
likely to
to lead
lead to
to aa new
new
user
user downloading
downloading Lust.Gather
Lust.Gather information
information and
and feedback
feedback on
on which
which
rewarding
rewarding methods
methods would
would be
be preferred
preferred by
by existing
existing users.
users.
Validation:Hypothesis
Validation:Hypothesis will
will be
be
50%
50% quota
quota on
on obtaining
obtaining new
new
retaining
retaining existing
existing users.
users.
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validated
validated if
if positive
positive answers
answers reach
reach aa
client,
client, and
and 30%
30% when
when it
it comes
comes to
to

5. VALUE PROPOSITION
5.1. Value Proposition

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5. VALUE PROPOSITION
5.2. Value Curve

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6. BUSINESS MODEL CANVAS 2.0

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7. ADDITIONAL TASKS

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7. ADDITIONAL TASKS
7.2. AdWords

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7. ADDITIONAL TASKS
7.1. Landing Pages

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7. ADDITIONAL TASKS
7.3. Update Lessons Learned
1.
1. Competition~
Competition~Evaluation
Evaluationof
ofcompetition
competitionis
iscrucial
crucialin
inorder
orderto
toknow
knowour
our
businessweaknesses,strengths,andpossiblegapsinthemarket.
businessweaknesses,strengths,andpossiblegapsinthemarket.
2.
2. Persistence~Persistenceisrequiredinordertodothebestjobpossible.
Persistence~Persistenceisrequiredinordertodothebestjobpossible.
Ifperfectionisnotachieved,moreworkanddetailisrequired.Nevergiveup!
Ifperfectionisnotachieved,moreworkanddetailisrequired.Nevergiveup!
3.
3. Decisions
Decisions ~
~ Decisions
Decisions are
are difficult
difficult to
to make.
make. Mainly
Mainly regarding
regarding our
our
customers,themostimportantpartofourBusiness.Withoutcustomers,there
customers,themostimportantpartofourBusiness.Withoutcustomers,there
isnoBusiness.Soit'sactuallyverydifficulttodecideoncustomersegments.
isnoBusiness.Soit'sactuallyverydifficulttodecideoncustomersegments.
4.
4. Team
Team effort
effort ~Teameffortiscrucial.Asaresult,themeetingsmakeahuge
~Teameffortiscrucial.Asaresult,themeetingsmakeahuge
differentintheoutcome.Thebestideascomeswhenweworkasateam.
differentintheoutcome.Thebestideascomeswhenweworkasateam.

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